Search I Am Audi

Monday, August 29th 2016

I Am Audi Logo Search



Audi at the Cannes Film Festival 2010

Apr 19

• The Audi Beach 64 Croisette by Ora Ito
• An evening event for the Audi Short Film Talent Awards
• The Audi A1 in Cannes Marks First Time for Car in France


Since 2007, Audi has been a part of the Film Festival in Cannes . This year Audi becomes an Official Partner in the Directors’ Fortnight and the Week Critique. From May 12 to 23, the Audi space will be used for events, interviews and photo shoots from the international cinematic industry. This includes the prize-giving of the Audi Short Film Talent Awards, bringing the biggest names in cinema together on the evening of May 13. A second highlight of the week will be the first showing of the Audi A1 in France on May 19.
Audi Cannes Film Festival
The range of Audi vehicles will be displayed here throughout the week including press junkets, luncheon and, interviews and photo shoots as well as the many unforgettable evenings of the 2010 festival. Most of the well-known celebrities, actors, directors and producers will be meeting in this 5,300 square foot space designed by Ora Ito.

Before its official launch on September 9 at the Paris Auto Show, the Audi A1 will appear in Cannes for the first time in France. A large gala in its honor will be held on May 19 and the event will include other surprises…

A fleet of eight Audis will be made available for the transporting of celebrities and journalists in Cannes. A total of nearly 80 Audis will crisscross the streets of Cannes in use during the Festival by Audi and its partners.

Sharing a passion for film and short films in particular, Audi has partnered with Canal Plus and Premiere Magazine to create the 2010 Audi Short Film Talent Awards. The awards ceremony will be held on May 13 in Cannes. This year’s jury is include Pascale Faure (responsible for short films on Canal Plus) and Florence Ben Sadoun (Managing Editor of Premiere, Guillaume Canet (actor), Thomas Langmann (director and producer of Little Queen), Eric Wojcik (Who Can Save the Short Film) and Rodolphe Chabrier (animation specialist and visual effects).

Source: Audi France, translated by Fourtitude (Thanks George)

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi A1 Beat Driver: Audi launches Rock Band style game for iPhone

Apr 19

Audi has released a new game app for its new A1 compact hatchback called “Audi A1 Beat Driver.” Available for the iPhone and the iPad Touch (and your iPad with 2x zoom), the game can be best described as what we’ve come to know as “Rock Band” – but instead of singing, playing the guitar, or banging on drums, you’ll be steering an Audi A1 through the beat of the music.

“The aim of the game is to collect objects and avoid obstacles while driving. Bonus symbols help to pile up the points,” Audi says. “The levels vary with the song, with bands like Torpedo, La Roux, The Rakes and Lo-Fi-Fnk supplying the music. What will be the smallest Audi ever is easily steered with just a finger and the touchscreen of the iPhone or iPod Touch.”
Audi A1 Beat Driver is available with different rock songs (check out the full list after the jump).
Oh, and did we mention it’s free?
Audi Beat Driver Game

Source: EGM Car Tech

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Iron Man 2 Audi R8 V10 Spyder Commercial

Apr 16

We’re officially counting down the days until Iron Man 2 hits theaters on May 7. The sequel to one of our favorite superhero flicks is set to boast a serious cast, including performances by Don Cheadle and Micky Rourke. Speaking of those two, the actors will be bringing two of the best characters from the Iron Man universe to life – War Machine and Whiplash. Oh yes. It will be good.
Ironman 2 Audi R8
Of course, one of the best parts of watching Robert Downey Jr. play the part of spoiled playboy Tony Stark is drooling over the guy’s bachelor pad/garage. We would give unmentionable portions of our anatomy to have our very own holographic drafting table and pint-sized manufacturing facility stashed downstairs. You can go ahead and throw in the flathead ’32 roadster while you’re at it.



Audi has once again teamed up with Marvel for Iron Man 2. A new ad from the company shows off the R8 Spyder as one of Stark’s main rides, which makes sense considering the car was spotted on the set not too long ago. As if we needed another reason to be jealous. Hit the jump to see the spot for yourself.

Source: Auto Blog

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

In Detail: Audi RS 5 Coupe

Apr 15

IN SHORT: THE AUDI RS 5 COUPE

A classically elegant coupe with a breathtakingly powerful engine: Audi is introducing the RS 5 Coupé. The high-revving 4.2-liter V8 pumps out a hefty 331 kW (450 hp), yet uses fuel extremely efficiently. Like all of the high-performance models from Audi, the RS 5 Coupé delivers its power to the road via all four wheels. A new evolutionary stage of quattro permanent all-wheel drive is also debuting here.
Audi RS5
The Audi RS 5 Coupé uses a high-revving, normally aspirated V8 displacing 4,163 cc. This engine is closely related to the V10 that powers the R8 high-performance sports car. The 4.2 FSI delivers 331 kW (450 hp) at 8,250 rpm, with the peak torque of 430 Nm (317.15 lb-ft) available between 4,000 and 6,000 rpm. The sonorous V8 catapults the two-door model from 0 to 100 km/h (0 to 62.14 mph) in 4.6 seconds on its way to an electronically governed top speed of 250 km/h (155.34 mph). Audi can increase that to 280 km/h (173.98 mph) upon request.
Audi RS5
The normally aspirated engine consumes just 10.8 liters of fuel per 100 kilometers (21.78 US mpg) on average – far less than its key competitors. This impressive figure is due to the combination of technologies from the Audi modular efficiency platform, which also includes a recuperation system.
Audi RS5
With its high efficiency and its long top gear, the standard seven-speed S tronic – also contributes to the good fuel economy. Drivers can let the lightning-fast dual-clutch transmission shift automatically or change gears themselves using the selector lever or with paddles on the steering wheel.
Audi RS5
Like all RS models, the RS 5 Coupé also applies its power to the road with quattro permanent all-wheel drive. Audi is using a new development stage of the center differential called the crown-gear center differential.
Audi RS5
Very compact and lightweight, it can widely vary the distribution of torque between the front and rear axles, with up to 70 percent flowing to the front or as much as 85 percent to the rear, if necessary. The default 40:60 ratio of the rear-biased configuration ensures sporty handling.
Audi RS5
The crown-gear center differential works together with the likewise new torque vectoring system, which acts on all four wheels. If the load on the inside wheel is reduced too much while the car is being driven dynamically, that wheel is braked slightly before it can begin to slip. Audi offers the sport differential as a complementary option that actively distributes the power between the rear wheels.
Audi RS5
The chassis of the RS 5 Coupé is tautly tuned, lowering the body 20 millimeters (0.79 in) compared to the Audi A5. The high-performance coupe comes standard with 19-inch alloy wheels with 265/35-series tires; 20-inch wheels with 275/30-series tires are available as an option. Audi will begin offering a particularly dynamic damping technology towards the end of the year – the purely mechanical DRC Dynamic Ride Control.

For the full article see our friends at Fourtitude

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Perfection – The unique Audi quality

Apr 14

“For more than a century, perfection down to the last detail is a standard for us.” Audi has been the standard for fit and finish, interior & exterior craftsmanship forever and this video shows you how. An Audi is not just an Audi it has to earn the four rings, watch this video and see how, I am sure you will be impressed.



Source: Audi Youtube

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Opens Customer Sport Center in Ingolstadt

Apr 14

Launched in 2008, the Audi customer sport program has entered a new phase with the inauguration of a dedicated center next to Audi Sport. The new customer sport center in Ingolstadt will coordinate the GT3 sports car season’s highlight event – the 24-hour race at the Nürburgring on May 15/16.

“The customer sport program with the R8 LMS is Audi Sport’s third pillar in addition to the DTM and Le Mans, and is becoming increasingly important. By creating the customer sport center, we have found a way to do justice to the ever-increasing number of R8 LMS customers,” explained Audi’s Head of Technical Development Michael Dick.
Audi Customer Sports Center
If last year it was mostly teams affiliated with Audi that raced the sharp GT3 sports car, now the cars are entirely in the hands of private teams, with Audi Sport giving them only technical support.

“There is huge demand for the R8 LMS,” said Audi Motorsport boss Dr. Wolfgang Ullrich. “We were unable to manufacture enough vehicles for 2010 to satisfy potential sales, so we initially focused on the European market. The new customer sport center clearly shows how important customer sport is to Audi”, added Ullrich.

Audi Sport will deliver around 20 R8 LMS vehicles to customers in 2010. While the road-version Audi R8 is manufactured in Neckarsulm, the R8 LMS is produced in Heilbronn-Biberach, next to the new customer sport center.

Three of the Audi privateer teams are now preparing for the highlight of the season, the 24-hour race at the Nürburgring on May 15/16. ABT Sportsline, Black Falcon and Phoenix Racing will be racing seven Audi R8 LMS, some of which will be driven by big names from the world of motorsport. Last year, ABT Sportsline raced with the R8 LMS at the Nürburgring 24-hour race for the first time and won the GT3 class, while coming second in the overall classification.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

I Am Audi V2

Apr 13

I Am Audi 2
I am amazed that two years has passed since the initial launching of I Am Audi. The idea was simple really, a resource for enthusiasts of the Audi brand to come together, and those who would not quite classify themselves as enthusiasts, become passionate about all things Audi. Now with the launching of our second version – I Am Audi has grown beyond my wildest dreams.

The Latin translation of the word Audi means to listen. I Am Audi translated means, I Am Listening, and that has basically been the whole premise behind this site. Over my many years working in the automotive industry I have realized the importance of building and maintaining relationships with people and that a fundamental part of those relationship is communication. The automotive world really isn’t big on communication and with this site it was my vision to start bridging that gap. The initial focus was a place where people could engage in conversation with a real person without the pressures of outside influences. The site was a way for me to share the things I saw everyday going on with Audi and get feedback from people around the country and around the world.

Now with our second version, there are many new functions on the site. From Audi technical to Audi regional and even classifieds, we now have a fully intergraded forums section where you can start your own conversation and ask questions. I don’t ever want anyone to be afraid to interact; I Am Audi is place where you can have communication without intimidation.

I would like to take this opportunity to thank those involved with the I Am Audi Project. First, Brian and Caleb; you two love what you do with film and video as much as I love Audi and I am excited to put some more video together for IAA V2. Joeri, we have never met, but the moment we saw your design for the I Am Audi logo we knew this was going to be big. Your design work is beautiful. Last, but not least, my wife Kansas and Benjamin Diggles, who Kansas refers to as “My second wife.” Kansas has supported me from day one with everything I do and this site has been no exception; thank you Kansas. Benjamin, you built my vision from the ground up, hundreds of hours and never a doubt that this all some how made sense. You once told me “I don’t believe in cars, I believe in you Scott!” now I finally get what you meant. A world of thanks to you and your constant dedication to this site, this would not be possible without you. At the end of the day, no matter how much time I put into I Am Audi, it is safe to say, “My ambitions far outweighed my talent.” This site is a testament to the fact that with the right support no dream is too big.

Thank you.

I Am Audi 2

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Wins R15 ‘Plus’ Debut Race!!!

Apr 12

Looks like Audi ‘s R15 Plus version of its TDI racer has won its debut race this weekend in France. Audi , clearly known for its stellar racing history, hopes to win back its lost title at Lemans this year and may just do it with this new R15. Driver Allan McNish took the lead in the opening lap at the 8 Heures du Castellet and ran the entire race with no problems. It stands to be a promising season for the team and may just be enough for Audi to fight its way back to the top! Check out some pics from the race as well as some of the other standings to see how the rest of the drivers stacked up, compliments of Eurotuner .

Audi R15 Plus TDI
In preparation for its 2010 Le Mans assault, Audi took its new “R15 Plus” version of the R15 TDI endurance racer to the 8 Heures du Castellet in France this weekend.

The newly-developed diesel sports car ran the entire distance without problems. On the opening lap of the 8-hour race, Allan McNish overtook the Team Oreca Matmut Peugeot 908 HDi FAP, which had started from pole position in the hands of Frenchman Stéphane Sarrazin, and on the third lap he passed the Lola-Aston Martin of Stefan Mücke.

From then on, Allan McNish and teammate Dindo Capello did not relinquish the lead. At the chequered flag, after 266 laps, the two Audi drivers held a five-lap lead from the Lola-Aston Martin of defending champion Stefan Mücke, Harold Primat and Adrian Fernandez.

The Oreca team Peugeot finished fourth after succumbing to a technical problem during the opening stages of the race.

Audi’s only unscheduled pitstop was made just seven minutes before the end of the race, when Audi Sport Team Joest switched to rain tires for safety reasons.
Audi R15 Plus TDI

Audi Sport Team Joest used the Le Mans Series 2010 season opener as preparation for the 24-hour race at Le Mans on 12/13 June. In the practice sessions on Friday and Saturday, as well as Sunday morning’s warm-up, the team compared different set-up configurations before selecting a version, which allowed Dindo Capello and Allan McNish to record constantly fast laps in the relatively low temperatures.

The Audi R15 TDI was almost always the fastest car in the field throughout the eight hours and also set the fastest race lap.

Audi Sport Team Joest gained important knowledge for Le Mans during the victorious race at Le Castellet, which will now be evaluated by Audi Sport in Ingolstadt and will go into fine-tuning the R15 plus.
Audi R15 Plus TDI

Next on the agenda is a 30-hour test and the Le Mans dress rehearsal at the 1000-kilomtere race at Spa-Francorchamps on 9 May, which Audi Sport Team Joest will enter three Audi R15 TDI, exactly like Le Mans

For the Aston Martin 009 LMP1, Le Castellet was the second successive podium for the Aston Martin Racing factory team this year. After a faultless eight-hour race, it once again proved the pace, reliability and durability of the cars. Drivers Adrian Fernández (MX), Stefan Mücke (DE) and Harold Primat (CH) drove competitively throughout the race with the production-based Aston Martin V12-powered LMP1. Completing 261 laps and 939 miles competitively in eight hours, chassis DBR1-2/2 performed immaculately.

Early in the race, Mücke was forced into the pits with a puncture, but held second place for the remaining six hours. 40 minutes before the checkered flag, another puncture brought Fernandez into the pits for a tire change, but the #009 had a good lead over third position.

Aston Martin Racing official partner, Team Signature Plus, finished in sixth place with its 008 LMP1 car, again with a faultless run in their debut race. The Vantage GT2 of JMW Motorsport did not finish, but showed exceptional qualifying and race pace for its first outing, boding well for their future program.
Audi R15 Plus TDI
Race results

  1. 1. Capello/McNish (Audi R15 TDI) 266 laps in 8h 00m 36.415s
  2. 2. Primat/Mücke/Fernandez (Lola-Aston Martin) -5 laps
  3. 3. Belicchi/Boullion/Smith (Lola-Rebellion) -5 laps
  4. 4. Panis/Lapierre/Sarrazin (Peugeot) -8 laps
  5. 5. Ayari/Andre/Duval (Oreca-AIM) -8 laps
  6. 6. Ragues/Mailleux/Ickx (Lola-Aston Martin) -10 laps
  7. 7. Leventis/Watts/Kane (Acura/Honda) -16 laps
  8. 8. Moreau/Gulliaume/Hein (Pescarolo-Judd) -16 laps
  9. 9. Erdos/Newton/Wallace (Lola-Honda) -17 laps
  10. 10. Lahaye/Nicolet (Pescarolo-Judd) -17 laps

Source: Eurotuner

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Portlands Sunset Audi Teams Up with STaSIS

Apr 9

Race-Bred Signature Series Audis Now Available in the Rose City Race-Bred Signature Series Audis Now Available in the Rose City Race-Bred Signature Series Audis Now Available in the Rose City

Sunset Audi , Portland, OR

Summit Point, West Virginia (March 1, 2010) –
Proclaimed as North America’s “Best Big City,” and known throughout the world for its green practices and initiatives on sustainability, Portland, OR may soon add a new phrase to its growing list of superlatives: Home to the most dynamic, adrenaline-pumping German performance vehicles in the Pacific Northwest. Audi enthusiasts from the City of Roses now have a destination for STaSIS Signature Series Upgrade Packages and parts thanks to the new partnership with Sunset Audi.
Stasis Audi in Portland
The Signature Series is comprised of race-inspired performance packages and component upgrades based on development carried out by STaSIS Engineering for competition in the SPEED World Challenge. STaSIS’ high-performance brake, suspension, wheel, tire, exhaust and engine modifications are designed and refined on the track. The Signature Series empowers new car owners by offering the performance of the aftermarket with the security of a 4-year/50,000 mile warranty.

“The Signature Series combines the best technology with the fit and finish of a new car” according to Sunset Imports General Manager, Rob Roseta.

“By using the very best components and technology, STaSIS provides the best overall experience,” Roseta said. “Our family-owned Sunset store has been the preeminent Audi dealership in the Portland area for over 30 years. We are proud to be one of the select companies to offer STaSIS products for the Audi line-up.”

According to STaSIS President Paul Lambert, Sunset Audi is a perfect fit for the Signature Series performance program. “ Sunset Audi will become an excellent outlet for the Signature Series, their commitment to customer service and convenient location makes them a prime retailer for Portland area Audi enthusiasts seeking Signature Series performance.”

Sunset Audi currently has a Touring Edition A4 available for an unforgettable test drive. Experience balanced performance first-hand today by calling Scott Mitchell (Audi Brand Specialist) or Corey Maslen (Service Consultant) at 800.346.0182 to schedule an appointment or visit www.sunsetimports.com for more information.

About Sunset Audi:
Centrally located, and rooted in a philosophy of “customers are family,” Sunset has earned its reputation the old-fashioned way: by cultivating a base of satisfied clients. Based on their excellent record of customer satisfaction, knowledgeable sales staff, and overall outstanding performance throughout the dealership, Sunset was recognized as one of the 35 leading Audi dealerships in the U.S. — being named a Magna Society award winner.

About STaSIS:
STaSIS Engineering is dedicated to providing automotive performance distinction to the mainstream consumer market. We specialize in performance-enhancing brake, suspension, driveline and engine products leveraging race-bred technologies from in house motorsports experience and top-tier race manufacturers. Our commitment to the highest quality automotive performance products backed by original equipment manufacturer (OEM) level warranty and service allows STaSIS to bring the performance and distinction of exotic car ownership in line with the cost and convenience of a mainstream automobile.

For more information visit http://www.stasisengineering.com or call 888-9-STaSIS.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

The Real Heros Of Racing

Apr 8

I have been with Audi a long time, well relatively speaking. Audi has been involved with just about every form of racing for a very long time, over 100 years. The only reason I bring this up is to remind everyone with an Audi to remember everything that has gone in to the machine they drive and its capabilities. Audi has come a long way since these photos were taken but the principle they stand for have never changed.
Audi Vintage Racing
Audi Vintage Racing
Audi Vintage Racing

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Quattro ist Fur Sissies

Apr 7

“Quattro ist fur sissies”, say what you want but I have always been told actions speak loader then words. Audi has dominated BMW and Mercedes in the last year with the A4, A6, Q5, TT-S, A8 and the list goes on, BMW and Mercedes can no longer hide behind their badge. Feel free to say “Quattro ist fur Sissies” but don’t expect the Audi not to answer back.
Quattro ist fur sissies

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Megafactories: AUDI R8

Apr 6

Audi traces its history back to 1899 when August Horch established a brand, Horch, to compete with Benz and Mercedes. Horch had a dispute with his business partners and he left the company. Since he no longer owned the rights to his own name, he started a new company, naming it “Audi,” Latin for horch or “hark.” In 1932, Audi joined forces with three other companies to form Auto Union. The original four companies of Auto Union are represented by the overlapping rings of the Audi logo.


Source: I Am Audi Forum

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi: Scott Keogh Creates the Pulse

Apr 5

How is Audi’s global marketing strategy evolving?
MR. KEOGH: Audi has different strengths and different attitudes in different markets. We’re the No. 1 luxury brand in Europe, the No. 1 luxury brand in China, so this is an absolute leadership brand that is obviously very successful. In America, we take on much more of a challenger attitude. There is the ‘Big Three,’ Lexus, BMW and Mercedes, and we have to challenge that traditional dogma that those are the only brands that people need to be looking at. They need to be looking at Audi.


Source: Advertising Age

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi A8: The Art of Progress

Apr 4

The 2011 A8 utilizes Audi’s new, super-flexible “MLP” architecture. This is the same chassis used for the A4, A5 and the upcoming A7. The A8 sees extensive use of aluminum and magnesium in an effort to keep the large sedan’s weight down. Audi says the new A8 is the sportiest sedan in the segment, aided by a low center of gravity and the lowest roofline of any German rival. Despite adding two inches to the length, width and wheelbase — and one additional inch of height — Audi reckons handling has actually improved.


Source: Left Lane

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi: The A1 Skindeep

Apr 4

Recent media reports indicate that Audi has decided not to bring the upcoming A1 to the United States because of concerns that the car will be too expensive for the American market. Reportedly, the company will consider bringing the A1 to the States when it is redesigned for its second generation, but that is unlikely to happen before 2015.


Consumer Guide

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Bams Audi R8

Apr 3

This picture of Bams new Audi R8 is from Bam on Twitter . Bam has had some nice cars, including one of my favorites his origional Audi and now his new Audi R8. There is no doubt that we will see more Audi’s parked in Bam’s garage in the future, maybe the V10 R8 or an RS5. Drive safe and keep us posted on how your new toy stacks up.
Bams Audi R8

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Portland Audi // Daytona Gray Exclusive Audi S5

Apr 1

What can I say Portland Audi owners have some of the best taste in the country and this Exclusive Daytona Gray Audi S5 is proof. Sunset Porsche Audi special ordered this Audi S5 in an Audi Exclusive color just as our Client’s had requested and it looks amazing. Looking as nice as Daytona Gray does on the Audi S5 you have to ask your self why it not a standard color, could Audi be reserving this color for the RS5??? We will have to see. Congratulations, you are going to love your new S5, it looks great.
Daytona Gray Exclusive Audi S5
Daytona Gray Exclusive Audi S5
Daytona Gray Exclusive Audi S5
Daytona Gray Exclusive Audi S5
Daytona Gray Exclusive Audi S5
Daytona Gray Exclusive Audi S5
Daytona Gray Exclusive Audi S5
Daytona Gray Exclusive Audi S5
Daytona Gray Exclusive Audi S5
Daytona Gray Exclusive Audi S5
Daytona Gray Exclusive Audi S5
Daytona Gray Exclusive Audi S5
Daytona Gray Exclusive Audi S5
Daytona Gray Exclusive Audi S5
Daytona Gray Exclusive Audi S5
Daytona Gray Exclusive Audi S5
Daytona Gray Exclusive Audi S5

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi: Sharp As Ever, Yet Transparent

Mar 31

Contempo Media is being totally transparent about an Audi ad in the April issue of its Sharp magazine, out today.

At first glance the cover of the issue seems normal with teaser copy and a large picture of actor Pierce Brosnan in front of a white background. However the reader can quickly pull back the copy and image on the transparent plastic cover to reveal the Audi S5 Cabriolet in front of the same white background with the single line of copy “15 seconds to reveal the sky”–a reference to the fast-retracting convertible top of the Audi S5 Cabriolet.
Audi Ad In Sharp Magazine
A double page spread follows on the inside cover counting down other unique features of the car, concluding with “0 things like it.”

The issue was distributed with today’s edition of the Globe and Mail in Toronto, and going across the country later this week. Additional copies will be distributed at Toronto Fashion Week and at after-parties sponsored by Sharp and Contempo.

Michael La Fave, Contempo Media’s vice-president responsible for content creation, said the idea for the cover came out of conversations with Sunith Lobo, vice-president, group account director at Audi media agency Mediacom. “Sunith told us they were looking for a high-impact [execution],” said La Fave. “We kicked a few ideas around… and the conversation led to transparency,” he said.

“They just felt it would be something new.”
Audi Ad In Sharp Magazine
“We’ve relied on Sharp for complex creative executions in the past so we knew they would come up with something new, captivating as well as on-brand for Audi,” said Lobo, in a release.

“Although this exciting all-new media execution brings our progressive brand positioning to life, it was equally important that the execution not compromise the integrity of Sharp’s cover,” added Karsten Ruwoldt, director of marketing and product strategy for Audi Canada, in the release.

“Sharp’s audience is extremely well educated and media savvy, and therefore demands the highest standards from the publication. I’m happy to say we accomplished exactly what we set out to do–a high-impact advertising execution that integrates seamlessly with the magazine. ”

Source: Marketing Magazine

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi “Competition” Movie – By Audi France

Mar 30

Audi France presents a unique film directed by Olivier Megaton HD to mark the start of the French GT3 series. The film aims to highlight Audi racing activities with a focus on the Chmpionnate de France FFSA GT and also the 24 Hours of Le Mans, the Le Mans Series and the DTM (Deutsche Tourenwagen-Masters) all together on a dedicated website.
Audi Competition Movie
Audi broadcast its first film short March 24, just days before the first race of the FFSA GT3 Championship at Nogaro (April 3-5). For the 47 second spot, Audi turned to Olivier Megaton, director of films like the Transporter 3. The trailer includes the slogan “the Competition runs in our veins” already used for campaigns surrounding Audi’s activities at Le Mans in 2008 and 2009. The short will be followed by a series of seven episodes throughout the season mainly focused on the French GT3 championship. Team Oreca will campaign two examples of the Audi R8 LMS in 2010 driven by David Hallyday and Stephane Ortelli.

Film Concept
The film communicates the sensations experienced by a driver just a few seconds before the start of a race. Through fast cuts, viewers can read the stress of the driver in his eyes and share in the concentration and motivation he then feels.

The eye of the driver is a real measure of his dexterity and agility. Drivers analyze their environment at a higher rate of speed, which makes vision essential in his or her success. It is a lens, a window into his emotions and the intensity of the moment on which the camera chooses to focus throughout the film.

The macro shots to the face, slowed and accelerated, are relayed with fast cuts to give the feeling of intensity and stress. The accompanied sounds of breathing and of the beating heart reflect that tension felt while at the wheel not just at the start but also during the race.

A Strong Focus
• Focus on the driver, not the machine.
• Focus macro on the helmet and in particular the eye of the driver.
• Bias of achievement: macro shots of eyes and other parts face reveals that the helmet.
• Audio: sound effects very driven to materialize the feelings of the driver (dilated pupils, pounding heart of the pilot tracking camera movement, shortness of time apnea, etc …) and the atmosphere at the time of departure.

The film will air in over 500 French movie theaters beginning March 24.

Audi Competition
This trailer presents Audi’s racing activities which will be highlighted on a dedicated website www.audi-compétition.fr . The website will continue to provide news about the Audi R8 LMS in the FFSA GT3 series and also the Audi R15 at the 24 Hours of Le Mans, the Le Mans Series and the Audi A4 in the DTM throughout the year.

Film Facts
Title: “Competition”
Agency: Fred & Farid PARIS
Advertiser: AUDI FRANCE
Managers advertiser: Bruno Gisquet David Dargaud, David Piperaud
Executive Creative Directors: Fred & Farid
Copywriters: Fred & Farid
Art Directors: Feng Huang, Eric Landowski
Responsible Agency: Fred & Farid, Daniel Dormeyer, François-Xavier de Seze
Director: Olivier Megaton
Cinematographer: Roman Lacourbe
Production: Mezzanine
Producer: Jerome Lateur
Senior Production: Mehdi Sayah
Postproduction: Clara Vincienne
VFX / Special Effects: Mac Guff / Rodolphe Chabrier
Editor: Camille Delamarre
Music / sound design: Frédéric DuboisActeur: Adrian

Source: Fourtitude Thanks George for such a great site.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Sandra Bullock Audi A6 Avant

Mar 29

We noticed this morning that our friends over at the blog quattroholic have published a story about Sandra Bullock and Jesse James’ A6 Avant. They printed photos of Bullock refueling their current black 3.0T and included links to more shot of James dropping the kids off at school with the car. The latter shots show the car’s been slightly modified at least with wheels.
Sandra Bullock Audi A6 Avant
Seeing the photos got us to thinking. This isn’t the first time we’ve seen Jesse James with an Audi A6 Avant. The photo above was shot at SEMA 2005 when James displayed an even more modified Audi A6 Avant in that show’s expansive wheel and tire hall. Since then it appears he’s gone for a more usable ride height on his car and sans bike rack for his chopper bike.
Sandra Bullock Audi A6 Avant
Sandra Bullock Audi A6 Avant
Source: Fourtitude

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Builds R8 LMS Race Car for 2011

Mar 28

Win on Sunday, sell on Monday is a mantra that used to carry a lot more weight than it does these days. For the top sports/luxury carmakers, however, there’s still value to be had in motorsport recognition, however, and Audi is carrying forward its Audi R8 LMS GT3 program for 2010.
Audi R8 GT3
The new car gets a range of upgrades to boost service life and make it easier to maintain–key aspects for a racing vehicle–including a revised chassis and suspension, more cooling capacity, more robust electronics, a new six-speed transmission, and an optimized exhaust system. The 2009 version of the car saw duty all over Europe last year, and the 2010 car is already scheduled for a pair of 24-hour races at the Nurburgring and Spa-Francorchamps.
Audi R8 GT3
Teams that already own the 2009-spec R8 LMS GT3 won’t be left out in the cold, however–an upgrade kit will be made available. The improvements made over the past year were part of what Audi calls an “evolution project” for the car.
“All the experience we gathered last season with the help of our partners has been fed into the evolution-version. We’re convinced that we’re handing over a reliable and easy to handle vehicle to our customers that embodies the high quality standards of the Audi brand,” said Audi’s motorsport chief Dr. Wolfgan Ullrich.
Unfortunately, the 20-car production run for 2010 is already sold out, so if you’re looking to campaign a privateer R8 LMS GT3, you’ll have to get on the list for 2011.
Audi R8 GT3
Source: Motor Authority

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

A Day In The Life… Of Guinness.

Mar 26

So with Spring in the air and the sun shining through for days on end, I thought it was timely for a break from all this Audi talk, and a hello from Guinness, The French. For those of you who aren’t familiar with Guinness, he is our French Bulldog, and he has just recently turned 4. This picture is an example of how Guinness prefers to spend his days – sleeping in the rays of sunshine, streaming through the doors and windows! He will actually move around our house with the sun and will give up his comfy bed for a spot in the heat of the sun. It is very cute and he seems to have mastered this sun-seeking trait! It seems as soon as the sun comes out everyone is so much happier and Guinness is no exception. Enjoy the sunshine and have a great weekend!

Guinness The French

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

2010 Audi A3 TDI – The Very Best!

Mar 26

We all know Audi is a great brand. But it seems like everyday there is a new reason to love this very versatile vehicle line-up. Here is a great article about Audi’s hatchback, the A3 – in the TDI version. Not only is this vehicle fuel-efficient, but it packs a punch with the 2.0 litre engine and still manages to maintain its sporty attitude. The prefect combination of power and efficiency and not to mention – Green Car of The Year! Read below to find out more details on this great vehicle and all the many many reasons you will want to own one!

Audi A3 TDI

Hatchbacks have always made so much sense. Why it has taken these common sense cars such a long time to catch on remains a mystery. The Audi A3 is a prime example of everything that’s right with the breed: It’s sporty, classy — especially with the S Line package — and it has surprising utility. Wonderful stuff! However, all of this is overshadowed by the test car’s power source — Audi’s 2.0-litre TDI (turbocharged direct injection) diesel. This engine is the epitome of all that’s right with the modern clean diesel. Not only does it have the wherewithal to motivate the A3 with alacrity, it does so while being exceptionally clean and frugal.

A colleague managed a very good 7.1 litres per 100 kilometres on an extended run in the middle of winter. Baby the accelerator and it is possible to get the average fuel economy down to around 5.5 L/100 km (it’s actually rated at 4.6 L/100 km on the highway). That is not too far removed from the sort of economy expected from a hybrid. This blend of efficiency and cleanliness has not gone unnoticed — the A3 TDI earned the title of 2010 Green Car of the Year, an award presented annually by the Green Car Journal.

Of course, the best fuel miser in the world is not worth its salt if it’s a dull drive. Puttering around town while flogging the living daylights out of an engine just to keep up with stop-and-go traffic is not fun. In this case, the A3’s TDI delivers 140 horsepower, which is good. However, it is the 236 pound-feet of torque at 1,750 rpm that sweetens the drive. Hammer the accelerator and the A3 TDI picks up its exaggerated S Line side sills and runs to 100 kilometres an hour in 8.9 seconds. True, it is not as fast as its gasoline-powered sibling (6.9 seconds to 100), but it is more than quick enough to entertain. The reason is simple — the turbodiesel comes teamed with a twin-clutch six-speed transmission (S Tronic in Audispeak).

This gearbox is one sweet piece of engineering. Pull the shifter back into drive and it acts exactly like a regular automatic, but it also brings the mechanical efficiency of a manual box. Use the steering wheel-mounted paddles (part of the S Line package) and the shifts are like greased lightning. The box also does a credible impersonation of a heel/ toe downshift, blipping the gas (aka rev matching) on downshifts. This brings the desired engine braking when heading into a fast sweeper. The box and the torque available at the low end combine to make the A3 feel alive whenever it’s driven with purpose.

This leads neatly into the A3’s next likeable trait, feeling as though it is riding on rails when a looping on-ramp is challenged. Unlike the regular A3, the S Line version comes with a sportier suspension that manages to cater equally well to both the ride and handling sides. When loafing along, the suspension soaks up road irregularities in stride. Ramp up the enthusiasm of the drive and body roll is limited to a couple of degrees and understeer stays at arm’s length. A big part of the reason for the latter boils down to the up-sized P225/40R18 tires. The grip they deliver also sharpens the feel and feedback from the precise steering. The anti-lock brakes follow this lead, delivering short 37.9-metre stops from 100 km/h. The only lamentable thing is that Audi’s Haldex-based quattro all-wheel-drive system is not offered with the TDI. Its inclusion would sharpen the overall driving experience and deliver better traction — the diesel’s low-end torque likes to spin the front tires under hard acceleration. As it stands, the TDI has to make do with the standard electronic traction/ stability control system to counter unwanted wheelspin.

The interior design and its functional form underscore the A3’s dynamic personality. The steering wheel has a nice chunky rim and the S Line’s sport buckets offer body-hugging support without that confining feeling. Even Audi’s MMI (Multi-Media Interface) follows a logical theme. While it controls just about everything, it is intuitive and easier to use than most similar systems. There are standalone climate/audio controls and a return button, which allows a wrong input to be righted in one step. There’s also plenty of equipment — power everything, a very good Bose audio system ($1,700) and a two-piece sunroof. This last opens up the cabin enormously.

The rest of the cabin is just as accommodating. The rear seat will hold two adults in reasonable comfort, although legroom is tight if the front-seat occupants are tall. The 60/40-split/folding rear seat brings expected flexibility and decent capacity — 19.5 cubic feet of storage with the rear seats up and 39 cu. ft. when folded flat. The floor is also flat with the seats in this position.

There’s a lot to like about the A3. It is sporty, attractive and comfortable. Throw in decidedly decent road manners and you have a very compelling set of wheels. Nothing, however, proved to be quite as appealing as the diesel engine. It delivers power without penalty.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi R15 TDI Plus Crashes: Sebring Test Run Turn 17 – aka Sunset Bend

Mar 25

It didn’t take long for the car to make the headlines once again. This time, though, it’s for all the wrong reasons. And just so it seems appropriate, the incident happened at the Sebring race track, where a bunch of other racing vehicles figured into recent car crashes of their own.
Audi R15 Plus
During a test drive of the R15 TDI Plus, driver Mike Rockenfeller somehow backed it into a tire wall at turn 17 – aka Sunset Bend – of the race track, causing significant damage to the car and halting the testing session altogether. Seeing as Audi only has this one car to test with, team mechanics will have to work extra hard to get the R15 TDI Plus back in good working condition before any sort of testing resumes.
Audi R15 Plus
It’s a rather auspicious debut for the Audi R15 TDI Plus and it’s especially more disturbing that it didn’t even make it past one of its first test sessions before something goes horribly wrong.
Source: Top Speed

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi A1 Hybrid – Am I Missing Somthing?

Mar 24

Since the fall of 2009, Audi has led a serious march of concept cars and prototypes to establish solid electric credibility. A red R8-based e-tron concept car debuted in Frankfurt last September, followed by a second nearly identical orange e-tron in L.A. At the 2010 Detroit show , Audi showed a different e-tron sportscar concept loosely based on the mid-engine transverse layout chassis being considered by the Volkswagen Group for models from Audi, VW and Porsche, though this smaller e-tron is less likely to see production (as an e-tron at least) than the R8-based car. Finally, earlier this month in Geneva, Audi pulled the wraps off of an A1-based e-tron model and an A8 Hybrid design study. Make sure to go to Fourtitude to read the entire article.
Audi Ai Hybrid
Audi Ai Hybrid

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Q5-S & Q5-RS… Could it be???

Mar 23

Well right now it is just a rumor, but a great rumor to be sure. The rumor is Audi is looking at launching an S-Line and RS version of it Q5 in 2011. Now at this stage it is too soon to tell if we will see this come to fruition or if it will be taken off the table just after our excitement at the prospect peaks, but either way, this is a good rumor! Here are a couple of shots of the ‘could-be’ vehicle. Very sporty! There isn’t too much in the way information at this point, just a few lines, but check it out.

Audi Q5 RS
L’Automobile reports that the Audi SQ5 is expected to come around 2011 sporting a supercharged V6 with compressor delivering 333 hp and 440 Nm of torque along with the Quattro system. The compact 4×4 promises a punchy performance. Not getting any significant upgrades, the Q5 will be distinguished by its revised fascias, a bright grille, S-line wheels and a four-tailpipe exhaust system.
Audi Q5 RS
Apart from this, RSQ5 that may follow any time soon , will be based on the Q5 Custom Concept revealed back in 2009 at the Worthersee Tour. As for its engine, the RSQ5 will be powered by a modified version of the supercharged 3.0-liter V6 with 408 hp (304 kW / 414 PS).
Any other details remain under cover as Audi has not announced any such plans officially until now. Stay tuned to hear more as other bits of information emerge.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

STaSIS Audi A4 // Challange Edition

Mar 23

Audi makes an amazing vehicle that is very capable, but if you want that little extra punch then you should look into STaSIS Engineering. STaSIS is a company like Audi that was born out of performance and learned what works from research and development on the racetrack. This particular Audi A4 is equipped with the STaSIS Challenge Edition, the Alcon brakes, Ohlins suspension and 20 inch signature Series wheels; it is a blast to drive.
Red Stasis Audi A4
Red Stasis Audi A4
Red Stasis Audi A4
Red Stasis Audi A4
Red Stasis Audi A4
Red Stasis Audi A4
Red Stasis Audi A4
Red Stasis Audi A4

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Google Street View Submission

Mar 22

I received an email today ” Google map coordinates showing my old 03 A4 3.0, I now own an 09 A4 3.2″. Thanks so much Roberto for sending this Google Map street view of your old Audi , and I am happy to hear you replaced it with another Audi. Like I said before if you send me a Google Map Street View of your Audi I will post it!
Audi Google Street View

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi A1 Pricing Info… In Pounds Only, Of Course.

Mar 22

Audi has released pricing info for it’s much anticipated A1, coming out this year. Priced similarly to the Mini, the Audi will cost a few hundred Euros more, but will be an eye-catcher for sure. In the USA and Canada alike, we will probably never see the A1, but there is no harm in looking! The A1 will also come in an S-line version for an uber-sporty look as well as an S-tronic transmission for some added riving fun! Check out some more detailed information on pricing below and if you are traveling in Europe and happen to see one of these, be sure to send in a picture of it!
Audi A1
Audi has named its price for the A1! Order books for the eagerly anticipated supermini open in May when it will cost from £13,145 – around £400 more than the similarly-powered MINI One.
Audi A1
Three engines will be offered, two petrol and one diesel, including 86bhp 1.2 and 122bhp 1.4-litre TFSI petrol engines, plus a 105bhp 1.6-litre TDI diesel. A seven-speed twin-clutch S-tronic transmission is available solely on the 1.4 at an additional cost of £1,420.
Audi A1
Three trim levels will be available from the outset with the basic SE trim costing £13,145 in 1.2 petrol form and £14,180 in 1.6 diesel form. Start/stop and regenerative braking technology will be standard on all models in the range.
Audi A1
Sport trim boasts 16-inch alloys, sports suspension, bluetooth phone operation, front sports seats and a multi-function steering wheel as well as aluminium trim and front fog lights. Prices start from £14,945 for the 1.2 and rise to £15,345 for the 1.4 and £15,980 for the 1.6.
Audi A1
The range-topping S Line trim adds 17-inch ‘5-twin-spoke’ alloys, S Line sports suspension, half-leather seats and S Line badging to the Sport package. On the outside sports bumpers with rear diffuser, side skirts and a glossy black grille mark the S Line out from other models.
Audi A1
S Line trim starts at £16,460 for the 1.2, and increases to £16,860 for the 1.4, and £17,495 for the 1.6, with S-tronic transmission making the 1.4 S Line the most expensive model at £18,280.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Mega Factories: AUDI R8

Mar 21

Audi traces its history back to 1899 when August Horch established a brand, Horch, to compete with Benz and Mercedes. Horch had a dispute with his business partners and he left the company. Since he no longer owned the rights to his own name, he started a new company, naming it “Audi,” Latin for horch or “hark.” In 1932, Audi joined forces with three other companies to form Auto Union. The original four companies of Auto Union are represented by the overlapping rings of the Audi logo.

  • Just 120 of the Audi factory’s best employees qualify to work on the prestigious R8 assembly line. More than half of R8 workers are over 40. It is said that the easiest way to spot them is to look for the gray hair. The factory calls them “silverliners.”
  • On an average day, the Audi factory in Neckarsulm, Germany, turns out just 20 R8s.
  • It takes eight days or 70 hours of time on the assembly line to transform the R8 from raw aluminium to one of the fastest cars on the road.
  • The R8 has an all-aluminium body, slashing the frame weight to just 209 kilograms – less than half the weight of a steel frame.
  • Each R8 requires over 5,000 different parts, fitted mostly by hand.
  • The R8’s V-10 engine rockets to 96 kilometres per hour in just 3.8 seconds – making it one of the fastest cars on the road.
  • The racing R8 has won the Lemans five out of six starts.
  • Producers for the movie, Ironman, cast the R8 as the ideal sports car for its protagonist, high-tech billionaire, Tony Stark. The R8 space frame was so well-built, it changed the ending of the film. The stunt directors originally planned to collide the R8 with Ironman’s adversary, and flip it over. But it wouldn’t flip. The filmmakers tried a different stunt, but the Audi R8 still prevailed.
  • I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

    Audi’s Caught On Google Steet View – Where In The World!

    Mar 20

    Sadly I know I am not alone when I walk down the street and point out every car I like, especially an Audi . More than once people have stared at me while I take a picture of a car on the street… so to avoid the embarrassment, or actually to share some of it with everyone else, I am going to invite others to participate in the “Audi Google Street View Search”. This is an opportunity for others, like myself, to send in pictures of Audi’s they see on Google Street View and I will post it on “Audi Street View” for all to see. No matter where you are in the world, if you see an Audi on Google Street View, send it in and I will post it!
    Audi RS4 Google Street View

    I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

    Audi R8 Goes Topless!

    Mar 19

    For everyone that wishes they had a convertible as these sunshine filled days are upon us – Audi offers you the best of the best! The R8 on its own is a sight to behold, but add a convertible to the mix and you really do have it all! Check out some info on the 2011 A8 as well as the new convertible coming your way!

    Audi R8 Spyder

    The new A8 luxury four-door sedan is more aggressive and much larger than the previous version. Longer (5,137 millimetres) and wider (1,949 mm) than its immediate competition, the new A8 is lower for a more sporting silhouette.

    That attitude is backed up with performance. Not only is the A8’s latest aluminum space frame torsionally stiffer than before, it’s also lighter. Factor in the increased output from the 372-horsepower 4.2-litre FSI V8 and the all-wheel-drive A8 scampers to 100 kilometres an hour in just 5.7 seconds.

    To go along with that performance are a number of luxury and functional touches. A camera-based system allows the A8 to auto-dim its LED headlights. The automatic climate control system has four separate climate zones and the 12-way-adjustable front seats can be exchanged for a pair of 22-way seats that are ventilated as well as heated and can be had with a pneumatic massager.

    The A8’s audio system is a 1,400-watt Bang & Olufsen stereo with 19 speakers.

    AUDI R8 SPYDER 5.2 FSI QUATTRO

    The V10 engine produces 525 horsepower and launches the open-top two-seater to 100 kilometres an hour in 4.1 seconds on its way to a top speed of 313 km/h. Featuring technologies such as the Audi Space Frame (ASF), quattro permanent all-wheel drive, full-LED headlights and with an innovative seat belt microphone available as an option, the R8 Spyder 5.2 FSI quattro is the new top-of-the-range Audi.

    The two-seater has a cloth top weighing just 30 kilograms, which keeps the car’s weight and centre of gravity low. The soft top opens and closes automatically in just 19 seconds and can operate at speeds up to 50 km/h.

    The car also features the aluminum Audi Space Frame, giving it a weight of just 1,720 kg with the standard six-speed manual transmission. The Spyder is also available with an optional six-speed automatic transmission.

    The R8 Spyder features plenty of safety items to keep all that fun under control, including rollover protection in the bulkhead, air bags in front and head and thorax side air bags in the backrests.

    I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

    New Home for Audi in Newcastle, Australia

    Mar 18

    • Audi Centre Newcastle opens its doors in brand new location
    • New Audi showroom follows the global Terminal design for provincial dealerships
    • Exceptional growth for Audi in Newcastle since 2005

    On Thursday 11 March 2010, the new Audi Centre Newcastle facility will be officially opened by Audi Australia’s managing director, Mr Uwe Hagen, along with owner and dealer principal, Mr Wayne Sanders.
    New Audi Dealer
    This completely redeveloped 1,100 square metre showroom and aftersales facility has been designed following Audi’s global ‘Terminal’ architecture for provincial centres and boasts an indoor display area of 480 square metres for 16 new Audi vehicles, plus an outdoor area which will showcase up to 12 Audi Approved Plus vehicles.

    For service customers, 4 dedicated work bays directly onsite will ensure that aftersales service for the brand is a top priority at the new facility.

    Reflecting the brand’s national growth, sales for Audi in Newcastle have grown exponentially in the past four years since owner and dealer principal Wayne Sanders joined the Audi dealer network. Starting with a relatively low base in 2005, the brand has grown by a massive 731 percent, selling 241 cars in 2009, an increase of 21 percent over the previous year.

    Audi has just enjoyed it’s fifth record year in Australia, and the healthy sales in Newcastle reflect this national success, and the investment made in the brand by the Audi Centre Newcastle team, according to Audi Australia’s Managing Director, Uwe Hagen.

    “This stunning new single-storey facility is a strong reflection of the success of the brand in Newcastle. It is also testament to Wayne Sander’s vision with his first Audi showroom, known as the Audi Gallery Newcastle, which was opened in the middle of Newcastle’s café strip – and not in the heart of its automotive precinct,” Mr Hagen said.

    “At the time, this was very unusual but shows that this well-considered strategy was worth a small risk to create something new for the brand in the area. Customers have clearly embraced the concept and the sales growth shows this.”

    According to Wayne Sanders, the new facility was the next step to ensure continued growth of the Audi brand.

    “In order for the dealership to continue its growth path here, I felt the investment was very important for our future. Audi Australia has shown strong commitment to the Australian market and as a result we have also enjoyed success in Newcastle. Given the onslaught of new Audi models which are expected to arrive until 2015, we certainly needed to build a bigger, newer space for Audi,” Mr Sanders said.

    By 2010, every single Audi dealership around Australia will have undergone, or be in the midst, of major renovations, or complete rebuilds in line with the company’s dynamic growth strategy. In total, around $170 million will be invested in new facilities by the Audi dealer network around the country.

    The new Audi Centre Newcastle facility commenced it’s re-development and refurbishment in Q4, 2009. The $1.5 million facility was redeveloped by bolkm project management and construction.

    On Thursday 11 March 2010, the official opening will take place from 6.00 – 8.00pm at the facility, located at the corner of Parry Streets and Stewart Ave, Newcastle. Audi Ambassador and rugby legend, George Gregan, will emcee the event.

    Audi Centre Newcastle FAST FACTS:
    Audi Centre Newcastle, corner Parry St and Stewart Ave, Newcastle
    Investment in facility: $1.5 million
    Size of facility: 1,100 square metres
    Size of new car showroom: 480 square metres
    Space for 16 vehicles to be displayed indoors
    Size of Audi Approved Plus: 12 vehicle capacity outdoors
    Number of service bays: 4 dedicated work bays
    Commencement of refurbishment: Q4, 2009
    Completion: Q1, 2010

    I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

    Audi To Reclaim Le Mans 24 Title!

    Mar 17

    After nine consecutive wins in the Le Mans 24, Audi was outdone by Peugeot in 2009. This year they are intent on reclaiming their title at the top with the introduction of the R15 Plus. This new super machine will avenge the rankings of its predecessor, the R15, with some added beefiness and aerodynamics and will make its debut April 11 at the 8 Heures du Castellet.
    Below is an article outlining some of the highlights of the new machine and when it will have its first show down with the Peugeot during the 2010 Le Mans series.

    Audi R15 Plus

    After a score of eight wins in the competition which was ultimately stemmed in 2009 by Peugeot, Audi returns to endurance racing this year with a brand new challenger, the R15 Plus. The newcomer is poised to make its debut at the 8 Heures du Castellet on April 11.
    Following the defeat of the new Audi R15 at Le Mans in 2009, the Ingolstadt-based squad lost no time returning to the drawing board in a bid to improve the efficiency and the reliability of its diesel-fuelled prototype.
    But it is a brand new car the R15 Plus that will defend the colours of the German brand in 2010.
    The newcomer’s aerodynamic package marks a significant shift compared to its predecessor as the team seeks to make up for the fall in power due to the latest regulations that apply to turbocharged diesel engines (lower turbo pressure). The front wing that caused a certain amount of controversy in 2009 has also been revised, as have the cooling system, engine, transmission – and lighting system.
    Audi’s engineers have also been working closely with Michelin’s development and technical staff with a view to producing a competitive and more durable range of tyres for the car.
    The first run of the ‘definitive’ version of the Audi R15 Plus took place on March 3, in Neustadt, Germany, and Audi and Michelin will continue their work in Florida during the test days that follow this weekend’s 12 Hours of Sebring as they further their preparations for June’s visit to Le Mans.
    The official competition debut of the new German prototype will be the eight-hour race at Le Castellet (April 11), in the south of France, which kicks off the 2010 Le Mans Series calendar.
    The car’s first direct clash with the Peugeot will follow a month later at Spa-Francorchamps, ahead of what promises to be a thrilling showdown in the world’s most famous endurance race in La Sarthe.

    I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

    Audi Wilsonville Parts – ENCO Exclusive Q5

    Mar 16

    The ENCO Exclusive Audi Q5 is not available in the United States and even with their large inventory Audi Wilsonville won’t be stocking this kit, you will have to special order it. Most of us won’t be putting our sport utilities through the paces as they were intended so these cosmetic kits with upgraded wheels, suspension and brakes are perfect. ENCO has taken the extremely street capable Audi Q5 and made it even better; the perfect combination for the urban jungle.
    Tonkin Audi Parts
    Tonkin Audi Parts
    Tonkin Audi Parts
    Tonkin Audi Parts
    Tonkin Audi Parts
    Tonkin Audi Parts
    Tonkin Audi Parts
    Tonkin Audi Parts
    Tonkin Audi Parts

    I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

    Audi A1 – JT’s Favorite!

    Mar 15

    Well I can’t say that I am a huge fan of this commercial (at least the making of it!) – but my love for “all-things A1” speaks for itself and this commercial is nothing short of magical in that regard! The Audi A1 is getting some much deserved recognition in the short spot and Justin Timberlake spills his thoughts on the new machine. Take a look!

    I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

    1. Performance

    Every part in the machine counts.

    With our vehicles being developed from the ground up around the world famous & award winning Quattro All-wheel drive, it is no wonder we are the leader in performance.

    With countless victories and developments in Le Mans, Rally racing, Pikes Peak, and touring car championships, we build the most competitive All-wheel drive cars in the world. If you are looking for that unfair advantage, welcome to Audi, you have found it.

    2. Safety

    Why die, when you can live?

    Brought to you by the company that pioneered safety standards and crash testing almost 100 years ago, with Audi there is no compromise in safety.

    Available with technical advancements such as side guard head protection, Side Assist, adaptive headlights, three point safety belts and many other award winning safety systems as well as L.E.D lighting.

    3. Design

    Everyone wants to look good right?

    Bold dynamic lines with moving surfaces, coupe like design and an aggressive stance on the road whether moving or standing still.

    Audi has set itself apart from the rest of the industry with driver oriented cockpits and the leader of interior craftsmanship, materials and fit and finish. Keep in mind our extensive use of aluminum, space frame technology and low center of gravity give you that true Audi experience inside and out.

    4. Versatility

    Sometimes abundance is not enough.

    If you want it, Audi has it. And if you have heard of it, it is most likely an option. Audi builds the most versatile cars in the world. Four door sedan or sport back, Coupe or Sport utility vehicle, big or small, front wheel drive or Quattro, gas fuel or diesel - and you still have to pick a color.

    We build vehicles that will truly win races and pick up the groceries on the way home. If you let an Audi tell you it's story, it will never disappoint or disconnect you from the experience.

    5. Value

    Yes, fair value exchange does exist.

    Whether you go with a new Audi and get a 4-year 50k mile warranty, or the certified pre-owned Audi with the most comprehensive 300 + point inspection and up to 6 years, 100k miles, you will not only get the best car on the market,
    you will gain piece of mind!

    And really, you can't put a price on that.