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Monday, January 23rd 2017

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2009 Audi A6

Dec 19

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2009 Audi A6 from iamaudi on Vimeo.

The 2009 Audi A6 wil have an enhanced design to compliment its performance from the 3.2L V6, 4.2L V8 or the brand new for 2009 Supercharged 3.0L V6. Each of these engine configurations has its own personality but all share efficiency and performance. With 3rd generation MMI (Multi Media Interface) you will enjoy the ease of the A6’s controls and user interface of stereo, compact disk, iPod, Sirius satelite radio and blue tooth. No matter if you get the sedan or avant the A6 will provide saftey and a great overall driving experience.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Jet Blue 2010 R8 – “You Never Told Me That ….”

Sep 14

Delivering an R8 is always a great experience for me because the client has usually been waiting anxiously for some time to get their new vehicle, this particular R8 was no different. After special ordering the Jet Blue R8 we were not sure if it was going to be a 2009 or a 2010 so when it showed up as a 2010, both the client and I were very excited. The first 2010 4.2L R8 that we had seen and with this color combination it was a real nice surprise. The next day I recieved a phone call from this new R8 owner, he said ….. “you never told me during the delivery ….” I replied, “I am sorry what did I forget to mention.” He laughed and said, “you never told me it would take me an extra hour to do everything, everyone wants to talk about the R8!” Without going into too much detail I will leave you all with a qoute from another satisfied Sunset Imports client, as well as some pictures I wanted to share…

“Thanks for facilitating this (and the whole thing!). I can see why they call the R8 a “halo” car for Audi: when you’ve got one, you’re so pleased that the glow of your satisfaction extends to Audi, Sunset and all the people who’ve helped you acquire this outstanding product…..and deservedly so!!”

2010 Jet Blue Audi R8
2010 Jet Blue Audi R8
2010 Jet Blue Audi R8
2010 Jet Blue Audi R8
2010 Jet Blue Audi R8
2010 Jet Blue Audi R8
2010 Jet Blue Audi R8
2010 Jet Blue Audi R8
2010 Jet Blue Audi R8
2010 Jet Blue Audi R8
2010 Jet Blue Audi R8
2010 Jet Blue Audi R8
2010 Jet Blue Audi R8
2010 Jet Blue Audi R8
2010 Jet Blue Audi R8
2010 Jet Blue Audi R8
2010 Jet Blue Audi R8

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi R8 Left Out In The Cold

Dec 10

Emenem said in the song – Our House: “Come on I’m not playin it’s cold” and we kind of feel like that is how this Audi R8 must feel. We took this picture this morning when it was 28 degrees outside, for the North West that is COLD! Remember if you take your R8 #WantAnR8 out today drive safe, its not snowing but the roads are slick. Have an amazing Saturday everyone.
Audi R8 In The Snow

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Truth In 24 – DVD Now Available!

Jun 20

Truth In 24, “A documentry about the 24 Hours of Le Mans and out racing the odds,” is now available on DVD for everyone. Even if you have downloaded Truth In 24 from iTunes, I highly recommend the DVD for your entertainment library, Click Here and we can get you your copy today, just tell them Scott from www.iamaudi.com sent you!
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I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Wins 24 Hours Of Le Mans 2008

Dec 17

Winning Le Mans is something Audi is no stranger to; and the 2008 24 hours of Le Mans was no different. Audi raced the diesel V12 R10 to victory yet again. The locals of the 24 hours of Le Mans take great pride in this event and know the history behind it. Lets see what Audi comes up with next to keep themselves at the top of the podium; inevitably they will push the envelope.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Girl… It’s been a while

Jul 2

Well guys, let’s start this Monday off with a bang! It’s a short week and we are looking forward to July 4th festivities and we thought we’d share some raciness for the day since it’s Monday and that usually isn’t the best part of the week! We’ll be honest, there isn’t a chance this girl is fixing anything – but we love how scantily clad girls only enhance the Audi experience and we’ll thank K-Libre Photography for this high point in the day. Have a great Monday everyone!
Audi Girl/></a><br />
<a href=Click here for a larger version.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Bluetooth Compatible Mobile Phone List (Updated)

Jan 9

Audi Bluetooth Compatible Mobile Phones

Manufacturer and Carrier

Audi Bluetooth Compatible Mobile Phone List
Audi Bluetooth Compatible Mobile Phone List
Source: Audi USA

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi RS5 Looking Strong

Oct 12

Its so nice waking up to an email from someone who took the time to send in pictures of their Audi; it doesn’t hurt that the pictures are of an Audi RS5 either! A group of the top Audi Websites and journalists were invited out by Audi to drive the Audi RS5 in The Snow and for some reason these pictures reminded me of that. Thank you for the pictures – we are very excited to get the RS5 in the United States next year!!
Audi RS5 Headlight
Audi RS5 Exhaust
Audi RS5 Brakes
Audi RS5 Engine

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi “Competition” Movie – By Audi France

Mar 30

Audi France presents a unique film directed by Olivier Megaton HD to mark the start of the French GT3 series. The film aims to highlight Audi racing activities with a focus on the Chmpionnate de France FFSA GT and also the 24 Hours of Le Mans, the Le Mans Series and the DTM (Deutsche Tourenwagen-Masters) all together on a dedicated website.
Audi Competition Movie
Audi broadcast its first film short March 24, just days before the first race of the FFSA GT3 Championship at Nogaro (April 3-5). For the 47 second spot, Audi turned to Olivier Megaton, director of films like the Transporter 3. The trailer includes the slogan “the Competition runs in our veins” already used for campaigns surrounding Audi’s activities at Le Mans in 2008 and 2009. The short will be followed by a series of seven episodes throughout the season mainly focused on the French GT3 championship. Team Oreca will campaign two examples of the Audi R8 LMS in 2010 driven by David Hallyday and Stephane Ortelli.

Film Concept
The film communicates the sensations experienced by a driver just a few seconds before the start of a race. Through fast cuts, viewers can read the stress of the driver in his eyes and share in the concentration and motivation he then feels.

The eye of the driver is a real measure of his dexterity and agility. Drivers analyze their environment at a higher rate of speed, which makes vision essential in his or her success. It is a lens, a window into his emotions and the intensity of the moment on which the camera chooses to focus throughout the film.

The macro shots to the face, slowed and accelerated, are relayed with fast cuts to give the feeling of intensity and stress. The accompanied sounds of breathing and of the beating heart reflect that tension felt while at the wheel not just at the start but also during the race.

A Strong Focus
• Focus on the driver, not the machine.
• Focus macro on the helmet and in particular the eye of the driver.
• Bias of achievement: macro shots of eyes and other parts face reveals that the helmet.
• Audio: sound effects very driven to materialize the feelings of the driver (dilated pupils, pounding heart of the pilot tracking camera movement, shortness of time apnea, etc …) and the atmosphere at the time of departure.

The film will air in over 500 French movie theaters beginning March 24.

Audi Competition
This trailer presents Audi’s racing activities which will be highlighted on a dedicated website www.audi-compétition.fr . The website will continue to provide news about the Audi R8 LMS in the FFSA GT3 series and also the Audi R15 at the 24 Hours of Le Mans, the Le Mans Series and the Audi A4 in the DTM throughout the year.

Film Facts
Title: “Competition”
Agency: Fred & Farid PARIS
Advertiser: AUDI FRANCE
Managers advertiser: Bruno Gisquet David Dargaud, David Piperaud
Executive Creative Directors: Fred & Farid
Copywriters: Fred & Farid
Art Directors: Feng Huang, Eric Landowski
Responsible Agency: Fred & Farid, Daniel Dormeyer, François-Xavier de Seze
Director: Olivier Megaton
Cinematographer: Roman Lacourbe
Production: Mezzanine
Producer: Jerome Lateur
Senior Production: Mehdi Sayah
Postproduction: Clara Vincienne
VFX / Special Effects: Mac Guff / Rodolphe Chabrier
Editor: Camille Delamarre
Music / sound design: Frédéric DuboisActeur: Adrian

Source: Fourtitude Thanks George for such a great site.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Black, Suzuka or Red – you try and pick one!

Mar 12

Sexy and we know it! Well if you had to chose – what Audi would it be?? Simply put – we want this to be our drive way, parking lot, or view from our office window – either way, it would make our day, each and every day. The hard part comes when you have to decide which one to take out. What would it be??! We are partial to black – but given there are 24 hours in the day, is it a stretch to say we could give each equal play time??!! Have a great day!
Audi Sexy pic.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi R8, Dust in the wind…

Aug 20

Well we’ve seen the end to another glorious weekend and we hope you all have made the very best of it. We certainly have and have also enjoyed every last single drop of sunshine we’ve had over the last almost three weeks. We can’t really even put into words how great a summer we have had, and though very hopeful for more sunny days, we know it’s soon coming to an end and we want to spend the last few weeks of it seeking out the sun in the best way we know how – racing around in Audi’s of course! We know you feel the same way and that’s why we love you guys all so very much and are so thankful for your continued support. We ask that everyone be especially thankful this week because this weekend we were reminded just how short life really is, and that nothing is more important than living each moment to the fullest. Have a great week everyone and feel free to share with us how you make the most of your days – we are always interested.
Audi R8/></a><br />
<a href=Click here for a larger version.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Bluetooth Compatible Mobile Phone List

Dec 18

Audi Bluetooth Compatible Mobile Phones

Manufacturer and Carrier

Audi Bluetooth Compatible Mobile Phone List
Audi Bluetooth Compatible Mobile Phone List
Source: Audi USA

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi // PPI R8 Razor

Dec 25

PPI Design has developed some spectacular cars in, the wide body Audi Q7 is nice but my favorite is the carbon fiber Audi R8 Razor. The design and performance have both been enhanced on the PPI R8 however I would not want to see this car in an accident, ouch. Thanks everyone for following I Am Audi, if you want to see anything specific let me know and I will see what I can do.
PPI R8 GTR
PPI R8 GTR
PPI R8 GTR
PPI R8 GTR
PPI R8 GTR
PPI R8 GTR
PPI R8 GTR

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

We Love Racing!

Jun 21

One more reason to love racing, DTM / Eurospeedway Lausitz Girls in full force!
We Love Racing

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Updates Its Logo! – Happy 100th Birthday Audi

Aug 28

The original Auto Union was established in 1932 and the four interlocking rings have represented the Audi Brand ever since. In 1965, four years before Audi was introduced to the United States, the brand was revamped. 2009 is the celebration of the 100th year of Audi and again we see the logo evolve with a more modern, contemporary design. The sans-serif font is a much cleaner font, and the Brand name “Audi” has been shrunk and is now set to the bottom left of this ageless four ring emblem. As far as the emblem is concerned, it has not been reborn, just polished with a more authentic look to represent that of the chrome emblem that distinguishes our Audi Product. As this logo appears everywhere our brand does expect to see the new design and stunning look on everything that is Audi.
Portland Audi

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Hands Off The Driving Experience!

Jan 25

Though we do understand that this latest information coming from Audi AG on the future of Audi being self-driven cars is pretty much where we are headed in close to all aspects of our auto-pilot modern days lives, with our technology advancements seemingly never ending; but the concept of a self driving car does not please us. To the best of our knowledge one of the things we love most about Audi loyalists is that they welcome and love the driving experience! So we do appreciate that this ‘love of driving’ was addressed by Audi AG Chairman, Rupert Stadler in his presentation at the Digital Life Design Conference in Munich, but we can’t help but feel a little sad that even the experience of driving will likely one day be a thing of the past. We are all for technology – but we are also all for driving, for ourselves. Any thoughts?? You can read more about it here. Have a great day!
Audi Why You No Drive

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Announces ‘The Tony Stark Innovation Challenge’

Apr 27

— Contest calls for ideas for ‘living better through technology’
— Winner receives $15,000 to help fund their idea and a tech-lovers’ adventure
Social Media program to support the Audi Iron Man 2 integration

Tony Stark Innovation Challenge
HERNDON, Va., April 27 /PRNewswire/ — In celebration of the April 26 world premiere of Iron Man 2 in Los Angeles, Audi of America, Inc. announced that it is launching a social media competition called “The Tony Stark Innovation Challenge” in support of its prominent presence in the film. Beginning April 28, consumers can submit two-minute videos that showcase their ideas for better living through the use of technology. They then must rally members of their Facebook, Twitter, MySpace and other social media networks to rate, comment, and discuss the their ideas. Full contest information is available at Tony Stark Innovation Challenge Full Article .

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi’s Lady In Red

Apr 26

We don’t really have to say why we love it, we think it’s pretty obvious – but just in case anyone out there needs some swaying, there is something about this picture that we just can’t help but be somewhat memorized by. Call it the contrast of red and white, call it the bare naked leg starring back at us, call it the distinguishing factors that remind us this first generation Audi TT – call it what you like, but girls and cars, really need no explanation. Have a great day!
Audi Girl /></a><br />
<a href=Click here for a larger version.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Abundance is not enough… well in the Audi A7 it is more then enough!

Aug 15

I’ve been with Audi nearly 10 years and when I first sat in the 2012 Audi A7 for our extended drive to the Oregon Coast, a smile came across my face that I just couldn’t hold back. As I adjusted my seat in the A7 I thought back to 2004 when I first drove the B6 A4 and how the heated seats and Xenon headlights were a big deal. Getting situated for the 200 plus miles we would be traveling, I turned on every option in the fully loaded A7 – cooled seats, Adaptive Cruise Control , lane change assist, brake guard, Night Vision , 1,300 watt Bang & Olufsen, full LED headlights and the list goes on and on. Within 10 minutes of driving it was sensory overload – I have said in the past, “abundance isn’t enough” but in the case of a loaded A7, it was more than enough. I shut down all of the innovation package assistance programs and drove the A7 to experience the drive on its own – and all I can say is WOW! Deciding what setting of ADS (Audi Drive Select) to drive with was tough – Comfort, Automatic or Dynamic? Dynamic was the obvious choice but because this A7 was equipped with the sport package I set it to auto to give this Audi a chance to show me how it behaves.
Audi A7 Picture
Audi A7 Picture
Audi A7 Picture
Audi A7 Picture
Audi A7 Picture
Audi A7 Picture
Audi A7 Picture
Audi A7 Picture
Slowly I started to turn the many options back on starting with the Bluetooth Streaming Audio – I streamed Pandora Radio and it was awesome! Next I input the adaptive cruise control with brake guard and let me tell you first hand what an incredible system this is; both making the drive easier but also adding a level of proactive safety to the trip. I love the drive of the A7 – it is light weight, quick and very fuel efficient – seriously Audi, I don’t know how you managed to create a car that is sporty yet comfortable and ohhh so sexy!!
Audi A7 Picture
Audi A7 Picture
Audi A7 Picture
Audi A7 Picture
Audi A7 Picture
Audi A7 Picture
Audi A7 Picture
Audi A7 Picture
Audi A7 Picture
Audi A7 Picture
In addition to the car being fantastic – a trip to the coast is always a great time. This weekend happened to be extremely busy out there with sand castle competitions on Siletz Bay and of course, our reason for heading out there in the first place, Radio Disney at Salishan Resort. If you haven’t been to Salishan on the Oregon Coast you really should go! It is a great spot and just a few minutes outside Lincoln City making it a peaceful retreat with impeccable service and stunning views of the ocean, not to mention an incredible golf course! We had the A7 out there for the Radio Disney event which was a huge success and the weather couldn’t have been better. Anyone who has been out to the Coast knows how unpredictable the weather can be and I have to say this was probably one of the nicest weekends I’ve had out there!
Audi A7 Picture
Audi A7 Picture
Audi A7 Picture
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Audi A7 Picture
Audi A7 Picture

After a great weekend, the drive home was fantastic! I finally became acclimated with all the features of this incredible vehicle and think this is a serious contender for the A8 and A6. We would like to thank Audi Wilsonville for letting us review the A7, Salishan Resort for being such a beautiful destination and always taking great care of us as well as the Tonkin “The Love of Cars”.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi R8… She Loves Running Around Topless

Feb 24

The simple elegance of such a beautiful machine is only highlighted when there is nothing going on around it and you are free to just take in the simplicity of it. Yes, cars and girls are great – you know how much we love the raciest of shots; short skirts, barley there shorts, and nipple grazing tees – but the same goes for this Audi’s R8 Spyder V10. This next to nothing shot which showcases just the beauty of the car is understated and we think that makes it even more appealing. Sometimes you don’t have to bare it all to be the sexiest thing in the room. Have a great day!!
Audi R8 Topless
Click here for a larger version.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi: ‘The future is apps’

May 20

Audis will have computer-style dashboards and be able to download iPhone -style software applications before the end of the decade, according to the firm’s sales and marketing boss, Peter Schwarzenbauer. Schwarzenbauer also raised the possibility that owners will be able to “download heated seats” as part of plans to allow buyers to upgrade the specification of their car once it has left the factory. A number of Audi models will get in-car wireless internet access from this year, as the company’s cars start to become ‘learning machines’ that are able to make greater use of live information and predictive behavior.

Schwarzenbauer suggested to Autocar that in the near future his company’s vehicles will ‘remember’ that a driver makes particular journeys on certain days, automatically selecting the correct sat-nav guidance and even making pre-emptive checks on traffic information before the driver has started the journey. Any move to downloadable software packages would be accompanied by a completely new concept in dashboard and switchgear design. Schwarzenbauer’s suggestion that owners could “download heated seats” means that the hardware (such as the heating elements) would have to be pre-installed at the factory and would be only be ‘made live’ by downloading a paid-for software package to the car.

The newly activated heated seats would then be controlled by multi-function, touch-sensitive switchgear similar to the touch pad introduced on the new Audi A8. Other downloadable software packages could include a wide range of sat-nav packages, electronic chassis controls and hi-fi upgrades. Pre-installing hardware at the factory would also help Audi’s production system become more flexible. Currently the company takes 12 weeks to build a car to order. In future the factory could make stock cars that have their exact specifications tweaked via software downloads by the dealer at the point of sale.
Audi Download Apps

Source: Auto Car

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Futrell Autowerks // 2010 Audi S4

Nov 26

First I would like to say thank you to Dean Futrell for working with myself and Sunset Porsche Audi to get his new 2010 Audi S4 (actully his wife’s new S4). Dean Futrell is the owner of Futrell Autowerks in Portland Oregon and a real Audi enthusiast. It really means a lot to me to work with other Audi enthusiasts and people who truly appreciate the product. When local shop owners or people who know the Audi Brand choose to get their Audi through me and Sunset Porsche Audi, it means we are doing everything right. Every Client I have ever worked with has thought me something new about business or life, and I try to return a piece of what I know about the product with everyone that buys a car from me. Futrell Autowerks I know we will see great things from the 2010 S4, we look forward to it.
Futrell 2010 Audi S4
Futrell 2010 Audi S4
Futrell 2010 Audi S4
Futrell 2010 Audi S4
Futrell 2010 Audi S4
Futrell 2010 Audi S4
Futrell 2010 Audi S4
Futrell 2010 Audi S4
Futrell 2010 Audi S4
Futrell 2010 Audi S4
Futrell 2010 Audi S4
Futrell 2010 Audi S4
Futrell 2010 Audi S4
Futrell 2010 Audi S4
Futrell 2010 Audi S4
Futrell 2010 Audi S4
Futrell 2010 Audi S4

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi RS4 Perfectiion

May 4

Looking good and so perfectly low to the ground!! We are sure everyone will agree that this fantastic Audi RS4 is impeccable in all the right places and there really isn’t anything we can think of to change. We love how it just hovers over the road and still manages to look so impressive without any movement at all! Anyone have anything else to add?! Have a great day!!
Audi RS4 /></a><br />
<a href=Click here for a larger version.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Auto Show Time Lapse

Feb 9

We have been on a bit of Audi of America Youtube page kick and wanted to share these awesome videos. Audi set up a time lapse of the setup of the 2010 LA Auto Show highlighting the tremendous amount of work that goes into these shows.Audi of America says – “A unique behind the scenes look at the Audi of America exhibit at the 2010 Los Angele’s Auto Show. Designed and fabricated by Czarnowski Exhibit Services, this 10-day time-lapse presentation showcases the manpower, craftsmanship and attention to detail that went into the exhibit.” With the 2011 Chicago Auto Show going on right now we can appreciate what goes into the setup of these events just a little more.
Audi Auto Show Time Lapse

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi A7 Concept Car – Walk Around

Feb 10

With all the new cars that Audi is introducing some great videos have been introduced with the designers doing walk around presentation of the products. We see the Audi product when it arrives and we forget how much time went into every single design detail to make the car look the way it does. This will be one of the next car Audi will offer, the A7 and after you watch this video you will appreciate every single body line.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi R8 With Wood Side Blade

Nov 13

You are either going to love me or hate me, if I were in your shoes I might lean towards hate. I highly doubt that this is real wood, most likely it is a sticker over top of the original Audi R8 Side Blade , regardless I like it. Feel free to hate me now, I have always liked when people try change no matter what the result. This actually kind of hit home, recently I had my iPhone 4 wrapped in carbon fiber but I was leaning towards a wood wrap, I liked the wood I just liked the carbon more. If you can think of a side blade that you think would look good and has not been done let me know. I think a camo storm trooper side blade would look pretty awesome!
Audi R8 with wood sideblade

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

The new I Am Audi website & why we did it this way

Mar 13

My name is Benjamin Diggles. I don’t write on here very often. I think this is like my fourth time. I am the developer and designer behind this project. In essence I am Scott’s partner. He has vision and I help him bring it to life online.

It was back in the summer of 2008 when Scott and his wife Kansas approached me saying they wanted to start a website that focused on the Audi brand and the enthusiasts that fueled it. I agreed and we decided to start small and we focused on building a blog with Search Engine Optimization as our top priority. We wanted this to be an organic project to see how far we could take things by following a few simple focused rules.

This was what the first site looked like almost 5 years ago:

The Original I Am Audi Website

I work for Webtrends which is a Digital Marketing software company with a focus on Enterprise Analytics. So I have had some form of a measurement strategy on this project since day one with the advantage of having access to the best tools in the world. While our goals changed from year to year our focus on analyzing the data didn’t. It was interesting to see what people were interested in and what they could care less about. Furthermore it was fascinating how people were viewing the site: on what devices, in what locations, at what times of the day, etc.

Webtrends Analytics

In the past year what we noticed was that the majority of people were accessing the site through a mobile device. Around 80% actually – and below are the top 10 performers with about 70% of that going to iOS on the iPhone and iPad.

When we first started about 15% of people found us using mobile devices in the first year.

As far as content goes, the metrics have always been the same: People care the most about integrations, adapters, accessories, add-ons and in car technology. By a landslide.

Since Scott is so focused on social I was thinking of ways to better integrate Social into the website by going nuts on API’s. Below is the design that almost came about to support this social focus but last minute I decided to change direction.

I Am Audi Rebirth

The reason I changed direction was I knew from the data that people didn’t interact with social on the website. They always went to that channel, such as Facebook, to engage with Scott. So I decided to go to the extreme and strip all social and interaction from the site. We were only getting a couple of comments a week and they were all very prescriptive questions that Scott didn’t have time to answer. Typically if one of those questions are left on a comment feed on Facebook, someone else from the community would speak up and help answer it.

Along with social, there were a bunch of other things on the site that people just simply didn’t interact with. Also it felt that all of the content Scott had posted, which was a ton, was very buried and hard to find. Also it required a lot of reading and wasn’t very visually appealing. People also wanted more depth when it came to models but Scott didn’t have the time to build the models repository we wanted and it was a ton of work from a development stand point.

Here is what we decided to do with the new format

The New I Am Audi Website

We focused on the tablet first. Namely the iPad and the Surface. I will be releasing the mobile optimized version of the site in the next couple of weeks.

I am pulling all of Scott’s Instagram images into the pictures page.

And all of his YouTube videos into the Videos page.

We didn’t want to kick social to the curb at all since we want people to use the site to discover Scott’s social channels. This new social page is minimal yet interactive and I imagine it will evolve quite a bit.

New Social

Search was something that was very confusing in the past so I wanted to make this as simple and effective as possible. Now if you wanted to see every post ever that has to do with an R8 you can. The new Search page contains all of the categories and still has access to previous versions of archives.

Now while this is a great start I am not done. I still need to reformat the store, optimize the site for phones and do a couple of other neat things that I am going to keep a secret for now.

When Scott showed me the article posted in the Audi Encounter Brand Magazine it was great validation that we are on the right track. I mean it doesn’t really get any better than this right here…

Here is a closer look below and you can find the magazine here.

Thank you to all the people who have embraced and shared this project. Scott and I will continue to try and make it a better experience for you as we move forward.

While Scott may be passionate about the Audi brand, I do not drive an Audi. I am a Porsche kinda guy.

Mr. Diggles

Benjamin Diggles Car

OH! And it looks like we got Audi USA’s approval! Well on twitter anyhow…

Audi Tweet

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi quattro: The Drive of Success

Nov 25

We follow Audi UK on Facebook and we had to share a video they recently posted on their wall about quattro, the video description is – 1980: unique in series production. Today: the standard to match. Tomorrow: the lead to keep. The all-wheel drive quattro.Now that winter’s here, the benefits of quattro all-wheel-drive have never been clearer: it directs power to just where it’s needed for enhanced road-holding in all weather conditions. We will be showcasing our world-renowned all-wheel-drive technology during Audi quattro season, which starts tomorrow and finishes on 4 December. Speak to your local Audi Centre or visit audi.co.uk/quattroseason for more details. You can also find out more about the history of quattro in this video.”

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

The Rising Sun Channing Frye – New Audi A8L

Mar 2

Is it a surprise that #8 Channing Frye of the Phoenix Suns just got a new Audi A8L? No surprise to us – he has had his mind on Audi for the last 3 years and it was just a matter of time. We met Channing a few years back when he lived in Portland and played basketball for the Trail Blazers. We told him then that he had to drive the A8L , trying to strip him of the Mercedes S Class he had grown accustomed too. The look on his face was priceless – it was as if we had asked a vegetarian to eat meat. Three years later Channing calls us requesting the new A8! It was a proud moment for us knowing that someone who could have any car they wanted chose Audi. Below are some pictures of his new A8L before we sent it down to Phoenix! We will have Channing’s driving impressions on after he’s had an opportunity to drive his new A8L for a few months. Lastly – great job Channing on your last two game winning shots! Way to go!!!
Frye Celebrity Audi
Frye Celebrity Audi
Frye Celebrity Audi
Frye Celebrity Audi
Frye Celebrity Audi
Frye Celebrity Audi

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Three Generations of Six

Jul 14

While in the office today I got an email from Joe H. a coworker of mine who noticed outside three generation of the Audi A6; a pretty nice site. When I first saw pictures of the new A6 I was really excited and am amazed it is finally here – it is truly amazing how time flies! When I look at this shot I can still remember when the RS6 to the right was on the showroom floor – it really doesn’t seem like that long ago.
3 generations of the Audi a6

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Store – Audi Park Ave. New York

Apr 28

Today we’re checking out our friends from the East Coast thanks to a picture captured by a passer-by in New York! This may very well just be New York Week since we have mentioned it so many times – but really, whats not to love about The Big Apple?! This is the face of the Park Avenue Audi Store in Manhattan. For all of us stuck at work today – and not in NYC, we thought we’d share. Spring in New York would be so nice, especially with a visit to this Audi haven!
New York Audi

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Top Gear Season 14 Episode 6 (Full Episode)

Jan 7

Top Gear 14 Episode 6 is straight from Bolivia and you better have 4 wheel drive for this journey; Clarkson says they are like “fish out of water” and after watching I couldn’t agree more. My older sister Erin spent some time in Bolivia with the Peace corps and was visited by my older brother Graeme, and this is exactly as they described it. On dirt or pavement the guys from Top Gear sure do know how to put on a show, keep it up Top Gear.


I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

An Audi Girl R8 Moment

Apr 11

Well they just keep getting better and better! Not only do we keep getting great pictures of love-worthy Audi R8’s… But we keep getting pictures of them with strikingly hot women attached to them or lounging around them! Hard to say what we like more – but for the time being, we will take them both for as long as they keep coming! So please keep them coming!!! Have a great day! Image via our friends from I Love Audi on Facebook, thanks I Love Audi!
Audi R8
Click here for a larger version.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi S4 Into The Sunset

May 31

What an awesome shot of this beautiful red Audi S4 driving into the sunset. I found this picture on Flicker and the description said: “Michael Mills pilots Zerin’s 2010 Audi S4 around MSR Houston at sunset” Makes me wish I was on a road trip right now – somewhere where there was a bit of sun!! Enjoy.
Audi S4 Sunset

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Twitter #ProgressIs From Work!

Feb 3

It seems like just yesterday when I was being told “Don’t use Twitter from work, no laptops allowed and to stay off Facebook!” – Now that is old thinking!!! Needless to say I left that place because I knew the direction things were going and that Social interaction would be imperative for success. Well here we are today and Audi is proving that point by launching the first ever Twitter Super Bowl competition to trade in old Luxury and for that matter old thinking. Make sure to tweet your view of new Luxury with the hash-tag #ProgressIs and the URL http://audi.us/ProgressIs for your chance to win. Remember Twitter, Facebook, social interaction are going to play a huge part in the future of business and for those companies that don’t think so its time to trade you in!!!

The Audi Progressive Luxury Trade-up contest on Twitter is officially kicking off on Thursday, Feb. 3 – invites users to go head-to-head for the most creative and compelling definition of Progressive Luxury. By including the hashtag #ProgressIs and the http://audi.us/ProgressIs URL in their tweets, users will be entered into the contest.

The top 10 tweets will be awarded a virtual old luxury prize, such as an antique pocket watch, which they will have a chance to trade up for Progressive Luxury prizes, such as a leading-edge designed R8 Chronograph watch. The Grand Prize will be an exhilarating R8 drive at the Audi sportscar experience Audi Sportscar Experience in Sonoma, California, where winners will enjoy the ultimate in progressive luxury through an exhilarating track driving program and exclusive weekend. Audi will also award $25,000 to a charity on behalf of the grand prize winner. Starting today, users can visit http://audi.us/ProgressIs to RSVP in advance for the contest.

The #ProgressIs hashtag will make an appearance in Audi’s 60-second Super Bowl spot set to air in the first break after kick-off on Sunday, Feb. 6. Making Super Bowl social media history, this will mark the first time a brand has included a Twitter hashtag in its Super Bowl television advertisement.

Good Luck Everyone!!!

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Video: Tribute 2011 24 Hours of Le Mans Audi Victory

Jul 4

This video became very popular yesterday after we published it on the I Am Audi Youtube Channel, so we wanted to officially share it with all our fans. One of our favorite quotes from the video is: “Its not just about the car, nor the engineers nor the drivers – its about one team willing to take up the challenges ahead.” – something I think translates very well to all of our everyday lives. Now we are not the official resource for Le Mans, that title can only be held by George from Fourtitude – his coverage is exceptional. With that said, I Am Audi is passionate about motorsports and hopes to experience the 24 Hours of Le Mans first hand next year – until then, enjoy this very well done “Tribute” to the 2011 Audi Victory at Le Mans!
Audi Le Mans

Tribute 2011 24 Hours of Le Mans

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

1. Performance

Every part in the machine counts.

With our vehicles being developed from the ground up around the world famous & award winning Quattro All-wheel drive, it is no wonder we are the leader in performance.

With countless victories and developments in Le Mans, Rally racing, Pikes Peak, and touring car championships, we build the most competitive All-wheel drive cars in the world. If you are looking for that unfair advantage, welcome to Audi, you have found it.

2. Safety

Why die, when you can live?

Brought to you by the company that pioneered safety standards and crash testing almost 100 years ago, with Audi there is no compromise in safety.

Available with technical advancements such as side guard head protection, Side Assist, adaptive headlights, three point safety belts and many other award winning safety systems as well as L.E.D lighting.

3. Design

Everyone wants to look good right?

Bold dynamic lines with moving surfaces, coupe like design and an aggressive stance on the road whether moving or standing still.

Audi has set itself apart from the rest of the industry with driver oriented cockpits and the leader of interior craftsmanship, materials and fit and finish. Keep in mind our extensive use of aluminum, space frame technology and low center of gravity give you that true Audi experience inside and out.

4. Versatility

Sometimes abundance is not enough.

If you want it, Audi has it. And if you have heard of it, it is most likely an option. Audi builds the most versatile cars in the world. Four door sedan or sport back, Coupe or Sport utility vehicle, big or small, front wheel drive or Quattro, gas fuel or diesel - and you still have to pick a color.

We build vehicles that will truly win races and pick up the groceries on the way home. If you let an Audi tell you it's story, it will never disappoint or disconnect you from the experience.

5. Value

Yes, fair value exchange does exist.

Whether you go with a new Audi and get a 4-year 50k mile warranty, or the certified pre-owned Audi with the most comprehensive 300 + point inspection and up to 6 years, 100k miles, you will not only get the best car on the market,
you will gain piece of mind!

And really, you can't put a price on that.