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Audi A1 – Young, Urban Premium Buyers.

Jan 20

Motor Authority had this video and I thought it was very fitting for the image that the Audi Brand is trying to portray. Justin Timberlake will be the new face for the Audi A1 and I think this is a great move on Audi’s part because from what I hear he loves Audi. The hip wine bar and urban setting is the perfect setting and sets the mood for the perfect premium small car from Audi .

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CategoryAudi Video

By the way the Audi A1 pictures were already leaked on Audi.de (and surprisingly no one noticed it seems). See here framegrab:

http://public.bay.livefilestore.com/y1p-u-sJf3jCYAQZ8dbaqA-kTjMuA5WLWx2q0IdfKizuHlIFWERD99vtxyoRA0HAyLu_zIZ-cqzo-Ld6Q-XNaHREg/AudiA1_side.jpg

From Luc on January 31st, 2010

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1. Performance

Every part in the machine counts.

With our vehicles being developed from the ground up around the world famous & award winning Quattro All-wheel drive, it is no wonder we are the leader in performance.

With countless victories and developments in Le Mans, Rally racing, Pikes Peak, and touring car championships, we build the most competitive All-wheel drive cars in the world. If you are looking for that unfair advantage, welcome to Audi, you have found it.

2. Safety

Why die, when you can live?

Brought to you by the company that pioneered safety standards and crash testing almost 100 years ago, with Audi there is no compromise in safety.

Available with technical advancements such as side guard head protection, Side Assist, adaptive headlights, three point safety belts and many other award winning safety systems as well as L.E.D lighting.

3. Design

Everyone wants to look good right?

Bold dynamic lines with moving surfaces, coupe like design and an aggressive stance on the road whether moving or standing still.

Audi has set itself apart from the rest of the industry with driver oriented cockpits and the leader of interior craftsmanship, materials and fit and finish. Keep in mind our extensive use of aluminum, space frame technology and low center of gravity give you that true Audi experience inside and out.

4. Versatility

Sometimes abundance is not enough.

If you want it, Audi has it. And if you have heard of it, it is most likely an option. Audi builds the most versatile cars in the world. Four door sedan or sport back, Coupe or Sport utility vehicle, big or small, front wheel drive or Quattro, gas fuel or diesel - and you still have to pick a color.

We build vehicles that will truly win races and pick up the groceries on the way home. If you let an Audi tell you it's story, it will never disappoint or disconnect you from the experience.

5. Value

Yes, fair value exchange does exist.

Whether you go with a new Audi and get a 4-year 50k mile warranty, or the certified pre-owned Audi with the most comprehensive 300 + point inspection and up to 6 years, 100k miles, you will not only get the best car on the market, you will gain piece of mind!

And really, you can't put a price on that.