HERNDON, Va., Oct. 5, 2011 /PRNewswire via COMTEX/ — Audi today announces AAA Foundation for Traffic Safety (AAAFTS) as its official partner for the “ Drivers Pledge “, a national initiative that challenges drivers to take a stand and champion responsible driving behavior. Together with the Foundation, Audi encourages drivers across America to pledge to be smarter, safer, more efficient drivers in hopes of making the road a more intelligent place and allowing drivers to once again enjoy the road. Supporters can visit www.driverspledge.com to participate.
“We’re excited to partner with AAA Foundation for Traffic Safety on the ‘Driver’s Pledge,'” said Scott Keogh , chief marketing officer of Audi of America. “It was imperative for Audi to align with an organization doing great work across multiple issues confronted by drivers today. AAAFTS is a nationally recognized traffic safety leader that has researched the myriad of road safety and driver behavioral issues this campaign is targeting.” Go to Market Watch dot com to read the entire article.