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Audi A7 Interactive Billboard in New York’s Times Square

Apr 17

– Campaign for the all-new A7 5-door coupe is centered around the tagline: “A boldly designed car deserves a boldly designed world”

– Interactive ad features seven “boldly designed” New York City locations; viewers can visit mobile site to download guide maps to all seven destinations

– Tweets to #BoldDesign and foursquare check-ins will appear on the billboard


HERNDON, Va., April 15, 2011 /PRNewswire/ — Audi will launch the all-new Audi A7 5-door coupe with an interactive billboard in New York City’s Times Square. Located at 46th Street and Broadway, the 15,000-square foot LED billboard will bring to life the Audi A7 tagline “A boldly designed car deserves a boldly designed world” by featuring places, objects and destinations within New York City that embody bold design. From April 18 through May 1, the ad will run 20 one-minute spots every hour.

“The all-new Audi A7 takes cues from high art, with dramatic stylings and bold features. A symbol of Audi’s craftsmanship, the sedan will join the ranks of icons in design and technology. To celebrate the, A7’s bold statement the interactive Times Square billboard will feature New York City locations that represent superior design and artistry,” said Scott Keogh, Audi of America Chief Marketing Officer.
Audi Time Square
For the entire article make sure to visit the source, PR Newswire

It is the sexy car. Look at its stylish outlook, it is awesome like anything. 

From audi a7 on May 13th, 2011

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1. Performance

Every part in the machine counts.

With our vehicles being developed from the ground up around the world famous & award winning Quattro All-wheel drive, it is no wonder we are the leader in performance.

With countless victories and developments in Le Mans, Rally racing, Pikes Peak, and touring car championships, we build the most competitive All-wheel drive cars in the world. If you are looking for that unfair advantage, welcome to Audi, you have found it.

2. Safety

Why die, when you can live?

Brought to you by the company that pioneered safety standards and crash testing almost 100 years ago, with Audi there is no compromise in safety.

Available with technical advancements such as side guard head protection, Side Assist, adaptive headlights, three point safety belts and many other award winning safety systems as well as L.E.D lighting.

3. Design

Everyone wants to look good right?

Bold dynamic lines with moving surfaces, coupe like design and an aggressive stance on the road whether moving or standing still.

Audi has set itself apart from the rest of the industry with driver oriented cockpits and the leader of interior craftsmanship, materials and fit and finish. Keep in mind our extensive use of aluminum, space frame technology and low center of gravity give you that true Audi experience inside and out.

4. Versatility

Sometimes abundance is not enough.

If you want it, Audi has it. And if you have heard of it, it is most likely an option. Audi builds the most versatile cars in the world. Four door sedan or sport back, Coupe or Sport utility vehicle, big or small, front wheel drive or Quattro, gas fuel or diesel - and you still have to pick a color.

We build vehicles that will truly win races and pick up the groceries on the way home. If you let an Audi tell you it's story, it will never disappoint or disconnect you from the experience.

5. Value

Yes, fair value exchange does exist.

Whether you go with a new Audi and get a 4-year 50k mile warranty, or the certified pre-owned Audi with the most comprehensive 300 + point inspection and up to 6 years, 100k miles, you will not only get the best car on the market,
you will gain piece of mind!

And really, you can't put a price on that.