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Friday, December 15th 2017

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Audi Updates Its Logo! – Happy 100th Birthday Audi

Aug 28

The original Auto Union was established in 1932 and the four interlocking rings have represented the Audi Brand ever since. In 1965, four years before Audi was introduced to the United States, the brand was revamped. 2009 is the celebration of the 100th year of Audi and again we see the logo evolve with a more modern, contemporary design. The sans-serif font is a much cleaner font, and the Brand name “Audi” has been shrunk and is now set to the bottom left of this ageless four ring emblem. As far as the emblem is concerned, it has not been reborn, just polished with a more authentic look to represent that of the chrome emblem that distinguishes our Audi Product. As this logo appears everywhere our brand does expect to see the new design and stunning look on everything that is Audi.
Portland Audi

I don’t like the “new” logo. The Audi rings emblem is in the right place, but the offset smaller font looks like an afterthought, and not integrated with the Audi rings having a asymmetric unbalanced appearance. Possibly related FWIW, I’m really disappointed with the B8 A4 styling too. This amature level logo design is further evidence that someone or some group at Audi Design needs to go back to school for awhile, or find some other vocation before they ruin future Audi styling efforts by forgetting the value of Audi Bauhaus styling principles and traditions compared to the predicable train wreck of styling results like the B8 A4, and this logo restyle. (The B8 A4 is to big too, If I wanted a car the size of the A6, I would buy the A6, not a bigger A4.)

From John Sancrant on August 29th, 2009

Font is terrible. Looks amateurish. There is no reason to deviate from the old font, which was great.

From C on August 30th, 2009

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