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Audi’s Drivers Pledge – I Opt Out

Sep 20

Audi just announced the “Drivers Pledge” initiative to help make the road a safer place and although I admire the direction, sadly I won’t be participating. Scott Keogh , chief marketing officer of Audi of America said “Drivers daily face an unintelligent road. Frustrations, distractions and deterrents bombard drivers as they go from place to place. Audi recognizes these conditions and is on a mission to find solutions that not only assist our drivers, but also help improve daily driving conditions across the nation. Now, starting today, Audi challenges drivers to join the movement and take the “ Drivers Pledge ” for a more intelligent road.”
Audi Drivers Pledge
I love Scott for everything he does for Audi but what I love more is the freedom of driving on my own terms – fast of course, passing the Prius in the left lane and speeding up at yellow lights if I feel like it. The Police always tell me “Driving is a privilege, not a right” and until they take that privilege away from me (again) I will drive how I want to – I pledge to enjoy my drive every day.
Drivers Pledge

I agree, but for different reasons. Audi is capitalizing off of the fad sweeping America… Oprah’s No-Phone-Zone… blah, blah, blah! We live with the people we love; we don’t need an unwed billionaire, or a PR-hungry auto executive, to remind us what matters most when we’re behind the wheel. And I’m with you… I enjoy my driving experience and that won’t soon change.

From Troy Lilly on September 30th, 2011

This is the same lame ad direction that Audi has been offering us for 5 years. They need to focus on bringing us the cars we want: RS6, S6, etc. Instead of making lame ads.

From Bob M on October 16th, 2011

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1. Performance

Every part in the machine counts.

With our vehicles being developed from the ground up around the world famous & award winning Quattro All-wheel drive, it is no wonder we are the leader in performance.

With countless victories and developments in Le Mans, Rally racing, Pikes Peak, and touring car championships, we build the most competitive All-wheel drive cars in the world. If you are looking for that unfair advantage, welcome to Audi, you have found it.

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