I want one! My wife exclaimed, the white looks so nice with the red TDI. I reminded her we don’t own a Diesel Audi, she didn’t care she loves the look of the travel mug and the idea of Diesel. Well that being said I think this travel mug is one of the better looking styles because it is bold and clean, very modern look. Another great product from the Audi accessories department and it even fits perfectly into the cup holders in the car, what more could you want. Call Sunset Porsche Audi parts department and let them know you saw it here!
The Audi A8 has been the standard of the executive class car since it first went into production; on December 1st we were introduced to the next generation of this world class Automobile. With the aggressive look, stunning grill and state of the art technology the Audi A8 will remain truly venerable. Although I have not seen the new A8 in person I am excited for it to arrive so I can play with the new MMI system, enjoy and I hope you payed attention in German class.
Every driver has a favorite driving condition, dry, wet, gravel snow or a bit of everything, Audi drivers tend to like the weather conditions to be a little more adverse. Something I find most Audi drivers have in common is the thrill of competition and motor-sports. If yo have ever spent any time in competitive racing or even at the race track you know that the automotive race environment is much louder then it looks. A perfect gift for the Automotive enthusiast or tuner in your household is this little case for ear plugs from Audi Sport , compact and stylish. Have a great start to your Holiday Season.
The new Audi A8 is to be unveiled in Florida on the 30th of November 2009 to be introduced as a 2010 model. Utilizing Audi’s MLP platform the new A8 is going to revolutionize the executive sedan category. With the new even larger front grill the 2010 A8 should have a aggressive appearance and a strong wide stance on the road, giving this Audi a real presence. Inside the technology & fit and finish will be like nothing we have ever seen, advanced MMI and a stunning cockpit this will be the new standard; the question to be asked “is the industry ready?’ we are.
First I would like to say thank you to Dean Futrell for working with myself and Sunset Porsche Audi to get his new 2010 Audi S4 (actully his wife’s new S4). Dean Futrell is the owner of Futrell Autowerks in Portland Oregon and a real Audi enthusiast. It really means a lot to me to work with other Audi enthusiasts and people who truly appreciate the product. When local shop owners or people who know the Audi Brand choose to get their Audi through me and Sunset Porsche Audi, it means we are doing everything right. Every Client I have ever worked with has thought me something new about business or life, and I try to return a piece of what I know about the product with everyone that buys a car from me. Futrell Autowerks I know we will see great things from the 2010 S4, we look forward to it.
For the most part celebrities and pro athletes have always had the good fortune to drive nice cars and the car they drive is often a reflection of that car manufacturer in the market place (except for basketball players and Tahoe’s). Audi has become the car celebrities and the movie industry want to drive and recently pro athletes. We have to remember that this select group of people can afford to drive any vehicle they want and the car they drive represents them like everyone else. For a pro athlete, celebrity or actor to choose to drive an Audi is nice pat on the back, not to mention good press. Audi recently sponsored a pro soccer team and let them test the cars before taking delivery at the Audi Driving Experience in the snow, and the Audi’s performed flawlessly. We should all be proud of the Audi brand, especially if you own an Audi and if you don’t yet, make sure before getting your next car to see what Audi has to offer.
Thank you Audi for bringing the 2010 A3 diesel TDI into North America, we have been waiting. No matter what anyone says the front track A3 Diesel is great to drive, really this is an Audi I immediately fell in love with after only one drive. I will get more into my driving impesions and the true joy of the A3 but for now I will leave you with the first impression, the window sticker. Not only is the price point on the A3 Diesel TDI great but the fuel economy is jaw dropping. At up to 50 mpg everyone looking for fuel economy will discount the Japanese Hybrids and think Diesel. If you have ever owned or had any experience with a diesel vehicle feel free to give me some feedback I would love to hear it.
Audi does it again! We go to races to win and we do. Audi is an automotive manufacturer that goes beyond the standard to raise the level of were the industry should be. We win races because of our advanced technology and superior engineering; we pass that technology on to our production vehicles. No one can question Audi’s pursuit for perfection or the inability to be satisfied no matter how great it is, one thing is for certain we love competition. Audi loves competition because they love the challenge and they love raising the bar. Enjoy this 2009 DTM race video, it was a great season for Audi and next year we will do it again.
The Audi Cup, if you are a soccer (Football) fan then you probably know all about this event. Held in a beautiful setting, at a state of the art facility you are guaranteed to see some fierce competition and some very talented athletes. Soccer is not a sport I have kept up on but I have a great deal of respect for it and those who play it. Watch two of the best strikers in history as they converse about the game and well inevitably, who the best is?
Apple Macbook Pro, Cannon HD Video camera and Audi , what do these things all have in common you ask; Great question? The next level of the Audi experience will be brought to you in real time and with still photo as well as High definition video. With the new platform that Audi has released as well as all the planed vehicles, we need the tools to keep up. If you have any insight into the Audi Brand or models feel free to share it with everyone.
I have dreamed of this place for a long time now, a place that could show Audi owners how to get the most out of all the features of there Audi, now that place is a reality. I have delivered hundreds of cars to my clients all over the country and everyone has different needs, questions and most importantly time frame. Audi has come up with an online aid “Audi Driver Tutorials” that allows Audi clients to go and explore and learn at there leisure all that there Audi and the Brand has to offer. Audi Driver Tutorials really take full advantage of everything from the MMI operation, Audi Drive Select, Bluetooth operation, iPod/iPhone integration and much more. Audi has done an excellent job creating this website for Audi owners and for that I have to say thank you.
Well if I was to get technical the question would be; what do you want for Christmas 4, 6, 8, 10, 12 and do you want it to be naturally aspirated or forced induction? Since this short article is simply to get people thinking more about the power plant in the car they drive and not just the options on the car, I will keep it light. After driving the A3 Diesel TDI I realized that with the right power plant and drive train nothing else really matters. True luxury is not navigation or the color of your car or the options it is equipped with, rather what truly drives the vehicle. It is time to start looking your Audi as so much more, this brand is true luxury no matter how you want your Audi equipped start with what drives it not with the options.
The 2010 Q7 Diesel TDI has been available for the last few months, however impossible to get due to such a high level of demand. The Q7 Diesel TDI pictured at Sunset Porsche Audi has already been sold and delivered to its lucky new owner, sorry. If you are in the market for a new sport utility I strongly encourage you to consider Clean Diesel and of course Audi, the greatest automotive manufacturer on the planet.
The 2010 Audi A3 Diesel TDI ; I have been waiting for this car forever and now its here! Diesel is a staple in the Audi Brand and they do it so well, just ask the rest of the world. The Demo at Sunset Porsche Audi is here and by tomorrow morning I will have a greater appreciation for the Diesel A3. Excited to drive the Diesel Audi A3 I will leave you with some pictures. Notice from the exterior that the diesel A3 is identical to the gas version (other then the badging), this is what makes the TDI A3 so special. Have a great day and remember that the “Diesel is no longer a dirty word”
With Sunset Porsche Audi and our Fleet of Diesel A3’s on there way it is going to be very important when refilling your loaner car to say “Fill it up with Diesel”. From the exterior of the Diesel A3 and Q7 you will not be able to distinguish them from the gas powered counterpart, however it will be your responsibility to make sure the right fuel goes into the tank. You don’t have to worry about the AdBlue door on the Q7 (the A3 will not require AdBlue), Sunset Porsche Audi make sure that the AdBlue solution is serviced prior to sending you out in one of our Diesel loaners.
We can add this achivement to the list of bennifits over the competition “The redesigned 2009 A4 gains the coveted U.S. government 5-Star safety label for frontal, side and rollover crashes”, such as superior handeling and stability, qickest exceleration, roomiest interior as well as best overall fuel economy. The new Audi A4 is truelly a force to be reconed with, drive the new Audi A4 and you will see what I mean. In short if you want to have the most fun in the safiest car on the road without sacrificing any comfort – choose an Audi.
It was supposed to be a rainy and cold day at the track on Saturday, but when I woke up it was beautiful outside, the perfect day for driving. Quattrofest started early and was held at PIR (Portland International Raceway) just south of Vancouver, Washington. Excited about getting to PIR I was out the door at around 7:30 and with a coffee in my hand, at the raceway only 20 minutes later. The parking lot at PIR was consumed with Audis and when looking a little closer at the cars I think it must have been a prerequisite to have a big brake upgrade on your car to be in attendance. Quattro Club members are enthusiasts, there is no question about that; but the level of passion for the product surrounded me with all the Audis and the attention to detail that had went in to preparing them for the track day. Every level of driver and machine was on hand from dedicated track cars brought in on trailer, modified street cars driven in with upgrades and stock cars.
Nothing impressed me more then the parents who brought their stock cars to the event for the teen driving clinic to help prepare the new drivers in the family for the responsibility behind the wheel of a car. With braking, skid pad and turning exercises set up in centerfield of the track, both the new drivers and the parents participated in the driving techniques. Don’t get me wrong, the excitement of the advanced drivers racing around the track was great, but I was amazed at the devotion of the parents and the support they had for the new drivers.
The devotion of the Quattro Club and Sunset Porsche Audi at Quattrofest is something that has to be admired, especially with the rain that came in the afternoon. Down pour would be an understatement but you couldn’t tell- the participants seemed oblivious. The more it rained, the better the driving seemed to get. After all, they don’t call it Quattrofest for nothing. If it were any other car out on the track that day it would have been treacherous; Audi is the safest and sure footed vehicle on the face of the planet, and the drivers knew it.
By the end of the first day everyone was ready for the banquette dinner at Salty’s on the water that evening, and they deserved it. The dinner started at 6:30 and was delicious. All the stories of the day were told and Sunset Porsche Audi was represented extremely well with both sales and service in attendance (along with our amazing wives to support the cause). With the Auction proceeds going 100% to the Quattro Club it was very successful and we have to thank the North West Regional Audi office and Sunset’s Parts and Service for their large contribution.
With the evening winding down Forza Motorsport 3 was introduced and played on the large screen. This game just raised the bar for all motor-sport games! Thank you Forza for being part of Quattrofest! We all said our goodnights and remembered we get to do this all again tomorrow, nothing could be better. To follow I_Am_Audi on twitter and keep up with all the latest news just click the link!
No doubt if you have the Audi LED headlights then you will “Have the best lights in your neighborhood”, The Season of Audi Event can make this so easy. With great incentives going on through the beginning of the New Year, such as:
• Incentives on most 2009 Audi models
• Audi Customer Loyalty Incentives
• Security deposit waived on most models with AFS Lease
• Special Lease and financing rate’s on most Audi models
• On retail transaction, first payment is made for you when financed through AFS (up to $1,000 most models)
You are guaranteed to love your new Audi and all of the technology and safety features that come with it. If you look around on the road other manufactures are trying to emulate Audis pioneered lighting (LED) technology but no one can get it right. Audi has made a true statement with its new styling and lighting and it has people talking. People are saying great things about the Audi Brand and our product line up; congratulations Audi you have done it again!
iamaudi’s website publications are not affiliated with or endorsed by Audi AG or Audi of America, Inc. Audi ®
The local Portland Audi Dealer, Sunset imports has been the Oregon & Lower Washington Audi Specialist for the past 30 years. Lots has changed with Audi in that time and much has changed with Sunset as well. As I was leaving the office yesterday the sky looked more beautiful then usual, and I remembered daylight savings was the reason. But I was reminded how lucky I was to live in such a great city and have such a great dealer behind me. Have a great November – Drive safe and make sure your Audi is ready for the Winter to come.
Well almost never! The 2010 Audi S5 Cabriolet (convertible) is not readily available in the United States but I am lucky enough to have some great friends up in Vancouver British Columbia (Thanks Michael) to share with. The Audi S5 will be our performance cabriolet until the R8 Spider arrives. One of the only companies that does a convertible Quattro (all wheel drive) sports car. You can do anything with this car, whether in the heat of the summer with the top down, or the cold of the winter going up to the mountain, you are in good hands. Sunset Imports will be one of the first to have the Audi S5 Cabriolet in Portland to see in person.
Follow I Am Audi on Twitter ! Of course we are all very busy and I am no exception – if I had time to post everything I hear on my site, I would. Don’t worry though, I will still make time for everyone’s questions and inquiries but for all the Audi news updates and information you can keep up with I_Am_Audi on Twitter . I Am Audi is stronger and busier then ever and with everyone’s support we can grow the Audi Brand together.
I Am Audi Celebrates The Season of Audi Event; this is a time when you can really capture the benefits of owning an Audi and all the great things that go along with that ownership. The Season of Audi Event starts November 3rd and goes until the end of 2009, this is a time when the manufacturer extends some of its most enticing programs to the pubic. Whether you are leasing a new Audi or purchasing a new or Certified Audi, now is the time to reward your self. I Am Audi would like to wish you a wonderful Holiday season and give you assurance that you will “Have the best lights in your neighborhood” with The 2009 Season of Audi Event.
iamaudi’s website publications are not affiliated with or endorsed by Audi AG or Audi of America, Inc. Audi ®
Audi has made the MMI (Multi Media Interface) very intuitive, so to get you started with the basics here are some tips. This is a great tool that I like to give to my Clients here at Sunset Imports when they take delivery of one of our Certified Audi’s. The 2G MMI is in a lot of Audi’s on the road right now and this is a nice refresher for the system.
A3 TDI clean diesel with S tronic front wheel drive starting at $29,950
• Second U.S. clean diesel offering from Audi within a year
• EPA estimated highway 42 mpg offers unmatched efficiency in luxury car segment
• Luxurious features and amenities without compromise
The 2010 Audi A3 Clean Diesel is true luxury. In the United States we often forget that the idea of Diesel is more then just an efficient green alternative to gas, it is the next level of luxury. With the A3 TDI starting price of $29,950 you can afford to add all the options you want. The Cold weather Package is $500, Sport Package is $1,400 and the panoramic glass roof is only $1,100, what more could you want. The Diesel A3 is a great city car, compact and easy to maneuver and on the highway with 42 miles to the gallon and the highest safety ratings in the industry; it might just be the perfect car.
Quoting one of my longtime readers and good friends, Mr. Diggles “The Devil is in the details” and how right he is. We anxiously anticipated the 4.2L V8 R8 and we loved it, then of course we got the 5.2L V10 R8 and it has stayed true with its design. Audi does such an amazing job when it comes to the fine details, they don’t stop with perfection. If you were not an Audi aficionado you would probably not be able to distinguish the V8 R8 from the V10 R8, don’t feel bad, other then the badge they are very similar. One of the easiest ways, besides the wheels and side blade to differentiate the two R8’s are the exhaust pipes. On the V8 R8 you will have a quad exhaust system with side by side tips, on the V10 R8 you will have 2 single oval pipes; the oval pipes are synonymous with Audi performance.
Since most of us just flip through magazines to look at the pictures of what is going on in the industry this will be your perfect opportunity for you becayse the font is so small. Rarely have I ever not ended up reading every single page of the magazines I pick up, but I always start with the pictures. European Car Magazine is a true enthusiast publication because it has something for everyone interested in European cars. My main interest in European Car is that it focuses on the tuning aspect of our cars and not just the statistics. Part of my job is of course knowing the facts and statistics count for a lot but my passion is in the Brand and the owner connection with the vehicle. If you have not read European Car I suggest you go to your local news stand and pick it up, I read it and it is well worth the time. Enjoy yourself, go out for a cruise before the winter really sets in and thanks as always for following I Am Audi If you want to keep up with me // Twitter I_Am_Audi and enjoy!
The option for the R8 Illuminated Door Sills is new for the 2010 model year and I really did not know what to think prior to seeing it. Now that I have seen this option in person I like it but it would defiantly not make or break my decision on getting a new R8. The illuminated door sills are purely cosmetic and add that little flare. The illuminated sills remind you when getting into to your Audi “Ohh ya this is an R8” like you could forget. The 2 top pictures are of the illuminated door sill and the 3rd picture is of the standared door sill, both very nice.
At Sunset Audi we change our showroom around a lot, wether we want to or not. Every time we sell a car off the showroom floor we have to change things around to keep things fresh and flowing. It was early in the morning and I could hear the rumble that only the 4.2L R8 can make, time for the showroom floor. It is always nice to show such a nice car and with the black exterior and carbon blades, no one can disagree it looks stunning. Here is our view of the guys CAREFULLY….. bringing the R8 inside.
The 2009 Oktoberfest at Sunset Imports was a hit! A lot of work went into this evening with the catering, preperation of vehicles and letting all of our clientele know we were putting this night toghether for them. Sunset Imports is located in Beaverton Oregon, just South of the Washington boarder. Tucked away, the event had a mix of 350 Sunset Porsche Audi clientes in attendance with a presentation of the new A5 Cabrio, V10 & V8 R8’s, GT3 RS’s, the Porche Panamerra and many more. Walking around I really enjoyed seeing everyone mingle amongst the beautifull cars and I remembered why I love the car buissness so much; Beautiful cars and the people I meet and the people I work with at Sunset Imports make it what it is.
Audi: 40 years in America
Audi is celebrating 100 years as a manufacturer and 40 years selling cars in the United States. Here are highlights and lowlights of the brand’s time in America. October 1969: Audi enters the market as the Porsche + Audi division of Volkswagen of America.
1969: Audi Super 90 debuts in the United States.
1970: Audi 100 debuts.
1973: Audi Fox joins the lineup.
1984: U.S. sales climb 49% over prior year to 71,237 units.
1985: U.S. sales reach 74,061 cars.
1986: “60 Minutes” program charges that Audi 5000 suffers from “unintended acceleration.”
1989: NHTSA finds no defects in Audi 5000.
1991: Audi of America near death as sales slid to 12,283.
1994: U.S. comeback strategy launched.
1996: Aluminum spaceframe Audi A8 debuts.
1999: TT roadster/coupe debut.
2000: Sales reach 80,372, passing level achieved in 1985, before “unintended acceleration.”
2002: A4 sedan debuts.
2006: First crossover, the Q7, goes on sale.
2007: Audi U.S. sales reach record 93,506 units.
2008: The brand’s first true sports car, the R8, debuts.
Source: Diana T. Kurylko
From one of my favorite websites, Left Lane News an informative article on the Audi V10 R8. I like Left Lane News because they state the facts, with little to no sugar coating, they let us come to our own conclusions. Soon to come from I Am Audi a first hand review of the Audi R8 V10 at the Audi Sportscar Experience in Sonoma California.
“The V10 is the same 5.2L FSI powerplant found in the new Lamorghini LP560-4, albeit detuned to 525 horsepower and 390 pound-feet or torque to keep the R8 out of the Gallardo’s territory. But despite being down a bit on grunt, the R8 V10 can still rocket from zero to 62 mph in 3.9 seconds, on its way to a top speed of 196 mph.”
I love the design of the Jim Russell Racing // Drivers School website and I love that there is a place for passionate motor-sport enthusiasts to go to learn more of this demanding sport. Jim Russell is not just your average racing school, it is the new standard, and that is not a phrase I use often with others. Jim Russell Future Driver // 2010 Selection is a worldwide driver search created to find the best young talent from the worlds of karting and formula car racing. This is Jim Russell’s newest program and it is a once in a life time opportunity for the talented few. Good luck to those that are performing in this amazing program, and we will be watching your progress as the season opens. And Jim Russell, thank you for being such a positive and supportive avenue for the world of Motorsport.
From the moment I wake up to the moment I fall asleep I am surrounded by service. The first thing in the morning I check Money.com and my email and there are advertisements everywhere online, it has began. My wife and I choose to go to Peets Coffee just off 23rd and our favorite dinner spot is La Buca in SE Portland and for a great drink we go to Vault Martini If you asked me what our favorite items on the menu were I could give you an idea but no specifics, however I could give you name names of those who give us the stupendous service (Thank you Rebekah, Liz, and Liz). The service that we receive and the smiling faces are the compelling reason we return time after time. I know that in the Automotive industry it is hard to find a comfortable atmosphere but I also know that Sunset Imports , the local Audi dealer in Beaverton Oregon makes your experience very easy. I want to say thank you to everyone who makes our choice to go to there establishment fun, relaxing and ultimately enjoyable because it really makes my wife and I appreciate the hard work you do(of course Bryan & Andrea from Audi Sportscar Experience are great Audi Brand representatives). Remember if you aren’t providing excellent service your business or the business you work ultimately suffers because your clients are not compelled to return. Make sure to treat the people you meet every day the way you would want to be treated if you had come in for something, the service you give really is more important than the product you are provide.
Something great about running this site is all the things I learn when researching the topics I post. Ryuichi Sakamoto is a great composer but after looking a little deeper I found out so much more, he is a true humanitarian and it really comes out in his work. I really enjoyed listening to Ryuichi Sakamoto work as I researched this topic and would love one day to attend one of his performances, keep up the great work Ryuichi and thank you for everything you do.
Well to start with I wish I had more time to play video games because I love them. My wife has always been great with my love for cars, computers, gaming and late nights; I am very lucky to have that kind of support. Audi & Forza Motorsport 3 have teamed up, and with the list of over 50 car manufacturers and almost 400 models to choose from its a real distinction for audi to be on the cover of the package. Forza Motorsport 3 will be out very soon and it will be an incredible, game as long as you choose the Audi that is.
Audi Adaptive Cruise Control is a nice feature that really pays off if you spend any amount of time on the highway or on long distance drives. You would probably never know that you wanted ACC (Adaptive Cruise Control) unless you had the opportunity to experience it, much like the Audi side Assist. However after using Audi’s ACC (Adaptive Cruise Control) you would almost make it a must have when ordering your next new Audi. Now the ACC is not available on every car in the Audi line up such as the A3 and the TT and is harder to find on some models such as the A4 and A6 sedan but they do exist. Our good friend John Woo happens to be one of the lucky few to have it on his 2009 3.2L, Prestige, S-Line, A4 and he did a great in depth review of this system.
Black Dome component pictured is actually the business end of A.C.C.
A.C.C. is Audi’s designation for their Active Cruise Control option. What exactly is Active Cruise Control and what capabilities does it offer beyond the standard equipment electronic cruise control systems installed on the vast majority of every Audi model offered in this country? I invite you to read on.
Recently, over about a six week period, I’ve had the opportunity to accumulate an excess of 3,500 miles in a 2009 A4 mostly driving on I-5 in Oregon and Washington. Beginning with a trip down to the small communities of North Bend-Coos Bay on the southern Oregon Coast… and then above to the greater Seattle area.
Of course our friendly neighbors to the North, beautiful British Columbia
That’s a lot of highway driving in a short period of time roughly exceeding the distance traveled from Portland (that’s Oregon and not Maine) to Key West, Florida plus a little beyond. All the many hours behind the wheel of an A4 on the Interstate has provided me the opportunity to gain some very real world experience using Active Cruise Control.
For some of you like myself, when we first began to drive during the time B.C.C. (Before Cruise Control), we made those long drives while attempting to apply some level of constant pressure against or on the gas pedal in our cars. If you have forgotten the level of pain and suffering possible in one’s right leg from performing this exercise hour after hour, I invite you to bring back those fond memories from yesteryear on your closest Interstate.
The arrival of the first cruise control units in cars around the 1960-70’s greatly alleviated this impediment to comfortable long distance travel in an automobile. Unfortunately, like the concept of “available” unlimited top speeds on the Autobahns of Germany, ever increasing traffic congestion on our roads and highways have greatly reduced our opportunity to engage the cruise control devices in present day vehicles for any extended periods of time.
Typically, once we are far enough out of a metropolitan area, cruise controls are activated and work to perfection “if” traffic is thin or everyone is traveling at exactly the same rate of speed. Of course having all trucks traveling only in the farthest right lane as is SOP in Germany, with everyone else never in the left lane except when passing would help immensely. Unfortunately, as we are all well aware, not the real world we drive in which is where Active Cruise Control comes in and restores most if not all of the benefits of this feature.
You activate A.C.C. in exactly the same manner you would with most other Audi cruise controls. In the case of this A4, once you have reached the speed you wish to maintain, press the small button at the end of the cruise control stalk mounted on the lower left hand side of the steering column. The speed is set and held pretty much constant even when transversing hills or valleys unlike many early units from some manufactures where +/- 10 mph was an acceptable level of operation.
The first difference you will note is the reduced number of possible speed intervals that A.C.C. will accept verses a conventional cruise control unit. The latter can be adjusted in an Audi between ½ to 1 whole M.P.H. faster (lift cruise control lever up briefly) or slower (hold cruise control lever down briefly) while accepted speeds differentials with A.C.C. is in +/- 2.5 M.P.H. increments only though it will hold whatever speed (i.e. 61.0 M.P.H.) when the system is first engaged. Increments though will only be at the +/-0.0/2.5/5.0/7.5 M.P.H. levels. Example: if the A.C.C. was engaged at 61.0 M.P.H., the range of change possible at the touch of the stalk would be down 1 M.P.H. (to 60.0 M.P.H.) or up 1.5 M.P.H. (to 62.5 M.P.H.). Ultimately, this isn’t a limitation one would expect after much use in the real world.
The key advantage of A.C.C. is that the system is “Active” rather than passive meaning instead of just holding your vehicle at a single speed (whatever speed the cruise control was engaged at), it will automatically vary your Audi’s speed to match that of traffic “in your lane” up to the top speed that the system has been set to. Traffic slows down…you slow down. Traffic speeds up…you speed up. You need to do “nothing” except to enjoy the drive without the constant strain of when to disengage or resume the use of the cruise control system traffic permitting.
For most of us, that’s possibly quite a leap of faith in technology. My first experience with this capability was in a new 2005 A8L on a drive up to Seattle (where else?). I first engaged the system where I-5 and I-205 merge together just north of Vancouver, WA. The A.C.C. operation was so smooth, seamless and natural; it wasn’t until I was approaching Olympia, WA that I remembered the system had been functioning for the past 1.5-2 hours!
Active Cruise Control works by emitting a narrow radio frequency beam forward from the emitter mounted next to the right fog light in the lower grille area of the front fascia (bumper) as seen in the picture above. Impress your friends with this little known nugget of information when you next spot an Audi with this telltale feature. There’s more than a few we’ve delivered at Sunset with this feature and from our current inventory when this article is being written, our e-Newsletter’s highlighted feature is immediately available to you on a couple of very special A4 models in stock. Contact one of our Audi Brand Specialist for assistance or further questions should you find this advanced technology as beneficial and useful as I have.
When A.C.C. is engaged, one of the possible displays in the trip computer area of the instrument cluster is shown here by cycling through the different ones via touching the reset button underneath the windshield wiper stalk mounted on the steering column.
The default spacing interval between your Audi with A.C.C. and the vehicle directly in front of you traveling in the same lane is “Distance 3” (see trip computer display above) which varies with the speed you are traveling. The slower the speed, the narrower the gap while conversely the faster the speed, the greater the spacing. Since almost all accidents involving tailgating are caused by following too close to the vehicle in front of you, this default setting can be increased to “Distance 4” which I have found very beneficial (greater margin in reaction times) on most portions of I-5 I’ve driven but counter to conventional wisdom, in heavier traffic congestion (say between Olympia and Everett on I-5), I have found reducing the spacing to “Distance 3” results in a smoother operation of A.C.C. which I will explain later on in this article. The trip computer display above also provides a visual graphic of the gap interval you have selected. Changing to Distance 4 will move the right vehicle indicator to the right where the last horizontal underline is presently shown.
Anytime A.C.C. is engaged, the emitted beam (radar) is seeking the next vehicle in front of you. If there is none within range, your Audi will travel at whatever rate of speed selected. In all three of the pictures of the instrument cluster/trip computer above, note the two small white “triangles” on either side of what appears to be the road in front of your car extending to the vehicle directly in front of you. If no vehicle is in range, “NO” triangles will display. Once you begin approaching a slower vehicle in front of you, the two white triangles appear next to the “grey” portions of the road display while your vehicle maintains it’s set speed. As you approach the vehicle directly in front of you, notice the two different positions of the white triangles in the photographs above. The display on the left indicates the vehicle we are traveling in is at the “maximum” safe (Green bars) distance to the car in front of us. The display on the right indicates we have now reached the “minimum” safe (Green bars) distance and this is when the cruise control begins to go “Active.”
Very gently, the Audi’s throttle is decreased and you begin slowing down to exactly match the speed of the vehicle in front of you. You need to do “Nothing” which is the entire reason for Active Cruise Control. It will maintain this gap/spacing and speed as long as you change nothing and remain in the same lane following the vehicle in front of you traveling slower than what you’re A.C.C. system is set for. If the vehicle in front of you speeds up…you will too, automatically up to the top speed you have set in the A.C.C.
Should the vehicle traveling ahead of you suddenly apply their brakes and rapidly decrease speed or should another vehicle merges into your lane between you and the previous vehicle in front of you allowing the gap/spacing/interval to drops into the “Red” portion of the trip computer graphic, the brakes will automatically be applied with an application level matching the deceleration rate of the vehicle in front of you attempting to restore the gap/interval/spacing to the distance you have selected.
In fact, the system has the ability to brake from whatever speed the A.C.C. was set to (up to a maximum of 95 M.P.H.) all the way down to under 20 M.P.H. before disengaging and yes, I have let it do its thing on I-5 around Tacoma where traffic always comes to a crawl. Needless to say, look in your rear view mirror to determine if or how close someone is following you when the brakes are automatically applied. Surprisingly, I have yet to experience a single situation where this has been an issue since I have begun using this feature very extensively even driving through downtown Seattle on I-5 with their usual level of traffic congestion from the Safeco/Q-West Field/I-90 interchange and north while on A.C.C!
This was the situation I was referring to earlier about in heavier traffic, reduce the gap to Distance 3 from 4 if so selected. I have noticed that if the gap is too wide when driving in metro area traffic, other vehicles will repeatedly merge into the lane directly in front of you causing the A.C.C. to constantly slow down by rapidly reducing throttle application and/or applying the brakes.
My other driving tip concerns passing when A.C.C. is active and you’re following a slower vehicle while another car is also in the left passing lane. Do not pull into the left lane to pass until that vehicle has already completed passing the slower vehicle in front of you. If not, because the interval between the vehicle passing in the left lane is less than the gap/spacing to the slower vehicle directly in front of you, the moment the A.C.C.’s radio frequency beam is redirected as you begin sliding over into the left hand lane, your throttle will be reduced and actually slow down instead of speeding up as desired.
One visual difference between Audis equipped with their standard electronic cruise control systems and one with A.C.C. can be seen in the speedometer shown above. Please note the series of “Red Triangles” that mark the left side of the speedometer from the range between 20 to 95 M.P.H. where A.C.C. will function. Audis with conventional cruise control will not have this series of lights.
Also notice in the photograph above, two of the “Red Triangles” at both the 55 & 60 M.P.H. positions are brighter than the others. This is a quick visual reference to determine if A.C.C. is actually managing the vehicle’s current speed or the system is simply on but not operational at that particular moment (all lights same intensity). Because the A.C.C. system is dynamic and your vehicle’s actual speed is dependent on outside traffic factors, your speed can vary from what was set, this indicator has proven very helpful presenting the vehicle’s current operating status.
It also performs a secondary function of visually indicating what speed you have set the A.C.C. to maintain. If only one “Red Triangle” is lit, the speed set is at the 5 M.P.H. increments (i.e. 55; 60; 65; 70 M.P.H. etc.) while two “Red Triangles” lit will indicate a speed setting at the X2.5 or X7.5 M.P.H. intervals (i.e. 57.5; 62.5; 67.5; 72.5 M.P.H. etc.).
Is there yet another benefit of A.C.C. that I’ve personally experienced? Absolutely! The system will also operate the throttle much smoother with far greater consistency than I ever could without the disadvantage of human fatigue or lack of concentration when driving. All these factors have resulted in operating fuel economy that has exceeded my personal expectations as well as the E.P.A. Fuel Economy ratings. Needless to say, I won’t retype the government’s disclaimer about the potential for accuracy of their numbers in this article but for reference, the A4 in this article has an E.P.A. rating of 17 M.P.G. City and 26 M.P.G. Highway.
Around town driving, I have been pretty consistent never dropping once under 20 M.P.G. when A.C.C. is typically not used. Get this A4 out on the Interstates and A.C.C. is fully utilized, my entire round trips back and forth to the Seattle area have never been under 30 M.P.G. (during the 4-5 hours crawls) with most drives averaging 32-32.5 M.P.G. What had me really excited was achieving 33.4 M.P.G. when there was only 3200 miles on the engine during my first trip to North Bend, OR.
Thought that was pretty impressive until one of my drives from Everett, WA back to Beaverton last month. Below are four shots of the trip computer display upon my arrival home. I provided all 4 screen shots as validation (odometer, temperature, date & time displayed) the results were really achieved.
One August 9th, drove a distance of 199.2 miles which took 3 hours 17 minutes to accomplish at an average speed of 60 M.P.H. for the entire trip which achieved a 34.0 M.P.G. average!
It can be done and A.C.C. is a real contributor to this type of superior vehicle performance and economy. Did I neglect to mention the engine in this A4 article is the 3.2 Liter V-6! Wonder what I could achieve with a 2.0T and A.C.C?