Audi of America say’s on their Youtube page “At a test track in Montreal, Canada, journalists were given the opportunity to test drive various Audi quattro models on an icy road course. The technology behind Audi’s quattro all-wheel-drive allows for great handling in tough conditions.” This video put a big smile on my face knowing Audi took the time to invite journalists out to experience the cars in these snowy conditions proving quattro’s capabilities in any condition. The next time Audi puts an event like this on I hope to make it out and share my impressions with everyone, what an experience it would be. Happy Monday everyone and make it an awesome week!
Audi Bluetooth Compatible Mobile Phones
Manufacturer and Carrier
Source: Audi USA
Round and round we go!! Though this pic might makes some dizzy just looking at, it makes us want to find a hilly valley we can race this Red Bull dream machine around and round until we are dizzy ourselves! There is certainly no mistaking this Red Bull ride and we doubt they would have it ay other way. There’s few ways to make an Audi look better so we can’t say that all the logo stuff makes it any more appealing, but it certainly makes us thirsty for more Audi. Enjoy your hump-day… we definitely will!
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Not surprisingly the folks at Audi are always trying to think of new ways to share the Audi experience through social channels. Most recently a campaign on Twitter: #RemarkableAudi aims at having professionals that love the brand share their stories. It is this type of forward thinking that we think makes Audi stand out from most others, not only in the cars themselves, but the people who love them. Check out Photographer Jim Fets take on this; and our favorite line, referring to the new Audi S8 as “rolling architecture.” We couldn’t agree more and we can’t wait to see what keeps rolling in from the very creative and talented minds of Audi lovers worldwide! Be sure to check out the video and let us know what you think. Have a great day!
As the new year approaches I think of everything I have accomplished in 2009 and everything I want to do in the new year, the list is long but I have a ton of goals. Something I have to do is visit Audi – Porsche headquarters in Germany, it is sad to say but even after being with Audi, Volswaon and Porsche Brand for almost 7 years I have never had the time to visit headquarters. Well 2010 is going to be the year I make the trip to Europe; I would love to hear everyone’s story who has visited the Audi factory and see some pictures. If you are like me and have not been over read this article from The New York Times titled “Touring the Temples of German Automaking” it will make you want to take the trip.
When you do not need the S-Line equipment or you just simply prefer the look of a different style of wheel you have a new option; now available is the Sport Package. The great thing about the Sport Package is the aggressive look it gives to the A4 without huge jump in trim level. Unlike the S-Line option the Sport Package is available with any trim level. With Audi anyone can enjoy the sporty feel of our A4 without “having” to add unwanted options.
In 2002 a predisesor for the very successful Audi R8 Lemans racecar would begin to take shape in the form of an idea. This new project would be named “R10” and internal development from Audi would spare no expense to ensure victory. The Audi R10 began to truly take shape in 2003 when engine specifications were decided; a 5.5 liter V12 Turbo Diesel.
Get ready!! Because this is one car we are getting here! And as a little bit of a teaser, we wanted everyone to have a close up of this amazing Audi R8 GT Spyder dominating a photo shoot – in it’s honor, of course, in preparation for coming to the US. Everyone knows how much we love this car – but a topless version of it, we just couldn’t be more excited for! Enjoy the pics – but it won’t be long before this bad boy is rolling around on a street near you!
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My name is Benjamin Diggles. I don’t write on here very often. I think this is like my fourth time. I am the developer and designer behind this project. In essence I am Scott’s partner. He has vision and I help him bring it to life online.
It was back in the summer of 2008 when Scott and his wife Kansas approached me saying they wanted to start a website that focused on the Audi brand and the enthusiasts that fueled it. I agreed and we decided to start small and we focused on building a blog with Search Engine Optimization as our top priority. We wanted this to be an organic project to see how far we could take things by following a few simple focused rules.
This was what the first site looked like almost 5 years ago:
I work for Webtrends which is a Digital Marketing software company with a focus on Enterprise Analytics. So I have had some form of a measurement strategy on this project since day one with the advantage of having access to the best tools in the world. While our goals changed from year to year our focus on analyzing the data didn’t. It was interesting to see what people were interested in and what they could care less about. Furthermore it was fascinating how people were viewing the site: on what devices, in what locations, at what times of the day, etc.
In the past year what we noticed was that the majority of people were accessing the site through a mobile device. Around 80% actually – and below are the top 10 performers with about 70% of that going to iOS on the iPhone and iPad.
When we first started about 15% of people found us using mobile devices in the first year.
As far as content goes, the metrics have always been the same: People care the most about integrations, adapters, accessories, add-ons and in car technology. By a landslide.
Since Scott is so focused on social I was thinking of ways to better integrate Social into the website by going nuts on API’s. Below is the design that almost came about to support this social focus but last minute I decided to change direction.
The reason I changed direction was I knew from the data that people didn’t interact with social on the website. They always went to that channel, such as Facebook, to engage with Scott. So I decided to go to the extreme and strip all social and interaction from the site. We were only getting a couple of comments a week and they were all very prescriptive questions that Scott didn’t have time to answer. Typically if one of those questions are left on a comment feed on Facebook, someone else from the community would speak up and help answer it.
Along with social, there were a bunch of other things on the site that people just simply didn’t interact with. Also it felt that all of the content Scott had posted, which was a ton, was very buried and hard to find. Also it required a lot of reading and wasn’t very visually appealing. People also wanted more depth when it came to models but Scott didn’t have the time to build the models repository we wanted and it was a ton of work from a development stand point.
Here is what we decided to do with the new format
We focused on the tablet first. Namely the iPad and the Surface. I will be releasing the mobile optimized version of the site in the next couple of weeks.
I am pulling all of Scott’s Instagram images into the pictures page.
And all of his YouTube videos into the Videos page.
We didn’t want to kick social to the curb at all since we want people to use the site to discover Scott’s social channels. This new social page is minimal yet interactive and I imagine it will evolve quite a bit.
Search was something that was very confusing in the past so I wanted to make this as simple and effective as possible. Now if you wanted to see every post ever that has to do with an R8 you can. The new Search page contains all of the categories and still has access to previous versions of archives.
Now while this is a great start I am not done. I still need to reformat the store, optimize the site for phones and do a couple of other neat things that I am going to keep a secret for now.
When Scott showed me the article posted in the Audi Encounter Brand Magazine it was great validation that we are on the right track. I mean it doesn’t really get any better than this right here…
Here is a closer look below and you can find the magazine here.
Thank you to all the people who have embraced and shared this project. Scott and I will continue to try and make it a better experience for you as we move forward.
While Scott may be passionate about the Audi brand, I do not drive an Audi. I am a Porsche kinda guy.
OH! And it looks like we got Audi USA’s approval! Well on twitter anyhow…
In my opinion one of the greatest cars ever built, the Audi Sport Quattro a car well before its time that molded the future of the Audi brand. As stated by Wikipedia “The Audi Sport Quattro was a Quattro programme car developed for homologation for Group B rallying in 1984, and sold as a production car in limited numbers. It featured an all aluminium alloy 2,133 cc (130.2 cu in) (2.1 L) 20v DOHC engine slightly smaller than that of the Audi Quattro (in order to qualify for the 3-litre engine class after the scale factor applied to turbo engines). In road-going form, the engine was capable of producing 225 kW (306 PS; 302 bhp), with the competition cars initially producing around 331 kW (450 PS; 444 bhp).”
“The vehicle also featured a body shell composed of carbon-kevlar and boasting wider arches, wider wheels (nine inches as compared to the Ur-Quattro’s optional 8-inch-wide (200 mm) wheel rim), the steeper windscreen rake of the Audi 80 (requested by the Audi Sport rally team drivers to reduce internal reflections from the dashboard for improved visibility) and, most noticeably, a 320 mm (12.6 in) shorter wheelbase. This was carried out in order to improve handling potential in the face of newer, smaller competition, such as the Lancia 037 and the Peugeot 205 T16, which had been purpose-built from the start for Group B rules. A total of 224 cars of this “short version” Sport Quattro were built, and were offered for sale at a heady price of 203,850 German Marks.” And I am fortunate enough to see the Audi Sport Quattro in the flesh!
The Nürburgring simply known as “The Ring” by enthusiasts, is a motorsport race track in Nürburg, Germany. It was built in the 1920s around the village and medieval castle of Nürburg in the Eifel, which is about 70 kilometres (43 mi) south of Cologne, and 120 kilometres (75 mi) northwest of Frankfurt. Nicknamed The Green Hell by Jackie Stewart, it is widely considered the toughest, most dangerous and most demanding purpose-built race track in the world. I apologize this exert was taken directly from Wikipedia however I couldn’t have said it better my self.
Great news!!! The I Am Audi Store is now open and we are selling our exclusive t-shirts and hoodies officially! All I Am Audi Apparel is made and printed in the USA and you can enjoy free shipping anywhere in the United States! Be sure to check out the Spring line of I Am Audi Apparel and get yours today!
As seen on www.speedhunters.com these two bagged A4 Avant’s look pretty nice, it could just be that they are manual transmission wagons. I seem to be into Audi Avant’s right now so forgive me I am sure by the first of the new year I will be onto something new. What made me dig these pictures up was a few shotsI saw on www.audizine.com that brought back some fond memories. While I lived in Victoria British Columbia my good friend Nate had a very nice car on air suspension and it forever changed my opinion of Air ride.
I am sitting on our balcony overlooking the park and watching cars pass by below, noticing a lot of trucks and large cars. As well, there is practically no available parking on the side streets as it is full of larger cars. Now I don’t think we all need to be driving smaller, more efficient vehicles, but it does make sense for most of us. This video of an Audi A1 being slowly dismantled made me a little sad – we can’t get the A1 in the United States and others are already taking them apart. My only hope is that this A1 is being stripped for a good cause; some sort of research and development or upcoming racing series. I suppose I will have to wait and see…
Ron Tonkin breaks ground in Wilsonville where the future home of Audi Wilsonville will be. By mid Fall 2010 Audi Wilsonville will be open for business, right next door to Wilsonville Nissan another Tonkin Franchise. It is not uncommon for 2 dealers in the same area to be owned by one person however I am surprised that they are putting Audi Wilsonville next to Tonkin Nissan. The picture below is of the initial ground breaking, it’s not much to look at now but I will keep you updated as time goes on.
Since most of us just flip through magazines to look at the pictures of what is going on in the industry this will be your perfect opportunity for you becayse the font is so small. Rarely have I ever not ended up reading every single page of the magazines I pick up, but I always start with the pictures. European Car Magazine is a true enthusiast publication because it has something for everyone interested in European cars. My main interest in European Car is that it focuses on the tuning aspect of our cars and not just the statistics. Part of my job is of course knowing the facts and statistics count for a lot but my passion is in the Brand and the owner connection with the vehicle. If you have not read European Car I suggest you go to your local news stand and pick it up, I read it and it is well worth the time. Enjoy yourself, go out for a cruise before the winter really sets in and thanks as always for following I Am Audi If you want to keep up with me // Twitter I_Am_Audi and enjoy!
From all of us here at I Am Audi – wishing you a Merry Christmas!
Porsche AG , revealed today the brand new 2010 Porsche 911 GT3 R at the Racing Car Show Autosport International in Birmingham (Great Britain), a new model designed to replace the 911 GT3 Cup S in Porsche Motorsports’ model range.
The new vehicle carries the four-litre six-cylinder boxer engine
delivering 480 hp (353 kW) and matted to a six-speed sequential gearbox which transmits the power to the rear axle.
Based on the Porsche 911 GT3 Cup presented in September 2009, the 1,200 kg lightweight 911 GT3 R received a 0.2-liter increase in engine capacity, and delivers 30 hp more than its Cup pendant. Also, the car comes with an anti-lock brake system (ABS), traction control and an e-gas with “throttle-blip” function. “Since we first announced our intention to launch the 911 GT3 R, demand has been huge.
The number of GT3 R vehicles we had planned for 2010 is almost sold out.” says Uwe Brettel, Head of Motorsport Sales. From spring 2010, customer teams around the world will receive their new vehicles. The basic price is 279,000 Euro plus national VAT.
Source: www.4wheelsnews.com ,
We know it may seem slightly repetitive to keep talking about the Audi A1 – but we just can’t help how much we love this vehicle! So much in fact, that when there is any new news about it, we feel obligated to spread the word! So that is just what we are going to do. Not that it will likely make any difference to any of us seeing this little machine in the US, but at least it is still ok to live vicariously through others. This time, those others happen to be the lucky folks in Tokyo who had the opportunity to catch the unveiling of the A1 Sportback at the Tokyo Auto Show. It is expected to be available in early 2012 in Europe, of course, and is aimed at the “young, urban public.” Not that we would expect anything less from Audi – but it is a very cool and sporty – and though we may not speak for everyone, but with no plans to be released in the US, we are a bit sad about this. Click to catch some of the specs on the A1 Sportback and dream about living in Europe, for more than one reason or another!!
Black Friday is the day after Thanksgiving – a day for the masses to go a little crazy. Audi has no black Friday sales, sorry, but they are are still suseptible to accidents as they drive to the big sales on this panic filled day. This picture of an A5 in a pinch reminds me people need to be a little more careful when they drive.
I received an email today ” Google map coordinates showing my old 03 A4 3.0, I now own an 09 A4 3.2″. Thanks so much Roberto for sending this Google Map street view of your old Audi , and I am happy to hear you replaced it with another Audi. Like I said before if you send me a Google Map Street View of your Audi I will post it!
From the Inside Line Youtube page regarding this fantastic video production of the new 2012 Lamborghini Aventador Getting Dirty in the California desert. – “There’s no denying that the 2012 Lamborghini Aventador LP700-4 was one of the biggest stars of the 2011 Geneva Auto Show. It had all the ingredients of a show-stopping supercar stuffed into a shape that was rivaled only by the models standing next to it. But seeing the new Lamborghini sitting on a show stand is one thing. Hearing the Aventador LP700-4 ripping across the desert is another experience entirely. We know this because we recently spent a day with the new Lamborghini on a film shoot in the California desert. The Aventador LP700-4 wore the same Argos orange color as the showcar, so it looked particularly striking after getting covered in a thick coat of dry lake silt. And when it fired up to head out for its beauty shots, the sound of its 6.5-liter V12 didn’t disappoint.”
Audi Q5 Umbrella, this is a perfect accessory for Portland Weather conditions. iPod adapter, Bluetooth and a sport package and I have just about all I need as far as options go but this little accessory really would be nice on those wet days. If you have a B7 A4 or like Audi with the under-seat storage it looks like the compact umbrella might fit right under the seat. Don’t be left out in the rain, if you need more information on this factory accessory contact Sunset Imports Parts and we can get one out to you.
Nothing quite beats an Audi , alone, on the open road; unless that Audi happens to be a TT RS. If we had a weekend to kill in the desert, this is pretty much what it would look like. Of course, somewhere along the road there would be a great hotel with a fantastic restaurant that served an epically strong drink – but we would be willing to drive a very long way to find it! Enjoy!
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If we had to put money on the outcome of a high speed chase here, our money would be on the Audi. That is probably not surprising though. Pretty sure no one is rooting for the underdog in this match up.
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This video became very popular yesterday after we published it on the I Am Audi Youtube Channel, so we wanted to officially share it with all our fans. One of our favorite quotes from the video is: “Its not just about the car, nor the engineers nor the drivers – its about one team willing to take up the challenges ahead.” – something I think translates very well to all of our everyday lives. Now we are not the official resource for Le Mans, that title can only be held by George from Fourtitude – his coverage is exceptional. With that said, I Am Audi is passionate about motorsports and hopes to experience the 24 Hours of Le Mans first hand next year – until then, enjoy this very well done “Tribute” to the 2011 Audi Victory at Le Mans!
Tribute 2011 24 Hours of Le Mans
At Sunset Audi we change our showroom around a lot, wether we want to or not. Every time we sell a car off the showroom floor we have to change things around to keep things fresh and flowing. It was early in the morning and I could hear the rumble that only the 4.2L R8 can make, time for the showroom floor. It is always nice to show such a nice car and with the black exterior and carbon blades, no one can disagree it looks stunning. Here is our view of the guys CAREFULLY….. bringing the R8 inside.
Yesterday I Am Audi featured a video from a popular Australian artist that was filmed entirely in an Audi ‘ terminal-style ‘ dealership. We know that Audi’s have become increasing popular as props in videos – and today is yet another video proving that point. Watch this video, both produced ( Imperial Video ) and also featuring Vinny Minton, to catch the Audi R8 in nature! And for everyone that thinks that rollerblading is dead – it is alive and well in sunny Long Beach, California! Enjoy.
Well it’s Monday again and for most of you it’s the start of another work week so we thought we’d help to clear away some of the Monday blues with some shots of this beautiful blue specimen of an Audi. Love it or hate it?? We think it is awesome and would love nothing more than to have this sitting outside our office door waiting for us when the day done! (Except for maybe in R8 form…) Not only is it dropped and bagged – but it is Matte blue and by now most everyone knows how much we love that!! We can’t think of a more perfect combination – have a great Monday!
Audi has always surpassed the competition with regards to its quality and craftsmanship of interior design and function. Add to this high level of quality environmentally friendly practices and you have the perfect balance of conscienceness and comfort. This video will give you a greater appreciation for the dedication that goes into every stitch of your Audis interior.
One of the best parts about being an Audi Brand Specialist is seeing everything first hand and because I run my own site I get the added bonus to get peoples feedback on what they like. When I posted the Meteor Gray A3 with the Titanium Package about 50% of the people who looked at it loved it, the other 50% said it only works on a black or white car. I decided to post a white A3 with the Titanium Package immediatly after the Meteor Gray so people can see them side by side. Everyone has a preference when choosing colors and options on their car, that is what makes it so much fun. Just remember when you are deciding what you like go by what you think and not by what other people say is “the nicest.”
The world’s most famous endurance race ended Sunday morning with the Peugeots shut out of the hardware despite being by far the fastest cars in the field. That left the door open for Audi, as their R15 TDIs swept the podium spots as all four Peugeots had problems and couldn’t make it to the finish. In fact, the Peugeots’ problems looked like something that would hapen to an Andretti at Indianapolis. If it could go wrong, it did go wrong.
The pole-winning HDi FAP didn’t make it to the end of four hours. Pedro Lamy brought the Peugeot into the pits with a broken suspension that also broke its monocoque. Pole winner Sebastien Bourdais and Simon Pagenaud never even got a lap in the No. 3 chassis.
The No. 1 chassis was leading when its alternator broke, necessitating a 14-minute pit stop to replace it. That dropped it behind the three Audi R15’s, although Marc Gene was gradually clawing his way back to the front by running laps two and three seconds quicker than the German machines on the 8.47-mile circuit in the dark.
And so it went for Peugeot in the P1 class. The final entry, which was being driven by Loic Duval, was fourth but apparently headed for a podium finish when it went up in flames with an hour and 15 minutes to go in the 24-hour race. Hopefully the safety team at Le Mans had a better response to Duval’s fire than the IRL safety team did to Simona de Silvestro’s fire at Texas last week. I advocated standing starts yesterday as a great way to spice up the All-Star Race, but in honor of Le Mans, I’d love to take that idea a step further for a NASCAR exhibition race. Rally starts. How cool would it be to see Tony Stewart attempt to keep up with Mark Martin as they raced towards their cars? Heck, if NASCAR implemented a Le Mans style start for Sunday’s Michigan race, Carl Edwards would have a great chance of getting his first race win since 2008.
Of course, there’s that whole “danger” aspect… you don’t want to see Edwards running over Stewart as Stewart is huffing and puffing to make it the final few feet to his car, but come on, they’re race car drivers. Danger is part of the game. If you can avoid a car while in a car, you can certainly avoid a car outside of one, right?
Audi is making big plans to increase and even dominate it’s market in the next few years. According to CEO, Rupert Stadler, Audi is in line to over take the hierarchy of the luxury segment, even leaving its main competitor, BMW in the dust. Is this a lofty goal for Audi? Or is the “littler” guy really going to come out on top? Only time will tell, but in the mean time, Audi will keep producing an excellent product line up, with new additions, like the A7, that are sure to please. Check out the article below for some additional information – and go Audi !!!
Audi’s got its sights set on becoming the world’s number one luxury automaker
and, if you’re one to have faith in Audi CEO Rupert Stadler, that scenario may come sooner rather than later.
In an interview with Automotive News, Stadler made it poignantly clear that Audi is fast on the heels of BMW and, in a few years time, the Ingolstadt-based automaker will supplant its local rivals on top of the luxury car hierarchy.
“Our target is to become the leading premium brand in the world,” he said. “It won’t happen in 2010. It won’t happen in 2011. But it will definitely happen.”
Stadler’s words aren’t made by a CEO that’s doing more barking than biting; he’s got the facts to back it up too. So far, Audi sales in 2010 compared to the same time frame last year are already 20% higher, having already sold 450,000 vehicles this year alone. Sales in America for Audi vehicles have also spiked by 30% from its 2009 numbers, and that’s not even counting the 200,000 or so vehicles that could find is way to China before the end of the year.
Add those numbers to an overwhelming interest in the brand’s much-hyped A1 premium compact and the impending release of a perennial hot-seller – the Audi A7 – as well as a new Q3 next year, and it doesn’t seem to be far-fetched to think that now Audi may be gearing itself up to overtaking BMW in the near future.
One of the rumors that’s long been spreading on the internet is that Audi would create a boy racer version of their upcoming Q3 crossover. While nothing had been set in stone yet by Audi, Swedish auto magazine Sportbilen got a chance to ride shotgun in a preproduction version of the Q3 RS at the “world” premier of the new Q3. While standard version of the Q3 are propelled by 2.0-liter turbocharged gasoline or diesel engines, the Q3 RS shares its 2.5-liter turbocharged I-5 mill with some big guns, Audi’s RS3 and TT RS.
While there’s really not much to this video, it does give us some idea of what we can expect Audi’s Q3 RS. The blue Q3 RS preproduction example featured in this video looks almost exactly the same as a stock Q3—it doesn’t even have visible “RS” markings. If and when the Q3 RS hits the market, it’ll likely feature a different body kit, wheels and other visual cues to distinguish it from the “lesser” two-point-slow (relatively speaking of course) gas and diesel models. Since the Q3 RS shares its 300-hp turbocharged I-5 with the TT RS and RS3, its exhaust note (while quite aurally pleasing) is nothing unique to the car. Like the RS3, power is likely routed through a seven-speed dual-clutch gearbox, complete with paddle shifters, and power is put down on the ground at all four corners with Audi’s Quattro all-wheel drive system.
Audi has yet to confirm that North American customers will get the Q3, let alone the Q3 RS. Our take is that we’ll probably get the Q3 in a year or two in order to compete with BMW’s new X1. Chances are we probably won’t be getting the Q3 RS though. It took a Facebook campaign in order to get Audi to bring the TT RS to the United States (in limited numbers, at that) and Audi has so far been firm in stating that customers in the United States and Canada won’t be seeing the RS3 in North America. As far as Audi’s concerned, the TT RS and RS3 are the same car (and by extension, so is the Q3 RS) so we’ll only be getting one of them in the North American market.