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Mega Factories: AUDI R8

Mar 21

Audi traces its history back to 1899 when August Horch established a brand, Horch, to compete with Benz and Mercedes. Horch had a dispute with his business partners and he left the company. Since he no longer owned the rights to his own name, he started a new company, naming it “Audi,” Latin for horch or “hark.” In 1932, Audi joined forces with three other companies to form Auto Union. The original four companies of Auto Union are represented by the overlapping rings of the Audi logo.

  • Just 120 of the Audi factory’s best employees qualify to work on the prestigious R8 assembly line. More than half of R8 workers are over 40. It is said that the easiest way to spot them is to look for the gray hair. The factory calls them “silverliners.”
  • On an average day, the Audi factory in Neckarsulm, Germany, turns out just 20 R8s.
  • It takes eight days or 70 hours of time on the assembly line to transform the R8 from raw aluminium to one of the fastest cars on the road.
  • The R8 has an all-aluminium body, slashing the frame weight to just 209 kilograms – less than half the weight of a steel frame.
  • Each R8 requires over 5,000 different parts, fitted mostly by hand.
  • The R8’s V-10 engine rockets to 96 kilometres per hour in just 3.8 seconds – making it one of the fastest cars on the road.
  • The racing R8 has won the Lemans five out of six starts.
  • Producers for the movie, Ironman, cast the R8 as the ideal sports car for its protagonist, high-tech billionaire, Tony Stark. The R8 space frame was so well-built, it changed the ending of the film. The stunt directors originally planned to collide the R8 with Ironman’s adversary, and flip it over. But it wouldn’t flip. The filmmakers tried a different stunt, but the Audi R8 still prevailed.
  • That beats all the Mega Factory I have seen.

    From DUN on March 23rd, 2010

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    1. Performance

    Every part in the machine counts.

    With our vehicles being developed from the ground up around the world famous & award winning Quattro All-wheel drive, it is no wonder we are the leader in performance.

    With countless victories and developments in Le Mans, Rally racing, Pikes Peak, and touring car championships, we build the most competitive All-wheel drive cars in the world. If you are looking for that unfair advantage, welcome to Audi, you have found it.

    2. Safety

    Why die, when you can live?

    Brought to you by the company that pioneered safety standards and crash testing almost 100 years ago, with Audi there is no compromise in safety.

    Available with technical advancements such as side guard head protection, Side Assist, adaptive headlights, three point safety belts and many other award winning safety systems as well as L.E.D lighting.

    3. Design

    Everyone wants to look good right?

    Bold dynamic lines with moving surfaces, coupe like design and an aggressive stance on the road whether moving or standing still.

    Audi has set itself apart from the rest of the industry with driver oriented cockpits and the leader of interior craftsmanship, materials and fit and finish. Keep in mind our extensive use of aluminum, space frame technology and low center of gravity give you that true Audi experience inside and out.

    4. Versatility

    Sometimes abundance is not enough.

    If you want it, Audi has it. And if you have heard of it, it is most likely an option. Audi builds the most versatile cars in the world. Four door sedan or sport back, Coupe or Sport utility vehicle, big or small, front wheel drive or Quattro, gas fuel or diesel - and you still have to pick a color.

    We build vehicles that will truly win races and pick up the groceries on the way home. If you let an Audi tell you it's story, it will never disappoint or disconnect you from the experience.

    5. Value

    Yes, fair value exchange does exist.

    Whether you go with a new Audi and get a 4-year 50k mile warranty, or the certified pre-owned Audi with the most comprehensive 300 + point inspection and up to 6 years, 100k miles, you will not only get the best car on the market,
    you will gain piece of mind!

    And really, you can't put a price on that.