An absolute must read from our friends over at Inside Line !!! “Time Stands Still – Sitting idly on the ancient streets of Oxford, England, this 1981 Audi Coupe Quattro looks as good as ever. Built for a Scottish farmer in March 1981, it was one of the very first to roll out of the factory. Dressed in blue, the traditional hue of Scotland, it has the telltale twin headlights of the early cars. The chiseled proportions have an ageless chic.”
“By contrast, the car lurking nearby could only be from the modern era. The 2010 Audi RS5 has all-wheel drive and blistered fenders, but it has firepower under the hood that even the most fearsome Group B rally cars of the original Quattro’s era would struggle to match. It pays homage to its ancestor, but it also embodies everything that Audi knows in the here and now.” For the entire article make sure to Click Here – and take the jump!
By now, hoards of Audi fans at the annual Wörthersee tour festival have feasted their eyes on the Audi A1 Clubsport Quatrro. And to prove that the concept was far more than a just a simple nip and tuck project, Audi and its partner Need for Speed produced a video that demonstrates the extensive work put into the A1 Clubsport.
The project, dubbed W11, starts with a basic A1 that is mercilessly hacked to give way to a carbon fiber room and wider fenders. The donor A1 then gets stuffed with the 2.5-liter inline-five TFSI engine found in the TT RS and RS3 ; the engine is tuned to put out 496 hp and 487 lb-ft of torque. Audi claims that the combination of the tiny car with the monster engine results in a 0-62 mph time of just 3.7 seconds.
A custom paint job completes the W11 project along with carbon-ceramic brakes, 19-inch wheels, roll cage, carbon-fiber bucket seats and requisite race gauges. Audi has no plans to produce the pint-sized, all-wheel drive track thrasher, but could some elements of Clubsport spill over to street version of the A1? It’s possible and we will eagerly wait and see.
Source: Motor Trend
In 2 weeks I Am Audi , your top source for all things Audi, will be on hand to display some of the 2010 Audi line up at the 2010 Portland International Auto Show. The Portland International Auto Show will be hosted at The Oregon Convention Center in the Oregon Ballroom between BMW & Mercedes. Audi has some exciting new technologies such as Clean Diesel! We would love to meet you so make sure to stop by the Audi area and take a look at the new product and let me show you the Audi difference.
Anticipated to be on hand are:
2010 Audi Q7 3.0T Diesel Quattro Sport Utility
2010 Audi Q5 3.2 TFSI Quattro Crossover
2010 Audi A3 2.0 Diesel TDI Sportback
2010 Audi A4 2.0 TFSI Quattro Avant
2010 Audi S5 4.2L Quattro Coupe
2010 Audi A5 2.0T Quattro Coupe
Without question the new Audi Q3 will be Audi’s next big success, followed by the next generation A3! We could go into the Q3’s dimensions, market segment and competitive advantages but the truth is Audi is going beyond that, Audi is giving people what they want. The truth is everyone wants to look good and Audi is responding to that want by introducing the nicest, sportiest and most efficient cars on the market. We are excited for the Q3, we are excited to drive the Q3, we are excited for people to get what they want!
Looks like Audi ‘s R15 Plus version of its TDI racer has won its debut race this weekend in France. Audi , clearly known for its stellar racing history, hopes to win back its lost title at Lemans this year and may just do it with this new R15. Driver Allan McNish took the lead in the opening lap at the 8 Heures du Castellet and ran the entire race with no problems. It stands to be a promising season for the team and may just be enough for Audi to fight its way back to the top! Check out some pics from the race as well as some of the other standings to see how the rest of the drivers stacked up, compliments of Eurotuner .
In preparation for its 2010 Le Mans assault, Audi took its new “R15 Plus” version of the R15 TDI endurance racer to the 8 Heures du Castellet in France this weekend.
The newly-developed diesel sports car ran the entire distance without problems. On the opening lap of the 8-hour race, Allan McNish overtook the Team Oreca Matmut Peugeot 908 HDi FAP, which had started from pole position in the hands of Frenchman Stéphane Sarrazin, and on the third lap he passed the Lola-Aston Martin of Stefan Mücke.
From then on, Allan McNish and teammate Dindo Capello did not relinquish the lead. At the chequered flag, after 266 laps, the two Audi drivers held a five-lap lead from the Lola-Aston Martin of defending champion Stefan Mücke, Harold Primat and Adrian Fernandez.
The Oreca team Peugeot finished fourth after succumbing to a technical problem during the opening stages of the race.
Audi’s only unscheduled pitstop was made just seven minutes before the end of the race, when Audi Sport Team Joest switched to rain tires for safety reasons.
Audi Sport Team Joest used the Le Mans Series 2010 season opener as preparation for the 24-hour race at Le Mans on 12/13 June. In the practice sessions on Friday and Saturday, as well as Sunday morning’s warm-up, the team compared different set-up configurations before selecting a version, which allowed Dindo Capello and Allan McNish to record constantly fast laps in the relatively low temperatures.
The Audi R15 TDI was almost always the fastest car in the field throughout the eight hours and also set the fastest race lap.
Audi Sport Team Joest gained important knowledge for Le Mans during the victorious race at Le Castellet, which will now be evaluated by Audi Sport in Ingolstadt and will go into fine-tuning the R15 plus.
Next on the agenda is a 30-hour test and the Le Mans dress rehearsal at the 1000-kilomtere race at Spa-Francorchamps on 9 May, which Audi Sport Team Joest will enter three Audi R15 TDI, exactly like Le Mans
For the Aston Martin 009 LMP1, Le Castellet was the second successive podium for the Aston Martin Racing factory team this year. After a faultless eight-hour race, it once again proved the pace, reliability and durability of the cars. Drivers Adrian Fernández (MX), Stefan Mücke (DE) and Harold Primat (CH) drove competitively throughout the race with the production-based Aston Martin V12-powered LMP1. Completing 261 laps and 939 miles competitively in eight hours, chassis DBR1-2/2 performed immaculately.
Early in the race, Mücke was forced into the pits with a puncture, but held second place for the remaining six hours. 40 minutes before the checkered flag, another puncture brought Fernandez into the pits for a tire change, but the #009 had a good lead over third position.
Aston Martin Racing official partner, Team Signature Plus, finished in sixth place with its 008 LMP1 car, again with a faultless run in their debut race. The Vantage GT2 of JMW Motorsport did not finish, but showed exceptional qualifying and race pace for its first outing, boding well for their future program.
- 1. Capello/McNish (Audi R15 TDI) 266 laps in 8h 00m 36.415s
- 2. Primat/Mücke/Fernandez (Lola-Aston Martin) -5 laps
- 3. Belicchi/Boullion/Smith (Lola-Rebellion) -5 laps
- 4. Panis/Lapierre/Sarrazin (Peugeot) -8 laps
- 5. Ayari/Andre/Duval (Oreca-AIM) -8 laps
- 6. Ragues/Mailleux/Ickx (Lola-Aston Martin) -10 laps
- 7. Leventis/Watts/Kane (Acura/Honda) -16 laps
- 8. Moreau/Gulliaume/Hein (Pescarolo-Judd) -16 laps
- 9. Erdos/Newton/Wallace (Lola-Honda) -17 laps
- 10. Lahaye/Nicolet (Pescarolo-Judd) -17 laps
There isn’t much that needs to be said about this picture. It is amazing and we love it – but that may be because there isn’t much that could even make this picture better: Audi’s, in a line, in the snow, waiting to get into some sort of trouble… Nothing makes us happier than that!
We don’t follow Audi USA on Twitter but we know more the 60.000 people do and we wonder why Audi hasn’t put the twitter icon on the front page of Audiusa.com ? With Facebook being the big focus we think its great Audi USA has the Facebook icon towards the lower right of the landing page, to be honest we love that it is not a huge icon in the top right corner like most sites. We love social, we love Facebook but we absolutely love Twitter and the level of open dialogue it allows between a brand and the public so we think Audi should help open that dialogue and invite more people to the conversation by having the Twitter icon on the front page of Audiusa.com right beside the lonely Facebook icon – who knows we just might to start to follow.
I want to start off by saying thank you to BMW Blog for publishing this picture of the newest addition the the “Billboard Wars”. Now for a little truth – I love competition and I think it is healthy for any business, but seriously BMW, lets talk. Your slogan, to start with, the ultimate driving machine; joy is… blah blah blah or is it efficiency? Please make up your mind! As for what brought this all on; BMW’s tasteless attack on Audi. A billboard on top of the biggest Audi dealership in Hong Kong. Why would BMW post a billboard advertising “efficiency” when they have to be one of the least efficient automotive manufactures at the Tier1 level? Second, “beautiful?” When was the last time BMW built a “beautiful” vehicle? They have looked the same since the late 90’s. I want to make sure that BMW owners understand this is not directed towards them, but more the corporate people that ok’ed this billboard, its message, and most importantly its tasteless placement!
My wife may hate it but I can’t get enough. On a very regular basis I want new toys or want to start new hobbies and most recently I wanted a wing suit . As you can imagine that did not go over very well and I was quickly discouraged from pursuing that dream. Now I have moved on and since winter is coming I don’t want a motorcycle but really want to have an Audi wrapped in a camouflage vinyl – what harm is there in that? Who knows why I chase dreams and ideas from day to day; wing suits, camouflage cars and who knows whats next. Tell me what you think of cars wrapped in camo – I like them and just might need everyone’s help to convince my better half how awesome they are. Its been a while, but thank you all for continuing to follow I Am Audi .
It should be pretty clear by now how much we love pictures. I mean, we definitely love Audi pictures, but we really aren’t picky. We simply enjoy the fact that at any given time the world wide web can provide us with a never ending stream of amazing pictures that people have captured and that certainly keeps it interesting. Of course, this one happens to have an Audi in it, not surprising; but we just love the way that no matter what angle or color or reason behind a picture – an Audi always makes it that much better! After all, without the S5 in it, this would just be a regular old Hollywood sign picture with a white van in the forefront! Enjoy.
I love the City of Portland and I love the Portland Trail Blazers! I don’t know when it started but, I can remember growing up and watching them play and it always made me smile. Now, 20 years later and knowing Channing Frye I am even more excited everytime they play. Watching them work for every win really reminds me of what it means to love what you do. The Portland Trail Blazers show their passion and dedication to the game of basketball everytime they step on the court and the Portland fans are a huge part of that. My wife has always been a true fan of The Blazers as well, I have to say that this season she has stepped up her excitement during the games. There was a time when we would be at home and by the third minute of the first quarter I would be on my feet and she looked at me like I was crazy. Now in 2009, she is standing right there next to me with a smile on her face routing for The Portland Trail Blazers. Each member of the team really brings something to the court and I think that is why they have had so much success; because they understand the meaning of “TEAM” and they know no one could do it alone. We will see where this season takes us but, I have high hopes and I know if they play for the love of the game Portland will be right there with them.
Good Luck Channing Frye and Go Blazers!
I will continue to showcase original content in order to be your top source for Portland Audi. Thanks again for visiting www.iamaudi.com
Though we do understand that this latest information coming from Audi AG on the future of Audi being self-driven cars is pretty much where we are headed in close to all aspects of our auto-pilot modern days lives, with our technology advancements seemingly never ending; but the concept of a self driving car does not please us. To the best of our knowledge one of the things we love most about Audi loyalists is that they welcome and love the driving experience! So we do appreciate that this ‘love of driving’ was addressed by Audi AG Chairman, Rupert Stadler in his presentation at the Digital Life Design Conference in Munich, but we can’t help but feel a little sad that even the experience of driving will likely one day be a thing of the past. We are all for technology – but we are also all for driving, for ourselves. Any thoughts?? You can read more about it here. Have a great day!
Audi is pushing to improve its fuel economy and CO2 emissions. Starting this summer (2009), its modular efficiency platform will benefit from additional new technologies: The onboard computer with the efficiency program and the start-stop system will raise the efficiency and convenience of the Audi models, according to the automaker. By 2012, the company projects the fuel consumption of the Audi model range should drop by 20 percent.
The start-stop system is great for city driving by significantly reducing consumption while relieving the driver: The system shuts down the engine once the car has come to a stop, the gear lever stands at idle, and the driver releases the clutch pedal. Operating the clutch then starts up the engine again. The start-stop system is extremely quiet, convenient to operate, and fast: The engine returns to idle speed while the driver is shifting gears.
Audi combines the start-stop system with efficient battery technology and sophisticated energy management to maintain functioning even at low temperatures. The system is inactive during the warm-up phase of the engine, so that the engine oil becomes warmer and the exhaust gas cleaning systems reach their operating temperature faster. The driver can also switch off the start-stop system at any time by pressing a button.
The new system will be introduced in the Audi A3 1.4 TFSI with manual transmission and in the Audi A4 and A5 with two-liter engines and manual gearshift. Other models will follow this year. The source of all of this information comes directly from the Audi website take a look for your selves to see what the Audi Brand has to offer.
There is a natural progression of actions when making any purchase, especially a purchase that exceeds $27,000. When looking at purchasing a new vehicle it is important to do your research and make sure the car you decide on will meet your needs. Now that we have that out of the way, I want to introduce two cars that have recently been compared simply because of similar fuel economy: The Audi A3 Diesel TDI and the Toyota Prius. Of course, in my opinion there is no competition. The Audi A3 Diesel TDI is the better of the two and here is why. Audi has been building diesel vehicles for over 30 years and believe it or not Audi even experimented with electric powered vehicle prior to that. Diesel is the most efficient form of powering a vehicle right now; just ask the rest of the world. Over 50% of the cars driven world wide are diesel powered, compared to hybrids in the United states at only 3%. Audi has been extremely successful with racing in last century and have continued that success with our diesel powered Le Mans Car.
The 2010 Toyota Prius gets exceptional fuel economy at close to 50 MPG but so does the Diesel A3; so what else is there? Performance, safety reliability, cost of maintenance and the list goes on; but no matter who you are, these items all make a difference. On my list I would start with performance and it is no surprise that the Audi is superior in handling and overall driving characteristics. The S-Tronic transmission that is mated to the 2.0T Diesel engine shifts extremely quickly and very smoothly. As for safety, some might ask what is more important and the truth is nothing. Every car in the Audi line up is a top pick when it comes to safety and the A3 is no exception with top rankings in the small car category. We hear “it’s expensive to maintain a European car…” and that is simply not true with the A3 Diesel. Your first service is complementary and Audi offers a maintenance package for $720 that will cover all routine service needs such as oil and filter replacement, brake fluid flushes, air filters and inspections for 4 years or up to 50,000 miles; not bad. Many people don’t take maintenance into account when considering their new vehicle and with this Audi you are only required to perform a service every 10,000 miles. Compare that with the Hybrid Prius and you can plan on bringing it in at least every 5,000 miles.
I suppose what made me think of this comparison was how many Toyota Prius’s I see on the road – now imagine all of these drivers with a better choice of car, the A3 Diesel. Of course, I am a bit bias considering this is a website for Audi! But the facts are clear, and bias aside, Audi just comes out on top.
Audi just announced the “Drivers Pledge” initiative to help make the road a safer place and although I admire the direction, sadly I won’t be participating. Scott Keogh , chief marketing officer of Audi of America said “Drivers daily face an unintelligent road. Frustrations, distractions and deterrents bombard drivers as they go from place to place. Audi recognizes these conditions and is on a mission to find solutions that not only assist our drivers, but also help improve daily driving conditions across the nation. Now, starting today, Audi challenges drivers to join the movement and take the “ Drivers Pledge ” for a more intelligent road.”
I love Scott for everything he does for Audi but what I love more is the freedom of driving on my own terms – fast of course, passing the Prius in the left lane and speeding up at yellow lights if I feel like it. The Police always tell me “Driving is a privilege, not a right” and until they take that privilege away from me (again) I will drive how I want to – I pledge to enjoy my drive every day.
I watched this video expecting a showroom style preview of the Audi A7 with lots of car shots but not much insight. To my pleasant surprise this 5 minute video was full of great information on Audi design directly from the source, the head of design. Every line on the A7 can be seen on other models in the Audi line up, that is why every Audi is unmistakably an Audi. (I know that doesn’t make much sense but that is my best way to explain it.) And for me what captured the essence of what we see every day on the showroom floor was “Nothing is more liberating then a blank piece of paper.” and that is why every Audi is really a sculpted piece of art.
The long awaited Audi A7 is just around the corner and Portland Oregon is very excited! Portland is a city of very forward thinking, unique and progressive people and the Audi A7 is a perfect car for this area. The Audi A7 brochure has been released in a limited quantity – below is a glimpse inside. For more information on the Audi A7 or more detailed specifications reach out to your local Portland Audi store.
2009 S5 – Ibis white with Tuscan brown interior
Audi has a legion of dedicated fans. In fact, a recent Visibli study found that the auto brand has more engaged social media followers than even Lady Gaga and Justin Bieber. That must mean these fans have quite a few stories to share about how the German luxury automaker gained their loyalty. Audi wants to share these stories with the rest of the world and to do so the company launched the “Remarkable Audi Film ” series. Each installment in the series focuses on real people who discuss what Audi means to them. There are no rehearsed scripts – Audi just turns on the camera and lets the story unfold.
In the first installment in the series, Audi talks with award-winning and Grammy-nominated recording artist Ryan Farish, who uses Audi to perfect his music. After burning his tracks on a CD, he listens to how they sound in his Audi TT. In the video below, you can see what happens when he takes the new Audi A8, outfitted with a 19-speaker, 1,400-watt Bang & Olufsen Advanced Sound System, out for a test drive. You can watch the video after the jump. If you’ve got a story to tell, send it to firstname.lastname@example.org. You may be featured in the next installment of the Remarkable Audi Film series.
Source: Auto Guide
Audi is well known for its diesel technology and slowly the word is getting out about the V12 Diesel Q7 available in Europe, sorry to say we will not be getting it in the United States. Jeremy Clarkson from BBC’s Top Gear compares the Audi, BMW & Land-Rover in a not so practical setting but what can I say these SUV’s are not very practical. I don’t want to spoil the end of the video, so take a few minutes and let me know what you think. On a side note the Q7 is in my opinion the best looking of the bunch, I think Jeremy Clarkson is out of his mind when he says otherwise.
A picture says 1,000 words and with all the social opportunities around us like Facebook , Twitter and Youtube , it can be difficult to decide where to invest your time. We have a new recommendation!! No matter what your flavor – check out Instagram and of course, I Am Audi on Instagram ! Instagram is constant feed of images being uploaded all the time from around the world. I Am Audi + Instagram = Audigram! So if your into Audi’s like we are make sure to follow us – we promise never to disappoint!!
Happy Hump Day! The first one of the New year, and you know what that means?? We all have to make the very best of it. It’s a short week for some, the first day back at the office for most, and a very beautiful day here in the Pacific Northwest. Cold as it probably ever gets here, but the sun is shining and the ground is frozen and we are beginning to really understand how someone might trade all our cloudy days for a few sun packed cold ones! To help you make the most of your day we are going to give you a little peak of this awesome Audi S8 and it’s near magical grill. We love it. We imagine you probably do as well and we’d like to hear all about it! In the meantime, enjoy your day, we plan on enjoying ours too.
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There is nothing quite like keeping it simple and that’s why we think this is an amazing picture. It’s hard to know what to focus on considering the beauty of both showstoppers here, but we are just going to leave it up to all of you to decide which one of these lovelies should take center stage. Clearly, whoever took this shot could hardly decide either, but in case you have been distracted by the obvious distraction – there is an Audi in this picture!! Enjoy your day!
Click here for a larger version.
Sadly, it doesn’t appear as though the Audi A1 will be making an appearance in the US after all. But in Geneva, Audi has unveiled another version of its newest hatch back concept in electric form. The Audi A1 e-tron has made its debut with a proposed mileage projection of over 31 miles of battery time, with an additional 124 miles of fuel mileage. While this is good news to Europeans everywhere, with the possibility of production in 2012, it is just one more car the US will never see!
Check out the article below highlighting a few more details:
Opinions differ on whether Audi’s A1 at the Geneva Motor Show is just a cynically manipulated VW Polo designed to pander to base badge snobbery or whether it is a genuine attempt to seriously compete with BMW’s MINI.
Either way, this A1-based electric-drive concept aimed at urban travel is undeniably clever.
Its tiny Wankel engine under the boot floor is used as a range extender running at a constant speed, which solves the inherent problems with a rotary engine of tip sealing, excessive thirst and emissions.
In battery electric driving, the front-drive A1 e-tron has a range of 31 miles. The petrol engine extends that by another 124 miles.
We just overheard someone say they loved their “S” model Audi because of its exclusivity, they said they loved being one of the fortune members of the “Silver Mirror Club” – we think this is great! The idea that even within Audi people are so enthusiastic about their car, from quattro, TDI, S and RS Audi drivers are truly passionate about what they drive. Even if your not part of the “Silver Mirror Club” when you drive an Audi you belong to a very special family.
Porsche AG , revealed today the brand new 2010 Porsche 911 GT3 R at the Racing Car Show Autosport International in Birmingham (Great Britain), a new model designed to replace the 911 GT3 Cup S in Porsche Motorsports’ model range.
The new vehicle carries the four-litre six-cylinder boxer engine
delivering 480 hp (353 kW) and matted to a six-speed sequential gearbox which transmits the power to the rear axle.
Based on the Porsche 911 GT3 Cup presented in September 2009, the 1,200 kg lightweight 911 GT3 R received a 0.2-liter increase in engine capacity, and delivers 30 hp more than its Cup pendant. Also, the car comes with an anti-lock brake system (ABS), traction control and an e-gas with “throttle-blip” function. “Since we first announced our intention to launch the 911 GT3 R, demand has been huge.
The number of GT3 R vehicles we had planned for 2010 is almost sold out.” says Uwe Brettel, Head of Motorsport Sales. From spring 2010, customer teams around the world will receive their new vehicles. The basic price is 279,000 Euro plus national VAT.
Source: www.4wheelsnews.com ,
While in Europe my sister sent me this picture of a Audi Audi store in Greece, presumably Audi Hellas (please let me know if this is incorrect). I took a minute to check out their website and man are there a ton of Audi’s available in Greece that are not available in the United States. Well than you Erin for sending me this picture and I wish I was in Europe traveling around as well – the weather in Portland is horrible right now.
AUDI AG sold 2.1 percent more vehicles worldwide last month than in July 2008. Some 85,000 customers opted for a new Audi (2008: 83,210). From January through July, the company sold approximately 551,000 vehicles – 8.1 percent less than one year earlier (2008: 599,429). As the market’s leading Premium Brand , Audi benefited from growth in China to reach a new monthly sales record there. In the United States and Western Europe, Audi’s sales progressed better than those of its competitors.
• Record month for Audi in China
• Growth in key Asian and European markets
• Audi is the most successful premium brand in Western Europe
• Rising market share in the United States
“In recent months we’ve bolstered our brand worldwide by investing wisely; and with our sales success in July we further increased the pressure on the competition” said Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. “Our financial data show that we are not only achieving impressive sales figures, but that our business is above all profitable; our encouraging development is long-lasting.” For the first six months of 2009, the Audi Group had just reported an operating profit of 823 million euros.
The greatest total increase in sales last month was reached by Audi in its second home market. Sales figures in China (including Hong Kong) grew by 42.5 percent in July over one year earlier to 13,399 vehicles (2008: 9,403); with 80,265 vehicles sold in China during the first seven months of 2009, year-on-year growth amounted to 14.8 percent (2008: 69,912). In the Asia-Pacific region as a whole, Audi sold around 102,500 premium vehicles from January through July (+12.7 percent; 2008: 90,924). In July alone, the brand registered a year-on-year increase of 37.1 percent (some 16,500 vehicles; 2008: 12,037). To this result, the brand’s rising sales figures in other key regional markets contributed. Growth in Australia, for example, amounted to 26.1 percent (943 vehicles; 2008: 748); in Japan, Audi registered a 7.5 percent increase (1,040 vehicles; 2008: 967), and in South Korea sales rose by 28.4 percent (565 vehicles; 2008: 440).
In its home country of Germany, AUDI AG exceeded its July 2008 figures by 0.3 percent with 23,404 vehicles sold (2008: 23,341). With 137,286 deliveries, sales figures were 5.8 percent lower over the first seven months than a year ago (2008: 145,745).
In Western Europe as a whole, Audi sold some 55,400 vehicles in July (2008: 56,785) – a decline of 2.4 percent. With this result, AUDI AG was able to further consolidate its position in the market. With approximately 357,150 vehicles sold in the region in the first seven months of 2009 (-10.9 percent; 2008: 400,922), Audi confirmed its status as Western Europe’s leading premium brand. Key growth markets in the region last month were Belgium, where 2,825 customers chose an Audi vehicle (+32.4 percent; 2008: 2,133), Austria, with 1,784 vehicles sold (+33.4 percent; 2008: 1,337), Switzerland, with 1,441 units (+6.3 percent; 2008: 1,355), and Sweden – where Audi sold 1,118 vehicles (+15.4 percent; 2008: 969).
Audi of America sold 6,407 vehicles in the United States, a year-on-year decrease of 5.8 percent (2008: 6,804) – thereby narrowing the gap versus 2008 to minus 14.6 percent for the first seven months (44,252 vehicles; 2008: 51,827). In a premium market still deep in recession, Audi posted the strongest growth among its German competitors and increased its U.S. market share by 1.4 percentage points in July to 7.6 percent. July sales were encouraging elsewhere in North America as well. Figures rose in Mexico by 13.5 percent (564 vehicles); in Canada, the brand registered year-on-year growth of 40.3 percent in July by selling 822 vehicles (2008: 586).
Source: Audi AG
Oh Hump Day – how we love you. Though not as much as Friday, you rank high on our list of likes during the week, making us feel as though we have accomplished some of the things we have on our plate, or reminding us that we better kick it up a notch as the weekend is fast approaching. Either way, for this happy Hump Day we thought we’d share some bikini clad babes rolling around on this hot red R8. We’re pretty sure this doesn’t need much explaining as what could be better than Audi’s and girls… that’s right, not much. Enjoy your day and keep your eyes on the prize!
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Not only is the hot sunny weather right around the corner, so is the A5 & S5 convertible . Now this beautiful convertible might not be here untill late into the Summer, but you will have it ready for those warm nights when you are driving into the sunset. This is not just any soft top convertible; it is equipt with Audi’s pioneered Quattro (All Wheel Drive) system so if the rain or snow hits you will have no problems! (not to mention it only takes 15 seconds to open and 17 seconds to close the top!). Audi makes the most versatile convertible sports sedan on the market and it is available with multiple engine options, so whether you are looking for performance or fuel economy, Audi has it covered. I always liked how Audi used the soft top convertible as opposed to the hard top. For a lot of different reasons, including weight savings, space savings and just overall look, I think they made a great choice.
Key Points Summary
• The A5 product line is now expanded to include Cabriolet models with three powerful and fuel-efficient powertrains (2.0 TFSI 4 cylinder, 3.2 FSI V6, 3.0 TFSI V6 with supercharged technology).
• A5 Cabriolet features ground-breaking soft top technology for elegant styling, superior room and storage space, and superb driving dynamics.
• Unique 50/50 split rear folding seats allows maximum storage flexibility
• Audi Drive Select (adjustable engine/throttle mapping, suspension damping, and dynamic steering) is a benchmark in the segment and industry.
• New optional quattroSport rear differential enhances agility.
• USA market launch for A5/S5 Cabriolet is Fall 2009, as 2010 model year.
• A5/S5 Cabriolet replaces the A4/S4 Cabriolet.
• A5/S5 Cabriolet interior and exterior distinctive features include:
o New rear LED lighting
o Sport seats with unique interior color offerings
o Cloth convertible top features Audi Acoustic Roof technology for a quite interior.
• Typical Audi interior design is modern and sophisticated, with clear attention to detail, including 1 liter bottle holders in each door.
• S5 Aluminum-optic exterior accents include front and rear diffuser blades, mirror housings, and four exhaust pipes.
• Modular Longitudinal Chassis architecture is the foundation for a benchmark sport sedan.
o Extensive use of new ultra-high-strength steels increase rigidity of the body while also reducing weight.
o Repositioned clutch / torque-converter allows more forward position of front axle.
• Better agility and turn in
• Better axle load distribution
• Shorter front overhang
• Longer wheelbase = more comfortable ride
o Repositioned steering rack, lower and closer to the wheel carriers lowers center of gravity and provides more direct steering control/feedback.
o Sporty proportions and muscular stance enhanced due to longer, wider, and lower dimensions.
o Reduced front overhang adds to visual sportiness.
Powertrain and Performance
• The following power train configurations are offered in USA:
• A5 Cabriolet 2.0 TFSI specifications
o FSI direct injection with turbocharging
o Audi Valvelift System
o 211 hp – 258 lb-ft torque
o quattro® all-wheel drive (standard with 40/60 rear biased torque split) or FrontTrak front-wheel drive
o Tiptronic 6 speed automatic transmission for quattro model or Multitronic continuously variable transmission for the FrontTrak model
o Top speed 130 mph
• A5 Cabriolet 3.2 FSI V6 specifications:
o FSI direct injection
o Audi Valvelift System
o 265 hp – 243 lb-ft torque
o quattro all-wheel drive with 40/60 rear torque bias
o Tiptronic 6 speed automatic transmission
o Top speed 130 mph
• S5 Cabriolet 3.0 TFSI supercharged V6 specifications:
o S5 Coupe manual and 6-speed Tiptronic 354 hp / 325 lb-ft V8 continue for another year through the end of model year 2010; 2011 S5 Coupe will have 3.0 TFSI supercharger with 333 hp / 325 lb-ft, and manual and 7-speed S tronic transmissions.
o FSI direct injection with intercooled supercharger
o 333hp – 325 lb-ft
o quattro® all-wheel drive with 40/60 rear torque bias
o S tronic 7 speed double-clutch automatic transmission
o Top speed 155 mph
• Latest generation of quattro® all-wheel drive is employed, with asymmetric rear-biased torque split (40% front / 60% rear under nominal conditions).
• S5 Cabriolet only: New available quattroSport rear differential dynamically varies torque between the rear wheels.
• Fuel economy is significantly improved over A4 Cabriolet .
• Rear 50/50 split folding seats in A5/S5 Cabriolet (not available with competitors)
• Cloth convertible top for elegant styling, superior interior and storage space, and low weight penalty (for better driving dynamics)
• New head-level heating system with heated/cooled front seats
• MMI operating logic standard with central display screen
• Audi Drive Select – varies the engine, transmission, steering, and suspension damping characteristics to suit the driver’s preferences
• Audi Intelligent Key – stores service information in the key
• Advanced Key keyless entry and starting
• Bluetooth hands-free telephone interface
• Bi-xenon headlamps with LED daytime running lights
• Audi Parking System rear with rearview camera
• Electromechanical parking brake
• Hard-drive-based Navigation system with Audi third-generation MMI.
• Audi Side Assist lane change assistant
• Bang & Olufsen 505W sound system
Launch Timing and Pricing
• World auto show debut is Geneva auto show in March, 2009
• USA A5/S5 Cabriolet with all mentioned engine/transmission combinations goes on sale in Fall 2009 (as a 2010 model year vehicles).
• U.S. pricing to be announced later.
This was a very proud time in my life. Meeting the President of Audi America, Johan de Nysschen was a special moment for me for many reasons. When Johan spoke about Audi or the future of the Brand he did it with real conviction and integrity, he spoke in a way that showed he really believed in all of our efforts. When Johan and I spoke he listened and was attentive and at the same time provided feedback on everything going on at a dealer level. However I think what I really like about this picture is that Johan is smiling, to me that is rad. If the president of Audi ever sees this picture I am sure he will say “I don’t remember any of that” that’s alright though because if he see’s this picture it means he was on I Am Audi and that is a huge Win!!! P.S. Johan if you find your way here please leave a comment, my friends will never believe me.
By now you surely know the story of Quattro, Audi’s all-wheel-drive system.
You remember its beginnings with a small Volkswagen-built military vehicle called the Iltis, the way it changed rallying forever, how it’s proven itself on the racetrack so comprehensively that all-wheel drive has been banned in virtually every category, and the way the very greatest drivers in the world have used Quattro technology to run rings around pretty much everyone and everything put in their path.
When you read and digest all of that stuff, you sort of wonder why everyone doesn’t drive a Quattro. And when an immaculate Audi Sport Quattro rolls out of the back of a transporter right before our eyes, followed by a showroom-fresh RS2 and an RS4 that looks like it wants to head-butt anyone who gets within 20 feet of its bulging bodywork, you really start to get the Quattro bug.
If you want to understand where this crazy enthusiasm for the Quattro Way comes from, take a look at these cars, the story of Quattro told at high speed: Audi Quattro coupe, Audi Sport Quattro, Audi RS2, Audi RS4, Audi RS6 5.0 TFSI, Audi S4, Audi TT RS and Audi R8 Spyder 5.2 FSI V10. Make sure to read the entire article from Inside line “Inside Line Full Article” with even more incredible pictures.
Source: Inside Line
Audi: 40 years in America
Audi is celebrating 100 years as a manufacturer and 40 years selling cars in the United States. Here are highlights and lowlights of the brand’s time in America. October 1969: Audi enters the market as the Porsche + Audi division of Volkswagen of America.
1969: Audi Super 90 debuts in the United States.
1970: Audi 100 debuts.
1973: Audi Fox joins the lineup.
1984: U.S. sales climb 49% over prior year to 71,237 units.
1985: U.S. sales reach 74,061 cars.
1986: “60 Minutes” program charges that Audi 5000 suffers from “unintended acceleration.”
1989: NHTSA finds no defects in Audi 5000.
1991: Audi of America near death as sales slid to 12,283.
1994: U.S. comeback strategy launched.
1996: Aluminum spaceframe Audi A8 debuts.
1999: TT roadster/coupe debut.
2000: Sales reach 80,372, passing level achieved in 1985, before “unintended acceleration.”
2002: A4 sedan debuts.
2006: First crossover, the Q7, goes on sale.
2007: Audi U.S. sales reach record 93,506 units.
2008: The brand’s first true sports car, the R8, debuts.
Source: Diana T. Kurylko
On our recent trip to Europe there was never a shortage of anything and all things Audi that I could not in some way relate back to I Am Audi. Everyday there were vehicles on the road that we just would not see at home or there were train cars full of Audi’s waiting to be transported elsewhere in the country and of course, there was the Audi factory and Forum in Ingolstadt, which to me was the automotive equivalent of being the kid in the candy store. Audi was everywhere! But it was even in places I didn’t expect… for example, having a drink on a drizzly afternoon in Munich…. Check out this picture and you may get a real sense for where my mind is these days… I guess I really am always thinking Audi!