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Friday, July 1st 2016

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Audi A1 Flips During Demo!!!

May 27

Looks like Audi has finally managed to flip one of its own. Of course the R8 wouldn’t flip on command or even after many attempts to roll it even for its part in a major movie… but it looks like they may have just had the wrong equation! Stick it on a skate ramp in a demo for the A1’s maneuverability and you have the perfect recipe for a spill! Take a look at a few pictures snapped before it could be back on its “feet!”

Audi A1 Flips

Here is an article about the mishap courtesy of Automobilemag

It seems Volvo isn’t the only automaker that’s had some troubles during live product demonstrations. An Audi professional driver managed to roll over a new 2011 A1 hatchback on a skateboard ramp in Brussels while trying to sell customers on its chassis tuning.

The German automaker is in the midst of a full-blown marketing campaign for the A1 in Europe. To demonstrate the car’s skateboard-like agility, the automaker decided to give passengers a ride in the car as it was driven up and down a quarter pipe ramp. Sounds neat? It was, until a professional driver managed to approach the ramp at a bad angle and flip the car on its side.

According to Belgian news sources, neither the driver nor passenger suffered more than minor cuts after the rollover. After securing the occupants, Audi’s event team pushed the car right-side-up, rolled it away and out of sight, and attempted to put the kibosh on photos taken of the event. Thanks to today’s camera-laden society, the latter wasn’t entirely accomplished.

It should be noted that this was a fluke — Audi’s professionals had been driving the A1 up and down the ramp nearly 1200 times before the car rolled. We’ve yet to receive confirmation, but we imagine marketing brass — and the driver — are turning the same shade of red as the car pictured here.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

The Greatest Audi Quattros Ever

May 26

By now you surely know the story of Quattro, Audi’s all-wheel-drive system.

You remember its beginnings with a small Volkswagen-built military vehicle called the Iltis, the way it changed rallying forever, how it’s proven itself on the racetrack so comprehensively that all-wheel drive has been banned in virtually every category, and the way the very greatest drivers in the world have used Quattro technology to run rings around pretty much everyone and everything put in their path.

When you read and digest all of that stuff, you sort of wonder why everyone doesn’t drive a Quattro. And when an immaculate Audi Sport Quattro rolls out of the back of a transporter right before our eyes, followed by a showroom-fresh RS2 and an RS4 that looks like it wants to head-butt anyone who gets within 20 feet of its bulging bodywork, you really start to get the Quattro bug.

If you want to understand where this crazy enthusiasm for the Quattro Way comes from, take a look at these cars, the story of Quattro told at high speed: Audi Quattro coupe, Audi Sport Quattro, Audi RS2, Audi RS4, Audi RS6 5.0 TFSI, Audi S4, Audi TT RS and Audi R8 Spyder 5.2 FSI V10. Make sure to read the entire article from Inside line “Inside Line Full Article” with even more incredible pictures.
Audi R8 Drift
Audi Quattro
Audi Beauty
Audi RS4 Avant
Audi Killer In The Woods

Source: Inside Line

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi A1- The Next Big Thing Movie #4

May 25

Hey Audi we are all going a little crazy waiting for the full length version of “The Next Big Thing Movie!” I like the suspense as much as the next guy, but lets just get down to brass tax and let it slip, (kind of like the RS5 brochure) Enjoy the fourth installation of the Audi A1 Next Big Thing Movie.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Putting It Down! – North West Rally 2010

May 25

A great friend of mine, Caleb Booth is super passionate about film and photography and shares his passion on his website Live For Video. I have really surrounded myself with people who are not only very good at what they do but love doing what they do. Caleb sent me this picture he took of an Audi at the North West Rally last week at Portland International Raceway in Portland Oregon, just on the boarder of Washington. I added some pictures he took of Subaru’s as well because I have a tremendous amount of respect for there rally capabilities right out of the box. Great work Caleb, we need to get some cars together and do some really sexy Shoots!

Caleb – “These are pics taken at the first stage of the Oregon Trail Rally @ PIR Raceway, Portland on Friday the 14th. I took them with a Canon 7D, 28-135mm lens, forgot my lens hood, which is why some pics have sun flares in them (grrr), and I can actually give you all the camera settings I used if you want, probably not that important though”
Caleb Booth Photography
Caleb Booth Photography
Caleb Booth Photography

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

What Is The Audi Sound?

May 24

What is the Audi sound? As I sit here and listen to my favorite music, write this post as well as watch the Audi video it occurs to me the video is front stage. I turned the music off and watched the video again; it is incredible how much Audi puts into every detail. You can only imagine if Audi puts this must attention into capturing the sounds their cars make, how much attention they must put into the engineering.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

2011 Audi A8 – With WiFi!

May 21

For everyone who can’t seem to put down their computer these days, in addition to all the other hand held technology of today’s fast-paced world, Audi will be offering the first in-car WiFi system. That meas that with in the input of a SIM card, your vehicle can now become the latest WiFi hotspot! Check this article regarding the new technology for the 2011 Audi A8, as well as some other highlights of the vehicle.
2011 Audi A8
The new 2011 Audi A8 is allegedly the first car in the world to offer an optional factory-installed WLAN hotspot for Wi-Fi access. Of course, this means that all your passengers will probably spend less time talking to you and more time on their laptops, Apple iPads and iPhones or netbooks.

Look how simple it is to get everyone to ignore you:

Using the WLAN hotspot is remarkably simple. To activate Internet access with speeds up to 7.2 Mbit/s, the driver merely needs to insert a data-capable SIM card into the Bluetooth online car phone. Alternatively, an Internet connection can be established via Bluetooth by using a compatible mobile phone with a SIM Access Profile. Any existing mobile phone contract can be used for this – often coupled with a flat-rate data plan.

All this is made possible through a rooftop antenna of the Audi A8 via the car’s own UMTS module. This enables the most connection stability with great reception quality.

We’re guessing this is moving Audi closer to allowing drivers to download iPhone-style software directly into their vehicles. Read more about that here.

Refresher: Power for the 2011 Audi A8 comes from a 4.2L FSI direct-injection V8 that makes 372-hp and a maximum torque of 328 lb-ft. Mated to an 8-speed tiptronic automatic transmission, the 2011 A8 will go from 0-62 mph in 5.6 seconds with a top speed of 155 mph.
2011 Audi A8
2011 Audi A8

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi: ‘The future is apps’

May 20

Audis will have computer-style dashboards and be able to download iPhone -style software applications before the end of the decade, according to the firm’s sales and marketing boss, Peter Schwarzenbauer. Schwarzenbauer also raised the possibility that owners will be able to “download heated seats” as part of plans to allow buyers to upgrade the specification of their car once it has left the factory. A number of Audi models will get in-car wireless internet access from this year, as the company’s cars start to become ‘learning machines’ that are able to make greater use of live information and predictive behavior.

Schwarzenbauer suggested to Autocar that in the near future his company’s vehicles will ‘remember’ that a driver makes particular journeys on certain days, automatically selecting the correct sat-nav guidance and even making pre-emptive checks on traffic information before the driver has started the journey. Any move to downloadable software packages would be accompanied by a completely new concept in dashboard and switchgear design. Schwarzenbauer’s suggestion that owners could “download heated seats” means that the hardware (such as the heating elements) would have to be pre-installed at the factory and would be only be ‘made live’ by downloading a paid-for software package to the car.

The newly activated heated seats would then be controlled by multi-function, touch-sensitive switchgear similar to the touch pad introduced on the new Audi A8. Other downloadable software packages could include a wide range of sat-nav packages, electronic chassis controls and hi-fi upgrades. Pre-installing hardware at the factory would also help Audi’s production system become more flexible. Currently the company takes 12 weeks to build a car to order. In future the factory could make stock cars that have their exact specifications tweaked via software downloads by the dealer at the point of sale.
Audi Download Apps

Source: Auto Car

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

30 years of quattro – 30 years of Vorsprung durch Technik

May 19

Brad Stertz who is with Audi of America communications recently posted a great link to an Audi micro-site on Facebook called Audi Quattro Highlights – This site, as pretty much all Audi corporate sites are is very sexy with a ton going on. I recommend taking the time to peal the layers away and read, there is some great info here. Well everyone its Wednesday and it is gorgeous here in Portland so I am off to enjoy the day.
Audi Rally Car

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi A1- The Next Big Thing Movie #3

May 18

Thank you German Car Scene for this quick blurp on the 3rd part to the Audi A1 movie, its not even finished and I hope they have a sequel! The new Audi A1 episode movie: The third episode of “The next big thing” leads John (Justin Timberlake) and Toni (Dania Ramirez) into an old warehouse where people are betting on fights. John and Toni find the person they are looking for but get themselves into trouble again.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi China Changchun Plant

May 18

The Changchun site
Changchun is the capital of Jilin Province, in northeastern China, around one and a half hours by air from Beijing. Jilin covers an area of 187,400 square kilometers (72,356 square miles), making it around half the size of Germany, but accounts for only two percent of China’s land mass. Jilin is home to around 27 million people. Jilin Province is part of the heavy-industry belt in northeastern China. It shares a 232 kilometer (144 miles) border with Russia and a border of about 1,200 kilometers (746 miles) with North Korea. Alongside Han Chinese, Koreans and Mongolians represent the largest ethnic groups.

In 2009, Audi set a new sales record on the Chinese market, delivering some 158,941 vehicles to customers in China and Hong Kong. This represents an increase of 33 percent on the previous year and clearly confirms the brand with the four rings as the market leader in the premium segment with a market share of around 40 percent. In addition, China was AUDI AG’s second-largest sales market after Germany last year, making it the most important export market ahead of Great Britain and the United States. Read all the specifics here at Audi China Changchun Plant Details

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi: Test Drive Unlimited 2 Gameplay Preview

May 17

It’s no secret that I really enjoy playing video games, especially car racing games. Well as it turns out, as I get older I just don’t have as much time to play video games – but regardless, I love to keep up on them! I was looking into new games and this caught my eye Test Drive Unlimited 2 Gameplay , honestly it was because of this TT RS in the picture, it looks fun. “You can feel the excitement rise as developer Eden games slips into an immaculately-rendered Audi TT RS and speeds off into the open-world Ibiza sunset, before zooming up to the heavens with the touch of a button to ponder which Balearic street corner to skid up next.” That pretty much sums it up.
Sunset Porsche Audi Plays Games
Audi Video Games

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi: Iron Man 2 World Premiere

May 17

The car wore California license plate “Stark 11” after the name of the main character, and wears the same plate in film, as Stark lives in a mythical Malibu mansion.

If you enjoyed the first Iron Man, you’ll enjoy this one too. There’s some good car play in there, and it’s fun watching tough guy Rourke scythe apart a Phantom during a slightly over the top Monaco Historic Grand Prix F1 race. Besides the Audi , I’d happily take Stark’s Ford Flathead-powered rod. For the entire article go to Motor Trends Blog and read all about the red carpet premier.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Sportscar Experience Tour

May 14

An amazing day – the Audi Sportscar Experience hits the road! Audi has Forums set up all over the world that are designed to cater to people in the mood for some excitement. My wife Kansas and I were lucky enough to have done the Sportscar Experience and it was incredible (a full write up is coming soon!) From these pictures it looks like the Audi Sportscar Experience has become mobile – so keep your eyes open, it might just stop in your city!

Audi Sportscar Experience Tour
Audi Sportscar Experience Tour

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

I Am Audi // Webvisionary Awards Finalist

May 14

The last few months have been big months with doors closing and a ton of opportunities being presented to me. I am proud to say that I Am Audi has been chosen as a Webvisionary Finalist , this is an honor and a very special time for the site. Mr. Diggles took my vision of a place to join and enjoy the thing we love without pressure or conflict and he built it. Benjamin and I would talk for hours I would say things like “People love cars, so how come they don’t enjoy buying them?” It really bothered me that people hated the process so much. I Am Audi is very young in comparison to the car industry, but times are changing and people want that change. People want to engage with the person they are working with, ask questions, gather information and learn about the Brand – I Am Audi is a place you can do all of that. To be honest my vision was more than just a website, it was a community based around common values and Benjamin Diggles you have done an amazing job in making this “project” all come together. Thank you!
Webvisionary Award Winner
Webvisionary Award Winner

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Headquarters In Depth – Thank You Motor Trend!

May 13

Before you read this article by “Motor Trend” I want to say how great I think it is that Audi has put so much pride into their headquarters and that they invite the public in. I have never been to Germany (I will take this opportunity to ask if Audi AG wants to fly me over I would love to write an amazing article on the Brand!). Well with that out of the way enjoy and let me know what you think of the lime green Audi TTRS on the floor of the Audi Forum.

I am in the back seat of a brand new 2010 Audi A8 doing 120 mph on a stretch of the autobahn between Frankfurt and the Neckar river. Driver Peter and I are tailing a BMW 1 Series 5-door hatchback — you know, the cooler looking one we don’t get in the U.S. I have no idea which model it is since the owner checked the badge delete option, but it has to be something turbocharged. This thing is seriously moving.

Still, it can’t stay ahead of our hard charging A8 TDI, so the BMW follows German lane discipline and pulls to the number two lane to let us by — at about 150 mph. I glance over at the driver and discover him to be a her — a good looking blonde lady, no less.

Motor Trend has been bouncing around Germany for the last couple of days, primarily to drive the updated Q7 and TT (which we’ll get to later), but also for a fast and deep dive into the current state of Audi manufacturing and high technology. Our first stop is Audi’s Neckarsulm plant — a tidy operation on the banks of the Neckar river with enough room for 13,630 employees.

The crown jewel of Neckarsulm is the Audi Forum. It is also the first thing you see on approach, a massive three story customer reception and vehicle delivery center. Audi has two of these showcase buildings in Germany, here and at HQ in Ingolstadt. They are both modern interpretations of the many cathedrals sprinkled across the German countryside. Audi Forum Neckarsulm is the smaller of the two, but no less impressive. It’s a temple of glass and steel, designed to welcome devout four ring worshippers and impress and convert the non-believers….“Read The Entire Article Here”
Audi Headquarters
Lime Green Audi TTRS
Audi in Dealer TV
Audi Toy Car

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi A1 Hot Road On Air Suspension

May 13

Yesterday I was looking at some car magazines and I saw some of the Volkswagen enthusiasts were getting pretty serious about Air Ride suspension. The article was on how to install Air Ride and it seemed pretty straight forward. It said the product was great and the car handled really well. So of course this sent me on a search where I found this video of the new Audi A1 with Air Ride. Europe gets all the cool stuff and it even looks like this is an official Audi backed event. Well Audi USA, take note; there is a demand for aftermarket support and this video is proof people still love modifying their cars.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

This Car Thing… I Can’t Explain It.

May 12

My friend Brino ( Twenty Forty One ) sent me this picture the other day and it all came back to me. I remember why I love cars so much, its not about who has the most expensive car or even the badge but more about the project and those little details that bring it all together. The guys from VW Underdog seem to have an entirely different style on how they want their cars to look – super Euro and I love it. The meet ups, night cruises, endless hours spent on detailing and of course obsessing over “should I just go a little lower?”. This car thing is in my blood and its a sickness I never want to cure!
Classic Audi

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi A1 – The Next Big Thing Movie // Part 2 of 6

May 11

I love this car! So despite my previous bite on Justin Timberlake being a sore spot for me in representing the Audi Brand – I can’t help but post this second part of the six part series that is going into Justin Timberlake’s new movie! I have to admit, it is pretty cool to see one of these new mini – movies being released every week. But of course, the down side to that is that this car will not be released into the US, so it is all about the looking – unless it is going to be all about the moving to Europe, and I really don’t think that is in the cards!

For more information check out: The Audi A1 Microsite

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi – Become a Race Driver

May 10

Got the itch to test your mettle against some of the world’s best drivers on the legendary Nurburgring, but don’t have a race team or a billionaire’s budget? You can race an Audi R8 LMS in real competition for a fraction of the price.

That fraction is still likely measured in multiples of the average American’s yearly income, but it’s a bargain compared to running a full-on privateer team, and the results are arguably even better. Audi’s R8 LMS “race experience” program allows customers to get behind the wheel of a Team Joest-prepared and backed race car and hit the track in pro competition on the Nurburgring and elsewhere.

“As far as I know, Audi is the first automobile manufacturer in the world to offer such a program,” says Audi’s head of Motorsport Dr. Wolfgang Ullrich. “Our colleagues from the Audi driving experience and Reinhold Joest’s squad with whom we’ve been successfully working together since twelve years will provide our customers with an exclusive and unforgettable motorsport experience. And the Audi R8 LMS, which, according to our “factory” drivers, is a very forgiving GT3 car is perfectly suited for this project which we fully support on the part of Audi Sport.”

“Forgiving” for a professional race car driver may not be quite the same “forgiving” a normal person expects, but Audi’s plan to move forward with the race experience for the R8 LMS is already in motion, and it’s sure to be a rewarding and enlightening experience for anyone that can afford it. The prep, tips and information gleaned from the Le Mans-winning Team Joest alone is likely worth the price of entry; the racing is a bonus.



Source: Motor Authority

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi A1- The Next Big Thing Movie // Part 1 of 6

May 4

Ingolstadt, GERMANY, May 4, 2010 – It’s all about the A1, of course. And yet the new, compact Audi A1 stays in the background with elegant restraint. Little wonder, as Justin Timberlake and Dania Ramirez plunge into a suspenseful, mysterious story – through six episodes that can be viewed online. And on the Internet, the lines between reality and fiction are often blurred. Who is this John Frank, played by Justin Timberlake? What has he been involved in? The first clues can be found in episode one, starting today. The suspense rises each Tuesday with another episode, until June 8.

“The Next Big Thing”: Justin Timberlake is John Frank, a straight-laced IT specialist. He meets the mysterious Toni, played by Dania Ramirez. John can save her life. More is revealed in steps – that’s the idea. The tension builds until the finale – the final episode. There’s never a dull moment between episodes on the Internet, either. Interactive elements provide secrets, details and background about each episode: users get to know the characters, see the film from unusual perspectives, and flashbacks fill in the plot. For the entire article go to the source – German Car Scene

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Master of Sustainability

May 3

Audi is looking to introduce its first small-series electric car to the market as early as 2012. In doing so, Stadler said Audi will not only apply the principles of sustainability to the production of the cars, but also to ensure that customers can sustainably operate the cars.

The Desertec Industrial Initiative is working to develop the right conditions for targeted investment in solar and wind energy on the basis of careful analysis. Today the Desertec Industrial Initiative is backed by 16 founding companies, the DESERTEC Foundation and associated partners, who work to support the initiative’s objectives.

In its view of the energy balance of its products, AUDI AG includes its production processes. Surpassing the common German mix, an above-average percentage of the energy needed for production is fed into AUDI AG’s plants from renewable sources. Photovoltaic panels on its roofs actively feed green electricity into the German grid. In the future, roughly an additional 14,000 megawatt hours are to be added to this through wind power; the utilization of biogas is also foreseen. The partnership with Desertec now expands this commitment.



Source: Favstocks

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

2011 Audi A8 – Night Vision

Apr 30

Audi is not the first to do night vision in their cars but they are the fist to advance it to this level. It looks like this group is having a good time as they test the night vision in this 2011 Audi A8. As described by Audi the option: “• Night vision assistant (optional) with thermal-imaging camera (infrared). o Shown in the driver information display, the pedestrian detection software highlights people and animals and determines if a critical situation is imminent.” I am sure we will see this option trickle down to other Audi vehicles; I am happy to see Audi getting into night vision technology.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Ceramic Brakes For The United States

Apr 29

Audi is still tinkering with the thought of offering carbon-ceramic brakes in America, and it looks as if it may actually happen. The brake discs, which do add to the overall production cost of the vehicle, are offered overseas on the R8, and the RS6, not currently offered in America. Audi says to expect the new brakes as soon as 2011, and Car and Driver speculates that R8 will be the first model outfitted.

The RS5, which has been confirmed for U.S. sale and is expected on our shores in 2012, is available with optional carbon-ceramics – but only up front.

On a side note, the TT RS is expected to arrive in America soon, equipped with a six-speed manual, but exactly when is unclear.
Audi Ceramic Brakes

Source: www.egmcartech.com

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi R8 Spyder – Tunnel Torture

Apr 29

Auto Express recently did a short video called Audi R8 Spyder Tunnel Blasting and said “We put Audi’s new R8 Spyder through its paces to see if the stylish new drop-top sounds as it looks”. Well Auto Express this has to be one of the most disappointing videos I have seen in a long time. From a journalistic standpoint your content is good, you kept it simple, but as I watched the video I said to myself “this group has no passion for what they are doing”. Don’t misunderstand me, it is obvious you are established and your site and video look well done, but the way you tortured that R8 Spyder was not proof of anything other than a lack of creativity. Great job on taking an opportunity others only wish to have and throwing it out the window.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

A More Personal Side of I Am Audi

Apr 28

This morning I was looking at my Webtrends Analytics and saw that in the last 28 days there have been just over 20,000 visitors to I Am Audi. You have no idea how incredible it has been building the site and watching the visitors and page views climb. It’s not the number that keeps me going, but the relationship that I am building with each and every person that follows the site. So it is with this in mind that I wanted to share a more personal side of I Am Audi.

As many of you know I have been with Audi for a very long time. This has been part of the driving force behind what I am doing with the website, in that, I am trying to build a more personal connection with people. I have held many positions within the company and most recently was offered the position of Director of Brand Development for Sunset Porsche Audi, obviously here in Portland. You can imagine my excitement when the General Manager suggested that he create this position for me, because it was ultimately my dream position. Share my passion for the brand with everyone else and develop some of that same enthusiasm within my team – it was perfect. I was making a difference. Sales were up, clients were happy and I was spreading the Audi word!

I am no longer with Sunset Porsche Audi. But my love for the brand is stronger than ever and I will be sure to keep you all posted with my new ventures. At the end of the day I Am Audi has solidified what I have known all along and that is that you have to stand for something – even if it means taking the road less traveled.

Thank you all for your continued support.

I Am Audi V2
I Am Audi V2
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I Am Audi V2

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi A1 – Behind the Scenes

Apr 27

This is it, this is what the automotive industry has come to and I can’t say I am thrilled. Justin Timberlake , singer, actor and now the spokesman for the A1? I have never listened to Justin Timberlake’s music and now I am supposed to drive an Audi because he says so? To be honest I would rather just about anyone else promote the A1, seriously just about anyone, but if this is it, I still think it will be a fantastic car and I really do love this mini movie, so I guess it worked Audi “you win”

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Announces ‘The Tony Stark Innovation Challenge’

Apr 27

— Contest calls for ideas for ‘living better through technology’
— Winner receives $15,000 to help fund their idea and a tech-lovers’ adventure
Social Media program to support the Audi Iron Man 2 integration

Tony Stark Innovation Challenge
HERNDON, Va., April 27 /PRNewswire/ — In celebration of the April 26 world premiere of Iron Man 2 in Los Angeles, Audi of America, Inc. announced that it is launching a social media competition called “The Tony Stark Innovation Challenge” in support of its prominent presence in the film. Beginning April 28, consumers can submit two-minute videos that showcase their ideas for better living through the use of technology. They then must rally members of their Facebook, Twitter, MySpace and other social media networks to rate, comment, and discuss the their ideas. Full contest information is available at Tony Stark Innovation Challenge Full Article .

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Megafactories: AUDI R8

Apr 26

What does it take to craft the new Audi R8 , a revolutionary road car that rockets to 60 mph in 3.8 seconds and rivals the likes of Porsche and Lamborghini? We’ll head to the state-of-the-art Audi R8 factory in Neckarsulm, Germany, to see how the car’s ultralight aluminum frame and high-tech fuel injection system are meticulously hand-built. In total, it takes more than a week and 120 of Audi’s most experienced workers to produce one Audi R8.



Source: IAA Forums
For a full list of National Geographic Megafactories Audi R8 credits please refer here: National Geographic Audi R8 Credits

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

BMW Takes The Billboard War Global And Strikes At Audi

Apr 24

I want to start off by saying thank you to BMW Blog for publishing this picture of the newest addition the the “Billboard Wars”. Now for a little truth – I love competition and I think it is healthy for any business, but seriously BMW, lets talk. Your slogan, to start with, the ultimate driving machine; joy is… blah blah blah or is it efficiency? Please make up your mind! As for what brought this all on; BMW’s tasteless attack on Audi. A billboard on top of the biggest Audi dealership in Hong Kong. Why would BMW post a billboard advertising “efficiency” when they have to be one of the least efficient automotive manufactures at the Tier1 level? Second, “beautiful?” When was the last time BMW built a “beautiful” vehicle? They have looked the same since the late 90’s. I want to make sure that BMW owners understand this is not directed towards them, but more the corporate people that ok’ed this billboard, its message, and most importantly its tasteless placement!
Audi BMW Billboard Wars Round #2
Audi BMW Billboard Wars Round #2
Audi BMW Billboard Wars Round #2

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Driving Northwest: 2010 Audi A3 TDI Clean Diesel

Apr 23

Embraced by Europeans, misunderstood by Americans. No, not Jerry Lewis, I’m talking diesel engines. While they’re a large part of the US transportation system, it’s in the form of large trucks. Passenger cars? Not nearly as much. For our fuel sippers we Yanks prefer hybrids. Across the pond the Prius is a rare site. That’s how entrenched Rudolf Diesel’s engines are there.

Audi’s A3 TDI Clean Diesel is a concept that’s easy to get behind. TDI stands for Turbo Direct Injected and the technology pumps out 140 horsepower but more importantly, 236 lb-ft of torque with its 4 cylinders. It’s very efficient and clean when it comes to emissions plus it doesn’t need the AdBlue fluid that some diesels require. Particulates are vaporized by super heated ceramics.

The transmission is an excellent 6-speed dual clutch unit with rapid gear changes, do it manually if you’d like. Audi names it S tronic, VW brands it DSG. You will call it excellent.

The TDI can be sold in all 50 states, yes even the ones that have adapted California’s very fussy emissions standards. Don’t roll your eyes and call them granola eaters, you may live in one and not even know it. Here’s the growing list- CA,CT, ME, MA, NJ, NY, OR, RI, PA, VT, WA, MD, and NM. More will follow.



For the Entire Article
Driving Northwest: 2010 Audi A3 TDI Clean Diesel

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Launches Free DTM and Le Mans App

Apr 23

Ahead of this weekend’s DTM curtain raiser, Audi has produced an iPhone/iPod Touch/ iPad compatible app to keep their fans right up to date on its 2010 racing activities.

The app is available now in the App Store and we have to say that for a first go, it’s a very good effort. Weighing in at just 3.4mb, it allows you to view the latest news, results, point standings, photos, sound bites, videos and more from Audi AG’s array of 2010 race programmes – DTM, Le Mans and GT3 customers.
Audi App
Whilst F1 and the Intercontinental Rally Challenge have their own apps, Audi Sport is as far as we’re aware the first major racing team to have produced a free app for the App Store.

It’s stylishly designed but full of substance too, with the quantity of photos available highly impressive and the quality of videos equally so. You can hear each driver’s thoughts ahead of Hockenheim, as well as catch fun videos of drivers Oliver Jarvis trying his hand at cooking or Alexandre Prémat playing curling over the winter break.

Audi’s promised us the app will be improved over the coming months, so we look forward to them building on what is already a strong first release. Just search “Audi Sport” in the App Store today to get closer to the Audi racing experience.



Source: Skid Mark

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Auto Union Silver Arrows Back on the Starting Grid in Monte Carlo

Apr 22

Jacky Ickx and Hans-Joachim Stuck at the wheel of motorsport legends
• Auto Union Type C and D thunder through the streets of the Principality
• Two special runs at the Grand Prix de Monaco Historique on May 1 and 2


The hearts of fans of historic motor sport will beat faster on the first weekend in May. They may have the good fortune to witness the moment when two legends meet up again: Auto Union racing cars from the 1930s and Monte Carlo, the jewel in the annual motor sport calendar. For the first time since 1937, the sound of two Auto Union Silver Arrows will echo through the narrow streets of the Principality – at the Grand Prix de Monaco Historique on May 1 and 2. These giants of a past era will have worthy drivers: former Formula One stars Jacky Ickx and Hans-Joachim Stuck.
Audi Auto Union Racecar
Hans-Joachim Stuck explains how much this guest appearance means to him: “It will be a very emotional moment for me when I sit in the car that my father also drove in Monte Carlo. When I think of the sound the 16-cylinder engine will make in those built-up streets, it already sends a shiver down my spine!” It was Hans Stuck who brought home the first major successes for the newly established Auto Union racing department back in 1934. In the 16-cylinder mid-engined racing car designed by Ferdinand Porsche, the “Hillclimb King”, as they called him in those days, broke several world records on the Avus circuit in Berlin. And that was only the start: he triumphed in most of the season’s races and became the unofficial European Champion, a title that was only acknowledged by the sport authorities in the following season. The Monaco Grand Prix was held twice in the 1930s, in 1936 und 1937. It was not one of the venues at which Auto Union scored a victory. The best placings were achieved by Hans Stuck: third in 1936 and fourth in 1937 at the wheel of the Auto Union Type C.

Hans-Joachim Stuck can also look back on a career that included Grand Prix racing. He drove a Formula One car for five seasons, and was on the podium twice in a period when German drivers in this supreme motor racing category were few and far between. Stuck, who competed in sports car and German Touring Car races with great success for Audi at the end of the 1980s and in the early 1990s, is about to find himself in charge of a racing-car behemoth with 16 cylinders and a power output of 520 hp. Although Audi Tradition’s authentic replica of the original Type C no longer has a chance to reach the unbelievable top speed of 340 kilometres an hour that it recorded in 1936, its fascination nonetheless persists to this day.

At about the same time, Jacky Ickx will be putting on his helmet and preparing to take the wheel of the Auto Union Type D with its twin-supercharger engine. This car was the final stage in the development work undertaken by the Auto Union racing department. At the end of the 1938 season a change in the rules was announced; engines had to be limited to a displacement of three litres. This meant a new Auto Union car with a 12-cylinder engine that, with an output of 485 hp, had no trouble in rocketing the latest Silver Arrow up to 330 km/h. Scarcely any driver on the international motor sport scene can claim as much experience as Jacky Ickx, who drove in Formula One for no fewer than twelve years, was twice runner-up in the world championship and is also famous as “Mr. Le Mans”. The Belgian driver won the 24-hour race there six times, a record that was expected to last for ever until Tom Kristensen, driving the Audi R8 and later the R10, scored his seventh win. Jacky Ickx drove the Type C at the Monte Carlo event in 2008, and is looking forward to this year’s Grand Prix de Monaco Historique: “To drive such a car here is a privilege!”

This is the seventh time that the Automobile Club de Monaco has staged this competition for historic racing cars on the Formula One circuit in Monte Carlo. This year, historic Formula One cars from 1947 to 1978 and Formula Three cars built in 1984 or earlier will contend with each other in genuine race conditions. The Auto Union racing cars will start together in two special events, and complete a number of laps at about midday on Saturday May 1 and again on the afternoon of Sunday May 2.

Source: Audi Tradition

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Technology alert: The dipstick’s demise is blamed on dilatory drivers

Apr 22

The practice of opening the hood at every fuel stop used to be routine. With an oil-soaked rag in hand, the worker reached over and pulled out the hot metal dipstick, and after a quick cleaning swipe, the dipstick was plunged back into its tube and pushed down into the sump of scalding oil. Withdrawn again, a tell-tale black film in the middle of the scored lines marked the oil level very accurately.

Today, many late model vehicles are running sans oil dipstick. Electronic oil level senders have replaced the metal rod – to the bafflement and frustration of the few remaining hands-on enthusiasts everywhere.
Audi Dipstick
In an effort to find out who exactly is responsible for the dipstick-abolishing movement, Autoblog contacted Audi , BMW and Porsche – three respected German automakers who have embraced the technology for several years. All three gave us the same answer. Contrary to Internet rumors, the elimination of an inexpensive metal rod is not a cost-cutting measure, nor is it an environmental issue (word on the web said each check of a dipstick introduced ounces of polluting dirty oil into the ecosystem).

Quite frankly, the automakers point out that we simply don’t need dipsticks anymore. Why. Because owners don’t use them. While they don’t specifically say it, those who engineer and assemble our new cars (and guarantee new vehicle warranties) are much more comfortable knowing that a silicon chip is monitoring the oil level – not a consumer who hasn’t checked tire pressures (or even opened the hood) since the last time the Vikings won the Super Bowl.

Today’s comatose driver expects everything to be automated – and it is. Look no further than the myriad of digitized warning lights on the dashboard when the key is turned (um… make that the start button). Don’t blame the automakers for the disappearance of the dipstick – blame the public at large.

Source: Auto Blog

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

2011 Audi A8: Portland Knows Perfection

Apr 21

Fascinating sportiness, innovative technology and superior comfort: Audi is bringing the next generation of the A8 to the starting line. The new flagship demonstrates the brand’s proverbial Vorsprung durch Technik with its light aluminum body, its powerful and highly efficient engines, the further improved MMI operating system, new driver assistance systems, the full LED headlights and an elegant interior with a craftsman’s level of workmanship.

With all this technology the new Audi A8 offers the perfect synthesis of dynamics, perfection in design, workmanship and pioneering efficiency.

“The new Audi A8 is the sportiest sedan in its segment,” says Rupert Stadler, Chairman of the Board of Management of AUDI AG. “It combines numerous functions in a new and intelligent way. And it’s unmatched in the stylistic elements and impression of the interior.” For the entire article please go right to RSportscars

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Burnout and Drift Video

Apr 20

I was searching for great car videos and pictures of Audi’s last night like I do on most Mondays and decided to look up Audi’s drifting and burnouts. Not usually the type of videos I search for, I typically try to stick to more “educational” stuff but this picture got me searching for footage. While I searched I found that quattroholic had done a nice write up and fourtitude had this great 5 minute video I had to post. Enjoy this and on a side note if anyone has any information on the autonomous TTS from Stanford I would love to hear about it.
Audi Drift Burnout

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Stanfords Audi TTS In The Sunset

Apr 19

The Center for Automotive Research at Stanford University is currently prepping an autonomous race car capable of driving without a human behind the wheel for some serious challenges. Designed to tackle challenging terrain and high speeds, Stanford’s four-wheeled robot, named ‘Shelley’, is a computerized Audi TTS. It is getting ready to go for the world record for fastest autonomous land vehicle next month on a dry lake bed in California. It has already reached speeds of 130 mph. The car will also attempt a trip up Pikes Peak in Colorado in September, a first for an unmanned vehicle. Shelley uses GPS receivers to stay on course and computerized algorithms to adjust to the terrain under-wheel.
Sunset Audi TTS

Source: Motor Crave

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

1. Performance

Every part in the machine counts.

With our vehicles being developed from the ground up around the world famous & award winning Quattro All-wheel drive, it is no wonder we are the leader in performance.

With countless victories and developments in Le Mans, Rally racing, Pikes Peak, and touring car championships, we build the most competitive All-wheel drive cars in the world. If you are looking for that unfair advantage, welcome to Audi, you have found it.

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Why die, when you can live?

Brought to you by the company that pioneered safety standards and crash testing almost 100 years ago, with Audi there is no compromise in safety.

Available with technical advancements such as side guard head protection, Side Assist, adaptive headlights, three point safety belts and many other award winning safety systems as well as L.E.D lighting.

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Everyone wants to look good right?

Bold dynamic lines with moving surfaces, coupe like design and an aggressive stance on the road whether moving or standing still.

Audi has set itself apart from the rest of the industry with driver oriented cockpits and the leader of interior craftsmanship, materials and fit and finish. Keep in mind our extensive use of aluminum, space frame technology and low center of gravity give you that true Audi experience inside and out.

4. Versatility

Sometimes abundance is not enough.

If you want it, Audi has it. And if you have heard of it, it is most likely an option. Audi builds the most versatile cars in the world. Four door sedan or sport back, Coupe or Sport utility vehicle, big or small, front wheel drive or Quattro, gas fuel or diesel - and you still have to pick a color.

We build vehicles that will truly win races and pick up the groceries on the way home. If you let an Audi tell you it's story, it will never disappoint or disconnect you from the experience.

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Yes, fair value exchange does exist.

Whether you go with a new Audi and get a 4-year 50k mile warranty, or the certified pre-owned Audi with the most comprehensive 300 + point inspection and up to 6 years, 100k miles, you will not only get the best car on the market,
you will gain piece of mind!

And really, you can't put a price on that.