Audi India has began assembling its compact SUV Q5 in India. Audi has been assembling the Audi A4 and A6 luxury saloons in India and the Q5 is the third model that Audi is assembling in India. The Audi Q5 main selling point is its classy styling and sporty stance. The Q5 is a perfect alternative to the executive luxury saloons like the Mercedes Benz E-Class and the BMW 5-Series and even stablemate Audi A6. Frank Dreves, Board Member (Production), Audi India – “The production of the Q5 is part of our long-term growth strategy in India. The Indian market for automobiles will grow very rapidly, and the Q5 is the right automobile at the right time.”
The Audi Q5 is doing extremely well in the luxury car market with relatively no competition. The BMW X3 is completely outdated, the Volvo XC90 is very pale and lacks prestige, Land Rover Discovery and Freelander are relatively unknown and Mercedes Benz doesn’t even have a Q5 rival. Audi sensed the opportunity and has began local production of the Q5 at a very crucial time. With this Audi would be able to cater to the needs of luxury car buyers faster and the costs of the car could come down and hence boosting sales ultimately. The Volvo XC60 which we spied recently at an Indian dealership could pose a minor threat to the Q5 when launched.
The Audi Q5 is also pulling customers from the Mercedes Benz E-Class and the BMW 5-Series. Customers would buy the Audi Q5 over the new E90 BMW 5-Series which has a waiting period of nearly 3 months. The Audi Q5 comes with 2 engine options, a 2.0 TFSI petrol and a 3.0 TDI diesel. All Q5s come with Quattro all wheel drive. Audi is also planning to offer more powerful and efficient engines for the Q5 in future. The company is planning to bring the latest Audi A8 super luxury saloon to India by the end of this year. The Audi A8 would rival the Mercedes Benz S-Class and the BMW 7-Series. Audi is currently offering 7 models in India, the A4, A6, old A8, Q5, Q7, TT Coupe and the R8 supercar.
Source: Indian Autos Blog