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Audi Twitter #ProgressIs From Work!

Feb 3

It seems like just yesterday when I was being told “Don’t use Twitter from work, no laptops allowed and to stay off Facebook!” – Now that is old thinking!!! Needless to say I left that place because I knew the direction things were going and that Social interaction would be imperative for success. Well here we are today and Audi is proving that point by launching the first ever Twitter Super Bowl competition to trade in old Luxury and for that matter old thinking. Make sure to tweet your view of new Luxury with the hash-tag #ProgressIs and the URL for your chance to win. Remember Twitter, Facebook, social interaction are going to play a huge part in the future of business and for those companies that don’t think so its time to trade you in!!!

The Audi Progressive Luxury Trade-up contest on Twitter is officially kicking off on Thursday, Feb. 3 – invites users to go head-to-head for the most creative and compelling definition of Progressive Luxury. By including the hashtag #ProgressIs and the URL in their tweets, users will be entered into the contest.

The top 10 tweets will be awarded a virtual old luxury prize, such as an antique pocket watch, which they will have a chance to trade up for Progressive Luxury prizes, such as a leading-edge designed R8 Chronograph watch. The Grand Prize will be an exhilarating R8 drive at the Audi sportscar experience Audi Sportscar Experience in Sonoma, California, where winners will enjoy the ultimate in progressive luxury through an exhilarating track driving program and exclusive weekend. Audi will also award $25,000 to a charity on behalf of the grand prize winner. Starting today, users can visit to RSVP in advance for the contest.

The #ProgressIs hashtag will make an appearance in Audi’s 60-second Super Bowl spot set to air in the first break after kick-off on Sunday, Feb. 6. Making Super Bowl social media history, this will mark the first time a brand has included a Twitter hashtag in its Super Bowl television advertisement.

Good Luck Everyone!!!

Awesome post! Been a fan of I Am Audi for a while and saw this post.

I’m actually a finalist in the Audi #ProgressIs contest and we’re in the thick of things as we speak!

Exciting stuff.

Keep up the great blog! Audi rocks.

From John Garcia on February 15th, 2011

Great job John! Let us know how it goes.

From Scott Mitchell on February 15th, 2011

Voting just finished 45 minutes ago, Scott! Will keep you posted!

From John Garcia on February 18th, 2011

Win or not we will feature your #ProgressIs! let us know what we can do.

From Scott Mitchell on February 18th, 2011

Want to add to the conversation? Please do.

1. Performance

Every part in the machine counts.

With our vehicles being developed from the ground up around the world famous & award winning Quattro All-wheel drive, it is no wonder we are the leader in performance.

With countless victories and developments in Le Mans, Rally racing, Pikes Peak, and touring car championships, we build the most competitive All-wheel drive cars in the world. If you are looking for that unfair advantage, welcome to Audi, you have found it.

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Audi has set itself apart from the rest of the industry with driver oriented cockpits and the leader of interior craftsmanship, materials and fit and finish. Keep in mind our extensive use of aluminum, space frame technology and low center of gravity give you that true Audi experience inside and out.

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Yes, fair value exchange does exist.

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And really, you can't put a price on that.