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Sunday, December 11th 2016

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New Audi A8 – Portland Audi Sales Specialist

Jun 29

Audi has launched the next generation A8, a sedan that sets new standards in the luxury class. The 2011 Audi A8 combines prestige, intelligence, dynamics, comfort, and efficiency. It features an elegant Audi Space Frame (ASF) body that is made of lightweight aluminum. The engine is both powerful and highly efficient, with the power transmission and running gear offering excellent driving dynamics and comfort. The flagship’s interior has luxurious appointments, a newly developed MMI operating system, and handcrafted details. Innovative driver assistance and safety systems improve the entire driving experience. The new A8 will initially be offered with a 4.2L V8 FSI engine rated at 372 hp (273 kW). Fuel economy has improved by as much as 22% due to intelligent technologies such as new energy recuperation and thermal management systems. A next generation 8-speed Tiptronic transmission, combined with quattro permanent all-wheel drive, both standard in the 2011 Audi A8, unleash the sport characteristics of the vehicle.

New to the flagship is Audi’s modular longitudinal platform design, which features redesigned kinematics and elasto-kinematics, a set-forward front axle, reconfigured front axle components, a new steering position under the center of the front wheel, and upper control arm mounting integrated into the body.The 2011 Audi A8 offers an updated Multi Media Interface (MMI) that features a touch pad, MMI touch. No buttons, no joysticks. Drivers can enter navigation destinations and telephone numbers by simply using their fingertips to write letters and numbers on the pad.
New Audi A8 Portland
New Audi A8 Portland

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi TT RS Chipped Up To 401 bhp By Superchips

Jun 28

When it comes to chippin’ ain’t no one does it better than Superchips ! Here’s another proof of their expertise in fiddling with electronic control units and extracting more power out of them. This time they took an Audi TT RS . Now if you are not familiar with this car we have to say it’s already overpowered at 338 bhp. ut when Superchips installs their ‘plug and go’ kit on the car’s 2.5 liter 5-cylinder turbo engine, it churns out an enormous 401 bhp with over 550 Nm of torque. In comparison, a big V8 engine in Audi A8 manages around 380 hp!

They have not yet tested this TT RS, but they expect it to run from zero to 60 mph in about 4.6 seconds. The top speed is known though, since the 155 mph speed limiter remains intact. As usual this easy to install kit comes with a 12 month warranty and is reasonably priced at £445.
Audi TTRS Chipped

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi to build hot S1 From A1

Jun 28

As Top Gear miraculously predicted back in March, Audi will indeed build an S1, a hot version of its new A1 supermini. (That’s our Photoshopped image of the hot little Audi.) A quicker iteration of the A1 was always highly likely, so this was hardly the most outré prediction we have ever made, and certainly more likely than that one about the squirrels forming an independent nation state by the end of last decade. Anyhow. This week, Audi boss Rupert Stadler seemed to confirm that his company will indeed produce a small hot hatch rival for the Polo GTI and Mini Cooper. “Sportiness is a core value for the Audi brand,” Stadler said, “and we have some clear ideas in this direction.”

However, there are still no details on what engine might underpin the S1. Our best guess is the turbo- and supercharged 1.4-litre engine found in the Polo GTI and Ibiza Cupra – with which the A1 shares much of its underpinnings – though potentially bumped up to slightly more power than the 178bhp output of its two siblings. But we’re told the 2.0-litre TFSI engine from the Golf and A3 will squeeze – just – into the A1’s engine bay. That’d be an interesting proposition: that engine will put out plenty more than 200bhp at a canter, which would make for a properly ballistic little hot hatch. Or maybe Audi will save that engine for the RS1. RS1, you say? Sounds like a prediction…
Audi S1

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi A7 – Portland Oregon Needs You!

Jun 27

Thanks to our friend J.F. Musial at Fast Lane Daily , we have been passed along the first images of an Audi A7 caught testing in the mountains of Colorado. And, with the use of our spy binoculars — just kidding — you can see that it is located somewhere in the Mt. Evans area. As FLD points out, we are all crossing our fingers for a Frankfurt unveiling. But the test car appears to still be camo’d to the fullest. The only new detail we can make out are the larger rims that can be optioned on the 2011 Audi A8.

These are the first photos of the new Audi A7 on U.S. soil. The new four door sedan, set to compete with the Mercedes CLS, is expected to be revealed later this year at the Frankfurt Auto Show. Colorado, having some of the highest paved roads in the world, provides a perfect testing spot for high altitude testing of new vehicles. It’s expected that this mule will proceed onto further hot weather testing in Death Valley later this month. Details on performance or engine options are still limited, but we’re keeping our fingers crossed for the first diesel four-door coupe…
Audi A7 Portland
Source: Auto Spies

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Stumptown Dog Heads Out On The Road!

Jun 27

Last week we decided to take a couple of days and do a road trip. Until the day we left we didn’t really know where we were going but generally we don’t like to go back the same way we came, so we ended up in Reno, NV and then made a round trip through San Francisco. At the time it had been raining in Portland for days so Nevada was a pretty solid choice, granted that it was pretty much guaranteed to be sunny! And sunny it was – roughly 90 degrees in the day and to counter that, a little chilly at night! We took Guinness with us as he is great in the car and is truly only happy when we are all together. On this occasion though, I am not sure Guinness wouldn’t have traded all the comforts of his home for the hot hot weather and having to be stuck in air conditioning for most of the hours of the day! We were desperate to find something dog friendly for him to do, when we discovered this great river right in the middle of Reno. The Truckee River is the place to be on a hot day. They have everything from kayaking to rafting to dogs jumping and fetching their toys. It was great and just the cool spot we needed for our hot little dog. Of course, Guinness doesn’t swim and is more of a lounger than an athlete – but he waded in the water, cooling his feet and belly and basking in the heat of the sun.
Audi On The Road
Beautiful Picture
Our trip continued through the picturesque highway into California and back into the cool sea air of San Francisco. It is amazing that as soon as you are near the ocean, the temperature can drop 25 degrees. Guinn was back to being a happy, cool little guy and the spring in his step returned. As always when we are in the Bay Area, we go to one of our favorite dog stores – George . Guinn loves this store – sniffing all the treats and rolling in perspective beds and on this occasion, greeting some kittens that were brought in from a shelter for adoption. We spent the day walking around enjoying the sunshine and cool breeze and soon enough it was time to return to our hotel and get ready to head back in the morning. Guinness is the ultimate road trip dog. He will sleep for hours without even as much and a twitch and enjoys every minute of it. He is very adaptive and probably just really loves to be in the car and with us. We wrapped up our trip with a little bit of shopping and a great lunch and then headed out on the ten hour drive back to Portland. Our little getaway was just what we needed and even though we are always exhausted from the long drive – we are eager to plan our next road-vacation and Guinness is just as eager to hop in the car with us!
Reno Sign
Atlantis Reno
Super Donk

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Wilsonville – The New Portland Audi

Jun 26

Driving west along Southwest Canyon Road is a bit like time travel, winding along a starkly vacant auto row that use to be, and then down into a collection of gleaming new showrooms packed with cars that local dealers hope represent what will be. The recession forced Bob Lanphere Jr. to cut his work force by several hundred employees last year. Yet earlier this month, the dealer celebrated the opening of his revitalized Beaverton Honda dealership, moved a mile east up Canyon and expanded from one acre to nearly seven. At the same time, his nearly 50-year-old family business, Lanphere Enterprises, is pushing forward with plans for a similar expansion for Beaverton Infiniti.

Farther south, columns of metal and cement are rising from the dirt next to the Tonkin Family of Dealerships’ Wilsonville Nissan. The Tonkins, who sold or let leases expire on three lots and cut about 15 percent of their work force over the past two years, are now moving ahead with construction of their 15th showroom — the region’s second Audi dealership. “We decided to keep moving forward. Of course, the groundwork was laid in better economic times,” said Brad Tonkin, vice president of the Tonkin group of dealerships. “Still, we are seeing increases in the market and we believe that will continue. … Every month is better than the previous year.”

Northwest dealers who are emerging less scathed by the recession seem to have several things in common: An established customer base more reliable than a churn of new customers, Successful service and parts departments, Strong banking or investor relationships, and the ability to retain their strongest performing employees. Dealers who could, hunkered down, laying off workers, selling sluggish lots, cutting costs such as coffee service and helium balloon decorations and making nice to banks that represented lifelines. Less fortunate dealers watched helplessly as ailing automakers Chrysler LLC and General Motors Corp. yanked their contracts to sell and service their brands.

But 2010 has brought increased sales — growing consistently by double-digit percentages in most cases — and in turn, has dealers talking cautiously about a new start. “Those (dealers) that took care of their customers are doing better,” Lanphere said, “those that relied on their customer base versus those who relied on new customers.” Newport auto dealer Mike Gold relied on his customers when it came to winning his dealership back. Gold received a letter last year from General Motors telling him his contract wouldn’t be renewed, eliminating his flow of new Chevys and certification to do warranty work. He started selling used vehicles and had to whittle his employee count from 55 to 19. Profitability, he said, dropped to zero.

Then he started fighting the automaker. In preparation for entering a federally-mandated arbitration, Gold posted an online 12-question survey asking his customers whether they thought he should get his franchise back. He received 1,000 positive responses. “The guys from GM showed up at our dealership — it was the first time I’d met with them like that in 20 years,” said Gold, who received a letter earlier this month from GM saying that he was the first dealer nationwide to be reinstated as a GM franchise. He’s also the first, he said, to gain two more brands to become a superstore selling Buick, Cadillac, GMC and Chevrolet.

He’s hiring again, looking for technicians and sales people. “We’re back up to 25 and rising,” he said. “It feels really good.” Both Lanphere locations are down the hill from several empty, weedy lots, most vacant since the second half of 2008 when the auto world froze over. “When we quit selling cars, it was a nervous time for everyone. We cut expenses, personnel, our flooring — everything we could to try to maintain the status quo,” said Lanphere, sitting in the new Honda dealership that he’d originally planned to feature Dodge and Chrysler. But last year, Chrysler executives insisted that those brands be sold alongside Jeep on Canyon Road. Bob McGrain wouldn’t sell his Northwest Jeep dealership, Lanphere said, so he sold his Chrysler-Dodge franchise to McGrain and moved Honda. “It wasn’t what we’d planned,” Lanphere said, “but it has worked out well.” Lanphere said he can’t remember the last time he had 500 cars on the lot, as he does now, as well as a full order of vehicles in the pipeline. That, along with a raft of manufacturer incentives and loan financing rates, should bring in customers, he said.

Tonkin is upbeat about the new Audi dealership in Wilsonville, noting that Audi in recent years has become a stronger franchise with a greater variety of vehicles. He expects it will attract younger customers who want to stand out from their Mercedes- or BMW-driving parents. Worldwide, Audi outsold Mercedes in this year’s first quarter. The Tonkins launched Operation Tight Squeeze in November 2008, asking managers from all its departments to wring out savings wherever possible. Cutting coffee services and buying their own makers and bulk beans at Costco Wholesale saved $100,000. Ditching helium tanks and the dealerships’ signature floating marketing tool saved another $100,000.

Tonkin said his company’s size helped buoy it through the downturn. With more than a dozen franchises, the Tonkins and other larger Portland area dealers could afford to slough off straggling brands and refocus on better performers. Franchise was key, Tonkin said, pointing out that while his Dodge and Chevy sales may have cooled over the past year, the company’s Hyundai lot was humming. At the same time, he said, smart capitalization and management helped dealers through this downturn. “There’s a survival instinct among dealers. We’re willing to do whatever it takes,” Tonkin said. “Dealers are eternally optimistic, as a group — the reason for that is that we must rely on ourselves.”
Audi Rings
Source: Oregon Live

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Breken Kitchen – NW Portland!

Jun 25

Has anyone ever had an Elvis Sandwich? It seems like such an unlikely combination but I have to say, it is one of the best I have ever had. The Breken Kitchen in NW Portland took over where Sydney’s used to be on NW 16th and Thurman. I was a devoted Sydney’s fan so I will admit, I was sad to see it go. But in moved The Breken Kitchen with their simple menu and fantastic coffee – and the Sexy Elvis. It is a perfect combination of all the right things – amazing bread, slather of natural peanut butter, smear of honey and perfectly sliced banana. As if it couldn’t get better than that – we added thick-sliced bacon. All together this delightful concoction is fast becoming one of my favorite morning dog walk destinations!
Breken Kitchen Portland
The Breken Kitchen has kept the decor simple and the staff is friendly and very accommodating, even when the Sexy Elvis ends at 11:00am and we arrive at 11:30am! (Thank you Jessica!!!) I can’t wait to try one of their other sandwiches or the Nicoise with caper-potato salad. Yum! Everything looks truly delicious and I am delighted to find such a great spot right next door! Next time you are looking for a great spot to have a bite, morning or afternoon – be sure to check out our new favorite, Breken Kitchen.
Breken Kitchen Portland
Breken Kitchen Portland

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

“The Hills” Lauren Conrad – Audi R8

Jun 24

Perhaps the only thing better than actually owning one of these amazing vehicles… is catching pics of people that do. That might not be exactly true – but here is Lauren Conrad from the hit TV series The Hills and her lovely R8 on what appears to be yet another sunny Californian day!
The Hills Lauren Conrad Audi R8

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Hurley Haywood’s Audi 200 Quattro!

Jun 23

First off I have to thank quattroholic for this write up and the pictures. It was exciting to find that they had put this up – I just had to pass it on. And now an addition for every quattroholic’s wish list, (and I Am Audi’s! ). An original Audi 200 quattro Trans Am race car has been listed for sale by The Auto Collections of Las Vegas. To add some extra provenance to this particular car, this is the 1988 Trans Am championship-winning car driven by the great Hurley Haywood. Hurley racked up an amazing 8 wins and the manufacturer’s title for Audi in this 510 horsepower beast.

“1989 AUDI 200 QUATTRO TRANS AM RACE CAR ID# 44JA000013 – THIS CAR WAS PURCHASED DIRECTLY FROM AUDI SPORT IN INGOLSTADT, GERMANY. THE CAR WAS BUILT FOR THE SPORTS CAR CLUB OF AMERICA (SCCA) TRANS AM CHAMPIONSHIP. THIS IS THE VEHICLE THAT WON THE CHAMPIONSHIP, DRIVEN BY HURLEY HAYWOOD.”
Audi 200 Quattro Grand Am
Audi 200 Quattro Grand Am
Audi 200 Quattro Grand Am
Audi 200 Quattro Grand Am
Audi 200 Quattro Grand Am
Audi 200 Quattro Grand Am
Price is not listed, so we’re guessing this falls in the “if you have to ask you can’t afford it” category. And finally, since we’re feeling reminiscent. Check out the video below for the full story of Audi’s road racing domination of the late 80’s and early 90’s. Listen to those wastegates chirp!


Source: The one and only… quattroholic!

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi R8 GT Full Brochure Catalog

Jun 22

Time has got to be running out on Audi’s R8, but have no fear, because the newest and most hardcore variant is one that may become a highly sought after piece. With only a shade over 300 being built and the likelihood none will come stateside, you better believe someone is going to figure a way to get at least one through US Customs. I bid this person good luck. Bearing an upgraded motor that boasts 560-horsepower and by shedding 220 pounds, you better believe its sticker will go up substantially. I am sure it will abide by the Ferrari speciale series and Lamborghini Superleggera idea of “less is more.”

And if you want to brighten up your Monday morning, you’ll do yourself a favor and take a look at the German literature. Unfortunately, there is not an English version out yet but hey, at least there is some serious car pornography enclosed. Make sure to click the link “** Audi R8 GT Catalog (Brochure) **” to get an in-depth look at the lighter R8 supercar, the fourth member in the R8 family is limited to only 333 pieces.

The output of its 5.2 liter V10 engine has been increased to 560hp (412kW). The vehicle weight has been reduced by roughly 100 kilograms (220lb). Resulting an in acceleration from zero to 100km/h (62mph) in 3.6 seconds and a top speed of 320km/h (198mph)…
Audi R8 GT
Audi R8 GT
Audi R8 GT
Audi R8 GT
Audi R8 GT
Audi R8 GT
Audi R8 GT
Audi R8 GT
Source: GT Spirit

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi A8 wins award for Google Earth integration

Jun 16

As if handwriting recognition and audio by Bang & Olufsen weren’t enough to make us drool over the upcoming 2011 Audi A8, the company showed off Google Earth integration with the navigation system. Previewed at this year’s CES, the completed system won the award for Best Embedded Telematics Navigation Product at the 2010 Telematics conference in Detroit. Taking advantage of the NVidia graphics processor in the A8’s navigation system, along with the car’s 3G data connection, drivers can see their destinations and surroundings in rich topographical clarity. Detailed information on specific destinations includes photographs.

Audi has also introduced fuzzy search for finding points of interest, something long missing from navigation systems. Instead of typing a specific name for a business, the A8 uses Google Local Search to find businesses and other locations based on general search terms. The 2011 Audi A8 goes on sale in the U.S. by the end of the year, but the Google Earth navigation system won’t be available until early 2011.
Audi A8 Navigation
Source: CNET

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

What you missed at the 24 Hours of Le Mans

Jun 16

The world’s most famous endurance race ended Sunday morning with the Peugeots shut out of the hardware despite being by far the fastest cars in the field. That left the door open for Audi, as their R15 TDIs swept the podium spots as all four Peugeots had problems and couldn’t make it to the finish. In fact, the Peugeots’ problems looked like something that would hapen to an Andretti at Indianapolis. If it could go wrong, it did go wrong.

The pole-winning HDi FAP didn’t make it to the end of four hours. Pedro Lamy brought the Peugeot into the pits with a broken suspension that also broke its monocoque. Pole winner Sebastien Bourdais and Simon Pagenaud never even got a lap in the No. 3 chassis.
The No. 1 chassis was leading when its alternator broke, necessitating a 14-minute pit stop to replace it. That dropped it behind the three Audi R15’s, although Marc Gene was gradually clawing his way back to the front by running laps two and three seconds quicker than the German machines on the 8.47-mile circuit in the dark.

And so it went for Peugeot in the P1 class. The final entry, which was being driven by Loic Duval, was fourth but apparently headed for a podium finish when it went up in flames with an hour and 15 minutes to go in the 24-hour race. Hopefully the safety team at Le Mans had a better response to Duval’s fire than the IRL safety team did to Simona de Silvestro’s fire at Texas last week. I advocated standing starts yesterday as a great way to spice up the All-Star Race, but in honor of Le Mans, I’d love to take that idea a step further for a NASCAR exhibition race. Rally starts. How cool would it be to see Tony Stewart attempt to keep up with Mark Martin as they raced towards their cars? Heck, if NASCAR implemented a Le Mans style start for Sunday’s Michigan race, Carl Edwards would have a great chance of getting his first race win since 2008.

Of course, there’s that whole “danger” aspect… you don’t want to see Edwards running over Stewart as Stewart is huffing and puffing to make it the final few feet to his car, but come on, they’re race car drivers. Danger is part of the game. If you can avoid a car while in a car, you can certainly avoid a car outside of one, right?
Audi Le Mans Win
Source: Yahoo

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

French Bulldogs – Taking Over!

Jun 16

This is not Audi related, but it could be! Last year I sold a car to a great couple who have an orchard in Hood River. They were nice enough to let us bring Guinness and come and pick flats of cherries with them and we met their Boston Terrier, who showed Guinness that cherries were wonderful to eat, even for dogs, and had the added talent of even spitting out the seeds! Guinness, who always likes to leave an impression, ignored their dog and insisted on chasing their poor cat around for what seemed like an eternity I am sure for the cat!
Yesterday I received an emailed from them with a picture of the newest addition to their family, a French Bulldog named Dude. As you can see, he is adorable and reminds me of when Guinness was only a pup and all ears! Dude is very cute and soon enough I am sure he and Guinness will be chasing the cats around the orchard together!
Be sure to check out Guinness’s updates this week as he heads South for a road trip!
French Bulldog

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Achieves Record Victory at Le Mans with New Technology

Jun 15

• First Le Mans exploit with Variable Turbine Geometry (VTG)
• New distance record thanks to efficiency and reliability
• All three Audi R15 TDI cars in top three places


For the ninth time Audi has won the legendary 24 Hours of Le Mans Le Mans and thus equalized Ferrari’s position in the roll of honor in the French endurance classic. Only Porsche’s track record reflects more victories. At the 78th edition of the race, efficiency and reliability were the decisive factors yet again – both are special fortes of the Audi brand which has a reputation of developing highly efficient automobiles. The three Audi R15 TDI cars of Audi Sport Team Joest ran without the slightest technical problems over the entire distance and occupied the top three places after the fastest Le Mans race of all time. After 2000, 2002 and 2004, Audi thus managed to achieve a one-two-three triumph at Le Mans for the fourth time.

“Everyone at Audi can be proud of this historic exploit. Reliability, efficiency and sustainability are particularly important topics for car manufacturers today. And these are exactly the areas in which we have demonstrated our expertise this weekend,” commented Audi Chairman Rupert Stadler , who witnessed the captivating race live on location. “It was one of the most thrilling races in Le Mans history, a do-or-die battle. This one-two-three victory is the fourth 1-2-3 for Audi at Le Mans and no doubt the most valuable victory claimed after the fiercest battle in our company’s history. I express my thanks and great respect to the entire squad. They have performed an incredible and flawless feat of energy. Peugeot was a formidable rival who required us to give everything. We express our respect to the French squad for this.”

For the entire story and source of the article visit Fourtitude , they are at the top of their game!
Audi Diesel TDI
Audi Diesel TDI Engine

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Sound Concept Wraps Cabin With 62 Speakers

Jun 15

Audi, an automaker best know for its image of “understated luxury,” is busy creating one of the most over-the-top OEM car audio systems that we’ve ever seen. The Audi Sound Concept takes an Audi Q7 SUV and crams 62 speakers into the cabin. Nope, that’s not a typo: sixty-two!

The system consists of five tweeters spread between the dashboard and the rear seating area, a woofer in each of the four doors, a single subwoofer out back, and a whopping 52 midrange speakers wrapping the perimeter of the cabin and enveloping the passengers in 360 degrees of sound. You’re definitely not going to want to crank this rig up to 11.

However, there’s more to this setup than pure volume. The true reason Audi is going to all of this trouble is a technology called Wave Field Synthesis . In a nutshell, this technology uses an obscene number of speakers to create a virtual soundstage that the listener inhabits. The advantage is that localization is reduced and audio takes on more 3D characteristics than a simple five-channel surround-sound system can offer. Virtual audio sources can move around the listener, above and below, or appear to be coming from outside of the vehicle. And unlike traditional audio arrays, the audio staging isn’t dependent upon the listeners’ positions. Sound is perceived from the same virtual location by every listener within the ring of sound.

However, don’t expect to run down to your Audi dealer next month and pick up a Q7 with the Ludicrous Speaker Package; in its current testing configuration the amount of amplification needed to run the rig doesn’t leave much, if any, space for hauling groceries. If the technology in the Audi Sound Concept ever sees the light of day, it won’t be anytime soon. We’re hoping to see more of this sort of technology when the 2010 car show season winds back up later this year.
Audi Sound System
Audi Sound System
Audi Sound System
Audi Sound System
Audi Sound System
Audi Sound System
Source: CNET

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi R8 Sportscar Experience Up for Grabs in Twitter Contest!

Jun 15

* Audi celebrates 1-2-3 finish at Le Mans with a sweepstakes.
* Winner gets to drive an Audi R8 on Sonoma, California’s Infineon Raceway.
* Contest ends June 23.


SONOMA, California — Audi just gave its fans something to celebrate when its cars finished 1-2-3 at the 24 Hours of Le Mans last weekend. Another reason for Audi excitement is a sweepstakes that will let the winner take the Audi R8 out on the track at Infineon Raceway in Sonoma.

The thoroughly modern take on the traditional sweepstakes asks entrants to participate by “tweeting” a message found on Audi’s dedicated Web site, Truth in 24 Sweepstakes. It’s possible to get as many as 24 additional entries into the sweepstakes by passing along “Le Mans photos, video and interesting facts” from the Web site to friends and contacts using Twitter . The winner will participate in the Audi Sportscar Experine , which is normally priced at $1,895 for a one-day program or $3,495 for two days. The contest ends on June 23, Inside Line says: Put your tweeps to good use.
Audi Race Track
Audi Race Track
Audi Race Track
Source: Inside Line

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi iPad and Social Media – Time To Drink Your Own Koolaid!

Jun 14

We are spending some time up in Canada so I am super relaxed and going to speak freely. Undoubtedly I am so happy that Audi took the gold at Le Mans, “Vorsprung Durch Technik” took on a life of its own and the Brand is stronger then ever. Leading up to Le Mans my heart was filled with excitement knowing Audi was putting their best foot forward with Social Media and doing everything possible to promote the Le Mans. How brave a company is to create an application for a race they might not win, Audi took a chance with the iPad app. As we found leading up to this years Le Mans people love interaction, people love standing for something and people love the social aspect of their passion. So why is this article titled “Time To Drink Your Own Koolaid?” It’s simple – The brand itself is so far ahead of the retail level in terms of the peoples impression of the company. Why do dealers discourage social media, Facebook, Twitter, Youtube and any other form of interaction with people? You may think this is crazy, you may not believe this, but at one time I worked for an Audi store that banned laptops and any use of wireless internet, why??? It seems to me that Audi should insist, like any other brand standard, that their stores utilize all technology available and interact with clientele on every level. The industry is changing and if dealers continue to let their Facebook, Twitter and Youtube accounts run stagnant, they will suffer. Audi, I commend you for being at the forefront, however I ask why do you let dealers fail when it comes to something as important as social media? I would love to hear back from anyone who works at a store that discourages or simply ignores the world of social media and from anyone that works at a store, that has found success in social media and how they have done it.

Audi gave owners of Apple’s iPad a chance to attend last weekend’s “24 Hours of Le Mans” auto race. At least virtually. The effort made Audi sponsor of real-time race coverage on SkyGrid, an app that aggregates real-time news for the Apple tablet. Audi has won the race eight times in the past eight years and has promoted its involvement with such efforts as an NFL Films and Chicago-based Intersport-produced documentary, “Truth in 24.” The new program involved high-definition iPad content that included live streaming of the race from inside Audi’s three cars racing in the 24-hour event.

Doug Clark, general manager of social media and marketing for Audi, tells Marketing Daily that the automaker worked with Speed Channel to offer live coverage of the race for the five and a half hours that it was not on Speed TV. He says the in-car footage from the race was also be at AudiUSA.com. “We have had a history of looking for innovative ways to share our performance story; the iPad, with its large image, graphics and sounds, seemed an ideal place to marry Audi performance with the forward-thinking folks who find iPad interesting
Well to start with we are spending some time up in Canada so I am going to speak freely. I am so happy that Audi was victorious at Le Mans “vorsprung durch technik” came to life! Audi

technology,” he says, adding that the concurrent FIFA games won’t have an impact on peoples’ interest in the race. “Motorsports fans will tune into Le Mans, and given the fact that that it goes for 24 hours and soccer is a lot less, you can capture both.”

The race began on Saturday at 3 p.m. in central Europe (9 a.m. Eastern). Clark says Audi’s branding at the Live at Le Mans section of SkyGrid’s platform was on two places with Audi-specific content. “One is where you are able to see the 5.5 hours of coverage from Speed and can then, through that area, get to some of the Audi of America content. The other is in-car coverage. Per Clark, over 100,000 have SkyGrid. A spokesperson at Audi of America says Audi last year scaled back its presence in U.S. versions of Le Mans because of the economy. “We have increased our participation, but are not full bore to where we were two years ago.”
Audi Social media iPad
Source: Media Post

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi R15 Plus – True Craft Wins Le Mans!

Jun 13

Posting on a Sunday is something I have stayed away from for the past 3 years – but today is a special day. Last night I went to sleep not knowing who won the 2010 Le Mans and like Christmas morning when I woke up my wife said “guess what!!!?” We had done it. Audi won Le Mans for the ninth time and swept the podium coming in 1st, 2nd and 3rd place in what may have been the toughest victory yet. Audi’s new R15 TDI did the trick and hopefully Audi will hold its place for many years to come – but for now, lets just revel in this sweeping victory!

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi 2010 24 Hour of Le Mans // Research & Development

Jun 11

The 2010 24 Hours of Le Mans (24 Heures du Mans 2010) will be the 78th Grand Prix of Endurance, taking place on June 12–13, 2010 at the Circuit de la Sarthe, Le Mans, France, and organised by the Automobile Club de l’Ouest (ACO).

Automatic entries to the 2010 24 Hours of Le Mans will be granted to teams that have performed well in the previous year’s 24 Hours of Le Mans, as well as the 2009 seasons of the American Le Mans Series, Le Mans Series, Asian Le Mans Series, FIA GT Championship, and the Petit Le Mans. An automatic invitation is also awarded to the team which accumulates the most points in the Michelin Green X Challenge as part of the Le Mans Series. The award is based on fuel economy of competitors during each event.[1] On 19 November 2009 the ACO published their automatic invitations to 29 teams.


Source: Wiki

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Dogs – Do You Have An Audi Dog?

Jun 11

What could be better than a nice sunny day and two great looking dogs hanging out in their Audi convertible!? Some people really don’t like their dogs to have free reign in their cars, but these dogs don’t fall in that category. They are loving their drivers seat positions! Our dog as well gets to dwell in the front seat and will generally share the seat with whoever is in the passenger side. Try as we might we can never convince him to sit on his “car-bed” in the back for whatever journey we have embarked on. How many people let their dogs rule the roost when it comes to their cars? We all know that dogs are generally the ones that rule most things and we are just along for the ride! Have a great weekend and remember no Audi Dog Gate allowed!
Audi Dog

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Ultra Low Audi A4 Avant // Ultra Sexy!!!

Jun 10

Well I love the way these two sites operate; their style, brightness and aggressive content. Rotiform and Klutch Online are really into low, low stance and I dig it. I have always loved slammed cars, its not as easy in the Northwest as it is in Southern California to pull this look off because standing water wide tires = hydroplaneville! Keep up the awesome work guys and remember its not fun until your rubbin’ just a little.
Audi A4 Wagon Slammed
Audi A4 Wagon Slammed
Audi A4 Wagon Slammed

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi A6 Wagon – Perfect For a New Family

Jun 9

My friendships have been on my mind a lot lately and I found this picture was pretty fitting – bare with me here. A friend of my wife and mine contacted us on Facebook letting us know she and her husband were coming back into town and they would be in the market for a new Audi; either a Q7 or an A4 Avant. Now I couldn’t get over it – the Q7 seemed a little big though they are expecting a new addition to the family (Congratulations!) and they do have 2 Bulldogs and the A4 seemed a little small. I mentioned the Q5 with not much response but the Audi A6 Wagon might just be perfect!. The A6 Avant really is the perfect balance of performance, luxury and cool and they are rare so all that much more appealing. I have not told our friend yet that I think she and her husband should get an A6, I am going to surprise them with it when they come in to drive cars – I really think they will love it.
Audi A6 Wagon

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi A1- The Next Big Thing Movie #6

Jun 8

Well, at long last we have reached the end of “The Next Big Thing.” I have to say, it isn’t all bad; though if anyone has seen the 1997 movie “The Game” with Michael Douglas, it is sort of reminiscent of that. I appreciate that it ended short and to the point and I do like the music. Will we see a full-length feature of all these small snaps? I am not sure. But one thing is for certain, that I will endure many small snaps just to keep catching glimpses of that beautiful Audi A1 in the back ground! Enjoy. Oh, and Thank You Justin – It just wouldn’t have been the same without you.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi R8 V8 vs: Audi R8 V10 (Exclusive Velvet Purple!)

Jun 8

I can’t believe how lucky I am to have such good friends. Last year my wife I went to the Audi Sportscar Experience and we met a great guy who just loved his V8 R8 and was waiting for his new V10 R8. Of course we kept in contact and when he told me he had decided on Velvet Purple, an Audi Exclusive I got excited. Here we are and the Velvet Purple Exclusive R8 V10 has arrived and I have a comparison article between his previous V8 R8 and the new V10… Enjoy!

A comparison of a 2008 R8 V8 (6MT) vs. a 2010 R8 V10 (R-Tronic)

I entered the R8 fold back in February of 2008 when I was fortunate enough to find a Phantom Black manual transmission R8. I had just spent a day at Infineon Raceway at a intro to the Audi Sportscar Experience. It was my very first track experience and was totally bitten by the bug.

From there, I attended several more sessions at Infineon Infineon all driving the V8 version. The V8 was certainly what you would call a “hero car.” The car seemed so well balanced that it made you a better driver. About the only complaint I had (and complaint is a strong word here) is that it felt like it needed a little more power in certain situations – like exiting some corners where you have a longer straight ahead. Part of this problem went away when we were given the chance to drive the cars with the first level of traction contro (ASR) turned off. Suddenly the car could get a little sideways, and the throttle wouldn’t cut back as much when the car thought you were out of control. The electronics would still make sure you don’t get totally in trouble, but it really seemed to open up the car.

Fast forward 2 years and now the V10 version is out. When I first learned this version was coming, I really didn’t think I would be interested. The V8 has more than enough power for an around-town car, and for the occasional track use, still perfectly adequate. And without too many other changes, I was hoping I wouldn’t have to have the new version. No such luck.

Back to Infineon we went, as the new V10 fleet had just arrived. Immediately the car sounded quite different. Much more formula-car sound compared to the deeper rumble of the V8. Our day started with an exercise “anatomy of a curve.” Now I had done this exercise a multiple of times in the V8, so I figured I knew what I was doing. The initial acceleration of the V10 was instantly noticeably more than the V8 and upon accelerating out of the apex, I nearly spun the car out as the power is significantly more than what I was used to in the V8. Wow, what a difference. It became very apparent that the V10 is a completely different setup than the V8 – in a very good way. Went home, called the dealer – time to order a new car!

So, the power is a major difference as well as the suspension/electronics. I am convinced that the level of electronic intrusiveness in the V10 is less than in the V8. When driving with the full electronics on in the V10 it seems to give the freedom that the V8 did with the first level turned off. Now this makes the V10 a car you need to give a little more respect to as it can get away from you. Take the electronics off and you need to give it even more respect. In day-day driving, it still retains all the civility that the V8 did. It’s still a comfortable car to drive around town, on a long drive, or on the track.

As far as the transmission goes, there has obviously been much debate on the R-tronic vs. the manual. Many have their own personal preferences and both transmissions are great. I will say that the 2010 V10 R-tronic is MUCH smoother than the early versions of the R-tronics I drove in the V8’s. For me, I am absolutely happy having gone to the R-tronic for my V10. It gives me the option for being lazy when driving in traffic and the quick shifting options for track or spirited driving.

All in all, the V10 is a great enhancement to an already incredible car. Both engine versions are a blast to own and drive.

Exclusive Purple Audi R8
Exclusive Purple Audi R8
Exclusive Purple Audi R8
Exclusive Purple Audi R8
Exclusive Purple Audi R8
Exclusive Purple Audi R8
Exclusive Purple Audi R8

Continue reading “Audi R8 V8 vs: Audi R8 V10 (Exclusive Velvet Purple!)”

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

I Am Audi 5000

Jun 7

This morning I was asking myself where the term “I Am Audi” came from? Now this term has nothing to do with this site I was just curious. I had a pretty good idea that the term was in some way related to the unfortunate press behind the Audi 5000 in the mid 80’s. Take a look at Urban Dictionary where I got this excerpt: “An adjective describing one or more people who intend on leaving a particular place. Audi’s model 5000 sedan was plagued with a problem characterized by unintended acceleration, in which drivers’ complained that the vehicle lurched forward when their foot was on the brake pedal. In reality, it turned out that the accelerator and brake pedals were unusually close together. This is why Audi 5000 is associated with leaving quickly, because that is what this vehicle did when someone hit the gas instead of the brakes. – “I’m Audi 5000”. or “I’m Audi”.”
I Am Audi 5000

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi A4 With Bentley Wheels – The New Crossover!?

Jun 4

Check out these great pics of an Audi A4 with Bentley wheels swapped for the stock ones. This could be a whole new type of “crossover!” I have to thank my friend Brino from Twenty Forty One for sending this to me – it turns out the website thing can be pretty time consuming and even I can’t catch everything! Thanks a bunch Brino and thank you to all the creative enthusiasts out there that are as passionate about this Audi thing as I am. Lastly Thank you Hella Flush for such gorgeous content.
Bentley A4
Bentley A4
Bentley A4
Bentley A4
Bentley A4
Bentley A4
Bentley A4

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Design Soccer Table (Foosball) – Enters Production

Jun 3

Sport enthusiasts and fans of the brand with four rings will be glad to hear that what was still in a concept study phase two years ago turned to reality, as production of the Audi Design soccer table ( Foosball ) started yesterday. According to the German manufacturer, the table meets the standards demanded by professional tournaments. The table is made of handcrafted wooden core as well as aluminum and plastic fittings.

“It’s a attractive task to transfer our cars’ design language to other day-to-day articles, and the results are often surprising!” Wolfgang Egger, Head of Audi Group Design, said in a release. “The Audi Design soccer table features large-area, flowing surfaces and sharp, clearly defined lines. The brushed aluminum frame creates an exciting contrast to the white body. Our design team looks forward to displaying one of these tables at our Concept Design studio in Munich.” Ten Audi trainees at the Audi instructional workshops in Ingolstadt and Neckarsulm had the task of building the prototypes of the soccer tables, which were perfected by table soccer manufacturer Leonhart.

“It looks just great. That tells us nothing about how it performs, but here too I was pleasantly surprised: this is a very good table. From a sporting point of view, it could certainly be used for an official tournament series,” Thomas Przesdzink, German table soccer champion on several occasions and Chairman of the Bavarian Table Soccer Association, said after testing the new soccer table. The Audi Design soccer table will be produced in a limited series of just 20 units at a price of EUR12,900 – (Thats about $16,000 US Dollars!)
Audi Foosball Table
Source: Auto Evolution

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

The Audi Sportscar Experience // The Ladies Perspective

Jun 2

I can’t say for certain what my expectations were when Scott first mentioned going to Sonoma for the R8 Sportscar experience. I was of course excited to go to Sonoma. Any excuse to get to California works for me – but racing cars, on a track? Not sure about that!
The Audi Sportscar Experience
The Audi Sportscar Experience
I am sure I can speak for most women when I say that to us Sonoma screams spas, relaxation and of course wine! And its true, it is all of those things, but it can also be way more than that!
The Audi Sportscar Experience
The Audi Sportscar Experience
Our trip started out like most others. It was a mad dash to the airport at 4:30 in the morning to catch the first flight to Sacramento. Why we chose to fly into Sacramento, I still can’t be certain but it turned out to be a great choice. The airport was small and lacks the congestion common to most airports and we were in and out with our car within 20 minutes. The day was not typical for California as you would think. Much like Portland the last few days, it was pouring! Luckily we are used to the down pour and felt right at home! Of course, my fingers were crossed that the sun would shine on the track for me the next day. I was already nervous about the track and adding rain to the mix had me envisioning myself careening into the sideboards!
The Audi Sportscar Experience
The Audi Sportscar Experience
Luckily, we woke to a gorgeous day and rushed out of our hotel with only minutes to spare. We arrived at Infineon Raceway to a line up of R8’s starring us down, waiting for us to charge on the track. Now, I have had no racing experience. I am sure I can speak for most people when I say that it is slightly intimidating to think of yourself racing at 100 mph on a track with a car that costs more than some houses – with little or no experience under your belt. Lucky for everyone, the instructors here know their stuff and are enthusiastic to help answer any questions you have and make the experience a memorable one.
The Audi Sportscar Experience
The progression from the time you arrive to your last laps around the track is amazing. I personally would never have thought I would be careening around the track with everyone else, considering I had never actually done any driving like that before. But a big part of this whole experience is to think outside the box. Everyone really can do this sort of thing and it is really just about being okay with being outside of your comfort zone and letting it happen. And happen it does!
The Audi Sportscar Experience
The track at Infineon is a technical one. I say that not just because it felt technical while I was trying to keep up with the instructor in front of me, but it really is one of the most difficult and technical tracks in North America. The turns are blunt and require a precise plan to execute them properly. And even when you think you have it – one wide angle or miscalculation of an “apex” will send you wildly off course. This is part of the learning experience though and trust me – it does get easier – and faster for that matter. But, first things first.
The Audi Sportscar Experience
The day starts with a classroom period and introduction to your teammates as well as the instructors. We had a big group and I was happy to skip our own personal introductions. At this point you become familiar with the vehicle and some terminology you will be come very used to hearing by the end of the day. Also, this is the time where I am thinking – there is no way I am going to be able to do this! My biggest fear – aside from the speed at which I could potentially hit a wall, or another vehicle, was my very fragile motion sickness detector! I was mildly comforted by the fact that I was not alone in my fear. Seems there were a few others that had the same complication – I am pretty certain though I was the only one taking motion sickness pills twice daily almost a week before our arrival! I also did not participate in any food or drink at any time during the day – just one more precaution I was going to take!
The Audi Sportscar Experience
After the brief introductions we headed out to the parking area where sat some of the most gorgeous cars, all waiting for us to start the day. At first we able to drive the TTS. Please remember that I am married to “Mr. Audi!” So not a day goes by that I don’t hear about Audi and its brand or impeccable ideas surrounding cars and every aspect of how Audi makes life better – but I have not driven too many of them. I happen to be first to go following a warning that if you were partial to motion sickness, not to sit as a passenger – ever. That was reassuring. So I took the advice and set upon the task at hand: drive as fast as you can around the pylons. So, for clarification, driving as fast as you can, does not mean as fast as you can in daily life on a residential street in the city. It means, drive as fast as you NEVER can. And for me, that means getting out of my comfort zone. It took a few tries, but before long I was screeching around those cones as if I had been practicing a long time. And, to my surprise – it was a blast! Now in all fairness, the cars themselves have a lot to do with being able to execute this task. You can surly see how trusting a car comes into play here. You actually have to believe and trust that it will stay on the road and not spin out of control, and before long, you realize, it really is sticking the corners and staying on the road.
The Audi Sportscar Experience
The Audi Sportscar Experience
Following that was an exercise in turning and breaking in the new V10 R8’s. Who knew there was such a science to this racing thing? I had no idea this was such a methodical and planned out process. We learned that the car really only follows one command at a time. That is break – turn – straighten. When a car is mid-turn, it is not ideal for it to break or slow down, though it is always in our nature to try to slow the vehicle down while we are in the turn. A bit of a learning curve, but even now, almost two weeks after, I am still breaking before I take a corner, though perhaps a little faster than before! This lesson was one that would stick with us the remainder of the day. We took to the track to learn the turns and twists in the car before we broke for lunch. At this point I had only a taste of how fast we would be going. My legs had stopped shaking but I still wasn’t confident enough to eat. Sadly, I missed out on what looked to be a fabulous Asian-inspired lunch with grilled vegetables and rice and some glazed meat for those of you that prefer! My small periodic sips of water seemed hardly satisfying, but I had other things on my mind. Not fear so much now , but a real curiosity as to how I was going to actually drive as fast as everyone else, and stay on the track. No sooner had I taken a few deep breaths, we were out the door, helmets on and starting our engines. From this point on, things seem to be pretty much a blur of excitement, speed and butterflies. I amazed myself at my ability to keep up and push a little harder each time to really exceed what I thought was possible for myself. There is a feeling that comes with doing something foreign to you that is hard to explain. A combination of pride and disbelief. What follows afterward though is the almost insatiable need for more. More speed. More laps. More time. Not surprising, but once that fear is gone something else entirely takes its place – I can’t say for certain what that something is, but it is much better than the fear.
The Audi Sportscar Experience
The day passed quickly after the first laps. Scott was of course an old-pro in the car and amazed everyone in the group. Guys that had been racing for years were impressed with his skill and ability to throw the car through the curves within a foot of the person in front of him. On more than one occasion I took a deep breath and realized it was out of my hands if I was to find myself hitting the boards or car in front of me at 100 mph. Before we knew it it was 4:00 pm and we were bringing the cars back to the parking lot. The day was over and the racing was behind me and I started to feel the hunger of a whole day without food & slightly light headed with all the excitement of the day.
The Audi Sportscar Experience
The Audi Sportscar Experience
It didn’t take long for me to realize we should have taken another day at the course. Driving away I knew for sure we would be back sooner than I would have otherwise thought. It was a great day and far exceeded my expectations and of course, gave me one more reason to love California!
The Audi Sportscar Experience
The Audi Sportscar Experience

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi A1 – The Next Big Thing Movie #5

Jun 1

Well if the only reason you watch these mini-videos is for the A1 – then you are not alone. Can’t really say for sure what the point of these clips are. Yes, Justin can throw a punch – sort of. And though there is no real merit for the girl being shot, sort of, I don’t really see the point. Is there an actual movie coming from all these tidbits or is this really all there is to it? I am posting video number five simply because we have come this far and I am truly wondering what it will come together as at the end – but I really hope it is more than just a couple of pieces of music and Justin driving an awesome car we won’t see here – just to bait us! Enjoy.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

The Audi Sportscar Addiction… I Mean Experience

Jun 1

A few months back… well a little more then a few, The Audi Sportscar Experience invited my wife and I to come down to Sonoma California and drive the new V10 R8; of course I said yes! I would just have to arrange a time to make it down to California when we both had time available. As it turns out she was really excited and went on and on about how much she loved California and in particular wine country. To be honest I was a little surprised when she talked about how excited she was about great red wine and the Bouchon Bakery and not a word about driving V10 Audi R8’s on the track. As the typical guy I just had to figure things out and try to “fix” it – even if all she wanted me to do was listen and tell her everything would be great! I asked, “whats going on? You haven’t even mentioned the driving really fast Audi’s on the track!” What she said next hadn’t even entered my mind as a guy, she was nervous and a little worried that she might get car sick and not keep up with the boys. Well I had my work cut out for me trying to get my wife excited instead of nervous, its not as easy as it sounds. I started my research and came up with a little history of the home of The Audi Sportscar Experience, Formerly Sears Point Raceway.
Audi Sportscar Experience
Audi Sportscar Experience
Audi Sportscar Experience
Audi Sportscar Experience
Audi Sportscar Experience
Infineon Raceway is a 2.52 mile (4.06 km) road course and drag strip located in the Mountains of Southern Sonoma, near Sonoma California, USA. This beautiful course winds through the rolling hills of wine country with numerous elevation changes and is home to renowned The Audi Sportscar Experience. Because of its geographical location in the Sears Hills of California, the asphalt course is open year round and has varying weather conditions, creating an array driving experience. Not only is The Infineon Raceway known for is complex 12 turn track and huge elevation changes, but also the beautiful scenery that surrounds the 102,000 occupancy grand stands. With construction costing approximately $70 million dollars ground was broken in 1967 and the project was completed only a year later. Some of the major events that have been hosted are AMA Superbike, Supercuts Superbike Challenge, IRL Indy Car Series, Peak Antifreeze & Motor Oil Indy Grand Prix, IRL Firestone Indy Lights, NASCAR Sprint Cup Series, FRAM Autolite Nationals, Toyota/Save Mart 350, NHRA Full Throttle Drag Racing Series, just to name a few.
Audi Sportscar Experience
Audi Sportscar Experience
Audi Sportscar Experience
Audi Sportscar Experience
Audi Sportscar Experience
Audi Sportscar Experience
Well if nothing else all this information took her mind off the driving and it gave me an opportunity when we arrived to the Audi Forum to walk her around and put this amazing place into perspective. I had been to the this facility before and driven the S5 and RS4 and took hot laps in the 4.2L R8. I can’t say for certain when it all really sank in for me what was actually happening – I was at the Audi Sportscar Experience and I was about to drive the V10 R8 and the TTS! The morning started off perfect with a delicious breakfast in the Audi Forum followed by an introduction to what the day had in store for us. I don’t want to give everything up, because I really want you to have this experience; I want you to drive these amazing cars and have as much fun as we did. Lets end it with this, we drove all day….. Check back tomorrow for my wife’s take on the whole experience!

If you want to visit the Infineon Raceway for yourself the official address is 29355 Arnold Drive Sonoma, California, 95476. Its the beautiful motorsport arena nestled away in the hills; you can’t miss it.
Audi Sportscar Experience
Audi Sportscar Experience
Audi Sportscar Experience
Audi Sportscar Experience
Audi Sportscar Experience

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Urban Future Workshop Starts in London

May 31

In a departure from its main area of expertise, German car maker Audi announced it has started the Audi Urban Future workshop in London, a competition which will witness six international architectural firms battling to develop the city of the future, which combines mobility, architecture and the city itself. Rupert Stadler, Audi chairman of the board, explains why the car maker ventured into a realm it has little expertise in.

“In shaping the future of the automobile, it is important to analyze trends and look beyond one’s own back yard. The exchange with pioneers of another discipline – but one which has many parallels to automotive engineering – is proving to be very inspiring. In particular, because the architects come from very different cultural backgrounds.”Audi will seriously get involved in the project, with architects from the six firms taking a trip to Ingolstadt where they received tips and tricks from Audi’s experts from Technical Development, Design, and Brand and Corporate Strategy.

The firms raking part in the project are Alison Brooks Architects (London), Bjarke Ingels Group (Copenhagen), Cloud9 (Barcelona), Diller Scofidio + Renfro (New York), J. Mayer H. Architects (Berlin) and Standardarchitecture (Beijing). They will work on the project until August, when the projects (installation as well as models and images) will be shown at the 12th International Architecture Exhibition at the Venice Biennale. “The Audi Urban Future Award is no ordinary competition,” Stylepark Director Christian Gartner added. “Despite the competition of ideas among the architectural firms, the aim is to develop perspectives collectively.”

Audi Urban Workshop
Source: Auto Evolution a Rad Site!

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi S1 in the Pipeline

May 28

* Audi is developing a performance-oriented S1 variant of its A1 hatchback.
* The S1 will share the VW Polo GTI’s 182-horsepower 1.4-liter Twincharger four-cylinder.
* Audi S1 will not be sold in the U.S.


BERLIN — Audi is developing a performance-oriented S1 variant of its new A1 baby hatchback, but sister brand Volkswagen has ruled out a Polo R edition.

In an interview with Australia’s Drive.com Web site, VW’s Ernst Linder confirmed development of the Audi S1, which is due in 2011. Linder said the front-wheel-drive S1, which will not be sold in the U.S., will share the 182-horsepower 1.4-liter Twincharger four-cylinder engine and seven-speed dual-clutch gearbox with VW Polo GTI. For now, there is no all-wheel-drive Quattro version planned.

Linder also said VW is developing an R edition of the Jetta sedan, but he suggested that a Polo R has been ruled out because it would encroach on the S1. The Jetta R, which could share the Golf R’s turbo 2.0-liter engine, is at least a year away, according to Drive.com. Inside Line says: We’re hoping Audi’s decision to withhold both the A1 and the S1 from the U.S. market is not irreversible. — Paul Lienert, Correspondent
Audi S1
Source: Inside Line

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Sunset Red Star Tricky To Find

May 28

Fire up the Quattro…or not. The final series of Eighties-inspired BBC One drama Ashes to Ashes was almost a non-starter due to a lack of spare parts for DCI Gene Hunt’s Sunset Red Audi Quattro. Since the series first aired back in 2008, sales of second-hand Quattro’s have taken off according to The Sun newspaper, and as a result it’s almost impossible to track down old parts.

Speaking to the Radio Times, show mechanic Guy Bostock said the growth in popularity of the car, meant it was growing increasingly harder to source parts, and that finding stunt doubles for the show’s Sunset Red star was proving tricky, as the asking price for an ur-Quattro has soared since the show began. Debuting at the Geneva Motor Show in 1980, production of the Quattro finished in 1991. Since then it has become one of the most in-demand Audis ever built.
Sunset Audi LOL
Source: Auto Express

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi R8 Spyder Production Plant

May 28

Auto Blog recently wrote, “What we dig about European plants that build high-zoot cars is that it always looks like each car gets everyone’s full attention, every step presided over by workers who want to make sure they’ve done everything they could. Its most telling examples were the lab-coated workmen assembling the Carrera GT or SLR McLaren and the one-engine-one-worker method of AMG, but the gents looking after the Audi R8 Spyder keep up the tradition.” I couldn’t agree more. One of the most fascinating things about these cars is the tradition and pride that goes into each and everyone.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi R8 LMS Racing Car – Test Drive!

May 27

Chris Harris drives Audi’s GT3 racing car, based on the R8 V10 supercar. With a carbonfibre body, a stripped-out interior and 500bhp, this is Audi’s V10-engined supercar turned GT3 racer. And it’s an extremely good one, too, as Chris Harris finds out.



Source: EVO

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

2011 First Promotional Taste Of The Audi A8L W12

May 27

The promotional video provided by Audi shows the Audi in its entirety. The video allows the viewer to see the interior up close and personal as the camera zooms in. The Audi A8L W12 has a longer wheelbase with an extra 130mm of legroom which is clearly illustrated as the gentleman in the video stretches out his long legs in the back seat. Of course, we know how well Audi does with its videos considering the mini-series they have created with Justin Timberlake and Dania Ramirez which stars their newest hatchback, the Audi A1.

Back to this Audi. The Audi A8 L W12 uses a twelve cylinder engine that consists of four rows of three cylinders with a 15-degree included angle between the two offset rows of cylinders in each broad cylinder block. The engine is primed to deliver 500 hp and 460.98 lb-ft of torque at 3,250 rpm. The result is a sprint from 0 to 60 mph in 4.9 seconds, while top speed remains limited to 155 mph.



Source: Top Speed

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

1. Performance

Every part in the machine counts.

With our vehicles being developed from the ground up around the world famous & award winning Quattro All-wheel drive, it is no wonder we are the leader in performance.

With countless victories and developments in Le Mans, Rally racing, Pikes Peak, and touring car championships, we build the most competitive All-wheel drive cars in the world. If you are looking for that unfair advantage, welcome to Audi, you have found it.

2. Safety

Why die, when you can live?

Brought to you by the company that pioneered safety standards and crash testing almost 100 years ago, with Audi there is no compromise in safety.

Available with technical advancements such as side guard head protection, Side Assist, adaptive headlights, three point safety belts and many other award winning safety systems as well as L.E.D lighting.

3. Design

Everyone wants to look good right?

Bold dynamic lines with moving surfaces, coupe like design and an aggressive stance on the road whether moving or standing still.

Audi has set itself apart from the rest of the industry with driver oriented cockpits and the leader of interior craftsmanship, materials and fit and finish. Keep in mind our extensive use of aluminum, space frame technology and low center of gravity give you that true Audi experience inside and out.

4. Versatility

Sometimes abundance is not enough.

If you want it, Audi has it. And if you have heard of it, it is most likely an option. Audi builds the most versatile cars in the world. Four door sedan or sport back, Coupe or Sport utility vehicle, big or small, front wheel drive or Quattro, gas fuel or diesel - and you still have to pick a color.

We build vehicles that will truly win races and pick up the groceries on the way home. If you let an Audi tell you it's story, it will never disappoint or disconnect you from the experience.

5. Value

Yes, fair value exchange does exist.

Whether you go with a new Audi and get a 4-year 50k mile warranty, or the certified pre-owned Audi with the most comprehensive 300 + point inspection and up to 6 years, 100k miles, you will not only get the best car on the market,
you will gain piece of mind!

And really, you can't put a price on that.