Audi is moving towards a new slogan in North America; “Bravery Wins” and away from the previous tagline “Advancements Through Technology” and as they say, change is good. The ultimate goal for Audi from what we can see is to get away from having a tagline at all and simply be branded by the four rings… much like Apple has done with their marketing. Scott Keogh, the President of Audi & Mark Del Rosso, can be commended for this change. Ultimately their fresh vision and forward thinking will lead Audi into an even brighter future.
We have to say that we find the new slogan to be quite catchy, and all things considered, we agree bravery wins, but can it be taught?
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