Audi contributes some incredible content to Facebook and their page has become one of my personal top resources for great Audi articles. Audi recently posted this article along with some behind the scenes pictures of their sensory design team in action, I bet this group knows how to Party!!! “The emotional experience of driving has a prominent role at Audi. The development departments therefore also focus intensively on sensory experiences. The Nose Team uses its perfect sense of smell to track down new scents; the Haptics Team closes its eyes and runs its fingers over surfaces and materials to get a sense of their quality. For the acoustics specialists, it’s all in the sound; the lighting technicians make sure that you always have a clear view of things.” This process is truly fascinating!