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30 years of quattro explained

Aug 18

2010 is the 30th anniversary of Audi’s quattro four-wheel-drive and, by extension, the Audi quattro (the car) itself. In recognition of this, Audi announced today that it will be taking a selection of its classic vehicles to an “unusually large” quantity of motorsport events in an effort to promote the marque’s heritage.

This is a nice gesture, and it’s an acknowledgment that Audi owes its modern fortunes to the virtues of all-wheel drive. And while automotive anniversaries seem to come around once every fifteen minutes, we figured a look at the beginning of Ingolstadt’s modern history was a nice way to close out the week. To read the full article make sure to visit the source, Jalopnik. On a side not for Jalopnik, “quattro” is not capitalized unless at the start of a sentence, but i didn’t know that until about a year ago and I have been with the company almost 9 years.

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1. Performance

Every part in the machine counts.

With our vehicles being developed from the ground up around the world famous & award winning Quattro All-wheel drive, it is no wonder we are the leader in performance.

With countless victories and developments in Le Mans, Rally racing, Pikes Peak, and touring car championships, we build the most competitive All-wheel drive cars in the world. If you are looking for that unfair advantage, welcome to Audi, you have found it.

2. Safety

Why die, when you can live?

Brought to you by the company that pioneered safety standards and crash testing almost 100 years ago, with Audi there is no compromise in safety.

Available with technical advancements such as side guard head protection, Side Assist, adaptive headlights, three point safety belts and many other award winning safety systems as well as L.E.D lighting.

3. Design

Everyone wants to look good right?

Bold dynamic lines with moving surfaces, coupe like design and an aggressive stance on the road whether moving or standing still.

Audi has set itself apart from the rest of the industry with driver oriented cockpits and the leader of interior craftsmanship, materials and fit and finish. Keep in mind our extensive use of aluminum, space frame technology and low center of gravity give you that true Audi experience inside and out.

4. Versatility

Sometimes abundance is not enough.

If you want it, Audi has it. And if you have heard of it, it is most likely an option. Audi builds the most versatile cars in the world. Four door sedan or sport back, Coupe or Sport utility vehicle, big or small, front wheel drive or Quattro, gas fuel or diesel - and you still have to pick a color.

We build vehicles that will truly win races and pick up the groceries on the way home. If you let an Audi tell you it's story, it will never disappoint or disconnect you from the experience.

5. Value

Yes, fair value exchange does exist.

Whether you go with a new Audi and get a 4-year 50k mile warranty, or the certified pre-owned Audi with the most comprehensive 300 + point inspection and up to 6 years, 100k miles, you will not only get the best car on the market,
you will gain piece of mind!

And really, you can't put a price on that.