– Campaign for the all-new A7 5-door coupe is centered around the tagline: “A boldly designed car deserves a boldly designed world”
– Interactive ad features seven “boldly designed” New York City locations; viewers can visit mobile site to download guide maps to all seven destinations
– Tweets to #BoldDesign and foursquare check-ins will appear on the billboard
HERNDON, Va., April 15, 2011 /PRNewswire/ — Audi will launch the all-new Audi A7 5-door coupe with an interactive billboard in New York City’s Times Square. Located at 46th Street and Broadway, the 15,000-square foot LED billboard will bring to life the Audi A7 tagline “A boldly designed car deserves a boldly designed world” by featuring places, objects and destinations within New York City that embody bold design. From April 18 through May 1, the ad will run 20 one-minute spots every hour.
“The all-new Audi A7 takes cues from high art, with dramatic stylings and bold features. A symbol of Audi’s craftsmanship, the sedan will join the ranks of icons in design and technology. To celebrate the, A7’s bold statement the interactive Times Square billboard will feature New York City locations that represent superior design and artistry,” said Scott Keogh, Audi of America Chief Marketing Officer.
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