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Friday, September 30th 2016

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Audi of America // Electric Cars

Jan 18

Johan de Nysschen, President of Audi America, comments from NAIAS 2010 on the future of electric cars both from Audi as well as in America. During this talk Johan mentions that Audi is only down 5% compared to the rest of the luxury market that is down an average of 20%, amazingly Audi picked up 1% market share in 2009 in the luxury market. 2010 will be an amazing year for the Audi Brand!

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Portland Audi Sales Introduces – 2010 Audi S4

Aug 26

Its that time again and the entire sales department at Sunset Imports in Portland, Oregon are overwhelmingly excited, the new 2010 Audi S4 has been released! Now this is a very special time in history for Audi with everything going on in the industry, and Audi has stepped out of the box and really brought innovation and creativity to the table with this B8 S4. When I say Audi has stepped out of the box, I am referring to the idea that they are replacing the conventional theory of bigger is better and developing supercharger and unnatural induction. In the automotive world, displacement, number of cylinders and liters have always been equated directly to performance; but not any more. Audi, like with previous model S4’s, is getting back to its roots of forced induction and really putting that power on the ground with the new sports differential and Audi Drive Select. Take a look at the hard facts and you will see the new 2010 S4 is poised to be the leader in this segment. The question has to be asked, if the Audi S4 was always the BMW M3’s competition, what is to come from Audi? RS5 is on the tip of everyone’s tongue and I can’t wait to see it!

2010 Audi S4 - Sunset Imports
2010 Audi S4 - Sunset Imports
2010 Audi S4 - Sunset Imports
2010 Audi S4 - Sunset Imports
2010 Audi S4 - Sunset Imports
2010 Audi S4 - Sunset Imports
2010 Audi S4 - Sunset Imports
2010 Audi S4 - Sunset Imports

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi A5 Coupe

Nov 3

Its been over 10 years since Audi has had a coupe in its line up, but now it’s back. The A5 is one of Audi’s most recent addition to the family and it is really a beautiful car. My first impression of the black S-Line package A5 was its flowing lines and low stance giving it the aggresive look even when sitting still. When stepping into the S-Line package A5, I found the interior to be very contemporary and the seats to be form fitting and suportive. The open sky panoramic glass roof gave the cabin a very open feel that was complemented by the white stitching throughout. The A5 had made such a strong visual impression on me I was eager to see if function could really match this high standard of form. With the integrated I-Pod adapter in the glove box, MMI controlled Navigation and Audi Lane Assist, the answer was clear “Yes”. Audi has managed to create yet another georgous vehicle supported by a Quattro drivetrain and features that will make you ask “What will they come up with next”.

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I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi A1 Quattro, aka: “Supermini”

Dec 21

Though we didn’t think it was possible to love the Audi A1 more – today we find renewed love in the vehicle we will certainly never see and yet another installment in a growing series of things we write that showcase our love for this small but mighty member of the Audi family! Realizing this isn’t exactly new, but no less exciting, 333 of the Audi A1 Supermini will be set for release mid-2012.
Audi A1 Quattro
Audi A1 Quattro
These 252 horse power super charged power houses will of course only be available to our friends in Europe and the cost has yet to be determined, but these are some slick looking vehicles which will all be produced in Glacier white metallic and will be sporting Quattro as well. Audi is hoping to stake its claim in building “the most powerful and fastest accelerating car of its kind ever created” and we agree they are well on their way to making this a reality! Although, we are pretty sad we won’t get to reap any of these benefits without relocating somewhere is Europe!! Check out this great article with some more detailed points and enjoy your day!
Audi A1 Quattro
Audi A1 Quattro

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Ryuichi Sakamoto // Audi Environment Tour

Oct 19

Something great about running this site is all the things I learn when researching the topics I post. Ryuichi Sakamoto is a great composer but after looking a little deeper I found out so much more, he is a true humanitarian and it really comes out in his work. I really enjoyed listening to Ryuichi Sakamoto work as I researched this topic and would love one day to attend one of his performances, keep up the great work Ryuichi and thank you for everything you do.
 Ryuichi Sakamoto

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi S5 Typhon by SR Auto Group

Sep 13

For over a decade, SR Auto Group has been putting its mark on all manner of luxury and exotic vehicles. Usually, the company’s projects emit a certain element of darkness and menace about them – which we love. And its latest creation certainly carries on that tradition. Its Project Audi S5 ‘Typhön’ features a matte black wrap, Reiger body add-ons, and stance-enhancing H7R coilovers and 20 inch ADV1 5.1 rims.
Audi Matte Black S5
Source: Auto Spies

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

A7 Envy Can Be A Beautiful Thing

Apr 19

So with all of this new alternative media surfacing, such as the A7 Interactive Billboard in New York’s Time Square, we are left asking ourselves; “is this the future of advertising?” or can a creative, non-digital advertisement be just as effective? There have been some very good A7 Advertisement’s and Audi has been pushing the limit with the way it is marketing it’s products and the brand as of late. So the question is – do you prefer modern, social, interactive advertising, or do you miss the good risky print ads and billboards of the past??
Audi A7 Advertisement

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi DTM No Blues

May 22

Although this isn’t the Playboy Audi DTM car, we just have to point out how sweet it is! We are loving the blue color and we are pretty sure there isn’t anything not to love about this machine. It is truly an amazing specimen! And for good reason; take Audi and racing and stick them together on a track, and you may just have the best combination in the world. At least we think so! Enjoy your day.
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I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi A5 S-Line With Audi Drive Select – The Silver Bullet

Apr 6

“Do you have it in silver?” I remember when I heard this question with almost everyone of my clients. Silver was a top runner in the choice of colors for their new car. Today I don’t hear the request for the light silver as much; it is still a color people consider but usually with a variant such as a gray or charcoal. I have always thought that silver was a very traditional and strong color, not only because it is very easy to maintain, but because it reminds me of the vintage race-cars where the body was left the raw color of the aluminum. I think every car and every driver suits their own color combination and their choices can be a strong reflection of the driver. If you take a look at autoblog.com you will see what the most popular colors of 2008 were and what colors were ahead of silver on the list. No matter what anyone says, this silver A5 looks great, especially when it is paired with the S-Line package. Like I mentioned before, every car and every driver suit a certain color and this A5 suits silver just perfect.
Audi A5 S Line
Audi A5 S Line
Audi A5 S Line
Audi A5 S Line
Audi A5 S Line
Audi A5 S Line
Audi A5 S Line
Audi A5 S Line
Audi A5 S Line
Audi A5 S Line
Audi A5 S Line
Audi A5 S Line
Audi A5 S Line
Audi A5 S Line
Audi A5 S Line
Audi A5 S Line
Audi A5 S Line
Audi A5 S Line
Audi A5 S Line
Audi A5 S Line
Audi A5 S Line
Audi A5 S Line
Audi A5 S Line
Audi A5 S Line
Audi A5 S Line

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Backup Camera Photography!

Jun 27

This weekend we had the task of taking a couple of cars to Salishan Resort for an event that was being held there – we managed to steal away a few minutes to head to the beach to take pictures of the cars we brought and enjoy the afternoon. We were grabbing some things from the back and I had gone back to get my phone and realized how cool this picture was from the Backup Camera!! I think we could start a whole new series of photos just from the view on this camera. We backed the car up in several different locations to capture some different views – but the sun made it a bit difficult to get any real good ones. And since I am not going to complain at all about sunshine on the Oregon Coast – this is the only picture we can share!!! If anyone else has any pics they’ve taken this way – please send them along. We are all about finding new ways to enjoy these fantastic vehicles!!! (Even if they are relatively unconventional!) Happy Monday.
Audi Backup Camera

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Sportscar Experience – Audi USA Facebook

Dec 17

Audi USA posted this on their Facebook page and it brought back some amazing memories of when my wife and I went down to the Infineon raceway in Clifornia to race around the track in V10 Audi R8’s! “With the holidays fast approaching, there are only 9 shopping days left to add the Audi Sportscar Experience to your wish list this season.” Audi also put together this interactive social video player with clips from the Audi Sportscar Experience , check it out here: Audi R8 Sportscar Experience. Guys make sure to get the Audi Sportscar Experience for that special someone in your life, trust me they will love it!!!
Audi Sportscar Experience

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Underground Racing -1,000 HP V10 Audi R8

Mar 3

The guys at Underground Racing – an American tuner obsessed with 1000+ hp twin turbo engines – announced a package for Audi R8 V10. You guessed it, it is a twin turbo and it has 1000+ hp! – says Motor Ward . Motor Ward also points out that this actually has not been a hard task for Underground Racing since the 5.2 liter V10 in this Audi is basically the same V10 they’ve tuned a number of times in Lamborghini Gallardo. So with the right fuel this twin turbo kit can potentially produce up to 1100 PS and mountains of torque.

Now take a minute and ask yourself what you would do with a 1,000 hp V10 R8 and how far we will be able to take this quest for “more power!” The tire manufactures already struggle to keep up with the demands of all this power and of course it is no easy feat for the brakes or drive-train either. Well we will just have to wait and see what comes next and just how much more power we can get out of these already incredible cars!
Twin Turbo Audi R8
Twin Turbo Audi R8
Twin Turbo Audi R8
Twin Turbo Audi R8
Twin Turbo Audi R8

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi 2G MMI VS: Audi 3G MMI

Mar 16

When looking at a 2G Audi MMI system and a 3G Audi MMI system, unless you know what to look for, you could not tell them apart. First, the hardware is slightly different from an appearance standpoint as the 3G has a small joystick control and the 2G does not. With a 7 inch screen in the center of the dash, it is also bigger then the previous 2G at only 6.5 inches. The major changes have been made with the MMI (Multi Media Interface) user media & interface capabilaties. Leaving the 3 dimensional capabilaties of the navigation aside, you can now play DVD movies from the screen in the cockpit. The resolution on the screen has been improved 4X so the image is crystal clear. Also, with the Bluetooth phone directory you can have up to 2,000 entries where as with the 2G you could only have 160. Additionally, you no longer need to train for voice tags. Again, for today I will leave it at this and offer anyone with any additional information to feel free to leave your comments.
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This is a spreadsheet with the 2G VS: THE 3G MMI in detail.
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3G MMI control panel with center joystick.
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2G MMI control panel without center joystick.
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2009 Q5 3G MMI equipted with navigation and 7 inch screen.
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2009 A4 without navigation and 6.5 inch screen
I created this post to help people understand the advancements that Audi is making in this field. I will continue to showcase informative content in order to be your top source for Portland Oregon Audi.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Countdown to the 2011 Le Mans!

Jun 10

The countdown to the 79th Le Mans 24 Hours is most certainly on! The qualifying stages of the event are well under way and for the first time since 2006 Audi will be leading the pack! This is a very exciting event for Audi and we can’t wait to see how great they do! The second starting vehicle is also an Audi; following third is a Peugeot. Should be a great race – we wish we were there!!! For more on the qualifying rounds go to Paddock Talk and read on. Also make sure to watch the traffic jam video at qualifying for the 2011 Le Mans.
Audi Le Mans 2011

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi at the Auto Shanghai 2009

Dec 20

Audi at the Auto Shanghai 2009



Audi at the Auto Shanghai 2009 on Vimeo.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi A7 Interactive Billboard in New York’s Times Square

Apr 17

– Campaign for the all-new A7 5-door coupe is centered around the tagline: “A boldly designed car deserves a boldly designed world”

– Interactive ad features seven “boldly designed” New York City locations; viewers can visit mobile site to download guide maps to all seven destinations

– Tweets to #BoldDesign and foursquare check-ins will appear on the billboard


HERNDON, Va., April 15, 2011 /PRNewswire/ — Audi will launch the all-new Audi A7 5-door coupe with an interactive billboard in New York City’s Times Square. Located at 46th Street and Broadway, the 15,000-square foot LED billboard will bring to life the Audi A7 tagline “A boldly designed car deserves a boldly designed world” by featuring places, objects and destinations within New York City that embody bold design. From April 18 through May 1, the ad will run 20 one-minute spots every hour.

“The all-new Audi A7 takes cues from high art, with dramatic stylings and bold features. A symbol of Audi’s craftsmanship, the sedan will join the ranks of icons in design and technology. To celebrate the, A7’s bold statement the interactive Times Square billboard will feature New York City locations that represent superior design and artistry,” said Scott Keogh, Audi of America Chief Marketing Officer.
Audi Time Square
For the entire article make sure to visit the source, PR Newswire

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

The Certified Pre-Owned Audi Q7 – The New Industry Standard

Aug 19

After you have chosen the Certified Audi Q7 you can congratulate yourself for making a great investment and choice for your new vehicle. Knowing that the Certified program that Audi offers is the best in the industry, with rigorous eligibility requirements such as less then 60,000 miles at time of retail sale, five years or newer and a requirement that the vehicle has to have been in service for at least four months or have more than 4,000 miles. After these definitive criteria have been met the Audi must then meet all technician inspection ( Audi Certified Website & 300+ Point Inspection Checklist ) and reconditioning requirements as well as have a CARFAX report to show the vehicles structural integrity. If you are asking yourself why so much goes into looking at the past of our Certified Audis the answer is simple: in order to guarantee the future of your vehicle it must have a clean and clear past and have been fully serviced prior to you owning it. If any of the wear items such as tires or brake components are less then 60% at the time of inspection they will be replaced, period! This ensures you have a new car experience with out the new car price and an extended manufactures warranty. Simply put, Audi Certified vehicles will give you and your family piece of mind with the standard four year 50,000 mile warranty and the extended warranty of up to six years or up to 100,000 miles. You will still get all of the benefits of the factory four year 50,000 mile warranty plus you will continue to be worry-free for an additional two years after it expires with such benefits as roadside assistance, trip interruption, loaner cars & even trip routing if you are in unfamiliar territory.
Certified Audi Q7
How can you improve the most comprehensive Certified warranty in the industry? The answer is by putting it on the finest vehicles on the market, Audi’s! Now what makes an Audi the best? How do we stay ahead of the curve? Our advancements in performance, safety, design and versatility make our vehicles and in particular the Q7 at the forefront of the industry. If you stand back and look at the Q7, and remember, this was Audis first Sport Utility Vehicle and this it was a late arriver in the segment in 2007, you will be impressed. First, take a look at the single piece front grill that gives the Q7 such a bold look. Continue on to the three lines that define the side of the Q7 giving it a poised look even when standing still. If you look further back you will see the coupe like design of the trapezoidal “C” pillar that elegantly blends into the all aluminum tailgate. Something that makes the Q7 tailgate so unique in the SUV segment is the integrated tail lights that allow for a great loading area in the rear as well as a very clean appearance. While at the rear of the vehicle you will have an option of tow package with capabilities of towing up to 6,600 LBS (pounds), rear view camera and park-tronic sensors for those tight spaces. Now leaving standard key design features unique only to the Q7 such as intergraded roof rails, the lowest drag coefficient in its class of .34, standard Quattro (Audi pioneered all wheel drive), FSI (Fuel Straight Injection also Audi pioneered, the Q7 has even more to offer. With optional safety and convenience features available like the Audi Side Assist blind spot detection system and the only 3 piece Panorama glass roof, you will have no shortage of versatility and enjoyment with your Q7.
Certified Audi Q7
I suppose that leaves you with 2 questions: out of the 10 available colors and 3 engine choices 3.6L V6 with 280 HP, 4.2L V8 with 350 HP and the new 3.0L Diesel with a whopping 407 foot pounds of torque, what engine do you go with? Go to your local Audi dealer and take a drive. This will give you another opportunity to experience the industry standard of interior craftsmanship, design and materials as you sit in the driver oriented cockpit. Enjoy the 14 speaker sound system, Bose or 1,000 watt optional B&O (Bang & Olufsen) as you control your iPod, Bluetooth device and Sirius Satellite radio through the easy to function and intuitive Audi developed MMI ( Multi Media Interface ) Relax knowing it has been time well invested and remind yourself of the great decision you made with the Audi Certified Pre-Owned Q7.
Certified Audi Q7

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi DTM Racing Season – 2009

May 22

Ingolstadt/Klettwitz – In the 100th year of its existence, another anniversary is coming up for the Audi brand: After Tom Kristensen’s triumph at the Hockenheim season opener, Audi is aiming to clinch its 50th victory in the DTM – in which case the brand with the four rings would pass BMW on the perpetual list of the best contenders in the most popular international touring car series.
The first opportunity to achieve this ranking will present itself to the squad around Head of Audi Motorsport Dr. Wolfgang Ullrich on May 31 at the EuroSpeedway Lausitz. Up to now, however, the circuit located 130 kilometers south of Berlin has not exactly been the Audi A4 DTM’s favorite track. Audi clinched victory only once at the EuroSpeedway on its own power: In September 2005, Mattias Ekström prevailed against Mercedes driver Gary Paffett in an impressive duel.
Nevertheless, the names of Audi and Ekström appear on the winners’ list of DTM races at the EuroSpeedway a second time: In 2004, the Swede inherited victory because Gary Paffett ran out of fuel after crossing the finish line and the tank of his Mercedes did not contain the residual amount of gasoline prescribed by the regulations.
After the one-two-three-four victory at the Hockenheimring, Audi comes to East Germany with a handicap: The rules require the Audi A4 DTM to start from the EuroSpeedway grid with ten kilograms more weight than the Mercedes cars. This means that part of the “Vorsprung durch Technik” advantage which Audi Sport achieved during the further development of the Audi A4 DTM in winter will be lost. At Hockenheim, the “R14 plus,” which is the internal model designation of the 2009 A4 DTM version, was clearly superior to the current Mercedes C-Class.
The Audi drivers clinched a total of 31 out of 39 possible points at the season opener – an impressive tally in which the drivers of the 2008-spec cars had a part as well. The Briton Oliver Jarvis achieved his first podium result in the DTM, the German Markus Winkelhock, in fourth place, the best result of his DTM career.
Audi could have scored even more points if Mattias Ekström had not lost the victory that already seemed to be sure due to a puncture on the penultimate lap. The Swede will do everything within his power to recover lost ground and has good chances to do so: The two-time DTM Champion has been on the podium six times so far at the EuroSpeedway – more than any other current DTM driver.
Tom Kristensen, who has fond memories of the EuroSpeedway as well, comes to the venue as the front runner of the standings: The Dane, who started his last DTM season with victory at Hockenheim, achieved as many as three podium finishes at the EuroSpeedway.
Like at Hockenheim, qualifying will predetermine the outcome of the race to some extent. At the request of the TV channel, the session will only start at 2:35 pm (local time), one hour later than usual. The race will be broadcast live on “Das Erste” on Sunday at 1:45 pm as usual. I want to thank Audi Sport for this great article and keeping us updated, of course I will finish it off with a video.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi A6 Avant Standing It’s Ground

Feb 15

To start with this guy needs an I Am Audi Hoodie. But beyond that, all we can say is this A6 Avant is sick!! We hold a special place in our hearts for “stance” and this is a perfect example of that. This A6 Avant is certainly standing it’s ground. We know this look isn’t for everyone and trust us, we’ve heard it all; it’s too low, impracticable, suspension dynamics are ruined, and so on and so on – but that stuff just doesn’t matter. If this isn’t your cup of tea that’s alright!
Bagged Audi A6 Avant
Click here for a larger version

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Drive Select Technology

Oct 6

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With the release of the 2009 Audi A4 we have yet another pioneered piece of technology, Audi Drive Select (ADS). With this new advancement, the driver of the vehicle is able to select between comfort, dynamic and auto setting as well as individaul selections from each to best suit thier driving style.
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These selections can be made while driving, through the multimedia interface of the vehicle or with just the push of a button on the dash.
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Choosing between these four setting will give the vehicle dramatic changes in throttle response, transmission shift points, shock damping, and the power-steering ratio and assist. When you have discovered what setting you prefer in each mode, the Audi Drive Select settings can be tailored to each individual person who drives the vehicle, whether they are in the mood for a sporty drive or something more suited towards comfort.
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My first impression of the ADS was how great it would be for family’s with 2 or more people driving the vehicle who each preferred a different drive, however after experiencing it myself my mind was changed.
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I took the 2009 A4 on a 15 minute drive and in that short period I found myself in each mode, customizing each setting to my driving style depending on the road conditions.
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In that short drive I realized even with one driver you could really fall in love with the Audi Drive Select. With this feature you gain the capability to have the best of all worlds. Audi has managed to fit 3 cars into one and you the driver can decide which one you want, whenever you want it.

I took these photographs in order to provide the best example of this technology. I will continue to showcase original content in order to be your top source for Portland Oregon Audi.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Portland Audi – Amazing Cars + B&0 (Bang & Olufsen)

Jul 23

Today we had a short term lease dropped off and it reminded me what great taste our Clients have in the Portland area. I like to go out and see all of the cars either traded in or dropped back off after a lease, it always makes me appreciate the quality and longevity of the Audi product. Like always the Q7 with the S-Line Package and running boards looks nice but when I peeked in the window and saw the full leather wrapped dash and B&O (Bang & Olufsen) I had to share. It is not uncommon to see a nicely equipped Q7 with the leather package, B&O or the suede headliner but to see them all together was a real nice combination. Enjoy the pictures and as always thanks to everyone for reading and keeping the Audi Brand so strong.
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I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi A8 with HRE Wheels + Hofele Body Design

Feb 23

Few things can make the back drop of a beautiful city more beautiful or aesthetically pleasing than an Audi; and this A8 is no exception. We love that this is likely someone’s daily view from a location close to their home or work place and that they can truly appreciate the beauty of their surroundings! We also like that they have good taste!! You know how we love pictures – so send us yours! What does your daily view look like with your Audi?! Thank you C3 Photography for taking the time to share your awesome work. Have a great day everyone! For more beautiful pictures of this A8 go to: My Car Portal.
Audi R8 Topless
Click here for a larger version.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi no rings, breaking the law

Apr 9

If we had to put money on the outcome of a high speed chase here, our money would be on the Audi. That is probably not surprising though. Pretty sure no one is rooting for the underdog in this match up.
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I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Wilsonville Burnside Wall Advertisement

Sep 22

I can only imagine I am driving everyone crazy with all this talk of the new Portland Audi dealer, Audi Wilsonville but what can I say, I am super excited! It is amazing how much work goes into every aspect of opening a new dealership, especially an Audi store. Countless hours go into advertising, media and training, not to mention inventory and store preparation. Let me know what you think of the new billboard on Burnside . I know it’s simple but I think it looks awesome and really delivers.
Audi Portland Burnside Wall
Audi Portland Burnside Wall

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

A Taste Of Spring In Portland Oregon

Mar 4

It was a gorgeous sunny afternoon this Monday in Portland, Oregon. We decided to enjoy the first taste of Spring with a cup of coffee and our dog Guinness, who loves to lounge around in the sun. He generally starts out by watching the various people go by, but before long we can see his eyes start to get heavy and he dozes off in the heat of the sun.

Guinness in the Sun

It’s pretty amazing what you can see when you stop for a few minutes. Usually we are in such a rush that we walk by the same things day after day and never really see anything… we were sitting on these!
Bricks in Pioneer Square

Guinness, as much as he loves the sun, has a pretty short attention span and was ready to go. He has a pretty distict way of letting us know when he wants something… he will just go and get it. In this case, he just started to head home. Jumped off the ledge soon after this and marched on as though he knew exactly where he was going. He probably does.
Guinness In Pioneer Courthouse Square

In a few short months Pioneer Square will be filled with people all hovered over the numerous chess boards laid in the stones we were sitting by. It is a great sight and really makes me feel like summer has arrived. If you have a chance on a sunny day, grab a coffee and spend a few minutes to really take it all in. It’s well worth it!
Chess Piece

Also, if you have a dog or are just looking for a great place to show off some pictures of your four-legged friends, check out PDX Dog . This is a great website, especially for dog-lovers!

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi in Hollywood

Feb 21

It should be pretty clear by now how much we love pictures. I mean, we definitely love Audi pictures, but we really aren’t picky. We simply enjoy the fact that at any given time the world wide web can provide us with a never ending stream of amazing pictures that people have captured and that certainly keeps it interesting. Of course, this one happens to have an Audi in it, not surprising; but we just love the way that no matter what angle or color or reason behind a picture – an Audi always makes it that much better! After all, without the S5 in it, this would just be a regular old Hollywood sign picture with a white van in the forefront! Enjoy.
Audi in Hollywood

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

This Car Thing… I Can’t Explain It.

May 12

My friend Brino ( Twenty Forty One ) sent me this picture the other day and it all came back to me. I remember why I love cars so much, its not about who has the most expensive car or even the badge but more about the project and those little details that bring it all together. The guys from VW Underdog seem to have an entirely different style on how they want their cars to look – super Euro and I love it. The meet ups, night cruises, endless hours spent on detailing and of course obsessing over “should I just go a little lower?”. This car thing is in my blood and its a sickness I never want to cure!
Classic Audi

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

2012 Audi A8L W12

May 13

Although I may be back from Germany physically – I think I am still at the Audi Forum in Inglostadt in my head!!! I captured these photos of the Audi Audi A8L W12 and for those of you who remember, this is the car from the Transporter movie (previous year’s model.) Not only was just being in Germany great – but seeing these cars in nature again reminds me why I love this brand so much! Can’t wait to go back to Germany again!
2012 Audi A8L W12
2012 Audi A8L W12
2012 Audi A8L W12

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi strongest U.S. imported luxury car market share gain in 2009

Jan 5

  • Audi December sales jump 17.1%; U.S. market share gain expected to be largest in luxury car segment
  • December was the best month ever for the Audi Q5 and A5, best month of year for A3, A4, A6 and Q7
  • Clean Diesel TDI models make up 53% of A3 sales, 43% of Q7 sales

  • 2010 Audi A1
    Source: Fourtitude

    I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

    Audi Sets Pricing for 2010 A3 TDI® Clean Diesel

    Sep 7

    As part of my morning routine, after stepping through the doors of Sunset Imports I log on to my computer and check out the latest Audi news on Fourtitude , a great Audi resource. Pricing for the 2010 Audi A3 TDI had been published and the Diesel version of the Audi A3 is only $1,200 more then the gas engine. That is amazing news! Below is a compressed version of the article. To read the whole thing, just visit the origional source – Fourtitude News
    2010-A3-TDI-Clean-Diesel
    HERNDON, VA – Audi today announced pricing for the 2010 A3 TDI, its second U.S. clean diesel offering launched this year. Expected to begin arriving at U.S. dealers in late November 2009, the 50-state certified A3 TDI delivers the highest highway fuel economy in the luxury car category – 42 mpg, according to U.S. Environmental Protection Agency estimates.
    2010-A3-TDI-Clean-Diesel
    • Second U.S. clean diesel offering from Audi within a year
    • EPA estimated highway 42 mpg offers unmatched efficiency in luxury car segment
    • Luxurious features and amenities without compromise
    2010-A3-TDI-Clean-Diesel
    Manufacturers Suggested Retail Price (excluding $825 destination charge, taxes, title, options, and dealer charges):
    A3 TDI clean diesel with S tronic front wheel drive $29,950
    2010-A3-TDI-Clean-Diesel

    I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

    Nick Cannon “The Learn to Drive Event” Part #2

    Dec 19

    Recently I posted about Brittney Snow, Anna Lynne McCord and Ryan Rottman at the Infinion Raceway, home of the Audi Sportscar Experience in Sonoma California. Oakley and Tiger Milk put on a “The Learn To Drive Event” and the lucky few in attendance who got to race around the Infinion Raceway. I will leave it short and share just one last picture of Nick Cannon with the V10 R8.
     Nick Cannon with the V10 R8.

    I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

    Audi R8 Snow Dance!

    Nov 21

    In the spirit of Thanksgiving Day, and in anticipation of mountains everywhere typically opening on Thanksgiving weekend, we thought it appropriate to post this pic of the stunning Audi R8 in our very own sort of snow dance. We welcome mountains and mountains of snow and very successful opening weekends for the resorts that lift us to the tops of said mountains! Does anyone share of our snow dance mentality?! Well, whether you do or don’t, we hope you enjoy the R8 regardless. Have a great day and fantastic long weekend with friends and family. Oh, and bring on the hot toddies!!
    Audi RS3/></a><br />
<a href=Click here for a larger version.

    I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

    Audi TT RS Chipped Up To 401 bhp By Superchips

    Jun 28

    When it comes to chippin’ ain’t no one does it better than Superchips ! Here’s another proof of their expertise in fiddling with electronic control units and extracting more power out of them. This time they took an Audi TT RS . Now if you are not familiar with this car we have to say it’s already overpowered at 338 bhp. ut when Superchips installs their ‘plug and go’ kit on the car’s 2.5 liter 5-cylinder turbo engine, it churns out an enormous 401 bhp with over 550 Nm of torque. In comparison, a big V8 engine in Audi A8 manages around 380 hp!

    They have not yet tested this TT RS, but they expect it to run from zero to 60 mph in about 4.6 seconds. The top speed is known though, since the 155 mph speed limiter remains intact. As usual this easy to install kit comes with a 12 month warranty and is reasonably priced at £445.
    Audi TTRS Chipped

    I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

    30 years of quattro explained

    Aug 18

    2010 is the 30th anniversary of Audi’s quattro four-wheel-drive and, by extension, the Audi quattro (the car) itself. In recognition of this, Audi announced today that it will be taking a selection of its classic vehicles to an “unusually large” quantity of motorsport events in an effort to promote the marque’s heritage.

    This is a nice gesture, and it’s an acknowledgment that Audi owes its modern fortunes to the virtues of all-wheel drive. And while automotive anniversaries seem to come around once every fifteen minutes, we figured a look at the beginning of Ingolstadt’s modern history was a nice way to close out the week. To read the full article make sure to visit the source, Jalopnik. On a side not for Jalopnik, “quattro” is not capitalized unless at the start of a sentence, but i didn’t know that until about a year ago and I have been with the company almost 9 years.

    I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

    I Am Audi // Webvisionary Awards Finalist

    May 14

    The last few months have been big months with doors closing and a ton of opportunities being presented to me. I am proud to say that I Am Audi has been chosen as a Webvisionary Finalist , this is an honor and a very special time for the site. Mr. Diggles took my vision of a place to join and enjoy the thing we love without pressure or conflict and he built it. Benjamin and I would talk for hours I would say things like “People love cars, so how come they don’t enjoy buying them?” It really bothered me that people hated the process so much. I Am Audi is very young in comparison to the car industry, but times are changing and people want that change. People want to engage with the person they are working with, ask questions, gather information and learn about the Brand – I Am Audi is a place you can do all of that. To be honest my vision was more than just a website, it was a community based around common values and Benjamin Diggles you have done an amazing job in making this “project” all come together. Thank you!
    Webvisionary Award Winner
    Webvisionary Award Winner

    I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

    Audi | 3G MMI Navigation Telephone

    Dec 20

    Audi | 3G MMI Navigation Telephone



    Audi | MMI Navigation plus Telephone on Vimeo.

    I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

    1. Performance

    Every part in the machine counts.

    With our vehicles being developed from the ground up around the world famous & award winning Quattro All-wheel drive, it is no wonder we are the leader in performance.

    With countless victories and developments in Le Mans, Rally racing, Pikes Peak, and touring car championships, we build the most competitive All-wheel drive cars in the world. If you are looking for that unfair advantage, welcome to Audi, you have found it.

    2. Safety

    Why die, when you can live?

    Brought to you by the company that pioneered safety standards and crash testing almost 100 years ago, with Audi there is no compromise in safety.

    Available with technical advancements such as side guard head protection, Side Assist, adaptive headlights, three point safety belts and many other award winning safety systems as well as L.E.D lighting.

    3. Design

    Everyone wants to look good right?

    Bold dynamic lines with moving surfaces, coupe like design and an aggressive stance on the road whether moving or standing still.

    Audi has set itself apart from the rest of the industry with driver oriented cockpits and the leader of interior craftsmanship, materials and fit and finish. Keep in mind our extensive use of aluminum, space frame technology and low center of gravity give you that true Audi experience inside and out.

    4. Versatility

    Sometimes abundance is not enough.

    If you want it, Audi has it. And if you have heard of it, it is most likely an option. Audi builds the most versatile cars in the world. Four door sedan or sport back, Coupe or Sport utility vehicle, big or small, front wheel drive or Quattro, gas fuel or diesel - and you still have to pick a color.

    We build vehicles that will truly win races and pick up the groceries on the way home. If you let an Audi tell you it's story, it will never disappoint or disconnect you from the experience.

    5. Value

    Yes, fair value exchange does exist.

    Whether you go with a new Audi and get a 4-year 50k mile warranty, or the certified pre-owned Audi with the most comprehensive 300 + point inspection and up to 6 years, 100k miles, you will not only get the best car on the market,
    you will gain piece of mind!

    And really, you can't put a price on that.