Search I Am Audi

Friday, April 29th 2016

I Am Audi Logo Search

Audi Updates Its Logo! – Happy 100th Birthday Audi

Aug 28

The original Auto Union was established in 1932 and the four interlocking rings have represented the Audi Brand ever since. In 1965, four years before Audi was introduced to the United States, the brand was revamped. 2009 is the celebration of the 100th year of Audi and again we see the logo evolve with a more modern, contemporary design. The sans-serif font is a much cleaner font, and the Brand name “Audi” has been shrunk and is now set to the bottom left of this ageless four ring emblem. As far as the emblem is concerned, it has not been reborn, just polished with a more authentic look to represent that of the chrome emblem that distinguishes our Audi Product. As this logo appears everywhere our brand does expect to see the new design and stunning look on everything that is Audi.
Portland Audi

I don’t like the “new” logo. The Audi rings emblem is in the right place, but the offset smaller font looks like an afterthought, and not integrated with the Audi rings having a asymmetric unbalanced appearance. Possibly related FWIW, I’m really disappointed with the B8 A4 styling too. This amature level logo design is further evidence that someone or some group at Audi Design needs to go back to school for awhile, or find some other vocation before they ruin future Audi styling efforts by forgetting the value of Audi Bauhaus styling principles and traditions compared to the predicable train wreck of styling results like the B8 A4, and this logo restyle. (The B8 A4 is to big too, If I wanted a car the size of the A6, I would buy the A6, not a bigger A4.)

From John Sancrant on August 29th, 2009

Font is terrible. Looks amateurish. There is no reason to deviate from the old font, which was great.

From C on August 30th, 2009

Want to add to the conversation? Please do.



1. Performance

Every part in the machine counts.

With our vehicles being developed from the ground up around the world famous & award winning Quattro All-wheel drive, it is no wonder we are the leader in performance.

With countless victories and developments in Le Mans, Rally racing, Pikes Peak, and touring car championships, we build the most competitive All-wheel drive cars in the world. If you are looking for that unfair advantage, welcome to Audi, you have found it.

2. Safety

Why die, when you can live?

Brought to you by the company that pioneered safety standards and crash testing almost 100 years ago, with Audi there is no compromise in safety.

Available with technical advancements such as side guard head protection, Side Assist, adaptive headlights, three point safety belts and many other award winning safety systems as well as L.E.D lighting.

3. Design

Everyone wants to look good right?

Bold dynamic lines with moving surfaces, coupe like design and an aggressive stance on the road whether moving or standing still.

Audi has set itself apart from the rest of the industry with driver oriented cockpits and the leader of interior craftsmanship, materials and fit and finish. Keep in mind our extensive use of aluminum, space frame technology and low center of gravity give you that true Audi experience inside and out.

4. Versatility

Sometimes abundance is not enough.

If you want it, Audi has it. And if you have heard of it, it is most likely an option. Audi builds the most versatile cars in the world. Four door sedan or sport back, Coupe or Sport utility vehicle, big or small, front wheel drive or Quattro, gas fuel or diesel - and you still have to pick a color.

We build vehicles that will truly win races and pick up the groceries on the way home. If you let an Audi tell you it's story, it will never disappoint or disconnect you from the experience.

5. Value

Yes, fair value exchange does exist.

Whether you go with a new Audi and get a 4-year 50k mile warranty, or the certified pre-owned Audi with the most comprehensive 300 + point inspection and up to 6 years, 100k miles, you will not only get the best car on the market,
you will gain piece of mind!

And really, you can't put a price on that.