Search I Am Audi

Thursday, October 27th 2016

I Am Audi Logo Search

Audi Urban Future Workshop Starts in London

May 31

In a departure from its main area of expertise, German car maker Audi announced it has started the Audi Urban Future workshop in London, a competition which will witness six international architectural firms battling to develop the city of the future, which combines mobility, architecture and the city itself. Rupert Stadler, Audi chairman of the board, explains why the car maker ventured into a realm it has little expertise in.

“In shaping the future of the automobile, it is important to analyze trends and look beyond one’s own back yard. The exchange with pioneers of another discipline – but one which has many parallels to automotive engineering – is proving to be very inspiring. In particular, because the architects come from very different cultural backgrounds.”Audi will seriously get involved in the project, with architects from the six firms taking a trip to Ingolstadt where they received tips and tricks from Audi’s experts from Technical Development, Design, and Brand and Corporate Strategy.

The firms raking part in the project are Alison Brooks Architects (London), Bjarke Ingels Group (Copenhagen), Cloud9 (Barcelona), Diller Scofidio + Renfro (New York), J. Mayer H. Architects (Berlin) and Standardarchitecture (Beijing). They will work on the project until August, when the projects (installation as well as models and images) will be shown at the 12th International Architecture Exhibition at the Venice Biennale. “The Audi Urban Future Award is no ordinary competition,” Stylepark Director Christian Gartner added. “Despite the competition of ideas among the architectural firms, the aim is to develop perspectives collectively.”

Audi Urban Workshop
Source: Auto Evolution a Rad Site!

Want to add to the conversation? Please do.

1. Performance

Every part in the machine counts.

With our vehicles being developed from the ground up around the world famous & award winning Quattro All-wheel drive, it is no wonder we are the leader in performance.

With countless victories and developments in Le Mans, Rally racing, Pikes Peak, and touring car championships, we build the most competitive All-wheel drive cars in the world. If you are looking for that unfair advantage, welcome to Audi, you have found it.

2. Safety

Why die, when you can live?

Brought to you by the company that pioneered safety standards and crash testing almost 100 years ago, with Audi there is no compromise in safety.

Available with technical advancements such as side guard head protection, Side Assist, adaptive headlights, three point safety belts and many other award winning safety systems as well as L.E.D lighting.

3. Design

Everyone wants to look good right?

Bold dynamic lines with moving surfaces, coupe like design and an aggressive stance on the road whether moving or standing still.

Audi has set itself apart from the rest of the industry with driver oriented cockpits and the leader of interior craftsmanship, materials and fit and finish. Keep in mind our extensive use of aluminum, space frame technology and low center of gravity give you that true Audi experience inside and out.

4. Versatility

Sometimes abundance is not enough.

If you want it, Audi has it. And if you have heard of it, it is most likely an option. Audi builds the most versatile cars in the world. Four door sedan or sport back, Coupe or Sport utility vehicle, big or small, front wheel drive or Quattro, gas fuel or diesel - and you still have to pick a color.

We build vehicles that will truly win races and pick up the groceries on the way home. If you let an Audi tell you it's story, it will never disappoint or disconnect you from the experience.

5. Value

Yes, fair value exchange does exist.

Whether you go with a new Audi and get a 4-year 50k mile warranty, or the certified pre-owned Audi with the most comprehensive 300 + point inspection and up to 6 years, 100k miles, you will not only get the best car on the market,
you will gain piece of mind!

And really, you can't put a price on that.