For anyone who has not yet joined Facebook – and I am sure there are a few – it is not only a social networking giant, but has become so mainstream in its ability to capture an audience, that major companies are now not only using the site to spark interest in their products, but rely on its data to determine whether or not they will make a product available based on its popularity on the site. It is truly a whole new world out there when it comes to marketing and advertising – but lets be honest, who wouldn’t use a free service that captures everyone’s attention and use it as their basis for major decisions? After all, it is an unbiased response that represents what people actual want and are willing to spend their hard-earned money on. I have to give it to Audi on this one for having the foresight to use this very simple, highly effective and free tool to impact their decisions! Check out the article below for more specific details about Facebook’s role in bringing in the TTRS.
As has been the case with several top automakers lately, Audi is looking to Facebook as a tool to better engage with its customer base. But instead of teasing a front grille of a new vehicle prior to its reveal, the German automaker is using the social networking site to gauge American interest in its RS performance division. Specifically, the automaker has created an electronic petition asking users if it should bring its 340-horsepower, turbocharged five-cylinder monster, the TT RS, to the U.S.
Audi says it’s “seriously rethinking” the two seater’s U.S. availability, and one of the best ways to get an idea of sales potential is to put it on Facebook.
We drove the TT RS earlier this year at Willow Springs Raceway and came away liking its peppy, powerful 2.5-liter engine, steady handling, and flypaper-like grip — not to mention its claimed 4.6 second 0-to-62 mph sprint.
If there’s a strong consumer case for the TT RS, and suits in Ingolstadt give it the green light for the U.S. (just as they did with the current RS5 that’s due here in 2012), expect the hot hatch to go head-to-head with the Porsche Cayman S, Mercedes-Benz SLK AMG, and BMW Z4sDrive35is.