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Audi R8 Spyder – The ‘Dream Machine!’

Feb 11

Check out this article on Motor Week naming the Audi R8 Spyder as the Dream Machine for 2011. The Audi R8 Spyder won the MotorWeek 2011 Drivers’ Choice Award for Best Dream Machine. In its 30th year, the annual MotorWeek Drivers’ Choice Awards look at vehicles from a buyer’s pointofview to judge the best new cars and trucks of the year. As a winner of a 2011 MotorWeek Drivers’ Choice Award, the Audi R8 R8 Spyder will be featured in an upcoming episode of MotorWeek, currently scheduled to air on Feb. 12 (check local listings) on PBS and on Discovery’s HD Theater, Feb. 22. The MotorWeek award adds to a long list of international consumer and media honors bestowed on the high-performance Audi R8 lineup. The R8 5.2 FSI quattro is the reigning World Performance Car of the Year, for just one example. The same designers who created the Le Mans-winning prototypes also designed the R8 Spyder. From its wide stance, to its powerful wheels to the artful integration of exclusive materials like carbon fiber, the R8 Spyder is as unmistakable parked as it is in motion.

At the heart of the R8 Spyder 5.2 FSI quattro is the soul stirring 525 hp 5.2 FSI V10 engine. Displayed under a transparent panel and nestled within a Carbon Fiber Sigma engine bay, the V10 screams to an astronomical 8700 rpm and propels the R8 Spyder 5.2 to 60 mph in only 3.7 seconds on the way up to a top track speed of 196.4 mph. As part of a race-bred mid-engine design that contributes to superb handling dynamics, the 5.2 V10 produces 101hp/liter and features race winning technology such as FSI direct injection and a dry sump lubrication system that assures engine lubrication under the most demanding driving situations. It is no wonder then, that this same engine is used in the R8 LMS GT3 race car. Although the R8 Spyder 5.2 is a convertible, it’s still very much designed for speed. In fact, the specially designed Acoustic top incorporates three-layers of insulation comparable to a traditional hard top. This means the R8 Spyder 5.2 is capable of reaching the 195 MPH top speed without hesitation. In addition, the top is capable of retracting in 19 seconds at speeds up to 31 MPH. Tell us something we don’t already know!!! For more great articles like this make sure to visit PR News Wire
Audi R8 Spyder Portland

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi TT RS Arrives in Silence…

Feb 10

As reported by Motor Trend magazine; about five months after Audi confirmed that the TT RS Coupe would be coming to America, the hottest version of the sporty 2+2 finally made its debut at the 2011 Chicago Auto Show . Somewhat curiously, however, it did so without any fanfare, with Audi quietly placing it near an R8 Spyder at its stand with nary a mention of the car’s special nature other than the glass barrier that surrounds it.

Like the European-spec car, the U.S.-spec TT RS will be powered by a 2.5-liter I-5 that makes 335 horsepower and 332 pound-feet of torque mated to a six-speed manual transmission and Audi’s famous quattro all-wheel drive system. Audi says that the car weighs about 3200 pounds and can sprint from 0-62 mph in 4.6 seconds. The TT RS goes on sale in the third quarter of this year, with pricing and options to be announced at a later date. Don’t hold your breath for the arrival of the TT RS Roadster, as the arrival of the Coupe on the west side of the Atlantic is almost a miracle itself.
Audi TTRS Portland
Audi TTRS Portland
Audi TTRS Portland
Audi TTRS Portland
Audi TTRS Portland
Audi TTRS Portland

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Auto Show Time Lapse

Feb 9

We have been on a bit of Audi of America Youtube page kick and wanted to share these awesome videos. Audi set up a time lapse of the setup of the 2010 LA Auto Show highlighting the tremendous amount of work that goes into these shows.Audi of America says – “A unique behind the scenes look at the Audi of America exhibit at the 2010 Los Angele’s Auto Show. Designed and fabricated by Czarnowski Exhibit Services, this 10-day time-lapse presentation showcases the manpower, craftsmanship and attention to detail that went into the exhibit.” With the 2011 Chicago Auto Show going on right now we can appreciate what goes into the setup of these events just a little more.
Audi Auto Show Time Lapse

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Quattro A7, RS5, S3, A1 – Snow Day!!!

Feb 7

Audi of America say’s on their Youtube page “At a test track in Montreal, Canada, journalists were given the opportunity to test drive various Audi quattro models on an icy road course. The technology behind Audi’s quattro all-wheel-drive allows for great handling in tough conditions.” This video put a big smile on my face knowing Audi took the time to invite journalists out to experience the cars in these snowy conditions proving quattro’s capabilities in any condition. The next time Audi puts an event like this on I hope to make it out and share my impressions with everyone, what an experience it would be. Happy Monday everyone and make it an awesome week!
Audi A7, RS5 Snow Drift

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Twitter #ProgressIs From Work!

Feb 3

It seems like just yesterday when I was being told “Don’t use Twitter from work, no laptops allowed and to stay off Facebook!” – Now that is old thinking!!! Needless to say I left that place because I knew the direction things were going and that Social interaction would be imperative for success. Well here we are today and Audi is proving that point by launching the first ever Twitter Super Bowl competition to trade in old Luxury and for that matter old thinking. Make sure to tweet your view of new Luxury with the hash-tag #ProgressIs and the URL http://audi.us/ProgressIs for your chance to win. Remember Twitter, Facebook, social interaction are going to play a huge part in the future of business and for those companies that don’t think so its time to trade you in!!!

The Audi Progressive Luxury Trade-up contest on Twitter is officially kicking off on Thursday, Feb. 3 – invites users to go head-to-head for the most creative and compelling definition of Progressive Luxury. By including the hashtag #ProgressIs and the http://audi.us/ProgressIs URL in their tweets, users will be entered into the contest.

The top 10 tweets will be awarded a virtual old luxury prize, such as an antique pocket watch, which they will have a chance to trade up for Progressive Luxury prizes, such as a leading-edge designed R8 Chronograph watch. The Grand Prize will be an exhilarating R8 drive at the Audi sportscar experience Audi Sportscar Experience in Sonoma, California, where winners will enjoy the ultimate in progressive luxury through an exhilarating track driving program and exclusive weekend. Audi will also award $25,000 to a charity on behalf of the grand prize winner. Starting today, users can visit http://audi.us/ProgressIs to RSVP in advance for the contest.

The #ProgressIs hashtag will make an appearance in Audi’s 60-second Super Bowl spot set to air in the first break after kick-off on Sunday, Feb. 6. Making Super Bowl social media history, this will mark the first time a brand has included a Twitter hashtag in its Super Bowl television advertisement.

Good Luck Everyone!!!

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Portland Audi Sets The Standard

Jan 31

Wayne Havrelly of KGW reports, “The Portland International Auto show wrapped up Sunday after getting record attendance. Show organizers said the crowds were 12% larger than any time in the event’s history. Auto dealers were encouraged and said demand was increasing for their products as well because people have held on to older cars during the recession and are starting to feel ready to buy again.” The Portland Oregon Metro Audi dealers, Audi Wilsonville and Sunset Imports were both excited to see the news cameras focused on their booth, after all there are only two Portland Audi stores and they stole the show! We are all very excited for a record year in 2011!!!
New Audi A8L Portland Auto Show

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Red Supercharged Badge & Carbon Fiber Supercharged Badge

Jan 28

The Audi Q7, S4 and A6 are all available with the supercharged V6T engine and either have the V6T badge or the Supercharged Badge on the front fenders. Depending on the color of car you have you might want to exchange that badge with an alternative OEM Audi badge to make it look just a little sharper – both badges are currently available if you are interested, so let me know and I can have them priced and shipped out to you.
Audi Supercharged Badge
Audi Supercharged Badge
Audi Supercharged Badge
Audi Supercharged Badge
Audi Supercharged Badge

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Quattro Cup Golf Tournament

Jan 27

If you were looking for a reason to travel somewhere far away – and you love golf – look no further than the 2011 Audi Quattro Cup Series. This year the Audi India Quattro Cup Finals are being held in Pune and Mumbai with the world finals being held in Schenzen, China. This is a huge series of tournaments which will feature over 1200 golfers on the India circuit alone and has become one of the most anticipated amateur golf tournaments since its start in 1991. To read more about the event, which tees off Friday, click the link to check the article from the Times Of India. And if you can’t make it out to one of these events but love golf anyways – the weather has been gorgeous the last few days and perfect for golf at some of our local greens here in Portland!!! Have a great Thursday!
Audi Golf

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Titanium Package Audi A4 Avant… Black & White!

Jan 26

By now everyone should know that i hold a special place in my heart for any Audi with the Titanium Package , I just love that little attention to detail. The Titanium Edition is not for everyone but for people who do like it it makes a big difference. The Audi A4 Avant A4 Avant looks particularly good with the Titanium Package because of the black roof rails, I just love it. I captured some pictures of a black A4 Avant with the Titanium Package and a white A4 Avant with the Titanium Package and I have to be honest I like them both equally. Typically I would be swayed one way or the other but in this case both colors and package combination look awesome. Maybe in the future we will see the Audi A6 with the Titanium Package and the graphite gray RS6 wheels like they have in Europe, that would be a sexy car.
Black Titanium A4 Avant
Black Titanium A4 Avant
White Titanium A4 Avant
White Titanium A4 Avant

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audiesel // Audi Diesel

Jan 25

It is fair to say that Audi Diesel powered cars are available in more models in every country except the United States. The great news is Audi has planned an initiative to start to introduce more models into the USA with diesel, however it won’t be for a few more years. In anticipation for the introduction of more Audi Diesel models I Am Audi is launching Audiesel and we are very excited! Until the official launch keep your eyes on Audi TDI Power for the latest on Audi Diesel in both the motor-sport and production vehicles.
Audiesel

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi at the Portland International Auto Show 2011

Jan 24

It is time once again for the Portland Auto Show ! This year is even more exciting because it will be Audi Wilsonville’s first year in attendance – we plan on making it a great show this year so be sure to come by and check out what makes Audi different and what a great team we have at Audi Wilsonville . We will be showcased upstairs with the other luxury brands and hope to have a great turnout this year! We are looking forward to it! Below are the date and times we will be there as well as a layout of the space we will have. Be sure to check out Audi Wilsonville on Facebook as well as Audi Wilsonville on Twitter to keep up on what’s new at the store. We look forward to seeing you all there!

Show Dates and Hours:
Thursday, January 27 through Sunday, January 30, 2011
Thurs. & Fri. 10 am to 10 pm
Saturday 10 am to 10 pm
Sunday 10 am to 7 pm

Show Location:
Oregon Convention Center
777 Northeast M L King Boulevard
Portland, OR 97232

Portland Auto show
Portland Auto show

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Dear Audi Friday: Why No Matte Paint Options?

Jan 21

Today is I Am Audi’s first installment of ‘Dear Audi Friday.’ The idea is to ask Audi questions and hopefully get an answer back on pressing issues involving Audi products and the industry. I Am Audi has become a bit of an authority on things like Audi Models , colors, options and packaging of our cars and often we get the same or similar questions. Recently people have been writing asking “how do I have my Audi painted in matte, satin or a flat color from the factory?” Audi offers one of the most detailed customization options from the factory called Audi Exclusive – so I decided to contact them and ask about painting a car in a Matte color – this was their response:

“Audi does not paint cars in the matte black from the factory. Cars for auto shows are special situations and are not sold after. Most consumer cars you have seen in this color (on the internet or in person) are foiled. In Germany it’s very popular for customers to have their cars foiled at an aftermarket shop in the matte color. The paint process does not meet our warranty standards at this time.”

To be honest we were very surprised to hear this – after all BMW offers their Frozen Edition; Mercedes offers their Designo Magno cars in flat colors; so why not Audi? Let us know if you would like to see Audi offer more colors including Matte paint options and Audi let us know why we don’t already.

POLL CLOSED – SORRY

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi iPhone: Everything In The Palm Of Your Hand!

Jan 20

If you happen to take part in an auto show this year that involves Audi – you will notice something very different from everyone else. Audi has teamed up with Digital Collateral , a technology company with a very unique platform, that enables customers to have all the information of various models sent right to their cell phone or computer with the use of a scanned bar code. Audi launched this program at the North American International Auto Show in Detroit this week.

The initiative is expected to reduce the use of paper and printed materials up to 90% this season alone. Customers will like it because the information is clearly handy as we all almost always on our cell phones these days! But also because there is no preregistration required and the service is complimentary. Fear not if you don’t have a smart phone either – the platform can be used by anyone who can send a text message from their phone. “Audi has always sought to deliver a superior experience through superior technology. Digital Collateral’s software allows us to reach more consumers more efficiently, while simultaneously reducing the costs and environmental impact associated with delivering the information our customers want,” said Scott Keogh, Chief Marketing Officer, Audi of America. Audi is always aimed at delivering an exceptional experience as well as being extremely eco-conscious – looks like they have attained both with this latest venture. Read the article Here at PRnewswire for more detailed information on the launch and where you can expect to find it. Enjoy!
Audi iPod & iPad

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Video: Audi RS3 Drifting in the Snow

Jan 18

This video is brought to you by Quattroholic – We would love to see the RS3 in the United States. Think of all the enthusiasts who need that upgrade from their Volkswagen GTI who have no where to go – the RS3 would be perfect! Sometimes I wish we had more snow in the Northwest so I could take part in some of these awesome drifting sets!! Enjoy.
Audi RS3 Drifting in the Snow

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Video: Audi R8 Spyder Production

Jan 16

In this 3 minutes and 18 seconds video the Ingolstadt based automaker presents various production stages of an 2011 Audi R8 Spyder. Filmed at the company’s plant in Neckarsulm, Germany, the 2011 Audi R8 Spyder production video concentrates mostly on processes done by hand and as you can imagine there is a considerable amount of work to be done before someone can enjoy the topless German sportscar on the street or on the track. The 2011 Audi R8 Spyder comes with a 5.2-litre FSI V10 engine that delivers 525 horsepower. Watch the 2011 Audi R8 Spyder production video below.
R8 Spyder Production


Source: Car Session

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Video: Audi R8 Spyder Top Opening and Closing

Jan 15

Like every open-top Audi the R8 Spyder 5.2 FSI quattro has a cloth top – an uncompromising solution for a high-performance sports car. The soft top’s approximate weight is a mere 66.14 lb; it thus keeps the vehicle’s total weight and center of gravity low. The top takes up little space when open and is a harmonious design element when closed. It tapers off to two slim fins extending to the trailing edge of the car, emphasizing the elongated silhouette.

The electrohydraulic soft top opens and closes in 19 seconds, even while driving at speeds up to 31.07 mph. When opened, it folds like a Z into its storage compartment over the V10 engine. The compartment cover opens and closes automatically. The heated glass window, which is separate from the cloth top, is lowered into the bulkhead. It can be independently raised and lowered at the press of a switch, with the top up or down. An additional net-like wind deflector comes standard and can be latched into the bulkhead behind the seats in two easy steps says RS Sports Cars – by far one of my favorite non Audi websites to get the straight facts.
R8 Spyder Top
R8 Spyder Top
R8 Spyder Top
R8 Spyder Top
R8 Spyder Top
R8 Spyder Top

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Good Night Commercial

Jan 14

Thumbs up to Audi for this new TV spot, I was pretty opinionated when I first saw it but after watching it a few times the message makes sense. To be totally honest I really didn’t like anything about this commercial the first time I watched it, but a co worker of mine said to me it reminds him of the book Good Night Moon and that really got me thinking. Often I get caught up in the cars, the Audi brand and our story and I forget about the people watching and what they think and want to see. What are some of your favorite Audi commercials or car commercial for that matter and why do you like them?
Audi Good Night

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

2011 Golden Globes Hosted By Audi

Jan 13

Style Bistro says “Hollywood celebs ruled the red carpet with their extraordinary fashion sense at 2011 Golden Globes Party. Golden Globes party was hosted by Audi and designer J. Mendel to kick off Golden Globes Week and Hollywood stars turned this event into a truly fashion night.” For more pictures of celebrities at this red carpet event make sure to visit Style Bistro for the full coverage of the event.
Girl with Audi

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Poll: What Audi Should We Get!?

Jan 10

Alright – so it is time for my wife and I to put our order in for a new Audi that should be here in the next 3 months and I wanted some feedback on what we should get… So if you had a choice of an A4 Avant or Sedan, Q5 3.2L or 2.0L, S4 S-Tronic or manual or an A3 quattro or TDI diesel; what would you get? Keep in mind we can have any color or option on the Audi (as long as it is available in the USA, bummer I know) we would like. i.e. Titanium package, sport package, Bang & Olufsen, Premium Package, Premium Plus Package or Prestige. Don’t go crazy here because we still have to make the payments, but your input counts towards our future car. Make sure to click the poll and leave feedback in the comments section. Thanks again – I am excited to see the results!

THIS POLL IS CLOSED – SORRY


I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Police Car Side Swipes Audi :(

Jan 9

Most importantly no one was injured during this accident, unfortunately a very desirable Audi TT will now be making its way to the crusher. The accident accrued in Long Beach California and the picture was captured by Presstelegram along with the Original news release that can be found HERE I am happy to see everyone walked away, I wish police would take a little more caution when in route to call’s, this could have ended a lot worse.
Audi Crash

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Drives Through the Redwood Tree.

Jan 8

What a great picture! On their road trip across the United States, I will leave them anonymous they visited the drive through Redwood and captured this moment in their new quattro Audi A4. The driver of this Audi A4 has had other Audi’s in the past and we have kept in contact through Facebook , I am excited to see more pictures of their trip from the road. Have fun you guys and drive safe!!!
Audi In Redwood Tree

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi CEO Rupert Stadler Lunch Interview #1

Jan 7

Thank you Garett Stenson for this video it’s a great to watch and a nice insight into the future of Audi and it technologies. A great comment left on Youtube “I like this. You see that Rupert Stadler and the other guys seem enthusiastic about their job and the upcoming technology. Not like the other “old-school” CEO’s.” I couldn’t agree more Audi and its leaders are doing an excellent job in making sure our cars are not only the best built, best driving but also the most advanced in the industry. Keep up the great work everyone I can’t wait to see what comes next.
Audi CEO Rupert

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi iPhone – Portland Goes Old School!

Jan 6

We get a ton of lease returns and trade in’s at our store here Portland and boy was I surprised when our used car Manager brought this Audi phone into my office this morning. I had heard of these devises I even remember one in my Dad’s BMW 7 Series back in the 90’s but to have one in my hand’s what a treat. We plugged it into the wall jack in hopes it would light up but no such luck, times have changed. From analog to digital from big to small Audi has progressed and their version of the iPhone is gone. Thanks for catching me in action with the old school phone and sweatervest.
Audi Phone
Audi Phone
Audi Phone

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

New Audi 2012 A6 Filled with A8 Style and Technology

Jan 5

Among mid-luxury four doors, in a segment that includes the deeply impressive Mercedes-Benz E-Class and BMW 5-series sedans, Audi’s A6 has always been content to play the role of the suave, soft-spoken genius. It’s a tradition that carries on for the 2012 model year, as the Ingolstadt, Germany–based automaker delivers a brand-new A6, one defined by sophisticated (yet very familiar) looks and a raft of advanced technology — a good deal of it borrowed from the company’s flagship A8 sedan. The New A6 boasts an aluminum-intensive new structure that’s lightweight and extraordinarily rigid and crashworthy. Like the A8, the A6’s taillights and, optionally, headlights are composed entirely of dozens of bright yet energy-efficient LED elements. These LED units produce a light with a temperature that’s remarkably close to that of normal daylight, reducing eyestrain during long nighttime stints behind the wheel.
New 2012 Audi A6
New 2012 Audi A6
A dramatically styled cabin welcomes occupants, and a huge array of amenities—including finely stitched hides and polished wood veneer, along with massaging seats and a Bang & Olufson audio system—keeps them happy. Naturally, the new A6 will offer the latest iteration of Audi’s advanced Multi Media Interface (MMI), which unifies controls for the car settings, the audio and telephone systems, and navigation that features Google Earth imagery. There’s big news under the hood as well. At launch, expect the new A6 to make use of the 3-liter supercharged V-6 from current A6 3.0T (and the S4). Likely matched to a six-speed Tiptronic manumatic transmission and Quattro all-wheel drive, the engine produces a stout 300 horsepower and 310 foot-pounds of torque, sufficient to launch the elegant four door to 60 mph in less than six seconds.
New 2012 Audi A6
New 2012 Audi A6
Audi is also working with corporate cousin Bentley to create a powerful, highly efficient 4-liter direct-injection V-8 engine. Bentley will doubtless pursue a twin-turbo version for the Continental GT coupe; Audi will probably offer a single turbo or normally aspirated version for the A6, paired with an S-tronic seven-speed dual-clutch transmission. Looking forward, Audi is putting the finishing touches on a hybrid version of the A6, which will employ a turbocharged four-cylinder engine and an eight-speed automatic transmission with a compact but powerful electric motor sandwiched between them. The power train is good for a combined 245 hp, though Audi claims the A6 hybrid will have the ability to run at speeds up to 62 mph on electric power alone and return a pretty stellar 38 mpg. The 2012 A6 rolls onto the European scene early this year and will likely appear in American showrooms before the summer. Pricing hasn’t been announced, but even with its many advances, don’t expect the starting price of the 2012 A6 3.0T to jump dramatically from the 2011 model’s.
New 2012 Audi A6
New 2012 Audi A6
Source: Rob Report

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Brand Perfection Video

Jan 3

I am projecting 2011 to be an incredible year filled with some pretty exciting things. I always tell my self that I have to work for what I want and really remind my self of what the ultimate goal is. Audi has this incredible Brand Perfection video that really is a 3 minute reminder of there core values, the ultimate reminder. I might not go as far as filming what I want for 2011 but I have already started to write it down. Enjoy what is in my opinion one of the top three video’s Audi has released regarding their Brand and core competencies. On a side note The reason I choose this picture of the guys in the white suits is because it reminded me of the scene in E.T. when they extracted the little guy from the house, what a great movie!
Audi Space Car

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Rotiform Audi A4 Avant – Inspiration

Dec 31

If you haven’t already make sure to go to Rotiforms’s Facebook page and hit the Like button! I have always modified, lowered and personalized my cars and the lower the better so when I found Rotiform my head spun a little. Almost every car they touch turns to gold, I can’t find a car they have lowered and put wheels on that I don’t like. Granted the style is not for everyone I believe that they are progressive enough to create trends in the market. Two thumbs up Rotiform I Am Audi loves your work and will use your cars as inspiration into the new year!
Rotiform Black Audi A4 Wagon

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Video: Audi Sportscar Experience Hotlap – Cockpit, Lead & Case View!

Dec 30

Attending the Audi Sportscar Experience was definitely one of the highlights of my automotive career. After attending the one day R8 course I asked my self why everyone who loves cars doesn’t attend this incredible program. In the last year the ASE has invested more time into their exposure and a nice example of that would be this micro site – Audi Sportscar Experience Micro Site . Let me tell you if you have the opportunity to get to beautiful Sonoma California in 2011 make sure to get to the Infinion Raceway and sing up for the driving experience. Watch the video’s below presented by Audi to see what I mean.
Audi Sportscar Experience




I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi RS4 Truck?

Dec 29

When I found this picture on Auto Evolution the first thing that came to my mind was the time that went into Photoshop . I looked at this picture for some time deciding if I liked it and thinking if I should post it knowing most people will hate everything about it. Well I do like it and I like the time that went into putting this picture together – who ever put this picture together keep up the good work, love the creativity.
Audi Truck

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi with Love from Greece

Dec 28

While in Europe my sister sent me this picture of a Audi Audi store in Greece, presumably Audi Hellas (please let me know if this is incorrect). I took a minute to check out their website and man are there a ton of Audi’s available in Greece that are not available in the United States. Well than you Erin for sending me this picture and I wish I was in Europe traveling around as well – the weather in Portland is horrible right now.
Audi Greece

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi A7 iPad Design App

Dec 28

Originally posted by Fourtitude iPad App Makes Designers out of Audi Fans” this article is defiantly worth mentioning. With the new Audi A7 iPad App , fans of the Audi brand can now trace the lines of the new A7 in a virtual studio much like the designers themselves have done with Audi’s elegant new sports coupe. Users will also find pages iwth links to various features and movies about the car. In this way, fans can discover each chapter and navigate Audi model information. 3-D renderings of the car with elaborate animations show each detail of the Audi A7 Sportback, from the cockpit and the driver’s seat to the car’s exterior design. As users explores the sketch of the A7, they receive information about each single design line, from the ground up to the tornado line. Of special note: anyone can be like Audi’s designers with a virtual pen and make a sketch of the coupe, with or without a template, and send it by e-mail or Facebook to friends.

Users can also interactively explore the technology of the A7 Sportback or listen to the throaty sound of the (European spec) car’s TDI engine. Other topics that are covered in the app include the car’s quattro all-wheel drive system and light weight construction of the body. Those ooking for more information about the car can, via a link to google maps, find their closest Audi dealership via a dealer search or have a catalog sent to them after entering their address. Audi released its new A7 Sportback app in early December and it is available free through iTunes or the App Store on your iPad. The app is currently available in German, English, French, Italian and Spanish. Russian and Dutch versions will follow. This is the third app that Audi AG has developed especially for the iPad. Already available are the Audi Magazine and the electronic catalog for the Audi A1. Links to these apps can be found at Audi Apps .
Audi iPad App

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Video: New Audi Quattro Review

Dec 26

Drawing its inspiration from the original 1980 Audi Ur-Quattro and using some underpinnings from the current RS5, the Quattro concept features a shortened wheelbase, lower roofline and a sub-3,000 pound curb weight. The original Ur-Quattro weighed in under 3,000 pounds and featured a turbocharged five-cylinder engine paired with a five-speed manual. Keeping in line with that spirit, the Quattro concept ditches the V8 and dual-clutch transmission from the RS5 in favor of a turbocharged inline five-cylinder engine and six-speed manual gearbox.

Power output for the Quattro concept is rated at 408 horsepower and 354 pound-feet of torque. All that energy is put to the ground through Audi’s famous quattro torque-vectoring all-wheel-drive system, which in this case is setup with a 40:60 rear-biased torque split. The weight savings mixed with the power output create a vehicle with a power-weight ratio on par with that of the Audi R8 5.2 FSI. For the entire article go to the source – Auto Blog – in the meantime enjoy the video.
Audi Quattro Picture

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Merry Christmas from I Am Audi

Dec 24

From all of us here at I Am Audi – wishing you a Merry Christmas!

Merry Christmas Audi

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Video: Audi at Design Miami

Dec 23

This video has a real disco vibe to it – the music gives it that funky edge that you expect from the Miami scene. Audi knows design and is typically involved in the art and design shows around the world, and the 2010 Design Miami was no exception. Audi + design + Miami – you know this was an amazing event, watch the video for your self and see were inspiration for these beautiful pieces of art comes from.
Audi A7 Portland

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi A7 – Behind The Scenes

Dec 23

The all-new Audi A7 makes a bold design statement with its progressive exterior lines and innovative design process. Watch this video for a behind-the-scenes look at the car’s striking style with Audi designer Achim-D Badstübner Achim-D Badstübner and then tell us what you like best about the new Audi A7. For some more information on the A7 read what Wiki has to say “The Audi A7 Sportback is an executive-class five-door coupe automobile produced by Audi. It was announced at the Pinakothek der Moderne art museum in Munich on 27 July 2010 and débuted at the 2010 Paris Motor Show. The A7 was preceded by a concept car, the Audi Sportback concept shown at the 2009 Detroit Auto Show. . The A7, which marks Audi’s return to the executive coupé market since the (C1) Audi 100 Coupe, shares its platform with the 4th generation (C7) Audi A6.”
Audi A7 Portland

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Video: Audi Hybrid // E-Tron & E-Mobility

Dec 22

E-Tron will become its own brand as quattro has become its own brand. When people think of Audi, E-Mobility will be on the forefront of their minds as an option for their automotive needs. Audi has set the standard in all wheel drive technology with quattro over the past 30 years, this time Audi will set the benchmark for electric powered luxury and performance vehicles. Diesel and gas powered cars are a solution in the short term, however in the long term the future of vehicles and mobility will have to change, Audi is making that change. As you will see in this video Audi is not cutting any corners with their investment into the E-Mobility program and is focusing not only in entry level electric cars but super performance cars such as the R4 E-Tron as well. Enjoy the video, and forgive me for completely changing my view on electric cars, after some serious research into E-Mobility this is a great direction for Audi.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Why Buy Audi?

Dec 21

Why Buy Audi?
You might ask your self why I would write am article on the footer of I Am Audi and the answer is simple, it’s a beautiful and functional part of the site (Thank you M. Diggles, you do beautiful design work! ) that to be honest I had forgotten about. So to bring some life back into the “Why Buy Audi” Footer I am highlighting it – Performance, Safety, Design, Versatility and Value. Thank you again everyone for following I Am Audi – I couldn’t & Wouldn’t do it without you, well maybe i could but it would not be nearly as much fun.
Why Buy Audi?
1. Performance: Every part in the machine counts. With our vehicles being developed from the ground up around the world famous & award winning Quattro All-wheel drive, it is no wonder we are the leader in performance. With countless victories and developments in Le Mans, Rally racing, Pikes Peak, and touring car championships, we build the most competitive All-wheel drive cars in the world. If you are looking for that “unfair advantage”, welcome to Audi, you have found it.
Why Buy Audi?
2. Safety: Why die, when you can live? Brought to you by the company that pioneered safety standards and crash testing almost 100 years ago, with Audi there is no compromise in safety. Available with technical advancements such as side guard head protection, Side Assist, adaptive headlights, three point safety belts and many other award winning safety systems as well as L.E.D lighting.
Why Buy Audi?
3. Design: Everyone wants to look good right? Bold dynamic lines with moving surfaces, coupe like design and an aggressive stance on the road whether moving or standing still. Audi has set itself apart from the rest of the industry with driver oriented cockpits and the leader of interior craftsmanship, materials and fit and finish. Keep in mind our extensive use of aluminum, space frame technology and low center of gravity give you that true Audi experience inside and out.
Why Buy Audi?
4. Versatility: Sometimes abundance is not enough. If you want it, Audi has it. And if you have heard of it, it is most likely an option. Audi builds the most versatile cars in the world. Four door sedan or sport back, Coupe or Sport utility vehicle, big or small, front wheel drive or Quattro, gas fuel or diesel – and you still have to pick a color. We build vehicles that will truly win races and pick up the groceries on the way home. If you let an Audi tell you it’s story, it will never disappoint or disconnect you from the experience.
Why Buy Audi?
5. Value Yes, fair value exchange does exist. Whether you go with a new Audi and get a 4-year 50k mile warranty, or the certified pre-owned Audi with the most comprehensive 300 + point inspection and up to 6 years, 100k miles, you will not only get the best car on the market, you will gain piece of mind!
And really, you can’t put a price on that.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

1. Performance

Every part in the machine counts.

With our vehicles being developed from the ground up around the world famous & award winning Quattro All-wheel drive, it is no wonder we are the leader in performance.

With countless victories and developments in Le Mans, Rally racing, Pikes Peak, and touring car championships, we build the most competitive All-wheel drive cars in the world. If you are looking for that unfair advantage, welcome to Audi, you have found it.

2. Safety

Why die, when you can live?

Brought to you by the company that pioneered safety standards and crash testing almost 100 years ago, with Audi there is no compromise in safety.

Available with technical advancements such as side guard head protection, Side Assist, adaptive headlights, three point safety belts and many other award winning safety systems as well as L.E.D lighting.

3. Design

Everyone wants to look good right?

Bold dynamic lines with moving surfaces, coupe like design and an aggressive stance on the road whether moving or standing still.

Audi has set itself apart from the rest of the industry with driver oriented cockpits and the leader of interior craftsmanship, materials and fit and finish. Keep in mind our extensive use of aluminum, space frame technology and low center of gravity give you that true Audi experience inside and out.

4. Versatility

Sometimes abundance is not enough.

If you want it, Audi has it. And if you have heard of it, it is most likely an option. Audi builds the most versatile cars in the world. Four door sedan or sport back, Coupe or Sport utility vehicle, big or small, front wheel drive or Quattro, gas fuel or diesel - and you still have to pick a color.

We build vehicles that will truly win races and pick up the groceries on the way home. If you let an Audi tell you it's story, it will never disappoint or disconnect you from the experience.

5. Value

Yes, fair value exchange does exist.

Whether you go with a new Audi and get a 4-year 50k mile warranty, or the certified pre-owned Audi with the most comprehensive 300 + point inspection and up to 6 years, 100k miles, you will not only get the best car on the market,
you will gain piece of mind!

And really, you can't put a price on that.