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Saturday, December 16th 2017

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Audi Commits To Customer Service!

Nov 16

Audi of America is leading the way with it’s commitment to customer service and to prove that, today they announced a new position of Director of Customer Experience and awarded the position to Jeri Ward. Ward has previous experience with Audi as General Manager of Customer Advocacy, and has many additional years behind her in Marketing as well as customer relations, previously with Ford Motor Company. This new position will focus on improving customer experience and loyalty throughout the brand as well as overseeing the Audi Club Of North America and all other enthusiast groups related to the company, the Customer Care Call Center and ensuring customer excellence within the company.

It’s a big job and we would love to pick her brain!!! Ward assumes the position today and we look forward to seeing what she brings to the table – and next time we’re in Herndon, VA we would love the opportunity to sit down and speak with the woman who now has Audi’s customer loyalty future in the palm of her hand! If you would like to read more details please click – Thank you Fourtitude!! Have a great day!
jeri_ward Audi

Jeri- My personal experience with Audi customer service has been atrocious! 

As an Audi enthusiast, I thought the dealership maintenance was the best thing that could be done for the vehicle- WRONG!

During a warranty recall, the incorrect spark coils were installed at Pfaff Audi in Ontario Canada by their incompetent technician which caused major hesitation problems our family vehicle. After spending over $1000 worth of parts and labour (at Pfaff) trying to diagnose the problem, with some research and shear luck I found that the spark coils installed were incorrect for the vehicle. When I brought the car in and explained my situation, they refused to change the spark coils. I changed the spark coils myself and the car began running normally. I have complained and reported them to Audi of America which was a futile attempt, my goal is to prevent them from doing the same to my fellow Audi enthusiasts. I have all my receipts which show the incorrect part number-spark-coils installed on the vehicle and Pfaff nor AOA will compensate me for the money they littlerally swindled! Audi has seen all the original warranty paperwork with the incorrect part numbers listed as being installed as well as all my receipts for the wrongfully performed work and has dismissed it. 

Save yourself the headache and DON’T BUY AUDI or anything by the V.A.G.!!!


From Luke on December 13th, 2011

Want to add to the conversation? Please do.

1. Performance

Every part in the machine counts.

With our vehicles being developed from the ground up around the world famous & award winning Quattro All-wheel drive, it is no wonder we are the leader in performance.

With countless victories and developments in Le Mans, Rally racing, Pikes Peak, and touring car championships, we build the most competitive All-wheel drive cars in the world. If you are looking for that unfair advantage, welcome to Audi, you have found it.

2. Safety

Why die, when you can live?

Brought to you by the company that pioneered safety standards and crash testing almost 100 years ago, with Audi there is no compromise in safety.

Available with technical advancements such as side guard head protection, Side Assist, adaptive headlights, three point safety belts and many other award winning safety systems as well as L.E.D lighting.

3. Design

Everyone wants to look good right?

Bold dynamic lines with moving surfaces, coupe like design and an aggressive stance on the road whether moving or standing still.

Audi has set itself apart from the rest of the industry with driver oriented cockpits and the leader of interior craftsmanship, materials and fit and finish. Keep in mind our extensive use of aluminum, space frame technology and low center of gravity give you that true Audi experience inside and out.

4. Versatility

Sometimes abundance is not enough.

If you want it, Audi has it. And if you have heard of it, it is most likely an option. Audi builds the most versatile cars in the world. Four door sedan or sport back, Coupe or Sport utility vehicle, big or small, front wheel drive or Quattro, gas fuel or diesel - and you still have to pick a color.

We build vehicles that will truly win races and pick up the groceries on the way home. If you let an Audi tell you it's story, it will never disappoint or disconnect you from the experience.

5. Value

Yes, fair value exchange does exist.

Whether you go with a new Audi and get a 4-year 50k mile warranty, or the certified pre-owned Audi with the most comprehensive 300 + point inspection and up to 6 years, 100k miles, you will not only get the best car on the market,
you will gain piece of mind!

And really, you can't put a price on that.