Happy Friday!!! We thought it fitting to remind everyone that the snow season is upon us and that soon mountains everywhere will be open for Ski season!! Of course, you can disregard this message if you already have a mountain near you ready to rock… but we just can’t contain our excitement! This Audi RS4 Avant is the perfect ride to get you where you need to be, and in this bright blue color, you will be sure to be seen along the way! Enjoy your weekend and thanks for another great week!
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For many, their Audi is a blank canvas.
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Audi has always been a leader in advancements – but don’t get me wrong, the rear view camera system is not new technology; it is however, without fault. Your Audi may not be able to park itself yet, (thank goodness) but you will have the best supporting system to keep you, your family and your car safe. The rear view camera in the Audi is neatly tucked away where it can’t be obstructed or damaged, making this system maintanence free and very helpful in tight spots.
To engage the camera you simply have to put the vehicle in reverse; it will then turn off when you go into drive. When I learned to drive and parallel park I never had a camara to help me, so I can’t help but to look over my shoulder. I have become pretty confident parking cars in tight spaces because working at the Portland Audi dealer there is no room for mistakes. This little camera has been a real help. There is no doubt in my mind we are only seeing the infantile stages of camera technologies in Audis. If we are this advanced now, the I can only imagine what the future holds.
The rear view camera system is available on all 2009 models sold in North America, except for the A3.
The Center for Automotive Research at Stanford University is currently prepping an autonomous race car capable of driving without a human behind the wheel for some serious challenges. Designed to tackle challenging terrain and high speeds, Stanford’s four-wheeled robot, named ‘Shelley’, is a computerized Audi TTS. It is getting ready to go for the world record for fastest autonomous land vehicle next month on a dry lake bed in California. It has already reached speeds of 130 mph. The car will also attempt a trip up Pikes Peak in Colorado in September, a first for an unmanned vehicle. Shelley uses GPS receivers to stay on course and computerized algorithms to adjust to the terrain under-wheel.
Source: Motor Crave
Hello Fellow Friday Enthusiasts!! We thought we’d post a pic of a spectacular Audi driving off into the sunset – but then we realized that was pretty unrealistic for these parts, so we found one driving off into the dark instead. Either way, in a few hours time, depending on where you are currently in the world, you too will be driving off and heading into your weekend! We hope anyways. We have had a fantastic week and want to say a big thank you for all your orders for I Am Audi Gear yesterday! It was our best day yet and we owe that all to our awesome fans! Thank you again and have a great weekend!
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Business Week wrote a very encouraging article in regards to the growth of the Audi Brand and how Volkswagon will be investing a staggering 10.5 billion dollars into Audi. Having worked for Audi, Volkswagon, Porsche for many years and hearing peoples reaction to the Brand and their lack of enthusiasm and understanding of Audi’s presence in the Import High Group Market it is great to se how far the company has come in such a short time. Expect to se great things from Audi in the next 5 years, if you are looking for a success story this company will give you one.
This is a preview of the 2009 Audi A4 Avant available September 2008 with led lighting and a new body style it will be well worth the wait.
First I would like to say thank you to Dean Futrell for working with myself and Sunset Porsche Audi to get his new 2010 Audi S4 (actully his wife’s new S4). Dean Futrell is the owner of Futrell Autowerks in Portland Oregon and a real Audi enthusiast. It really means a lot to me to work with other Audi enthusiasts and people who truly appreciate the product. When local shop owners or people who know the Audi Brand choose to get their Audi through me and Sunset Porsche Audi, it means we are doing everything right. Every Client I have ever worked with has thought me something new about business or life, and I try to return a piece of what I know about the product with everyone that buys a car from me. Futrell Autowerks I know we will see great things from the 2010 S4, we look forward to it.
Monday September 22nd we set out to Seattle for the Regional Semi Finals for the Audi Certified Pre- owned walk around competition. It was a beautiful morning for the 3 hour drive ahead of us from Portland and Sunset Imports had provided the perfect car for the journey.
The sport package equipped Audi A4 Avant was sure footed at highway speeds and felt very connected to the road as we made our way into the heart of Seattle.
After arriving downtown we took some time at pikes street market for a nice walk to stretch our legs and take in some of the sites…
We then enjoyed a cup of coffee at the original Starbucks as I began my mental preparation for the Audi Certified Pre-owned Competition.
As the day came to a close we enjoyed a wonderful meal at our favorite Italian restuarant, Mitchellis. Always delicous food and great service, we find ourselves here for dinner everytime we come to Seattle.
Enjoying the last few minutes of daylight at the Pier…
The C.P.O. Semi Finals Walk Around consisted of 3 contestants, each contestant representing the Pre-owned vehicle to a potential client with 3 judges looking on.
The setting was very professional and each of us was very well versed in the Audi brand with a true passion for our product.
I was third to present the vehicle and with butterfly’s in my stomach I began, “Welcome to Sunset Audi”. Before I knew it 15 minutes had passed and I was concluding the demonstration with a hand shake. Though I would not be continuing onto the Las Vegas finals , I left with confidence and knew our certified warranty process was second to none. It was truley an honor to be a part of this exceptional training experience.
IN SHORT: THE AUDI RS 5 COUPE
A classically elegant coupe with a breathtakingly powerful engine: Audi is introducing the RS 5 Coupé. The high-revving 4.2-liter V8 pumps out a hefty 331 kW (450 hp), yet uses fuel extremely efficiently. Like all of the high-performance models from Audi, the RS 5 Coupé delivers its power to the road via all four wheels. A new evolutionary stage of quattro permanent all-wheel drive is also debuting here.
The Audi RS 5 Coupé uses a high-revving, normally aspirated V8 displacing 4,163 cc. This engine is closely related to the V10 that powers the R8 high-performance sports car. The 4.2 FSI delivers 331 kW (450 hp) at 8,250 rpm, with the peak torque of 430 Nm (317.15 lb-ft) available between 4,000 and 6,000 rpm. The sonorous V8 catapults the two-door model from 0 to 100 km/h (0 to 62.14 mph) in 4.6 seconds on its way to an electronically governed top speed of 250 km/h (155.34 mph). Audi can increase that to 280 km/h (173.98 mph) upon request.
The normally aspirated engine consumes just 10.8 liters of fuel per 100 kilometers (21.78 US mpg) on average – far less than its key competitors. This impressive figure is due to the combination of technologies from the Audi modular efficiency platform, which also includes a recuperation system.
With its high efficiency and its long top gear, the standard seven-speed S tronic – also contributes to the good fuel economy. Drivers can let the lightning-fast dual-clutch transmission shift automatically or change gears themselves using the selector lever or with paddles on the steering wheel.
Like all RS models, the RS 5 Coupé also applies its power to the road with quattro permanent all-wheel drive. Audi is using a new development stage of the center differential called the crown-gear center differential.
Very compact and lightweight, it can widely vary the distribution of torque between the front and rear axles, with up to 70 percent flowing to the front or as much as 85 percent to the rear, if necessary. The default 40:60 ratio of the rear-biased configuration ensures sporty handling.
The crown-gear center differential works together with the likewise new torque vectoring system, which acts on all four wheels. If the load on the inside wheel is reduced too much while the car is being driven dynamically, that wheel is braked slightly before it can begin to slip. Audi offers the sport differential as a complementary option that actively distributes the power between the rear wheels.
The chassis of the RS 5 Coupé is tautly tuned, lowering the body 20 millimeters (0.79 in) compared to the Audi A5. The high-performance coupe comes standard with 19-inch alloy wheels with 265/35-series tires; 20-inch wheels with 275/30-series tires are available as an option. Audi will begin offering a particularly dynamic damping technology towards the end of the year – the purely mechanical DRC Dynamic Ride Control.
For the full article see our friends at Fourtitude
Another day in paradise here in Portland, OR! We honestly can’t believe the run of sunshine we have had – makes us want to hit the road and take advantage of such a great stretch of lovely days! Anyone else feel the need to hit the road? Of course, we realize that for a few more hours, (26.5 to be exact – but who’s counting?) we are still a slave to our normal weekly existence… but after that… the world is our oyster!! And we will be doing what any other snow loving, Audi driving enthusiast will be doing when that time comes – hitting the mountain!! This RS4 Avant has got a slight lead on us, but we’re not worried. There’s plenty of road for all of us. Enjoy your Thursday everyone; we are just one evening away from our favorite day of the week!
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The 2010 Audi A3 Diesel TDI ; I have been waiting for this car forever and now its here! Diesel is a staple in the Audi Brand and they do it so well, just ask the rest of the world. The Demo at Sunset Porsche Audi is here and by tomorrow morning I will have a greater appreciation for the Diesel A3. Excited to drive the Diesel Audi A3 I will leave you with some pictures. Notice from the exterior that the diesel A3 is identical to the gas version (other then the badging), this is what makes the TDI A3 so special. Have a great day and remember that the “Diesel is no longer a dirty word”
With the release of the 2009 Audi A4 we have yet another pioneered piece of technology, Audi Drive Select (ADS). With this new advancement, the driver of the vehicle is able to select between comfort, dynamic and auto setting as well as individaul selections from each to best suit thier driving style.
These selections can be made while driving, through the multimedia interface of the vehicle or with just the push of a button on the dash.
Choosing between these four setting will give the vehicle dramatic changes in throttle response, transmission shift points, shock damping, and the power-steering ratio and assist. When you have discovered what setting you prefer in each mode, the Audi Drive Select settings can be tailored to each individual person who drives the vehicle, whether they are in the mood for a sporty drive or something more suited towards comfort.
My first impression of the ADS was how great it would be for family’s with 2 or more people driving the vehicle who each preferred a different drive, however after experiencing it myself my mind was changed.
I took the 2009 A4 on a 15 minute drive and in that short period I found myself in each mode, customizing each setting to my driving style depending on the road conditions.
In that short drive I realized even with one driver you could really fall in love with the Audi Drive Select. With this feature you gain the capability to have the best of all worlds. Audi has managed to fit 3 cars into one and you the driver can decide which one you want, whenever you want it.
I took these photographs in order to provide the best example of this technology. I will continue to showcase original content in order to be your top source for Portland Oregon Audi.
The Nürburgring simply known as “The Ring” by enthusiasts, is a motorsport race track in Nürburg, Germany. It was built in the 1920s around the village and medieval castle of Nürburg in the Eifel, which is about 70 kilometres (43 mi) south of Cologne, and 120 kilometres (75 mi) northwest of Frankfurt. Nicknamed The Green Hell by Jackie Stewart, it is widely considered the toughest, most dangerous and most demanding purpose-built race track in the world. I apologize this exert was taken directly from Wikipedia however I couldn’t have said it better my self.
Actress Brittany Snow , boyfriend Ryan Rottman and her good friend Anna Lynne McCord attended the “learn To Drive Event” put on by Oakley and Muscle Milk in Sonoma California. The Event was held at the Infinion Raceway home of The Audi Sportscar Experience , an amazing driving program put on by Audi. Having personally driven this complex track nestled in the rolling hills of beautiful wine country I know the 3 attendees had a great time. If you want the opportunity to drive Audi Sports cars such as the V10 R8, S4, TTS or many others contact the Audi Sportscar Experience , I guarantee it will be like nothing you have ever done.
Recently I posted about Brittney Snow, Anna Lynne McCord and Ryan Rottman at the Infinion Raceway, home of the Audi Sportscar Experience in Sonoma California. Oakley and Tiger Milk put on a “The Learn To Drive Event” and the lucky few in attendance who got to race around the Infinion Raceway. I will leave it short and share just one last picture of Nick Cannon with the V10 R8.
We can’t help but love this picture! We are suckers for anything industrial looking and the details in this photo are incredible. Not to mention, there is an amazing Audi R8 – and we all know that nothing makes a picture more lovely than that. But it is the sheer talent of people that always keeps us interested and coming back for more. We hope you all have a great day!
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We already know much we love the Audi Avant. What we’re curious about is how much everyone else loves it! What is not to love? It’s bad-ass.
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The original Audi Quattro Coupe remains an icon and is the bloodline of the Audi Brand. Today was a big day for everyone that loves this original Audi design – a new concept has been released for the future Audi Quattro. With its wide stance and aggressive body lines there is no mistaking the resemblance from the Quattro of the past, but all the technology and sharp lines of the future make this concept appealing to both die hard and prospective fans of this brand.
If you are lucky enough to have snow during this time of year, this may be a familiar picture for you – but if you live in the West Coast, its likely you have to travel to a mountain for skiing or snowboarding or some sort of Winter activity to catch this kind of shot. We just want to say how happy we are for the very cold but very sunny weather we have had recently – and look forward to some snow in the very near future!! If you have an Audi, you are ready for this type of weather and if you don’t – you may just want to take a picture of someone who does and send it to us!! Either way – have a great day!
We are pretty positive we speak for most everyone who loves Audi that we can’t wait to see the new RS5 in the US in the very near future!! We thought we’d give you a little taste of it today to help you all through your Thursday’s! We know nothing would make our weekend better than a blast in this incredibly fierce RS5 and something about this color seems to make it even more spectacular – what do you think?? The headlights will be slightly different on the US model thanks to a small facelift but otherwise this gorgeously feisty machine will be ready to blow past drivers everywhere in the US early this year!! Enjoy.
Happy Hump Day! The first one of the New year, and you know what that means?? We all have to make the very best of it. It’s a short week for some, the first day back at the office for most, and a very beautiful day here in the Pacific Northwest. Cold as it probably ever gets here, but the sun is shining and the ground is frozen and we are beginning to really understand how someone might trade all our cloudy days for a few sun packed cold ones! To help you make the most of your day we are going to give you a little peak of this awesome Audi S8 and it’s near magical grill. We love it. We imagine you probably do as well and we’d like to hear all about it! In the meantime, enjoy your day, we plan on enjoying ours too.
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By now you surely know the story of Quattro, Audi’s all-wheel-drive system.
You remember its beginnings with a small Volkswagen-built military vehicle called the Iltis, the way it changed rallying forever, how it’s proven itself on the racetrack so comprehensively that all-wheel drive has been banned in virtually every category, and the way the very greatest drivers in the world have used Quattro technology to run rings around pretty much everyone and everything put in their path.
When you read and digest all of that stuff, you sort of wonder why everyone doesn’t drive a Quattro. And when an immaculate Audi Sport Quattro rolls out of the back of a transporter right before our eyes, followed by a showroom-fresh RS2 and an RS4 that looks like it wants to head-butt anyone who gets within 20 feet of its bulging bodywork, you really start to get the Quattro bug.
If you want to understand where this crazy enthusiasm for the Quattro Way comes from, take a look at these cars, the story of Quattro told at high speed: Audi Quattro coupe, Audi Sport Quattro, Audi RS2, Audi RS4, Audi RS6 5.0 TFSI, Audi S4, Audi TT RS and Audi R8 Spyder 5.2 FSI V10. Make sure to read the entire article from Inside line “Inside Line Full Article” with even more incredible pictures.
Source: Inside Line
We probably don’t have to explain who this person is to most people – but despite already being one of our favorites – in her field – there is now more reasons to love Sasha Grey!! She is helping the youth of our newest generations with the “Read Across America” project – and of course is taking a lot of heat in the process. Parents are outraged and the school she was supposedly reading at has said she was never actually there to begin with – but despite all the speculation… pictures never lie! Right??? We love you Sasha! And we especially love that while you are teaching the youth of America the wonders of the written word – you have also found a way to represent Audi in the process, and for that, we love you even more. Keep up the great work! If you want catch the full article: click. Sasha also proudly Tweeted about the experience on her Twitter account.
This Rieger modified Audi S5 looks pretty nice, it almost has the Böser Blick look but not quite. The evil eye, mean look is reserved for the brave few who have the hood modified to overlap the headlights, something I have not seen done on the new Audi’s. The most important thing when deciding to modify your Audi is going with quality parts, creativity and making sure that the look flows with the natural design of your Audi. There is nothing worse then spending countless hours and a ton of time on a project that is destined to never look right. I always suggest to those who intend on going down the road of modifications take the time to find a look that will work for them and not jump into the project blindly. Some of the best looks come from risk taking but so can the worst.
Hello fellow Monday sufferers! We didn’t do much driving this weekend, which is a shame considering this fun little beast of a car we have, but instead we took to the streets of Portland with our own mode of transportation and probably walked a good 20 miles in total. We feel pretty good about it, but it left a bit of a void since it is not very ‘Audi‘ of us. How did you guys spend your weekend?! It was a cold one here and not much has changed today. We like a bit of crispness in the air and welcome the very slight chance of flurries we are expecting. Make it a great Monday everyone – that pesky weekly up hill climb to Friday is upon us! Special thanks to Audi For Life for making our car look even more bad ass!
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• Jacky Ickx and Hans-Joachim Stuck at the wheel of motorsport legends
• Auto Union Type C and D thunder through the streets of the Principality
• Two special runs at the Grand Prix de Monaco Historique on May 1 and 2
The hearts of fans of historic motor sport will beat faster on the first weekend in May. They may have the good fortune to witness the moment when two legends meet up again: Auto Union racing cars from the 1930s and Monte Carlo, the jewel in the annual motor sport calendar. For the first time since 1937, the sound of two Auto Union Silver Arrows will echo through the narrow streets of the Principality – at the Grand Prix de Monaco Historique on May 1 and 2. These giants of a past era will have worthy drivers: former Formula One stars Jacky Ickx and Hans-Joachim Stuck.
Hans-Joachim Stuck explains how much this guest appearance means to him: “It will be a very emotional moment for me when I sit in the car that my father also drove in Monte Carlo. When I think of the sound the 16-cylinder engine will make in those built-up streets, it already sends a shiver down my spine!” It was Hans Stuck who brought home the first major successes for the newly established Auto Union racing department back in 1934. In the 16-cylinder mid-engined racing car designed by Ferdinand Porsche, the “Hillclimb King”, as they called him in those days, broke several world records on the Avus circuit in Berlin. And that was only the start: he triumphed in most of the season’s races and became the unofficial European Champion, a title that was only acknowledged by the sport authorities in the following season. The Monaco Grand Prix was held twice in the 1930s, in 1936 und 1937. It was not one of the venues at which Auto Union scored a victory. The best placings were achieved by Hans Stuck: third in 1936 and fourth in 1937 at the wheel of the Auto Union Type C.
Hans-Joachim Stuck can also look back on a career that included Grand Prix racing. He drove a Formula One car for five seasons, and was on the podium twice in a period when German drivers in this supreme motor racing category were few and far between. Stuck, who competed in sports car and German Touring Car races with great success for Audi at the end of the 1980s and in the early 1990s, is about to find himself in charge of a racing-car behemoth with 16 cylinders and a power output of 520 hp. Although Audi Tradition’s authentic replica of the original Type C no longer has a chance to reach the unbelievable top speed of 340 kilometres an hour that it recorded in 1936, its fascination nonetheless persists to this day.
At about the same time, Jacky Ickx will be putting on his helmet and preparing to take the wheel of the Auto Union Type D with its twin-supercharger engine. This car was the final stage in the development work undertaken by the Auto Union racing department. At the end of the 1938 season a change in the rules was announced; engines had to be limited to a displacement of three litres. This meant a new Auto Union car with a 12-cylinder engine that, with an output of 485 hp, had no trouble in rocketing the latest Silver Arrow up to 330 km/h. Scarcely any driver on the international motor sport scene can claim as much experience as Jacky Ickx, who drove in Formula One for no fewer than twelve years, was twice runner-up in the world championship and is also famous as “Mr. Le Mans”. The Belgian driver won the 24-hour race there six times, a record that was expected to last for ever until Tom Kristensen, driving the Audi R8 and later the R10, scored his seventh win. Jacky Ickx drove the Type C at the Monte Carlo event in 2008, and is looking forward to this year’s Grand Prix de Monaco Historique: “To drive such a car here is a privilege!”
This is the seventh time that the Automobile Club de Monaco has staged this competition for historic racing cars on the Formula One circuit in Monte Carlo. This year, historic Formula One cars from 1947 to 1978 and Formula Three cars built in 1984 or earlier will contend with each other in genuine race conditions. The Auto Union racing cars will start together in two special events, and complete a number of laps at about midday on Saturday May 1 and again on the afternoon of Sunday May 2.
Source: Audi Tradition
Audi has always surpassed the competition with regards to its quality and craftsmanship of interior design and function. Add to this high level of quality environmentally friendly practices and you have the perfect balance of conscienceness and comfort. This video will give you a greater appreciation for the dedication that goes into every stitch of your Audis interior.
This is it, this is what the automotive industry has come to and I can’t say I am thrilled. Justin Timberlake , singer, actor and now the spokesman for the A1? I have never listened to Justin Timberlake’s music and now I am supposed to drive an Audi because he says so? To be honest I would rather just about anyone else promote the A1, seriously just about anyone, but if this is it, I still think it will be a fantastic car and I really do love this mini movie, so I guess it worked Audi “you win”
Does anyone ever get tired of checking out lowered Audi’s ?! I doubt it – but we apologize if you do. It’s just that we couldn’t resist the flat grey color of this bad boy, and of course are slightly partial to this type of lowered beauty. Plus, the angle is kind of cool. Anyone care to voice a difference in opinion? You know how much we love to hear what you have to say! Regardless, have a great remainder of your day… Friday is just one good-night’s sleep away. Thanks to volkscarphoto for their cool pic!
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Audi just announced the “Drivers Pledge” initiative to help make the road a safer place and although I admire the direction, sadly I won’t be participating. Scott Keogh , chief marketing officer of Audi of America said “Drivers daily face an unintelligent road. Frustrations, distractions and deterrents bombard drivers as they go from place to place. Audi recognizes these conditions and is on a mission to find solutions that not only assist our drivers, but also help improve daily driving conditions across the nation. Now, starting today, Audi challenges drivers to join the movement and take the “ Drivers Pledge ” for a more intelligent road.”
I love Scott for everything he does for Audi but what I love more is the freedom of driving on my own terms – fast of course, passing the Prius in the left lane and speeding up at yellow lights if I feel like it. The Police always tell me “Driving is a privilege, not a right” and until they take that privilege away from me (again) I will drive how I want to – I pledge to enjoy my drive every day.
The challenge that Audi faces in the U.S. is well known: we need more premium-segment consumers to know our brand and products, and to add Audi to that final shopping list when they are in the mood to buy a new vehicle.
Over the past few years we’ve closed the gap with our key competitors in many ways. Advertising, marketing, PR, dealership environments, and new, high-quality products have helped raise consumer awareness, opinion, and consideration to record levels, as measured by third parties. The coverage that we receive in the media is at the highest levels. And sales, the most important measure, rose to a record in 2007, the last full year before the current recession began. Even in this current economic environment, Audi’s performance is better than all IHG competitors.
Yet whenever I meet someone new, all too often one of these questions is posed: “what’s happening at Audi”, “what’s new at Audi”, “how is Audi doing”. I’m sure that I’m not alone.
I find that it’s better to be prepared for such questions than to rely on my mind for a spontaneous response. I also believe that a team of employees and dealers so armed with an “elevator speech” could help increase awareness to even higher levels.
So the question … “do you have your elevator speech?”
To begin with, an elevator speech is either a stand-alone statement or a way into a longer conversation. I don’t know who first coined the phrase, but the meaning is simple: if you are on an elevator for the average ride how would you respond to one of the questions above.
I find the best versions are concise, planned and practiced. Don’t mistake that for trivial, stale, and boring. Quite the contrary, I want my new friend to walk away, even after a brief conversation, wanting to know more about Audi.
So, if you had sixty seconds to talk about Audi, what would you say?
Audi is successful. Across nearly every market, including here in the U.S., Audi has emerged as one of the most exciting stories in the automotive landscape. AUDI AG posted its 13th consecutive record of year-over-year growth in both sales and profits. In the U.S., Audi’s market share – a measure of consumer awareness and confidence – is at record levels. On that score, Audi has passed Volvo and trails Infiniti by just 1,300 sales this year. Clearly those profits have been invested wisely, because …
Audi is the hottest luxury brand. It’s not a stretch to argue that Audi has launched the most exciting products of any brand during the past four years. Think back to 2006 and start with the RS4 , Q7, S4, S6 and S8. Then keep moving through the next three years with the all-new R8, TT coupe and roadster, S5 and A5, Q5, R8 V10, and the clean diesel Q7s and A3s. (Isn’t it fun to drive products that cause people to gawk and spontaneously snap camera phone pictures of your Audi?) Back in 2008, AUDI AG committed to an investment of over 11 billion Euros between 2008 and 2012, with the majority of that investment earmarked for new products. Despite the economic situation, Audi has kept pace … and significant announcements are coming yet this year. With moves like this …
Audi is challenging the definition of luxury. Three years ago during a speech, Johan de Nysschen said that “it’s time for Audi of America to stop being so understated and be a little more bold and a little more American in telling our story here.” And we have. In speeches, advertising, public relations and product positioning, Audi has challenged the incumbent luxury brands directly. We’ve served notice that we are ascending and they are descending because we are the brand of progressive luxury. And ever since, the competition has reacted to Audi. Our goal is to be the premium luxury brand by 2015. That doesn’t mean that we seek volume leadership, but rather consumers will regard Audi as the best brand with the best products.
Final advice: In delivering your elevator speech, be confident, poised and ready, so that the next time someone asks “So, how’s Audi doing?” there’s no hesitation.
We are spending some time up in Canada so I am super relaxed and going to speak freely. Undoubtedly I am so happy that Audi took the gold at Le Mans, “Vorsprung Durch Technik” took on a life of its own and the Brand is stronger then ever. Leading up to Le Mans my heart was filled with excitement knowing Audi was putting their best foot forward with Social Media and doing everything possible to promote the Le Mans. How brave a company is to create an application for a race they might not win, Audi took a chance with the iPad app. As we found leading up to this years Le Mans people love interaction, people love standing for something and people love the social aspect of their passion. So why is this article titled “Time To Drink Your Own Koolaid?” It’s simple – The brand itself is so far ahead of the retail level in terms of the peoples impression of the company. Why do dealers discourage social media, Facebook, Twitter, Youtube and any other form of interaction with people? You may think this is crazy, you may not believe this, but at one time I worked for an Audi store that banned laptops and any use of wireless internet, why??? It seems to me that Audi should insist, like any other brand standard, that their stores utilize all technology available and interact with clientele on every level. The industry is changing and if dealers continue to let their Facebook, Twitter and Youtube accounts run stagnant, they will suffer. Audi, I commend you for being at the forefront, however I ask why do you let dealers fail when it comes to something as important as social media? I would love to hear back from anyone who works at a store that discourages or simply ignores the world of social media and from anyone that works at a store, that has found success in social media and how they have done it.
Audi gave owners of Apple’s iPad a chance to attend last weekend’s “24 Hours of Le Mans” auto race. At least virtually. The effort made Audi sponsor of real-time race coverage on SkyGrid, an app that aggregates real-time news for the Apple tablet. Audi has won the race eight times in the past eight years and has promoted its involvement with such efforts as an NFL Films and Chicago-based Intersport-produced documentary, “Truth in 24.” The new program involved high-definition iPad content that included live streaming of the race from inside Audi’s three cars racing in the 24-hour event.
Doug Clark, general manager of social media and marketing for Audi, tells Marketing Daily that the automaker worked with Speed Channel to offer live coverage of the race for the five and a half hours that it was not on Speed TV. He says the in-car footage from the race was also be at AudiUSA.com. “We have had a history of looking for innovative ways to share our performance story; the iPad, with its large image, graphics and sounds, seemed an ideal place to marry Audi performance with the forward-thinking folks who find iPad interesting
Well to start with we are spending some time up in Canada so I am going to speak freely. I am so happy that Audi was victorious at Le Mans “vorsprung durch technik” came to life! Audi
technology,” he says, adding that the concurrent FIFA games won’t have an impact on peoples’ interest in the race. “Motorsports fans will tune into Le Mans, and given the fact that that it goes for 24 hours and soccer is a lot less, you can capture both.”
The race began on Saturday at 3 p.m. in central Europe (9 a.m. Eastern). Clark says Audi’s branding at the Live at Le Mans section of SkyGrid’s platform was on two places with Audi-specific content. “One is where you are able to see the 5.5 hours of coverage from Speed and can then, through that area, get to some of the Audi of America content. The other is in-car coverage. Per Clark, over 100,000 have SkyGrid. A spokesperson at Audi of America says Audi last year scaled back its presence in U.S. versions of Le Mans because of the economy. “We have increased our participation, but are not full bore to where we were two years ago.”
Source: Media Post
So with all of this new alternative media surfacing, such as the A7 Interactive Billboard in New York’s Time Square, we are left asking ourselves; “is this the future of advertising?” or can a creative, non-digital advertisement be just as effective? There have been some very good A7 Advertisement’s and Audi has been pushing the limit with the way it is marketing it’s products and the brand as of late. So the question is – do you prefer modern, social, interactive advertising, or do you miss the good risky print ads and billboards of the past??
Sunset Audi was represented at the 1st Annual PSC (Portland Service Center) Cruise-In, Friday, August 14th and I was in attendance to wave the Sunset Imports flag. This cruise-in was the first of its kind and was truly a great opportunity for people who love their cars to display them for everyone else to see. With a spectators choice award for first place at stake all the cars were shined up and ready for all to see. Root beer floats only a $1, music playing and true car enthusiasts on hand; what could have been better?! Take a look at what the people over at Volkswagen Credit are driving. They take such great pride in the product we represent and they really have great taste! I wanted to thank everyone over at the Volkswagen Credit department for their hard work. We will continue to keep you busy and thanks again for the invite. We will make next year even bigger!