Now in my opinion there is really no comparison between the Lexus LFA and the Audi R8. Like Tanner says about the LFA interior “It is like a video game” were as when you sit inside an Audi R8 you notice an attention to detail and high quality of materials used. Both the Lexus LFA and the Audi R8 are incredible sportscars just not the same category of sportscar. One of my favorite cars that I have ever owned was an Mitsubishi Evolution VIII – Fast, Raw and a ton of fun to drive. With that said one of my other favorite cars is the 2011 Audi S4 with the 7 speed S-Tronic transmission and in my mind you can not compare these 2 cars. Both the EVO and the Audi S4 are very capable like the Lexus LFA and the Audi R8 – they are just very different cars. Bottom line: like I was taught at Wyotech by my high performance instructor “Pick and choose your weapon”, there is a tool for every job. Enjoy the video!
…Because nothing beats a picture of an awesome Audi R8 on a gorgeous Tuesday afternoon! We’re not sure what your plans are this evening, but if this was our car, we would certainly be looking forward to whatever we had going on! Love it or hate it? Let us know! And while you’re at it, send us some of your pics… we’ll be putting them up really soon. Enjoy the rest of your day!
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Do you want your Audi to be quicker, handle better and sound a little more aggressive? Of course you do! STaSIS has released their tuning packages for the 2011 Audi lineup and the majority of the 2012 Audi models. Watch the video below to get an idea of what a STaSIS Signature Series package can do for a B8 Audi S4 with the 3.0T engine – the exhaust sound alone makes the package so worth while!
“Are we Getting Diesel?” I have been asked this question more times then I can count and now we have an answer. The Q7 has been introduced with the potent 3.0L V6 TDI engine and it will be available in the United States very shortly. And for everyone asking “Why the Q7?” I have that answer too; because anticipated in late Fall 2009 the A3 will be here in diesel as well. So there you have it, whether you need a Sport Utility Vehicle with an estimated average 25 MPG or a ultra fuel efficient diesel A3, you have a choice; or you could always just get one of each!
I took these photographs in order to provide the best example of the 2009 Audi Q7 Diesel. I will continue to showcase original content in order to be your top source for Portland Audi.
It looks as though Audi Canada is making some changes – and those changes involve a new President, Wolfgang Hoffman. Hoffman, who presently works as Chief Operating Officer for Lamborghini America, brings previous knowledge of the Audi brand to the table and has worked on numerous Audi projects in the past. We look forward to seeing the continued success of Audi in Canada and many future endeavors Hoffman has in store for his new team. Lets hope he can influence the group to make some strides in their Social presence as well! Check out some additional information on Hoffman and his new role at Audi. Have a great day!
For anyone who has not yet joined Facebook – and I am sure there are a few – it is not only a social networking giant, but has become so mainstream in its ability to capture an audience, that major companies are now not only using the site to spark interest in their products, but rely on its data to determine whether or not they will make a product available based on its popularity on the site. It is truly a whole new world out there when it comes to marketing and advertising – but lets be honest, who wouldn’t use a free service that captures everyone’s attention and use it as their basis for major decisions? After all, it is an unbiased response that represents what people actual want and are willing to spend their hard-earned money on. I have to give it to Audi on this one for having the foresight to use this very simple, highly effective and free tool to impact their decisions! Check out the article below for more specific details about Facebook’s role in bringing in the TTRS.
As has been the case with several top automakers lately, Audi is looking to Facebook as a tool to better engage with its customer base. But instead of teasing a front grille of a new vehicle prior to its reveal, the German automaker is using the social networking site to gauge American interest in its RS performance division. Specifically, the automaker has created an electronic petition asking users if it should bring its 340-horsepower, turbocharged five-cylinder monster, the TT RS, to the U.S.
Audi says it’s “seriously rethinking” the two seater’s U.S. availability, and one of the best ways to get an idea of sales potential is to put it on Facebook.
We drove the TT RS earlier this year at Willow Springs Raceway and came away liking its peppy, powerful 2.5-liter engine, steady handling, and flypaper-like grip — not to mention its claimed 4.6 second 0-to-62 mph sprint.
If there’s a strong consumer case for the TT RS, and suits in Ingolstadt give it the green light for the U.S. (just as they did with the current RS5 that’s due here in 2012), expect the hot hatch to go head-to-head with the Porsche Cayman S, Mercedes-Benz SLK AMG, and BMW Z4sDrive35is.
Audi has released pricing info for it’s much anticipated A1, coming out this year. Priced similarly to the Mini, the Audi will cost a few hundred Euros more, but will be an eye-catcher for sure. In the USA and Canada alike, we will probably never see the A1, but there is no harm in looking! The A1 will also come in an S-line version for an uber-sporty look as well as an S-tronic transmission for some added riving fun! Check out some more detailed information on pricing below and if you are traveling in Europe and happen to see one of these, be sure to send in a picture of it!
Audi has named its price for the A1! Order books for the eagerly anticipated supermini open in May when it will cost from £13,145 – around £400 more than the similarly-powered MINI One.
Three engines will be offered, two petrol and one diesel, including 86bhp 1.2 and 122bhp 1.4-litre TFSI petrol engines, plus a 105bhp 1.6-litre TDI diesel. A seven-speed twin-clutch S-tronic transmission is available solely on the 1.4 at an additional cost of £1,420.
Three trim levels will be available from the outset with the basic SE trim costing £13,145 in 1.2 petrol form and £14,180 in 1.6 diesel form. Start/stop and regenerative braking technology will be standard on all models in the range.
Sport trim boasts 16-inch alloys, sports suspension, bluetooth phone operation, front sports seats and a multi-function steering wheel as well as aluminium trim and front fog lights. Prices start from £14,945 for the 1.2 and rise to £15,345 for the 1.4 and £15,980 for the 1.6.
The range-topping S Line trim adds 17-inch ‘5-twin-spoke’ alloys, S Line sports suspension, half-leather seats and S Line badging to the Sport package. On the outside sports bumpers with rear diffuser, side skirts and a glossy black grille mark the S Line out from other models.
S Line trim starts at £16,460 for the 1.2, and increases to £16,860 for the 1.4, and £17,495 for the 1.6, with S-tronic transmission making the 1.4 S Line the most expensive model at £18,280.
I am a real person. By popular demand I will be letting you into what goes on from day to day in my life, a piece of who I am. I love people, social medial, my job my family and especially my incredible wife Kansas. People always ask why I don’t talk about these things, so here it is Saturday morning another crisp beautiful day in the city of Portland. To unwind I will do just about anything, the other night Benjamin and I strapped on some roller-blades and rolled down our 8 level parking garage until my legs felt numb. I would not trade my life for anything.
We want to thank Mario as well as Justin Swain for these shots of this Audi S4, they look awesome! The wheels are 19″x8.5″ Work VSXXs in Burning Silver with black hardware. Make sure to check out BPCDubs as well as the BPCDubs Facebook Page for more pictures of local cars and the local Audi VW scene!
The Bentley Continental Supersports Convertible Limited Edition has been released at Geneva to celebrate the British world speed record on ice. Finland’s four-time world rally champion Juha Kankkunen drove the Bentley off the coast of Finland, at a top speed of 330.695km/h (205.48mph). But now this record has been broken already even before the celebrating convertible hits the production line!
The new world record for fastest car on ice was set by Nokian Tyres ’ test driver Janne Laitinen who drove an Audi RS6 to a top speed of 331,610km/h (206,05mph) on the Gulf of Bothnia in Oulu, Finland. The record was broken on March 6th on a 14 kilometer ice track in freezing conditions.
How important tyres are is emphasized with the record. Tyres are the vehicle’s only contact point with the driving surface. When driving at exceptionally high speeds on slippery ice, the tyres must provide maximal grip, structural durability and handling properties that are in line with the car’s high power. When a car moves at a speed of 331km/h, the car covers over 92 meters in one second. The tyres are under immense pressure at these high speeds, and their diameter can increase by 15–20mm. As the air resistance increases, more traction is needed in order to pick up speed.
The Guinness World Records organization outlines detailed rules for ice driving world records. The time for the one-kilometer distance is taken for driving in both directions of the track, and the world record time is the average of these two results. The vehicle takes a flying start. There is a total of one hour to complete the record attempt. The ice has to be natural and it may not be roughed up or treated with any chemicals. The tyres must be commercially available and approved for road traffic in the country in which the record attempt takes place.
Nokian Tyres is the world’s northernmost tyre manufacturer and the only one in the world that focuses on products and services that facilitate safe transportation in Nordic conditions. Therefore, Nokian operates the only permanent winter tyre testing facility in the world in Ivalo, 300km north of the Arctic Circle. They developed the world’s first winter tyre for raw, subzero conditions back in 1934. Two years later, it introduced the Hakkapeliitta, designed for northern winters and the record-breaking Audi was equipped with Nokian Hakkapeliitta 7 studded tyres. We wonder, would Bentley strike back?
Source: GT Spirit
The world’s most famous endurance race ended Sunday morning with the Peugeots shut out of the hardware despite being by far the fastest cars in the field. That left the door open for Audi, as their R15 TDIs swept the podium spots as all four Peugeots had problems and couldn’t make it to the finish. In fact, the Peugeots’ problems looked like something that would hapen to an Andretti at Indianapolis. If it could go wrong, it did go wrong.
The pole-winning HDi FAP didn’t make it to the end of four hours. Pedro Lamy brought the Peugeot into the pits with a broken suspension that also broke its monocoque. Pole winner Sebastien Bourdais and Simon Pagenaud never even got a lap in the No. 3 chassis.
The No. 1 chassis was leading when its alternator broke, necessitating a 14-minute pit stop to replace it. That dropped it behind the three Audi R15’s, although Marc Gene was gradually clawing his way back to the front by running laps two and three seconds quicker than the German machines on the 8.47-mile circuit in the dark.
And so it went for Peugeot in the P1 class. The final entry, which was being driven by Loic Duval, was fourth but apparently headed for a podium finish when it went up in flames with an hour and 15 minutes to go in the 24-hour race. Hopefully the safety team at Le Mans had a better response to Duval’s fire than the IRL safety team did to Simona de Silvestro’s fire at Texas last week. I advocated standing starts yesterday as a great way to spice up the All-Star Race, but in honor of Le Mans, I’d love to take that idea a step further for a NASCAR exhibition race. Rally starts. How cool would it be to see Tony Stewart attempt to keep up with Mark Martin as they raced towards their cars? Heck, if NASCAR implemented a Le Mans style start for Sunday’s Michigan race, Carl Edwards would have a great chance of getting his first race win since 2008.
Of course, there’s that whole “danger” aspect… you don’t want to see Edwards running over Stewart as Stewart is huffing and puffing to make it the final few feet to his car, but come on, they’re race car drivers. Danger is part of the game. If you can avoid a car while in a car, you can certainly avoid a car outside of one, right?
Happy Tuesday Folks!! The day has sort of slipped away on us and we can only hope the rest of the week follows suit. We’re sharing this lowered Audi A7 today as a reminder of how good these great machines can look with a tasteful drop in height! Pretty sure everyone already knows that – but sometimes a little reminder can go a long way. We hope everyone’s week is off to a great start. Ours is – but that could be on account of the freezing temperatures and shining sun, either way, we’re not complaining!
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Audi: 40 years in America
Audi is celebrating 100 years as a manufacturer and 40 years selling cars in the United States. Here are highlights and lowlights of the brand’s time in America. October 1969: Audi enters the market as the Porsche + Audi division of Volkswagen of America.
1969: Audi Super 90 debuts in the United States.
1970: Audi 100 debuts.
1973: Audi Fox joins the lineup.
1984: U.S. sales climb 49% over prior year to 71,237 units.
1985: U.S. sales reach 74,061 cars.
1986: “60 Minutes” program charges that Audi 5000 suffers from “unintended acceleration.”
1989: NHTSA finds no defects in Audi 5000.
1991: Audi of America near death as sales slid to 12,283.
1994: U.S. comeback strategy launched.
1996: Aluminum spaceframe Audi A8 debuts.
1999: TT roadster/coupe debut.
2000: Sales reach 80,372, passing level achieved in 1985, before “unintended acceleration.”
2002: A4 sedan debuts.
2006: First crossover, the Q7, goes on sale.
2007: Audi U.S. sales reach record 93,506 units.
2008: The brand’s first true sports car, the R8, debuts.
Source: Diana T. Kurylko
A pink Audi A7 for Black Friday? It works. We hope you all had a great time with family and friends yesterday and are recovering nicely from varying degrees of turkey coma, or some other sort of coma. We had a perfect day, which we started with Mimosas, and ended with our current winter drink, Hot Toddies! How did everyone else spend Thanksgiving?? Being thankful, we hope! Well if you are among the many that braved the cold weather and hideous lineups for your piece of Black Friday cake, we hope you found what you were looking for. Everyone else can just enjoy the pink Audi!! Have a great weekend everyone!
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We sent a girls I Am Audi T-Shirt out last week to a fan of I Am Audi on Facebook and they posted a picture wearing the shirt on our wall. So we are having ladies v-neck fitted shirts printed and they’ll be available to pre order soon! We love to get pictures of fans in our gear so if you have it, sport it and share your pictures with us!!! We will be taking pre orders for a limited run of Fall apparel later in the week that will be available early October.
Hump Day Folks!!! And we couldn’t be happier. So happy in fact, that we wanted to put our best face forward… and in this case, that means the incredibly fierce front grill of this Audi S4 – because we can’t think of a better way to face the day. Have a good one!
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Alright – so it is time for my wife and I to put our order in for a new Audi that should be here in the next 3 months and I wanted some feedback on what we should get… So if you had a choice of an A4 Avant or Sedan, Q5 3.2L or 2.0L, S4 S-Tronic or manual or an A3 quattro or TDI diesel; what would you get? Keep in mind we can have any color or option on the Audi (as long as it is available in the USA, bummer I know) we would like. i.e. Titanium package, sport package, Bang & Olufsen, Premium Package, Premium Plus Package or Prestige. Don’t go crazy here because we still have to make the payments, but your input counts towards our future car. Make sure to click the poll and leave feedback in the comments section. Thanks again – I am excited to see the results!
THIS POLL IS CLOSED – SORRY
Ron Tonkin breaks ground in Wilsonville where the future home of Audi Wilsonville will be. By mid Fall 2010 Audi Wilsonville will be open for business, right next door to Wilsonville Nissan another Tonkin Franchise. It is not uncommon for 2 dealers in the same area to be owned by one person however I am surprised that they are putting Audi Wilsonville next to Tonkin Nissan. The picture below is of the initial ground breaking, it’s not much to look at now but I will keep you updated as time goes on.
The St. Johns Bridge is Portlands tallest bridge with 400 foot tall towers and 205 feet of clearance for ships to pass beneath. The construction of the bridge began a month before the Stock Market Crash of 1929 but fortunately provided many local residents with jobs during the Great Depression of that time. Amazingly the 2,067 ft gothic inspired St Johns bridge was completed only 21 months later. The Bridge that spans over Cathedral Park has come a long way from the 1,000 ferry passengers a day to an estimated average of 23,800 in 2001. So if you are ever in the Portland area or if you just want to enjoy your Audi and go for a drive, make sure to cross the St. Johns Bridge, the view is beautiful.
It is a little embarrassing to post this after my last publication on “ Audi doing what Audi was made to do. I find myself taking pictures of this Sprint Blue 2010 Audi S4 from inside the showroom because I didn’t want to walk in the rain. So even though Audi is made for the elements and this sprint Blue S4 is drop dead gorgeous I am not so tough and and am afraid to get a little rain on my head. However hear you are, some pictures of the upgraded 19 inch wheel that looks better in person and this sweet Audi S4. And lastly I should point out the color of my link font, and why I have done so many links, it matches the car.
The Audi Urban Future Award aims to establish a dialogue on the synergy of mobility, architecture and urban development by means of a tangible view into the future. The competition will take place every two years and for each award cycle, six internationally renowned architectural firms will be invited to develop their visions for the future of a designated theme.
Chairman of the Board of Management AUDI AG Rupert Stadler said, “The Audi brand stands for change and technical innovations. The courage to rethink and challenge the established is a decisive prerequisite for this continual advancement and the core of our corporate culture. We initiated the Audi Urban Future Award in order to identify and advance along paths leading towards a sustainable and responsible future.”
While pretty much nothing beats a fantastic location in sunny California – I just want to say Thank You to the trainers and organizers of this weeks “No Limits” training for the launch of the new A8. It has been a great experience and I have learned some things I can actually say I didn’t know before!
We have been staying at the St. Regis Hotel in Monarch Beach for the last three days and it has truly been a fantastic experience. Don’t get me wrong – it has been packed full of training, but last night my wife and I had the pleasure of seeing some of the local sights at Laguna Beach and couldn’t have planned it any better. It happened to be First Thursday there, and much like it is Portland, it was packed! There was seemingly hundreds of little art studios and boutique shops and the atmosphere was fantastic. We had a great time hopping on and off their local Trolley car and meeting people who love where they live. We are heading home today wishing we would have stayed another day! Thank you again to everyone for putting this on and to the trainers who have done a great job guiding us through Audi latest masterpiece!
The family she is marrying into famously doesn’t carry money. So perhaps Kate Middelton was just getting a little practice. Certainly, she’ll have needed an exceptional excuse to escape London’s traffic wardens. For when Prince William’s fiancée made a trip to a London store this week, she didn’t pay the £4 it should have cost to park her Audi A3 in the pay-and-display bay. Hassle-free: Kate Middleton returns to her Audi A3 yesterday after escaping a parking ticket
Hassle-free: Kate Middleton returns to her Audi A3 yesterday after escaping a parking ticket Instead, she left it to a police protection officer watching from another car to send the wardens packing. According to onlookers, Kate pulled into a the pay and display bay, directly below a warning sign, and jumped out of her car to duck into the Peter Jones store in fashionable Chelsea. Fifteen minutes later a traffic warden ambled on by and, noticing Miss Middleton’s failure to pay, began taking down the details of her car. Warned off: A police protection officer has a word with a traffic warden who let Kate off without a fine. But a police protection officer, who was following Kate, quickly hurried over to explain to the traffic warden who the VIP driver was. An onlooker said: ‘I saw a warden arrive and he started to take down the car’s details.
Then an officer arrived, flashed his badge and had a chat. ‘Whatever he said persuaded the warden not to issue a ticket.’ This one hasn’t paid and displayed? A traffic warden homes in on Kate Middleton’s Audi This one hasn’t paid and displayed? A traffic warden homes in on Kate Middleton’s Audi Witnesses report that two separate parking officers approached the car, but both times were shooed away by Kate’s minders. Miss Middleton later returned to her car with a female protection officer in tow, perhaps none the wiser to all the fuss.
Source: Daily Mail
Audi’s certainly have a way of making heads turn – and this one is no exception! This fantastic looking B7 Avant looks great from every angle and it is definitely getting the attention it deserves. Looks as though it has made an appearance at some sort of car show but is now on it’s way out. We’d love to catch on of these in our driveway! Anyone else?? Have a great day!
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Handing your pride and joy over to a service tech is a nerve fraying experience. While the vast majority of service personnel out there are well trained, courteous and quick about their work, there are bad apples in every bushel, and you never know exactly who’s getting their hands on your keys. Audi is looking to put some of that worry aside with a new program that the company is calling – brace yourself – Audi Cam.
Think of it as lifecasting for your mechanic . When you bring your vehicle in to the shop for repairs, you’re connected to a technician via a two-way radio and a headset video camera. If there’s any sort of problem, the tech can contact you over the radio and vice-versa. Even better, owners get to sit in the comfy waiting room and watch the action from screens there. The company is hoping that the move will give owners some added peace of mind by giving them a peek into the inner workings of the dealership shop.
For now, it appears that Audi Cam will only be available in Europe . But who knows? It might just make the jump across The Pond and into a dealership near you soon.
The countdown to the 79th Le Mans 24 Hours is most certainly on! The qualifying stages of the event are well under way and for the first time since 2006 Audi will be leading the pack! This is a very exciting event for Audi and we can’t wait to see how great they do! The second starting vehicle is also an Audi; following third is a Peugeot. Should be a great race – we wish we were there!!! For more on the qualifying rounds go to Paddock Talk and read on. Also make sure to watch the traffic jam video at qualifying for the 2011 Le Mans.
At Sunset Audi we change our showroom around a lot, wether we want to or not. Every time we sell a car off the showroom floor we have to change things around to keep things fresh and flowing. It was early in the morning and I could hear the rumble that only the 4.2L R8 can make, time for the showroom floor. It is always nice to show such a nice car and with the black exterior and carbon blades, no one can disagree it looks stunning. Here is our view of the guys CAREFULLY….. bringing the R8 inside.
Christmas greetings from Guinness and the rest of us here in snowy Portland! I will say it is a treat to have a white Christmas here as it is certainly rare…
Guinness has fully gone into hibernation mode and spends most of the day curled up in his special fleece blanket to stay warm! As for the rest of us, that don’t have the luxury of waiting for the snow to melt until we venture out into the world… we wish you safe travels for the holidays and an enjoyable time with family and friends!
Happy Audi Friday everyone!! And truthfully, there couldn’t be a better picture for today on the heels of learning we are expecting rain for the next five days!! Wait a minute….rain!?? Isn’t it nearing the end of June?? Sometimes we do need to be reminded that we live in the Pacific North West and there is no better way to do that than a teaser of two nice 80 degree days, followed by five more of rain. It’s all good though – it is Friday folks and we plan on drowning our sorrows in a fantastic Happy Hour tonight and hearing about all the wonderful weekend plans everyone has with their four-wheeled Audi family members! Don’t let us down – outrun the rain! Enjoy your weekend guys and as always, thanks for all the support!
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The Audi A3 TDI looks almost identical to its older brother the gas powered Audi A3. Now don’t worry if you own the new Diesel A3 or happen to have one as a demo a few things will remind you to put diesel fuel in and not regular gas. A single tail pipe in the rear, the Clean Diesel sticker in the back window and of course the fuel cap is labeled “Diesel”. Something I noticed while driving the Diesel A3 was how quiet and smooth it was, after looking under the hood I saw the insulation was very nice. The engine and drive of this vehicle are amazing and the fit and finish of the interior and exterior are second to none.
In my opinion ‘bagged’ Audi’s look so good and yes I know that it ruins the functionality in many ways, but the look is sexy… so that is enough for me! Companies like AccuAir have perfected air ride systems for most Audi models and I think they should be utilized by more people. I am aware that not everyone may have the same opinion on this – but take a look at the video below of the Q5 and you will see what I mean.
Is Ron Tonkin taking over the world? Well maybe just another portion of the Oregon automotive industry. Here are some specs and and an overview of what the new Tonkin Audi Wilsonville will look like when it arrives mid-2010. Ground has already been broken at the new Audi Wilsonville site and by late Fall the project should be complete.
The BMW Z4 GT3 is a fixed-roof, race-ready version of the standard Z4. Instead of a straight six, the Z4 GT3 is powered by a 480-horsepower 4.0-liter V8 coupled to a six-speed sequential gearbox. Designed and engineered for the track, this BMW Z4 definitely means business – just look at it. You can purchase your own version for around $400,000, and after paying that price, you can have your new track assassin shipped to you… in pieces.
BMW ships the car out in boxes and it’s up to the proud new owner to put it together. Recently, Swedish race crew, Team West Coast Racing, did just that. The entire build took them 600 hours and they kept a camera rolling during that period. A time-lapse video captures the action as bare chassis becomes complete racer. 600 hours is 25 days, and 25 days is a long time to wait in between track sessions.
Source: Auto Blog
We all know and understand the benefits of the 3G MMI system by Audi, but if you need to catch up go to (3G MMI Reference) to get up to date. The new 2010 A6 has a 300 horsepower supercharged V6 engine that is a ball to drive but also 2010 Audi A6 Technology really is the standard for the industry. Although the iPod adapter, S/D card slots & DVD player are all standard with the upgraded 3G, they are located in a different spot than other Audi’s. Take a look at how the 2010 A6 has the media devices configured in a different location tucked away neatly inside the glove box. If you are looking at the glove box and wondering where the handle is, don’t- the door is opened with a button on the dash creating a extremely clean look.
Dr. Wolfgang Ullrich (Head of Audi Motorsport): “2011 was no doubt the most difficult Le Mans race we’ve ever contested – but in the end with the sweetest result we’ve ever had as well. From such a difficult situation we managed to recover again on our own power and in the end to defeat – albeit with a narrow margin – our really strong competitors from Peugeot. After eight hours we’d lost two of our three cars and knew that it would be extremely difficult with just one car. The entire squad gave everything to do the best for this car. Of course the drivers had to drive it. And they did a really fantastic job – although it was the squad with the least experience at Le Mans. Of course it’s extremely important that Allan (McNish) Allan (McNish) and Mike (Rockenfeller) came out of both accidents, which were really severe, without any injuries.” Thanks Audizine for the video clip!
It looks as though Volkswagen is giving their Phaeton another chance against it’s competition in the US. The Phaeton is a pricey Volkswagen model that is to again compete with the likes of the Mercedes S-Class, Lexus LS and of course, Audi’s A8. This is the second attempt for the Phaeton who’s popularity just wasn’t there the first time around. Perhaps its second run will have better luck with fewer glitches and a service experience that will really WOW! customers willing to pay the steep price. The new Phaeton will get a bit of a face lift and is still maybe more than a couple years out – but hopefully this version will fetch more attention that its predecessor. I look forward to checking the new model out! Read the article below for more information on the new Phaeton and to compare the old vs. new!
Top Volkswagen officials in Europe have confirmed that the next-generation version of the Phaeton large luxury sedan will return to the U.S. Although a facelifted version of the current Phaeton will be released in Europe and China, the next-generation Phaeton is still at least two years away, likely more, from U.S. introduction. Ringing in at around the same price as a base Mercedes-Benz S-Class, BMW 7-Series, Audi A8, or Lexus LS, the 2004-2006 Volkswagen Phaeton never seemed to convince U.S. luxury shoppers that it was worth the coin. Over several drives of the $70k Phaeton back when it first came out, The Car Connection was impressed with the big sedan’s solidity and construction, as well as the impeccable interior and cabin detailing, and it was one of the first models among VW and Audi products to feature ‘scroll roll’ steering-wheel toggles. Interior and trunk space were cavernous, and powertrain perfromance was brisk and smooth, with an quiet, isolated feel that was every bit like that of its rivals.
Volkswagen had moved aggressively to update its showrooms and sales facilities, but buyers ended up needing more than the brand could provide on the service side. Some early quality and reliability issues plagued the Phaeton—including electrical issues that were so frequent that many in the media had to stop and take note. Automobile Magazine, frustrated with repeated dealership visits and unprepared service departments, called the electrical system in its long-term test Phaeton “irreparable.” And in a single test vehicle, this author at the time observed power window issues, as well as the infotainment system reboot itself after going over a major bump, during which many vehicle functions weren’t available. Just as the first time the Phaeton arrived ashore, VW’s dealership network leaves something to be desired, according to customers.
VW has ranked rather low in J.D. Power Customer Service Index (CSI) studies in prior years. But it’s recently shown improvement; Volkswagen did better in this year’s CSI, placing just above the mass-market average on the study. However compared to luxury brands, Volkswagen still placed behind all but Volvo. VW pulled the Phaeton from the U.S. market in 2006, after continued slow sales. Volkswagen had been hoping to sell 20,000 worldwide per year but only sold around 4,500 Phaetons in its last year; U.S. sales were supposed to be a major portion of the total, but over 2004 and 2005 VW sold less than 2,500 of them. While the Phaeton, as a model in itself, was a failure in the U.S. market, it helped spawn other vehicles from other brands that are in VW’s stable—including the Bentley Continental GT and Continental Flying Spur.