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Wednesday, February 22nd 2017

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Porsche Audi // Touring the Temples of German Automaking

Dec 31

As the new year approaches I think of everything I have accomplished in 2009 and everything I want to do in the new year, the list is long but I have a ton of goals. Something I have to do is visit Audi Porsche headquarters in Germany, it is sad to say but even after being with Audi, Volswaon and Porsche Brand for almost 7 years I have never had the time to visit headquarters. Well 2010 is going to be the year I make the trip to Europe; I would love to hear everyone’s story who has visited the Audi factory and see some pictures. If you are like me and have not been over read this article from The New York Times titled “Touring the Temples of German Automaking” it will make you want to take the trip.
Audi Porsche Factory Headquarters

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Portland Audi Store Presents The Audi “DUO”

Apr 9

To the best of our knowledge Audi Wilsonville, the local Portland Audi dealer is the first Audi store in the World to have the newest addition to the Audi Collection on the showroom floor. Audi Wilsonville is showcasing the DUO a wooden bike built by Renovo cycles right in the city of Portland until April 21st 2011. Whether (because you made me change it!) your an Audi enthusiast, a bike enthusiast or both the Audi DUO is well worth checking out!
Audi Bike
Audi Bike
Audi Bike
Audi Bike
Audi Bike
Audi Bike
Audi Bike
Audi Bike
Audi Bike
Audi Bike

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Spotted: Audi AG Germany!

May 16

As if there aren’t already so many great Audi’s on the road – check out these amazing ones in this super-secret undisclosed location in Germany from my trip! (Yes, I am still writing about it!) I could literally spend hours in this staff parking lot snapping shots and talking to random people about their cars – of course, this task could be made easier if I spoke even a small amount of German, but I don’t think they even realize how cool and rare the cars they have are! Seeing an R8 on the street here is excitement enough – but check out some of the color combinations here and my excitement level is off the charts! Most of these need no explanation but what are your favorites?! I have so many pictures so I thought this could be a banner picture day – let me know what your favorites are and I will be sure to keep the pictures coming! And if I haven’t said this before; if you are ever in Germany, be sure to check out the Audi Headquarters , it is well worth the trip and if you don’t already love Audi’s, you will certainly fall in love there! Enjoy.
Audi AG Headquarters
Audi AG Headquarters
Audi AG Headquarters
Audi AG Headquarters
Audi AG Headquarters
Audi AG Headquarters
Audi AG Headquarters
Audi AG Headquarters
Audi AG Headquarters
Audi AG Headquarters
Audi AG Headquarters
Audi AG Headquarters
Audi AG Headquarters
Audi AG Headquarters
Audi AG Headquarters
Audi AG Headquarters
Audi AG Headquarters
Audi AG Headquarters
Audi AG Headquarters
Audi AG Headquarters
Audi AG Headquarters
Audi AG Headquarters

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

2012 Audi A6 Top Speed Run!

Feb 24

Recently we had the opportunity to hear the story of a 2012 Audi A6 reaching top speed on the German Autobahnen , here it is! Well here I am, in the land of sausage and sauerkraut, I’m rolling the new 2012 Audi A6 TDI and being American the first thing I want to know is “how fast can this thing go?”. Here’s my pick of the speedo at about 230 closing in on 260 where I finally felt it just wouldn’t go any faster. I’m going to say that (just for the record), you’ll want both hands on the wheel going over 230 KMPH! Hey someone throw me another quarter (or euro in this case), I want another run at it!! Thanks Audi for supporting these launches and making what we do so much fun!!!
Audi Top Speed

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Video: Michelle Mouton Flips Audi S1

Nov 29

As they say why try to say something when someone else has already said it perfectly, in this case it is George from Fourtitude , one of the worlds leading websites on the four rings, also a huge inspiration for why I do this: “Michelle Mouton Flips Audi S1 During Demonstration Lap at Race of Champions – Best known for her star driving during Audi’s rallying era both on the rallying circuit and at Pikes Peak, Michelle Mouton nowadays runs and manages the Race of Champions on which we’ve been reporting this weekend. During today’s Nation’s Cup segment, Mouton flipped her Audi S1 rally car during a demonstration lap at the event. Hard into a corner, Mouton steered too hard into the curbing and the Audi rally car dug in, flipping over onto its roof. The French rallying great nearly got the car to roll back on to its wheels but it was stopped by a barrier and came to a rest on its roof looking surprisingly undamaged.”

“Competition in today’s Nation’s Cup was suspended while the crew cleaned up the track and Schumacher awaiting competion looked on from the seat of his car.Video captures the moment, including Schumacher’s response and an interview with Mouton following the incident. Mouton appears to be wounded only in pride. Schumacher and partner Sebastian Vettel went on to win today’s Nation’s Cup while Audi star Tom Kristensen was eliminated early in the competition. The individual competition begins tomorrow. Another Audi factory driver and regular to the ROC is Mattias Ekstrom. Though reigning champion, Ekstrom is not part of the 2010 competition likely because he is contesting the DTM season finale in China this weekend. Watch the segment with the Mouton crash below via YouTube and check out a few more photos of 2010 the Race of Champions in the – Fourtitude Photo Gallery
Audi S1 Crash
Audi S1 Crash

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Stacking Its Compact Line-Up? The New Audi A2

Mar 8

After making its A1 debut at the Geneva Auto show early last week, Audi seems to be continuing to stack its compact line-up. Now the company has released specs of its possible A2 compact, again fueling rumors of their desire to break into the electric-car market. Audi has previously relied on their “Clean Diesel” as their green leader, but it seems they are ready to compete in this rapidly changing and extremely popular market, and with Audi , it is sure to be done right.
Check out some pics of the previously released A2 (1999) that never came to market. I am certain the new electric version will offer sleek lines and of course, the major difference, an all electric motor.

Audi A2
Audi A2

Here is an article highlighting some of the A2 features as well:

Audi is pushing hard in the small-car and green segments, with the 2011 A1 just revealed officially at the 2010 Geneva Motor Show along with new plans for the electric-drive e-tron brand. Today, rumors are circulating the Web that Audi is working on a revival of its A2 badge to help fill out its compact lineup.
The report comes out of statements by Audi CEO Rupert Stadler made during the Geneva show. He said there’s room between the A1 and A3 for another compact car. Audi board member for technology Michael Dick also said that the e-tron range’s electric plans might include the A2, reports Automotive News. These statements line up perfectly with our report on behind-the-scenes work on the A2 from last May.
So what would a reborn Audi A2 look like? A lot like the A1 and A3, we’d expect. A hatchback bodystyle is almost a given, and size will be carefully calculated to slot between the A1 and A3. Pricing might get a bit more tricky, particularly here in the U.S., where lower prices overall tend to compress the lower end of the luxury segment. We don’t expect the A2 to look like its funky-bubble, Europe-only predecessor (also pictured above).
As for powertrain, we’d expect something like what was shown in the Audi A1 e-tron concept, though possibly with more power, as the 61-horsepower continuous output would likely prove too little for a slightly larger car. Range for the A1 e-tron concept will also likely have to be improved to meet the needs of a just-above-minicar A2. Driving 31 miles on electricity and another 124 miles with the range-extending Wankel in action is fine for a city car, but for a car that might see more extended use, most of the country will want to see closer to 300 miles of total range.
It’s not yet clear exactly when the A2 will be coming, or if it will make it to the U.S. at all, but Europeans are expected to get the car sometime around 2014.
The 2011 Audi A1 (non e-tron) is still uncertain for U.S. sale, though we’ve seen indications that it will, that it won’t, and hints that it might. We’ll keep you up-to-date with the latest as it breaks.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

The Audi Sportscar Experience // The Ladies Perspective

Jun 2

I can’t say for certain what my expectations were when Scott first mentioned going to Sonoma for the R8 Sportscar experience. I was of course excited to go to Sonoma. Any excuse to get to California works for me – but racing cars, on a track? Not sure about that!
The Audi Sportscar Experience
The Audi Sportscar Experience
I am sure I can speak for most women when I say that to us Sonoma screams spas, relaxation and of course wine! And its true, it is all of those things, but it can also be way more than that!
The Audi Sportscar Experience
The Audi Sportscar Experience
Our trip started out like most others. It was a mad dash to the airport at 4:30 in the morning to catch the first flight to Sacramento. Why we chose to fly into Sacramento, I still can’t be certain but it turned out to be a great choice. The airport was small and lacks the congestion common to most airports and we were in and out with our car within 20 minutes. The day was not typical for California as you would think. Much like Portland the last few days, it was pouring! Luckily we are used to the down pour and felt right at home! Of course, my fingers were crossed that the sun would shine on the track for me the next day. I was already nervous about the track and adding rain to the mix had me envisioning myself careening into the sideboards!
The Audi Sportscar Experience
The Audi Sportscar Experience
Luckily, we woke to a gorgeous day and rushed out of our hotel with only minutes to spare. We arrived at Infineon Raceway to a line up of R8’s starring us down, waiting for us to charge on the track. Now, I have had no racing experience. I am sure I can speak for most people when I say that it is slightly intimidating to think of yourself racing at 100 mph on a track with a car that costs more than some houses – with little or no experience under your belt. Lucky for everyone, the instructors here know their stuff and are enthusiastic to help answer any questions you have and make the experience a memorable one.
The Audi Sportscar Experience
The progression from the time you arrive to your last laps around the track is amazing. I personally would never have thought I would be careening around the track with everyone else, considering I had never actually done any driving like that before. But a big part of this whole experience is to think outside the box. Everyone really can do this sort of thing and it is really just about being okay with being outside of your comfort zone and letting it happen. And happen it does!
The Audi Sportscar Experience
The track at Infineon is a technical one. I say that not just because it felt technical while I was trying to keep up with the instructor in front of me, but it really is one of the most difficult and technical tracks in North America. The turns are blunt and require a precise plan to execute them properly. And even when you think you have it – one wide angle or miscalculation of an “apex” will send you wildly off course. This is part of the learning experience though and trust me – it does get easier – and faster for that matter. But, first things first.
The Audi Sportscar Experience
The day starts with a classroom period and introduction to your teammates as well as the instructors. We had a big group and I was happy to skip our own personal introductions. At this point you become familiar with the vehicle and some terminology you will be come very used to hearing by the end of the day. Also, this is the time where I am thinking – there is no way I am going to be able to do this! My biggest fear – aside from the speed at which I could potentially hit a wall, or another vehicle, was my very fragile motion sickness detector! I was mildly comforted by the fact that I was not alone in my fear. Seems there were a few others that had the same complication – I am pretty certain though I was the only one taking motion sickness pills twice daily almost a week before our arrival! I also did not participate in any food or drink at any time during the day – just one more precaution I was going to take!
The Audi Sportscar Experience
After the brief introductions we headed out to the parking area where sat some of the most gorgeous cars, all waiting for us to start the day. At first we able to drive the TTS. Please remember that I am married to “Mr. Audi!” So not a day goes by that I don’t hear about Audi and its brand or impeccable ideas surrounding cars and every aspect of how Audi makes life better – but I have not driven too many of them. I happen to be first to go following a warning that if you were partial to motion sickness, not to sit as a passenger – ever. That was reassuring. So I took the advice and set upon the task at hand: drive as fast as you can around the pylons. So, for clarification, driving as fast as you can, does not mean as fast as you can in daily life on a residential street in the city. It means, drive as fast as you NEVER can. And for me, that means getting out of my comfort zone. It took a few tries, but before long I was screeching around those cones as if I had been practicing a long time. And, to my surprise – it was a blast! Now in all fairness, the cars themselves have a lot to do with being able to execute this task. You can surly see how trusting a car comes into play here. You actually have to believe and trust that it will stay on the road and not spin out of control, and before long, you realize, it really is sticking the corners and staying on the road.
The Audi Sportscar Experience
The Audi Sportscar Experience
Following that was an exercise in turning and breaking in the new V10 R8’s. Who knew there was such a science to this racing thing? I had no idea this was such a methodical and planned out process. We learned that the car really only follows one command at a time. That is break – turn – straighten. When a car is mid-turn, it is not ideal for it to break or slow down, though it is always in our nature to try to slow the vehicle down while we are in the turn. A bit of a learning curve, but even now, almost two weeks after, I am still breaking before I take a corner, though perhaps a little faster than before! This lesson was one that would stick with us the remainder of the day. We took to the track to learn the turns and twists in the car before we broke for lunch. At this point I had only a taste of how fast we would be going. My legs had stopped shaking but I still wasn’t confident enough to eat. Sadly, I missed out on what looked to be a fabulous Asian-inspired lunch with grilled vegetables and rice and some glazed meat for those of you that prefer! My small periodic sips of water seemed hardly satisfying, but I had other things on my mind. Not fear so much now , but a real curiosity as to how I was going to actually drive as fast as everyone else, and stay on the track. No sooner had I taken a few deep breaths, we were out the door, helmets on and starting our engines. From this point on, things seem to be pretty much a blur of excitement, speed and butterflies. I amazed myself at my ability to keep up and push a little harder each time to really exceed what I thought was possible for myself. There is a feeling that comes with doing something foreign to you that is hard to explain. A combination of pride and disbelief. What follows afterward though is the almost insatiable need for more. More speed. More laps. More time. Not surprising, but once that fear is gone something else entirely takes its place – I can’t say for certain what that something is, but it is much better than the fear.
The Audi Sportscar Experience
The day passed quickly after the first laps. Scott was of course an old-pro in the car and amazed everyone in the group. Guys that had been racing for years were impressed with his skill and ability to throw the car through the curves within a foot of the person in front of him. On more than one occasion I took a deep breath and realized it was out of my hands if I was to find myself hitting the boards or car in front of me at 100 mph. Before we knew it it was 4:00 pm and we were bringing the cars back to the parking lot. The day was over and the racing was behind me and I started to feel the hunger of a whole day without food & slightly light headed with all the excitement of the day.
The Audi Sportscar Experience
The Audi Sportscar Experience
It didn’t take long for me to realize we should have taken another day at the course. Driving away I knew for sure we would be back sooner than I would have otherwise thought. It was a great day and far exceeded my expectations and of course, gave me one more reason to love California!
The Audi Sportscar Experience
The Audi Sportscar Experience

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Motorsports Legends At The Nürburgring

Jul 15

The Nürburgring simply known as “The Ring” by enthusiasts, is a motorsport race track in Nürburg, Germany. It was built in the 1920s around the village and medieval castle of Nürburg in the Eifel, which is about 70 kilometres (43 mi) south of Cologne, and 120 kilometres (75 mi) northwest of Frankfurt. Nicknamed The Green Hell by Jackie Stewart, it is widely considered the toughest, most dangerous and most demanding purpose-built race track in the world. I apologize this exert was taken directly from Wikipedia however I couldn’t have said it better my self.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi R8 LMS – Team Novadriver!

Jun 29

Thank you Club Audisport Iberica for the video, we are super busy today so that’s all we really have time for – have a great Wednesday everyone and if you have any Audi motorsport video’s or pictures you want to share, send them our way!

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi | 3G MMI Navigation Car Setup

Dec 20

Audi | 3G MMI Navigation Car Setup



Audi | MMI Navigation plus Car Setup on Vimeo.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

I Am Audi Hoodie & Shirts

Apr 6

The latest batch of I Am Audi Hoodies & T-Shirts are here!! While this is not the first time we have printed shirts – it is the first time we have used a newer eco-friendly printing process and the end result is fantastic! We have also added a couple of new colors and are impressed with the outcome! The new shirts will arrive in the next couple of days so be sure to let us know what size you’ll want to order!!! We’ll be posting some more pics when they arrive! Contact us Here! to place your order!!!
I am Audi Hoodie Shirts

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Photo: Audi Sport Quattro

Dec 27

It is a dark and dreary West Coast day today but if we had some sand and sunshine and one of these old school Audi Sport Quattro’s – we would be out tearing it up!! We hope you are all having a wonderful holiday and working off at least some of that turkey consumed over the last few days in some creative ways! We would choose this as one of our favorite ways to burn off a few calories – and tires. Has anyone been up to anything exciting over the last few days that would like to share?!! Shank you Audi Blog PL for the great shot, Enjoy!
Audi Sport Quattro
Click here for a larger version

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Doing What Audi Was Made To Do.

Dec 31

I love to see people using the Audi product for what it was made for, to be driven! I sold this R8 just about a year ago and recently the owner and myself had a chat about how much he loves this R8, he loves the way it performs in slick conditions and how it just sticks to the ground. The Audi R8 is a vehicle that can be driven as a daily driver, and this picture proves that, even at the end of December.
Audi R8 Portland Oregon

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Awesome Audi S4 Experience – by Mike Juergens

Nov 11

A good friend of mine, though we have never met Mike Juergens recently had an awesome experience with Audi . Now Mike and I talk pretty frequently and he said “Audi went above and beyond I just want that to be recognized” So that is why I am publishing this. I admire Mike for taking the time to write this as well I want those who create these amazing experiences be acknowledged. Thank you again mike and thank you to everyone at Audi who goes above and beyond.

“My love affair with Audi started a long time ago. An old neighbor use to drive his Sport Quattro everyday past my house. I grew up in a rural area at the time wasn’t densely populated. Part of the road was even unpaved and he use to have a blast ripping through the unpaved section of the road as fast as he could. I still remember the sound of the car as it passed by. I knew someday I wanted to own a machine like that. Fast forward 2008 and the year I was about to graduate college. I had been working full time 3 years at that point. I was making good money and decided it was finally time to visit the Audi dealer. I had been driving my 1.8T for four years at the point. The first thing I saw was a brand new Red B7 S4. The customer was just picking it up for the first time. I knew since I first heard an S4 start up and that exhaust note I knew I had to have one. At that point I was just getting my financially independent self settled. I had to pass on the S4 and pick up an 2008 A4 2.0T. I knew someday I would be able to find a job that would allow me to afford the monthly payments.
Great Audi Experience
Also, around that time rumors of a newly designed engine, Quattro, system and transmission started to spread across the Audi forms and web. I knew that’s what I wanted. I had found that job two years later and just in time for my lease to expire. I strolled into the Audi dealer in February and I knew exactly what I wanted. I had been emailing back and forth with the specialist for a few days talking options and pricing. We finally had it all nailed down within 5 days and the order was placed for a 2010 Audi S4 S-Tronic Premium Plus w/Silver Alcantara Seats, Navigation, Bang & Olufsen Sound, Sport Differential and Carbon Inlays. The waiting started. I received the news in March that friends and Americans all around me had been receiving. My current position was being eliminated to save the company money. My world just collapsed. Luckily my boss was incredible and let me stay on until I could find a job. I found one within two weeks and it sealed the deal. The S4 would be mine when it was finally delivered. Two days before I was supposed to pickup the S4 that A4 was keyed along with several other cars parked around mine. I was devastated but my incredible dealer came up with a solution that let me take the S4 and they would take car of the A4. This is where Audi customer service really started to stand out for me and I knew I would be a customer for life.
Great Audi Experience
It’s been seven months and about 5,500 miles since I took delivery of the S4. There is so much about the car to love. The acceleration, traction, and braking ability of the car are incredible. The exhaust note under hard acceleration is amazing, especially with the S-Tronic, with a little extra burble with each up-shift. The sport suspension keeps the car well planted and very smooth. It can be a bit harsh driving on these awful Boston streets. But who needs coffee? The S4 is the perfect wake up during my morning drive. Two weeks ago I was stopped at a red light. It was lightly raining and the roads where a bit slick. The average driver and car would be able to handle it without a problem. Unfortunately for me the driver that was moving up behind me was talking on his cellphone. I didn’t know at the time but the tires on his car where almost bald. I looked up in my mirror and saw him approaching and figured it would be a typical thing. I put my eyes back on the set of lights and waited to be on my way. Suddenly I feel jolt and hear screeching tires. He had just hit the back of my car. It took me a second to realize what had just happened. I pull off to the side of the road and he follows me. His car had dove under mine as he had tries to stop and the exhaust took the impact with a few scratches on the bumper.
Great Audi Experience
I drop the car off November 3 at the auto body shop expecting to be back in a few days to pick up the car. I take my insurance provided rental and head home. They call me the next day to say Audi doesn’t have any of the parts in stock and it will be about a week to have them shipped from Europe. They called me back on the eighth to say that the exhaust would be another week from the tenth. They said Audi has been using up the parts on the production cars and there was no extra stock. Like any web2.0 intwined person I update my twitter about the delay. Audi messaged me back within minutes and was ready to help. With their help the parts where at the auto body shop this morning. We are just waiting on a few more brackets but the car will be ready by Friday. The Audi customer relations agent went above and beyond for me and I couldn’t be happier. They reminded me that their help is always a phone call away. This was the second agent that I’ve deal with and it’s always been a pleasure. If there is something that you feel is not right about your car speak to them and they can always figure out a way to help you.”
Great Audi Experience

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

2009 A4 & A5 Fuel Door Release.

Nov 30

As of 2009 the Audi A4, A5 and S5 will have a new type of fuel filler cap opening system. Audi will continue to use the button style opening in the Q7, A6, A8 and TT so there will now be two ways to open your fuel door, depending on what Audi you have. The fuel door will continue to be on the passanger side to prevent the driver from stepping in oil at the service station when refueling thier vehicle. You will just have to remember a few new steps at the pumps:
Picture Description
First, you will have to remember the vehicle has to be unlocked in order to open the push style fuel door.
Picture Description
Second, after the vehicle has been unlocked, press down on the rear portion of the fuel door and then release, the door will lift open.
Picture Description
Third, after opening the fuel door, unclick the gas cap and place the filler lid in its designated port on the inside of fuel door.
Picture Description
Fourth and finally, when putting the fuel filler cap on with the new style, you will only be able to turn the fuel cap 1/4 turn clockwise untill it is secure in the closed position.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

2010 Audi A3 Diesel TDI – Sunset Porsche Audi

Nov 12

The 2010 Audi A3 Diesel TDI ; I have been waiting for this car forever and now its here! Diesel is a staple in the Audi Brand and they do it so well, just ask the rest of the world. The Demo at Sunset Porsche Audi is here and by tomorrow morning I will have a greater appreciation for the Diesel A3. Excited to drive the Diesel Audi A3 I will leave you with some pictures. Notice from the exterior that the diesel A3 is identical to the gas version (other then the badging), this is what makes the TDI A3 so special. Have a great day and remember that the “Diesel is no longer a dirty word”
2010 Audi Diesel A3 TDI
2010 Audi Diesel A3 TDI
2010 Audi Diesel A3 TDI
2010 Audi Diesel A3 TDI
2010 Audi Diesel A3 TDI
2010 Audi Diesel A3 TDI
2010 Audi Diesel Q7 TDI
2010 Audi Diesel A3 TDI
2010 Audi Diesel A3 TDI
2010 Audi Diesel A3 TDI
2010 Audi Diesel A3 TDI
2010 Audi Diesel A3 TDI
2010 Audi Diesel A3 TDI

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Canada appoints new President: Wolfgang Hoffmann

Dec 23

It looks as though Audi Canada is making some changes – and those changes involve a new President, Wolfgang Hoffman. Hoffman, who presently works as Chief Operating Officer for Lamborghini America, brings previous knowledge of the Audi brand to the table and has worked on numerous Audi projects in the past. We look forward to seeing the continued success of Audi in Canada and many future endeavors Hoffman has in store for his new team. Lets hope he can influence the group to make some strides in their Social presence as well! Check out some additional information on Hoffman and his new role at Audi. Have a great day!
Wolfgang Hoffmann

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi RS5 Runway Ready

Nov 20

We can’t help but love this picture! Somehow it manages to clear our minds and focus on whatever needs to be done. We certainly wish that what needed to be done looked more like racing down this empty track in this amazing Audi RS5, but inevitably, it is more mundane than that… like sitting in the office remembering the hot and toasty days of summer, slowing working our way through a mountain of paperwork. But… we can dream can’t we?! Yes we can; and so much better with such a clear head. Have a great day everyone!
Audi RS5/></a><br />
<a href=Click here for a larger version.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Adaptive Cruise Control (ACC) – In Depth Review

Oct 15

Audi Adaptive Cruise Control is a nice feature that really pays off if you spend any amount of time on the highway or on long distance drives. You would probably never know that you wanted ACC (Adaptive Cruise Control) unless you had the opportunity to experience it, much like the Audi side Assist. However after using Audi’s ACC (Adaptive Cruise Control) you would almost make it a must have when ordering your next new Audi. Now the ACC is not available on every car in the Audi line up such as the A3 and the TT and is harder to find on some models such as the A4 and A6 sedan but they do exist. Our good friend John Woo happens to be one of the lucky few to have it on his 2009 3.2L, Prestige, S-Line, A4 and he did a great in depth review of this system.

Black Dome component pictured is actually the business end of A.C.C.
North Bend oregon
A.C.C. is Audi’s designation for their Active Cruise Control option. What exactly is Active Cruise Control and what capabilities does it offer beyond the standard equipment electronic cruise control systems installed on the vast majority of every Audi model offered in this country? I invite you to read on.
Downtown Seattle
Recently, over about a six week period, I’ve had the opportunity to accumulate an excess of 3,500 miles in a 2009 A4 mostly driving on I-5 in Oregon and Washington. Beginning with a trip down to the small communities of North Bend-Coos Bay on the southern Oregon Coast… and then above to the greater Seattle area.
North Bend oregon
Of course our friendly neighbors to the North, beautiful British Columbia
Vancouver BC
That’s a lot of highway driving in a short period of time roughly exceeding the distance traveled from Portland (that’s Oregon and not Maine) to Key West, Florida plus a little beyond. All the many hours behind the wheel of an A4 on the Interstate has provided me the opportunity to gain some very real world experience using Active Cruise Control.

For some of you like myself, when we first began to drive during the time B.C.C. (Before Cruise Control), we made those long drives while attempting to apply some level of constant pressure against or on the gas pedal in our cars. If you have forgotten the level of pain and suffering possible in one’s right leg from performing this exercise hour after hour, I invite you to bring back those fond memories from yesteryear on your closest Interstate.

The arrival of the first cruise control units in cars around the 1960-70’s greatly alleviated this impediment to comfortable long distance travel in an automobile. Unfortunately, like the concept of “available” unlimited top speeds on the Autobahns of Germany, ever increasing traffic congestion on our roads and highways have greatly reduced our opportunity to engage the cruise control devices in present day vehicles for any extended periods of time.

Typically, once we are far enough out of a metropolitan area, cruise controls are activated and work to perfection “if” traffic is thin or everyone is traveling at exactly the same rate of speed. Of course having all trucks traveling only in the farthest right lane as is SOP in Germany, with everyone else never in the left lane except when passing would help immensely. Unfortunately, as we are all well aware, not the real world we drive in which is where Active Cruise Control comes in and restores most if not all of the benefits of this feature.

You activate A.C.C. in exactly the same manner you would with most other Audi cruise controls. In the case of this A4, once you have reached the speed you wish to maintain, press the small button at the end of the cruise control stalk mounted on the lower left hand side of the steering column. The speed is set and held pretty much constant even when transversing hills or valleys unlike many early units from some manufactures where +/- 10 mph was an acceptable level of operation.

The first difference you will note is the reduced number of possible speed intervals that A.C.C. will accept verses a conventional cruise control unit. The latter can be adjusted in an Audi between ½ to 1 whole M.P.H. faster (lift cruise control lever up briefly) or slower (hold cruise control lever down briefly) while accepted speeds differentials with A.C.C. is in +/- 2.5 M.P.H. increments only though it will hold whatever speed (i.e. 61.0 M.P.H.) when the system is first engaged. Increments though will only be at the +/-0.0/2.5/5.0/7.5 M.P.H. levels. Example: if the A.C.C. was engaged at 61.0 M.P.H., the range of change possible at the touch of the stalk would be down 1 M.P.H. (to 60.0 M.P.H.) or up 1.5 M.P.H. (to 62.5 M.P.H.). Ultimately, this isn’t a limitation one would expect after much use in the real world.

The key advantage of A.C.C. is that the system is “Active” rather than passive meaning instead of just holding your vehicle at a single speed (whatever speed the cruise control was engaged at), it will automatically vary your Audi’s speed to match that of traffic “in your lane” up to the top speed that the system has been set to. Traffic slows down…you slow down. Traffic speeds up…you speed up. You need to do “nothing” except to enjoy the drive without the constant strain of when to disengage or resume the use of the cruise control system traffic permitting.

For most of us, that’s possibly quite a leap of faith in technology. My first experience with this capability was in a new 2005 A8L on a drive up to Seattle (where else?). I first engaged the system where I-5 and I-205 merge together just north of Vancouver, WA. The A.C.C. operation was so smooth, seamless and natural; it wasn’t until I was approaching Olympia, WA that I remembered the system had been functioning for the past 1.5-2 hours!

Active Cruise Control works by emitting a narrow radio frequency beam forward from the emitter mounted next to the right fog light in the lower grille area of the front fascia (bumper) as seen in the picture above. Impress your friends with this little known nugget of information when you next spot an Audi with this telltale feature. There’s more than a few we’ve delivered at Sunset with this feature and from our current inventory when this article is being written, our e-Newsletter’s highlighted feature is immediately available to you on a couple of very special A4 models in stock. Contact one of our Audi Brand Specialist for assistance or further questions should you find this advanced technology as beneficial and useful as I have.
Adaptive Cruise Control
When A.C.C. is engaged, one of the possible displays in the trip computer area of the instrument cluster is shown here by cycling through the different ones via touching the reset button underneath the windshield wiper stalk mounted on the steering column.

The default spacing interval between your Audi with A.C.C. and the vehicle directly in front of you traveling in the same lane is “Distance 3” (see trip computer display above) which varies with the speed you are traveling. The slower the speed, the narrower the gap while conversely the faster the speed, the greater the spacing. Since almost all accidents involving tailgating are caused by following too close to the vehicle in front of you, this default setting can be increased to “Distance 4” which I have found very beneficial (greater margin in reaction times) on most portions of I-5 I’ve driven but counter to conventional wisdom, in heavier traffic congestion (say between Olympia and Everett on I-5), I have found reducing the spacing to “Distance 3” results in a smoother operation of A.C.C. which I will explain later on in this article. The trip computer display above also provides a visual graphic of the gap interval you have selected. Changing to Distance 4 will move the right vehicle indicator to the right where the last horizontal underline is presently shown.
Adaptive Cruise Control
Anytime A.C.C. is engaged, the emitted beam (radar) is seeking the next vehicle in front of you. If there is none within range, your Audi will travel at whatever rate of speed selected. In all three of the pictures of the instrument cluster/trip computer above, note the two small white “triangles” on either side of what appears to be the road in front of your car extending to the vehicle directly in front of you. If no vehicle is in range, “NO” triangles will display. Once you begin approaching a slower vehicle in front of you, the two white triangles appear next to the “grey” portions of the road display while your vehicle maintains it’s set speed. As you approach the vehicle directly in front of you, notice the two different positions of the white triangles in the photographs above. The display on the left indicates the vehicle we are traveling in is at the “maximum” safe (Green bars) distance to the car in front of us. The display on the right indicates we have now reached the “minimum” safe (Green bars) distance and this is when the cruise control begins to go “Active.”

Very gently, the Audi’s throttle is decreased and you begin slowing down to exactly match the speed of the vehicle in front of you. You need to do “Nothing” which is the entire reason for Active Cruise Control. It will maintain this gap/spacing and speed as long as you change nothing and remain in the same lane following the vehicle in front of you traveling slower than what you’re A.C.C. system is set for. If the vehicle in front of you speeds up…you will too, automatically up to the top speed you have set in the A.C.C.

Should the vehicle traveling ahead of you suddenly apply their brakes and rapidly decrease speed or should another vehicle merges into your lane between you and the previous vehicle in front of you allowing the gap/spacing/interval to drops into the “Red” portion of the trip computer graphic, the brakes will automatically be applied with an application level matching the deceleration rate of the vehicle in front of you attempting to restore the gap/interval/spacing to the distance you have selected.

In fact, the system has the ability to brake from whatever speed the A.C.C. was set to (up to a maximum of 95 M.P.H.) all the way down to under 20 M.P.H. before disengaging and yes, I have let it do its thing on I-5 around Tacoma where traffic always comes to a crawl. Needless to say, look in your rear view mirror to determine if or how close someone is following you when the brakes are automatically applied. Surprisingly, I have yet to experience a single situation where this has been an issue since I have begun using this feature very extensively even driving through downtown Seattle on I-5 with their usual level of traffic congestion from the Safeco/Q-West Field/I-90 interchange and north while on A.C.C!

This was the situation I was referring to earlier about in heavier traffic, reduce the gap to Distance 3 from 4 if so selected. I have noticed that if the gap is too wide when driving in metro area traffic, other vehicles will repeatedly merge into the lane directly in front of you causing the A.C.C. to constantly slow down by rapidly reducing throttle application and/or applying the brakes.

My other driving tip concerns passing when A.C.C. is active and you’re following a slower vehicle while another car is also in the left passing lane. Do not pull into the left lane to pass until that vehicle has already completed passing the slower vehicle in front of you. If not, because the interval between the vehicle passing in the left lane is less than the gap/spacing to the slower vehicle directly in front of you, the moment the A.C.C.’s radio frequency beam is redirected as you begin sliding over into the left hand lane, your throttle will be reduced and actually slow down instead of speeding up as desired.
Adaptive Cruise Control
One visual difference between Audis equipped with their standard electronic cruise control systems and one with A.C.C. can be seen in the speedometer shown above. Please note the series of “Red Triangles” that mark the left side of the speedometer from the range between 20 to 95 M.P.H. where A.C.C. will function. Audis with conventional cruise control will not have this series of lights.

Also notice in the photograph above, two of the “Red Triangles” at both the 55 & 60 M.P.H. positions are brighter than the others. This is a quick visual reference to determine if A.C.C. is actually managing the vehicle’s current speed or the system is simply on but not operational at that particular moment (all lights same intensity). Because the A.C.C. system is dynamic and your vehicle’s actual speed is dependent on outside traffic factors, your speed can vary from what was set, this indicator has proven very helpful presenting the vehicle’s current operating status.

It also performs a secondary function of visually indicating what speed you have set the A.C.C. to maintain. If only one “Red Triangle” is lit, the speed set is at the 5 M.P.H. increments (i.e. 55; 60; 65; 70 M.P.H. etc.) while two “Red Triangles” lit will indicate a speed setting at the X2.5 or X7.5 M.P.H. intervals (i.e. 57.5; 62.5; 67.5; 72.5 M.P.H. etc.).

Is there yet another benefit of A.C.C. that I’ve personally experienced? Absolutely! The system will also operate the throttle much smoother with far greater consistency than I ever could without the disadvantage of human fatigue or lack of concentration when driving. All these factors have resulted in operating fuel economy that has exceeded my personal expectations as well as the E.P.A. Fuel Economy ratings. Needless to say, I won’t retype the government’s disclaimer about the potential for accuracy of their numbers in this article but for reference, the A4 in this article has an E.P.A. rating of 17 M.P.G. City and 26 M.P.G. Highway.

Around town driving, I have been pretty consistent never dropping once under 20 M.P.G. when A.C.C. is typically not used. Get this A4 out on the Interstates and A.C.C. is fully utilized, my entire round trips back and forth to the Seattle area have never been under 30 M.P.G. (during the 4-5 hours crawls) with most drives averaging 32-32.5 M.P.G. What had me really excited was achieving 33.4 M.P.G. when there was only 3200 miles on the engine during my first trip to North Bend, OR.

Thought that was pretty impressive until one of my drives from Everett, WA back to Beaverton last month. Below are four shots of the trip computer display upon my arrival home. I provided all 4 screen shots as validation (odometer, temperature, date & time displayed) the results were really achieved.
Adaptive Cruise Control
One August 9th, drove a distance of 199.2 miles which took 3 hours 17 minutes to accomplish at an average speed of 60 M.P.H. for the entire trip which achieved a 34.0 M.P.G. average!
Adaptive Cruise Control
It can be done and A.C.C. is a real contributor to this type of superior vehicle performance and economy. Did I neglect to mention the engine in this A4 article is the 3.2 Liter V-6! Wonder what I could achieve with a 2.0T and A.C.C?

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi “Daylight” Super Bowl Spot!

Jan 26

We love the new Audi commercial that’s going to be featured during the Super Bowl next month and we have a sneak peek for everyone right here on I Am Audi! In the spirit of The Twilight Saga and the love of all things vampire – Audi has it’s own take on the night-dwelling creatures; and a supremely awesome way of eradicating them!! Perhaps this will be the end of the vampire saga we have endured for so long, on the other hand, maybe it is just the start of a better and purely Audi way of handling them! Enjoy – we sure did! You can keep up with all the latest Audi+vampire news on Twitter @ #SoLongVampires and be sure to let us know what you think!
Audi Vampire Commercial

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Vorsprung durch Technik – It’s Everything We Do At Audi

Dec 16

This is a great video showcasing some of the many amazing technologies Audi does so well – as well as the words that Audi lives by, Vorsprung durch Technik. From the very first Quattro to the MMI or Touch MMI Audi really does know how to create a driving experience that captures all the advancements they have made over so many years and roll them into one sexy looking car that not only functions exceptionally, but keeps drivers coming back for more. In addition, they always manage to capture a great presence in their videos – always sleek and with great music that pairs quite ingeniously. We love this, and of course, everything else Audi, but today we thought a little reminder of how great they are was in order! Check out Audi Deutschland on YouTube and see what you think- Have a great day! “An atmospheric film that translates the Audi brand philosophy into inspiring images.” We couldn’t agree with this description more!
Audi TV

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi A8 Gets Google Earth Navigation – 3G Plus

Dec 17

It is not unexpected for the new Audi A8 to have some of the most advanced technology; this is the first time ever Google Google maps has been incorporated into a vehicle. Audi and Google have teamed up to have Google earth preinstalled into our next generation A8, this is terrific! My Dad always asks me “when will I be able to send information for my computer to my car?” Well Dad the answer is now! Imagine eating lunch with a friend and inputting directions on your iPhone and when you got back to your car your navigation was ready to go. This is the future and I can only imagine what is to come with the capabilities for mobile devises to communicate with our Audi’s, 3G Plus is the future!
Audi A8 MMI Google Earth
Audi A8 MMI Google Earth
Audi A8 MMI Google Earth
Audi A8 MMI Google Earth

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi S5 Sportback – Dreaming.

Feb 1

If the sight of this beautifully designed and painfully gorgeous Audi S5 Sportback tearing it up in the snow makes you drool onto your keyboard, and you live the US, drooling is likely all you will get to do – that is unless you travel to Europe to see it for yourself! This amazing and slightly updated machine will not be available in the US but that doesn’t stop us from wanting it even more because of that. The S5’s headlights are sporting a new design and the sleek lines, distinctly Audi, have us considering a trip to Germany really soon! We hope you enjoy and if you happen to be in Germany and capture some pics, send them our way! Have a great Wednesday – and don’t forget to wipe your keyboard.

Audi S5 Snow Drift
Audi S5 Snow Drift
Audi S5 Snow Drift

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Beautiful Audi A4 Avant

Mar 25

So we won’t get to see the 2013 Audi A4 Avant in North America anytime soon, but seeing a picture is almost as good… not really. Believe it or not this is a manual, TDI Diesel, quattro, sport package, Audi A4 Avant – perfection!
Beautiful Audi A4 Avant/></a><br />
<a href=Click here for a larger version.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Quattro Cup Golf Tournament

Jan 27

If you were looking for a reason to travel somewhere far away – and you love golf – look no further than the 2011 Audi Quattro Cup Series. This year the Audi India Quattro Cup Finals are being held in Pune and Mumbai with the world finals being held in Schenzen, China. This is a huge series of tournaments which will feature over 1200 golfers on the India circuit alone and has become one of the most anticipated amateur golf tournaments since its start in 1991. To read more about the event, which tees off Friday, click the link to check the article from the Times Of India. And if you can’t make it out to one of these events but love golf anyways – the weather has been gorgeous the last few days and perfect for golf at some of our local greens here in Portland!!! Have a great Thursday!
Audi Golf

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi R8 V10 – Carbon Fiber Mirrors & More…

Sep 2

After taking delivery of the new 2010 Audi R8 V10 the client was extremely excited and wanted to share his experience and initial driving impressions. From an appearance stand point the Audi R8 V10 has a larger rear lower defusser, larger sideblade for cooling, as well as full L.E.D (Light Emitting Diode) headlights. Now there are many other differences, those are just the most apparent (excluding the new R8 V10 style wheels & V10 engine.) We are lucky enough at Sunset Imports to build relationships with our clients that give them the opportunity to share their experiences and have them heard. No matter how you look at it, the Audi R8 V10 could not disappoint, even if you wanted it to. So enjoy these pictures and watch for this new Audi owners input in the future, as well, thank you so much for visiting and all your comments.
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi
Audi R8 V10 Portland Audi

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

2010 Audi A3 TDI – The Very Best!

Mar 26

We all know Audi is a great brand. But it seems like everyday there is a new reason to love this very versatile vehicle line-up. Here is a great article about Audi’s hatchback, the A3 – in the TDI version. Not only is this vehicle fuel-efficient, but it packs a punch with the 2.0 litre engine and still manages to maintain its sporty attitude. The prefect combination of power and efficiency and not to mention – Green Car of The Year! Read below to find out more details on this great vehicle and all the many many reasons you will want to own one!

Audi A3 TDI

Hatchbacks have always made so much sense. Why it has taken these common sense cars such a long time to catch on remains a mystery. The Audi A3 is a prime example of everything that’s right with the breed: It’s sporty, classy — especially with the S Line package — and it has surprising utility. Wonderful stuff! However, all of this is overshadowed by the test car’s power source — Audi’s 2.0-litre TDI (turbocharged direct injection) diesel. This engine is the epitome of all that’s right with the modern clean diesel. Not only does it have the wherewithal to motivate the A3 with alacrity, it does so while being exceptionally clean and frugal.

A colleague managed a very good 7.1 litres per 100 kilometres on an extended run in the middle of winter. Baby the accelerator and it is possible to get the average fuel economy down to around 5.5 L/100 km (it’s actually rated at 4.6 L/100 km on the highway). That is not too far removed from the sort of economy expected from a hybrid. This blend of efficiency and cleanliness has not gone unnoticed — the A3 TDI earned the title of 2010 Green Car of the Year, an award presented annually by the Green Car Journal.

Of course, the best fuel miser in the world is not worth its salt if it’s a dull drive. Puttering around town while flogging the living daylights out of an engine just to keep up with stop-and-go traffic is not fun. In this case, the A3’s TDI delivers 140 horsepower, which is good. However, it is the 236 pound-feet of torque at 1,750 rpm that sweetens the drive. Hammer the accelerator and the A3 TDI picks up its exaggerated S Line side sills and runs to 100 kilometres an hour in 8.9 seconds. True, it is not as fast as its gasoline-powered sibling (6.9 seconds to 100), but it is more than quick enough to entertain. The reason is simple — the turbodiesel comes teamed with a twin-clutch six-speed transmission (S Tronic in Audispeak).

This gearbox is one sweet piece of engineering. Pull the shifter back into drive and it acts exactly like a regular automatic, but it also brings the mechanical efficiency of a manual box. Use the steering wheel-mounted paddles (part of the S Line package) and the shifts are like greased lightning. The box also does a credible impersonation of a heel/ toe downshift, blipping the gas (aka rev matching) on downshifts. This brings the desired engine braking when heading into a fast sweeper. The box and the torque available at the low end combine to make the A3 feel alive whenever it’s driven with purpose.

This leads neatly into the A3’s next likeable trait, feeling as though it is riding on rails when a looping on-ramp is challenged. Unlike the regular A3, the S Line version comes with a sportier suspension that manages to cater equally well to both the ride and handling sides. When loafing along, the suspension soaks up road irregularities in stride. Ramp up the enthusiasm of the drive and body roll is limited to a couple of degrees and understeer stays at arm’s length. A big part of the reason for the latter boils down to the up-sized P225/40R18 tires. The grip they deliver also sharpens the feel and feedback from the precise steering. The anti-lock brakes follow this lead, delivering short 37.9-metre stops from 100 km/h. The only lamentable thing is that Audi’s Haldex-based quattro all-wheel-drive system is not offered with the TDI. Its inclusion would sharpen the overall driving experience and deliver better traction — the diesel’s low-end torque likes to spin the front tires under hard acceleration. As it stands, the TDI has to make do with the standard electronic traction/ stability control system to counter unwanted wheelspin.

The interior design and its functional form underscore the A3’s dynamic personality. The steering wheel has a nice chunky rim and the S Line’s sport buckets offer body-hugging support without that confining feeling. Even Audi’s MMI (Multi-Media Interface) follows a logical theme. While it controls just about everything, it is intuitive and easier to use than most similar systems. There are standalone climate/audio controls and a return button, which allows a wrong input to be righted in one step. There’s also plenty of equipment — power everything, a very good Bose audio system ($1,700) and a two-piece sunroof. This last opens up the cabin enormously.

The rest of the cabin is just as accommodating. The rear seat will hold two adults in reasonable comfort, although legroom is tight if the front-seat occupants are tall. The 60/40-split/folding rear seat brings expected flexibility and decent capacity — 19.5 cubic feet of storage with the rear seats up and 39 cu. ft. when folded flat. The floor is also flat with the seats in this position.

There’s a lot to like about the A3. It is sporty, attractive and comfortable. Throw in decidedly decent road manners and you have a very compelling set of wheels. Nothing, however, proved to be quite as appealing as the diesel engine. It delivers power without penalty.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Do you have your Audi “elevator speech”?

Aug 25

The challenge that Audi faces in the U.S. is well known: we need more premium-segment consumers to know our brand and products, and to add Audi to that final shopping list when they are in the mood to buy a new vehicle.
Portland Audi
Over the past few years we’ve closed the gap with our key competitors in many ways. Advertising, marketing, PR, dealership environments, and new, high-quality products have helped raise consumer awareness, opinion, and consideration to record levels, as measured by third parties. The coverage that we receive in the media is at the highest levels. And sales, the most important measure, rose to a record in 2007, the last full year before the current recession began. Even in this current economic environment, Audi’s performance is better than all IHG competitors.

Yet whenever I meet someone new, all too often one of these questions is posed: “what’s happening at Audi”, “what’s new at Audi”, “how is Audi doing”. I’m sure that I’m not alone.
Portland Audi
I find that it’s better to be prepared for such questions than to rely on my mind for a spontaneous response. I also believe that a team of employees and dealers so armed with an “elevator speech” could help increase awareness to even higher levels.
Portland Audi
So the question … “do you have your elevator speech?”
To begin with, an elevator speech is either a stand-alone statement or a way into a longer conversation. I don’t know who first coined the phrase, but the meaning is simple: if you are on an elevator for the average ride how would you respond to one of the questions above.
Portland AudiI find the best versions are concise, planned and practiced. Don’t mistake that for trivial, stale, and boring. Quite the contrary, I want my new friend to walk away, even after a brief conversation, wanting to know more about Audi.

So, if you had sixty seconds to talk about Audi, what would you say?

Audi is successful. Across nearly every market, including here in the U.S., Audi has emerged as one of the most exciting stories in the automotive landscape. AUDI AG posted its 13th consecutive record of year-over-year growth in both sales and profits. In the U.S., Audi’s market share – a measure of consumer awareness and confidence – is at record levels. On that score, Audi has passed Volvo and trails Infiniti by just 1,300 sales this year. Clearly those profits have been invested wisely, because …
Portland Audi
Audi is the hottest luxury brand. It’s not a stretch to argue that Audi has launched the most exciting products of any brand during the past four years. Think back to 2006 and start with the RS4 , Q7, S4, S6 and S8. Then keep moving through the next three years with the all-new R8, TT coupe and roadster, S5 and A5, Q5, R8 V10, and the clean diesel Q7s and A3s. (Isn’t it fun to drive products that cause people to gawk and spontaneously snap camera phone pictures of your Audi?) Back in 2008, AUDI AG committed to an investment of over 11 billion Euros between 2008 and 2012, with the majority of that investment earmarked for new products. Despite the economic situation, Audi has kept pace … and significant announcements are coming yet this year. With moves like this …
Portland Audi
Audi is challenging the definition of luxury. Three years ago during a speech, Johan de Nysschen said that “it’s time for Audi of America to stop being so understated and be a little more bold and a little more American in telling our story here.” And we have. In speeches, advertising, public relations and product positioning, Audi has challenged the incumbent luxury brands directly. We’ve served notice that we are ascending and they are descending because we are the brand of progressive luxury. And ever since, the competition has reacted to Audi. Our goal is to be the premium luxury brand by 2015. That doesn’t mean that we seek volume leadership, but rather consumers will regard Audi as the best brand with the best products.
Portland Audi
Final advice: In delivering your elevator speech, be confident, poised and ready, so that the next time someone asks “So, how’s Audi doing?” there’s no hesitation.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi | 3G MMI Navigation Mobile Cinema

Dec 20

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Wilsonville – Coming Soon!

Aug 23

Lets talk about what the city of Portland needs… how about a premier Audi dealer. The countdown is on for the new Audi dealership to open in Portland, Oregon. Audi Wilsonville will be a major asset for Audi lovers as well as potential Audi owners. The new dealership will be sleek and well stocked, bursting with enthusiasm all eager to share what they know about the brand. The Tonkin family will be sure to deliver a fresh approach to the buying experience and Sunset Imports some healthy competition! We look forward to seeing everyone when its doors open September 10th 2010.
Audi Wilsonville

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Sitting on Bentley Wheels!

Feb 9

We love Instagram – for more reasons than us just loving most all social sites that let us share information we would otherwise not be privy to, but especially when it comes to pictures people take of their cars. It seems to open us up to a world we feel we should have always known about – but never knew we didn’t. There is no question that cars are a great love of people all over the world and that at any given time there are people snapping shots of their beloveds – but we are just feeling particularly lucky to live in a time that we can share all these wonderful things with the push of a button!! Bringing us to our next point; Audi, of course. Check out this Audi on Bentley wheels that we found on Instagram – we love it!! And now you can love it too!!
For more pictures of this B7 A4 on Bentley wheels make sure to follow YoungDan on Instagram. Have a great day!!
Audi on Bentley Wheels
Audi on Bentley Wheels
Audi on Bentley Wheels
Audi on Bentley Wheels

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi TT Exclusive Package

Nov 12

If you really want to separate yourself from the the rest when ordering your next Audi, look into the exclusive package. The Audi Exclusive Package is a set of very specific options on interior trim, from custom color of interior seat inserts, door panel trim inserts, and interior stitching color. Here are some pictures of a TT with the Audi Exclusive trim package in red; notice the attention to detail with the stitching.
Picture Description
Audi Exclusive Badging
Picture Description
Interior Seats
Picture Description
Interior door Panel
Picture Description
Detailed red stiching

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Poll: Does your Audi Dealer use Social Media?

Jun 3

So does your Audi Dealer use social Media? Let us know if you work at an Audi Dealer and you are using Social Media on a regular basis; or if you work at an Audi Dealer and your store hasn’t jumped into the arena yet. We also want to hear from those of you who don’t work at an Audi Dealer but your local store is active with Social Media , and those of you who wish your Audi store would get involved! Give us some feedback on your store, feel free to use your stores name and link to what your doing!
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I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Truth In 24 – DVD Now Available!

Jun 20

Truth In 24, “A documentry about the 24 Hours of Le Mans and out racing the odds,” is now available on DVD for everyone. Even if you have downloaded Truth In 24 from iTunes, I highly recommend the DVD for your entertainment library, Click Here and we can get you your copy today, just tell them Scott from www.iamaudi.com sent you!
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I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Motorsport Highlights – R8 GT3 Customer Racecar

Mar 14

Audi’s motorsport division first announced plans in August last year to launch a 500hp-plus (373kW) version of the V10-powered R8 for use in the 2009 GT3 racing series. The first of these high-performance race cars has now finally been released, with Audi Sport Italia taking delivery on Tuesday of the car with chassis number 101.
Audi GT3 Customer Race Car
Twelve examples will be delivered during the forthcoming weeks to six customer teams, with the first races scheduled to start next month. The six customer teams plan to race in five European GT3 championships as well as in the 24-hour race at the Nurburgring for which Audi Sport has developed an endurance version of the car.
Audi GT3 Customer Race Car
The new car has been designed for private customer teams and fully conforms to the production-based GT3 regulations, which means they will be allowable in numerous national and international competitions. Prices start at roughly €250,000 but opt for an Audi-backed support team and prices increase to the €500,000 mark.
Audi GT3 Customer Race Car
Because the GT3 regulations prohibit the use of AWD, the Audi R8 GT3 comes with a modified RWD powertrain and a newly developed six-speed sequential sports gearbox. The suspension is almost completely stock, with most of the modifications focusing on weight reduction and improving the car’s aerodynamics package. The kerb weight is an estimated 1,300kg – 300kg less than the production model – and a modified front end and a large rear-wing have been added to generate the required downforce for the race track.
Audi GT3 Customer Race Car
The assembly of the race cars including the body shells is made by quattro GmbH in Heilbronn-Biberach, Germany, in a factory hall specifically for the customer sport program. The Audi factory in Györ, Hungary, delivers the V10 engines.

Source :http://www.motorauthority.com

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

The New I Am Audi Is Coming!

Jan 15

Well we have kept everyone waiting for long enough! Check out the very limited sneak peak from the I Am Audi crew of the latest version of the site! We are more than excited to launch this version, but couldn’t help but giving everyone just a taste. We know it’s mean to tease, but we can assure you, it will be well worth the wait! Have a great day.

Click here for a larger version.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

1. Performance

Every part in the machine counts.

With our vehicles being developed from the ground up around the world famous & award winning Quattro All-wheel drive, it is no wonder we are the leader in performance.

With countless victories and developments in Le Mans, Rally racing, Pikes Peak, and touring car championships, we build the most competitive All-wheel drive cars in the world. If you are looking for that unfair advantage, welcome to Audi, you have found it.

2. Safety

Why die, when you can live?

Brought to you by the company that pioneered safety standards and crash testing almost 100 years ago, with Audi there is no compromise in safety.

Available with technical advancements such as side guard head protection, Side Assist, adaptive headlights, three point safety belts and many other award winning safety systems as well as L.E.D lighting.

3. Design

Everyone wants to look good right?

Bold dynamic lines with moving surfaces, coupe like design and an aggressive stance on the road whether moving or standing still.

Audi has set itself apart from the rest of the industry with driver oriented cockpits and the leader of interior craftsmanship, materials and fit and finish. Keep in mind our extensive use of aluminum, space frame technology and low center of gravity give you that true Audi experience inside and out.

4. Versatility

Sometimes abundance is not enough.

If you want it, Audi has it. And if you have heard of it, it is most likely an option. Audi builds the most versatile cars in the world. Four door sedan or sport back, Coupe or Sport utility vehicle, big or small, front wheel drive or Quattro, gas fuel or diesel - and you still have to pick a color.

We build vehicles that will truly win races and pick up the groceries on the way home. If you let an Audi tell you it's story, it will never disappoint or disconnect you from the experience.

5. Value

Yes, fair value exchange does exist.

Whether you go with a new Audi and get a 4-year 50k mile warranty, or the certified pre-owned Audi with the most comprehensive 300 + point inspection and up to 6 years, 100k miles, you will not only get the best car on the market,
you will gain piece of mind!

And really, you can't put a price on that.