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Audi and Leica Team Up.

Sep 21

If you are looking to drop a small fortune on an amazing piece of machinery that is not an automobile – look no further than Audi ‘s latest pairing with Leica . Walter de’Silva and his Audi design team worked with the camera company to create this very limited edition, Titanium M9. It is certainly a sharp looking piece and will likely have camera enthusiast’s everywhere drooling over its sleek lines and classy features, including leather accents “typically reserved for Audi’s premium automobiles.” And like an automobile the Titanium M9 will cost nearly as much at the equivalent of $29,000 USD. According to manufacturers though, even if you want it, chances are you won’t have the opportunity – only 500 of these will be available world-wide when released in November.
Check out the article below for additional details and pics – Enjoy!
Leica And Audi
Photokina, Cologne, 21 September 2010: Leica Camera AG has announced the LEICA M9 ‘Titanium’, an exclusive special edition, and the result of a collaboration with Walter de’Silva, the prominent automobile designer. Responsible for groundbreaking design concepts for the latest models from the Volkswagen Group, the chief designer and his Audi Design Team have re-interpreted the design of the LEICA M9 just as he envisaged it.
Leica And Audi
The outcome is a unique camera with a new interpretation of the characteristic features of Leica rangefinder cameras, which lends precision engineering, unique style and solid titanium to extraordinary formal design. As a result, the LEICA M9 ‘Titanium’ is an especially desirable object for both Leica connoisseurs and aficionados of outstanding design. This special edition is strictly limited to just 500 cameras worldwide, and is offered as a set together with a LEICA SUMMILUX-M 35mm f/1.4 ASPH. lens, whose exterior metal components are also manufactured from solid titanium. Walter de’Silva has given the Leica M camera an ergonomic, precise and logical ‘look and feel’, without changing the intrinsic character of the rangefinder. Thus, the compact construction and technical features of the LEICA M9 ‘Titanium’ retain the distinctive style of a true Leica M camera.
Leica And Audi
Walter de’Silva addressed not only the design of the camera, but also focused on its handling and technical specifications. New features include the LED illumination of the bright-line frames in the viewfinder, removing the necessity for a standard illuminating window, and making the front aspect of the camera more balanced. Also entirely new in the history of camera technology is the M9 Titanium’s carrying concept. Instead of the traditional strap lugs of standard cameras, the chief designer and Leica engineers developed an innovative carrying concept that is reduced to just one single mounting point on the camera body. The metal finger loop, covered with fine Nappa leather, ensures a secure, steady and ergonomic grip when shooting or carrying the camera with one hand. Also new is the specially designed, stylish shoulder holster that holds and safely protects the camera and lens in transport, and keeps it ready to shoot at a moment’s notice. The LEICA SUMMILUX-M 35mm f/1.4 ASPH. lens supplied with this special edition also features a new, focused design concept, in which the essential elements harmonise perfectly with the style of the camera. Its round, screw-mount lens hood is constructed with four slits around its circumference to prevent obstruction of the view through the finder.
Leica And Audi
The LEICA M9 ‘Titanium’ is constructed exclusively with premium quality materials. For instance, all visible metal elements of the camera body are made from solid titanium, a particularly light but extremely strong and durable metal that can only be manufactured with special tools. In addition, the exposed surfaces are also treated with a hard coating applied by a specialised company in Switzerland. Scratch-resistant, sapphire-crystal glass is employed as a protective cover for the camera monitor, and further enhances the exclusive and rugged character of the product. The camera’s trim, which uses leather typically reserved for the interiors of Audi’s premium automobiles, fits perfectly with the body’s titanium surface and provides outstanding grip. The grip characteristics are also enhanced by a specially designed and embossed diamond pattern. Furthermore, the Leica logo has been restyled and is elaborately hand-engraved in pure resin, inlaid with white enamel, sealed with a clear varnish and then polished.

In addition to the camera and lens, the LEICA M9 ‘Titanium’ special edition set includes a distinctive shoulder holster, a carrying strap and finger loops in two different sizes, made from the same premium Audi leather used on the camera body. Also part of the set is a book devoted to the design process leading to the creation of this high quality, special titanium edition and which also includes an interview with Walter de’Silva. The unique set is presented in an elaborately handcrafted black presentation case with recesses for the camera and lens, and lined with Alcantara microsuede in Leica red.

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