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Audi’s Drivers Pledge – I Opt Out

Sep 20

Audi just announced the “Drivers Pledge” initiative to help make the road a safer place and although I admire the direction, sadly I won’t be participating. Scott Keogh , chief marketing officer of Audi of America said “Drivers daily face an unintelligent road. Frustrations, distractions and deterrents bombard drivers as they go from place to place. Audi recognizes these conditions and is on a mission to find solutions that not only assist our drivers, but also help improve daily driving conditions across the nation. Now, starting today, Audi challenges drivers to join the movement and take the “ Drivers Pledge ” for a more intelligent road.”
Audi Drivers Pledge
I love Scott for everything he does for Audi but what I love more is the freedom of driving on my own terms – fast of course, passing the Prius in the left lane and speeding up at yellow lights if I feel like it. The Police always tell me “Driving is a privilege, not a right” and until they take that privilege away from me (again) I will drive how I want to – I pledge to enjoy my drive every day.
Drivers Pledge

I agree, but for different reasons. Audi is capitalizing off of the fad sweeping America… Oprah’s No-Phone-Zone… blah, blah, blah! We live with the people we love; we don’t need an unwed billionaire, or a PR-hungry auto executive, to remind us what matters most when we’re behind the wheel. And I’m with you… I enjoy my driving experience and that won’t soon change.

From Troy Lilly on September 30th, 2011

This is the same lame ad direction that Audi has been offering us for 5 years. They need to focus on bringing us the cars we want: RS6, S6, etc. Instead of making lame ads.

From Bob M on October 16th, 2011

Want to add to the conversation? Please do.

1. Performance

Every part in the machine counts.

With our vehicles being developed from the ground up around the world famous & award winning Quattro All-wheel drive, it is no wonder we are the leader in performance.

With countless victories and developments in Le Mans, Rally racing, Pikes Peak, and touring car championships, we build the most competitive All-wheel drive cars in the world. If you are looking for that unfair advantage, welcome to Audi, you have found it.

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Why die, when you can live?

Brought to you by the company that pioneered safety standards and crash testing almost 100 years ago, with Audi there is no compromise in safety.

Available with technical advancements such as side guard head protection, Side Assist, adaptive headlights, three point safety belts and many other award winning safety systems as well as L.E.D lighting.

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Everyone wants to look good right?

Bold dynamic lines with moving surfaces, coupe like design and an aggressive stance on the road whether moving or standing still.

Audi has set itself apart from the rest of the industry with driver oriented cockpits and the leader of interior craftsmanship, materials and fit and finish. Keep in mind our extensive use of aluminum, space frame technology and low center of gravity give you that true Audi experience inside and out.

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Sometimes abundance is not enough.

If you want it, Audi has it. And if you have heard of it, it is most likely an option. Audi builds the most versatile cars in the world. Four door sedan or sport back, Coupe or Sport utility vehicle, big or small, front wheel drive or Quattro, gas fuel or diesel - and you still have to pick a color.

We build vehicles that will truly win races and pick up the groceries on the way home. If you let an Audi tell you it's story, it will never disappoint or disconnect you from the experience.

5. Value

Yes, fair value exchange does exist.

Whether you go with a new Audi and get a 4-year 50k mile warranty, or the certified pre-owned Audi with the most comprehensive 300 + point inspection and up to 6 years, 100k miles, you will not only get the best car on the market,
you will gain piece of mind!

And really, you can't put a price on that.