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Audi iPad and Social Media – Time To Drink Your Own Koolaid!

Jun 14

We are spending some time up in Canada so I am super relaxed and going to speak freely. Undoubtedly I am so happy that Audi took the gold at Le Mans, “Vorsprung Durch Technik” took on a life of its own and the Brand is stronger then ever. Leading up to Le Mans my heart […]

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Audi R15 Plus – True Craft Wins Le Mans!

Jun 13

Posting on a Sunday is something I have stayed away from for the past 3 years – but today is a special day. Last night I went to sleep not knowing who won the 2010 Le Mans and like Christmas morning when I woke up my wife said “guess what!!!?” We had done it. Audi […]

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Audi 2010 24 Hour of Le Mans // Research & Development

Jun 11

The 2010 24 Hours of Le Mans (24 Heures du Mans 2010) will be the 78th Grand Prix of Endurance, taking place on June 12–13, 2010 at the Circuit de la Sarthe, Le Mans, France, and organised by the Automobile Club de l’Ouest (ACO). Automatic entries to the 2010 24 Hours of Le Mans will […]

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Audi Dogs – Do You Have An Audi Dog?

Jun 11

What could be better than a nice sunny day and two great looking dogs hanging out in their Audi convertible!? Some people really don’t like their dogs to have free reign in their cars, but these dogs don’t fall in that category. They are loving their drivers seat positions! Our dog as well gets to […]

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Ultra Low Audi A4 Avant // Ultra Sexy!!!

Jun 10

Well I love the way these two sites operate; their style, brightness and aggressive content. Rotiform and Klutch Online are really into low, low stance and I dig it. I have always loved slammed cars, its not as easy in the Northwest as it is in Southern California to pull this look off because standing […]

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Audi A6 Wagon – Perfect For a New Family

Jun 9

My friendships have been on my mind a lot lately and I found this picture was pretty fitting – bare with me here. A friend of my wife and mine contacted us on Facebook letting us know she and her husband were coming back into town and they would be in the market for a […]

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Audi A1- The Next Big Thing Movie #6

Jun 8

Well, at long last we have reached the end of “The Next Big Thing.” I have to say, it isn’t all bad; though if anyone has seen the 1997 movie “The Game” with Michael Douglas, it is sort of reminiscent of that. I appreciate that it ended short and to the point and I do […]

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Audi R8 V8 vs: Audi R8 V10 (Exclusive Velvet Purple!)

Jun 8

I can’t believe how lucky I am to have such good friends. Last year my wife I went to the Audi Sportscar Experience and we met a great guy who just loved his V8 R8 and was waiting for his new V10 R8. Of course we kept in contact and when he told me he […]

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I Am Audi 5000

Jun 7

This morning I was asking myself where the term “I Am Audi” came from? Now this term has nothing to do with this site I was just curious. I had a pretty good idea that the term was in some way related to the unfortunate press behind the Audi 5000 in the mid 80’s. Take […]

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Audi Design Soccer Table (Foosball) – Enters Production

Jun 3

Sport enthusiasts and fans of the brand with four rings will be glad to hear that what was still in a concept study phase two years ago turned to reality, as production of the Audi Design soccer table ( Foosball ) started yesterday. According to the German manufacturer, the table meets the standards demanded by […]

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The Audi Sportscar Experience // The Ladies Perspective

Jun 2

I can’t say for certain what my expectations were when Scott first mentioned going to Sonoma for the R8 Sportscar experience. I was of course excited to go to Sonoma. Any excuse to get to California works for me – but racing cars, on a track? Not sure about that! I am sure I can […]

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Audi A1 – The Next Big Thing Movie #5

Jun 1

Well if the only reason you watch these mini-videos is for the A1 – then you are not alone. Can’t really say for sure what the point of these clips are. Yes, Justin can throw a punch – sort of. And though there is no real merit for the girl being shot, sort of, I […]

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The Audi Sportscar Addiction… I Mean Experience

Jun 1

A few months back… well a little more then a few, The Audi Sportscar Experience invited my wife and I to come down to Sonoma California and drive the new V10 R8; of course I said yes! I would just have to arrange a time to make it down to California when we both had […]

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Audi Urban Future Workshop Starts in London

May 31

In a departure from its main area of expertise, German car maker Audi announced it has started the Audi Urban Future workshop in London, a competition which will witness six international architectural firms battling to develop the city of the future, which combines mobility, architecture and the city itself. Rupert Stadler, Audi chairman of the […]

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Audi S1 in the Pipeline

May 28

* Audi is developing a performance-oriented S1 variant of its A1 hatchback. * The S1 will share the VW Polo GTI’s 182-horsepower 1.4-liter Twincharger four-cylinder. * Audi S1 will not be sold in the U.S. BERLIN — Audi is developing a performance-oriented S1 variant of its new A1 baby hatchback, but sister brand Volkswagen has […]

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Sunset Red Star Tricky To Find

May 28

Fire up the Quattro…or not. The final series of Eighties-inspired BBC One drama Ashes to Ashes was almost a non-starter due to a lack of spare parts for DCI Gene Hunt’s Sunset Red Audi Quattro. Since the series first aired back in 2008, sales of second-hand Quattro’s have taken off according to The Sun newspaper, […]

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Audi R8 Spyder Production Plant

May 28

Auto Blog recently wrote, “What we dig about European plants that build high-zoot cars is that it always looks like each car gets everyone’s full attention, every step presided over by workers who want to make sure they’ve done everything they could. Its most telling examples were the lab-coated workmen assembling the Carrera GT or […]

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Audi R8 LMS Racing Car – Test Drive!

May 27

Chris Harris drives Audi’s GT3 racing car, based on the R8 V10 supercar. With a carbonfibre body, a stripped-out interior and 500bhp, this is Audi’s V10-engined supercar turned GT3 racer. And it’s an extremely good one, too, as Chris Harris finds out. Source: EVO

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2011 First Promotional Taste Of The Audi A8L W12

May 27

The promotional video provided by Audi shows the Audi in its entirety. The video allows the viewer to see the interior up close and personal as the camera zooms in. The Audi A8L W12 has a longer wheelbase with an extra 130mm of legroom which is clearly illustrated as the gentleman in the video stretches […]

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Audi A1 Flips During Demo!!!

May 27

Looks like Audi has finally managed to flip one of its own. Of course the R8 wouldn’t flip on command or even after many attempts to roll it even for its part in a major movie… but it looks like they may have just had the wrong equation! Stick it on a skate ramp in […]

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The Greatest Audi Quattros Ever

May 26

By now you surely know the story of Quattro, Audi’s all-wheel-drive system. You remember its beginnings with a small Volkswagen-built military vehicle called the Iltis, the way it changed rallying forever, how it’s proven itself on the racetrack so comprehensively that all-wheel drive has been banned in virtually every category, and the way the very […]

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Audi A1- The Next Big Thing Movie #4

May 25

Hey Audi we are all going a little crazy waiting for the full length version of “The Next Big Thing Movie!” I like the suspense as much as the next guy, but lets just get down to brass tax and let it slip, (kind of like the RS5 brochure) Enjoy the fourth installation of the […]

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Audi Putting It Down! – North West Rally 2010

May 25

A great friend of mine, Caleb Booth is super passionate about film and photography and shares his passion on his website Live For Video. I have really surrounded myself with people who are not only very good at what they do but love doing what they do. Caleb sent me this picture he took of […]

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What Is The Audi Sound?

May 24

What is the “ Audi ” sound? As I sit here and listen to my favorite music, write this post as well as watch the Audi video it occurs to me the video is front stage. I turned the music off and watched the video again; it is incredible how much Audi puts into every […]

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Audi: ‘The future is apps’

May 20

Audis will have computer-style dashboards and be able to download iPhone -style software applications before the end of the decade, according to the firm’s sales and marketing boss, Peter Schwarzenbauer. Schwarzenbauer also raised the possibility that owners will be able to “download heated seats” as part of plans to allow buyers to upgrade the specification […]

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30 years of quattro – 30 years of Vorsprung durch Technik

May 19

Brad Stertz who is with Audi of America communications recently posted a great link to an Audi micro-site on Facebook called “Audi Quattro Highlights” – This site, as pretty much all Audi corporate sites are is very sexy with a ton going on. I recommend taking the time to peal the layers away and read, […]

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Audi A1- The Next Big Thing Movie #3

May 18

Thank you German Car Scene for this quick blurp on the 3rd part to the Audi A1 movie, its not even finished and I hope they have a sequel! The new Audi A1 episode movie: The third episode of “The next big thing” leads John (Justin Timberlake) and Toni (Dania Ramirez) into an old warehouse […]

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Audi China Changchun Plant

May 18

► The Changchun site Changchun is the capital of Jilin Province, in northeastern China, around one and a half hours by air from Beijing. Jilin covers an area of 187,400 square kilometers (72,356 square miles), making it around half the size of Germany, but accounts for only two percent of China’s land mass. Jilin is […]

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Audi: Test Drive Unlimited 2 Gameplay Preview

May 17

It’s no secret that I really enjoy playing video games, especially car racing games. Well as it turns out, as I get older I just don’t have as much time to play video games – but regardless, I love to keep up on them! I was looking into new games and this caught my eye […]

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Audi: Iron Man 2 World Premiere

May 17

The car wore California license plate “Stark 11” after the name of the main character, and wears the same plate in film, as Stark lives in a mythical Malibu mansion. If you enjoyed the first Iron Man, you’ll enjoy this one too. There’s some good car play in there, and it’s fun watching tough guy […]

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Audi Sportscar Experience Tour

May 14

An amazing day – the Audi Sportscar Experience hits the road! Audi has Forums set up all over the world that are designed to cater to people in the mood for some excitement. My wife Kansas and I were lucky enough to have done the Sportscar Experience and it was incredible (a full write up […]

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I Am Audi // Webvisionary Awards Finalist

May 14

The last few months have been big months with doors closing and a ton of opportunities being presented to me. I am proud to say that I Am Audi has been chosen as a Webvisionary Finalist , this is an honor and a very special time for the site. Mr. Diggles took my vision of […]

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Audi Headquarters In Depth – Thank You Motor Trend!

May 13

Before you read this article by “Motor Trend” I want to say how great I think it is that Audi has put so much pride into their headquarters and that they invite the public in. I have never been to Germany (I will take this opportunity to ask if Audi AG wants to fly me […]

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This Car Thing… I Can’t Explain It.

May 12

My friend Brino ( Twenty Forty One ) sent me this picture the other day and it all came back to me. I remember why I love cars so much, its not about who has the most expensive car or even the badge but more about the project and those little details that bring it […]

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Audi A1 – The Next Big Thing Movie // Part 2 of 6

May 11

I love this car! So despite my previous bite on Justin Timberlake being a sore spot for me in representing the Audi Brand – I can’t help but post this second part of the six part series that is going into Justin Timberlake’s new movie! I have to admit, it is pretty cool to see […]

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Audi A1- The Next Big Thing Movie // Part 1 of 6

May 4

Ingolstadt, GERMANY, May 4, 2010 – It’s all about the A1, of course. And yet the new, compact Audi A1 stays in the background with elegant restraint. Little wonder, as Justin Timberlake and Dania Ramirez plunge into a suspenseful, mysterious story – through six episodes that can be viewed online. And on the Internet, the […]

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1. Performance

Every part in the machine counts.

With our vehicles being developed from the ground up around the world famous & award winning Quattro All-wheel drive, it is no wonder we are the leader in performance.

With countless victories and developments in Le Mans, Rally racing, Pikes Peak, and touring car championships, we build the most competitive All-wheel drive cars in the world. If you are looking for that unfair advantage, welcome to Audi, you have found it.

2. Safety

Why die, when you can live?

Brought to you by the company that pioneered safety standards and crash testing almost 100 years ago, with Audi there is no compromise in safety.

Available with technical advancements such as side guard head protection, Side Assist, adaptive headlights, three point safety belts and many other award winning safety systems as well as L.E.D lighting.

3. Design

Everyone wants to look good right?

Bold dynamic lines with moving surfaces, coupe like design and an aggressive stance on the road whether moving or standing still.

Audi has set itself apart from the rest of the industry with driver oriented cockpits and the leader of interior craftsmanship, materials and fit and finish. Keep in mind our extensive use of aluminum, space frame technology and low center of gravity give you that true Audi experience inside and out.

4. Versatility

Sometimes abundance is not enough.

If you want it, Audi has it. And if you have heard of it, it is most likely an option. Audi builds the most versatile cars in the world. Four door sedan or sport back, Coupe or Sport utility vehicle, big or small, front wheel drive or Quattro, gas fuel or diesel - and you still have to pick a color.

We build vehicles that will truly win races and pick up the groceries on the way home. If you let an Audi tell you it's story, it will never disappoint or disconnect you from the experience.

5. Value

Yes, fair value exchange does exist.

Whether you go with a new Audi and get a 4-year 50k mile warranty, or the certified pre-owned Audi with the most comprehensive 300 + point inspection and up to 6 years, 100k miles, you will not only get the best car on the market,
you will gain piece of mind!

And really, you can't put a price on that.