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Wednesday, July 27th 2016

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Audi DTM Racing Season – 2009

May 22

Ingolstadt/Klettwitz – In the 100th year of its existence, another anniversary is coming up for the Audi brand: After Tom Kristensen’s triumph at the Hockenheim season opener, Audi is aiming to clinch its 50th victory in the DTM – in which case the brand with the four rings would pass BMW on the perpetual list of the best contenders in the most popular international touring car series.
The first opportunity to achieve this ranking will present itself to the squad around Head of Audi Motorsport Dr. Wolfgang Ullrich on May 31 at the EuroSpeedway Lausitz. Up to now, however, the circuit located 130 kilometers south of Berlin has not exactly been the Audi A4 DTM’s favorite track. Audi clinched victory only once at the EuroSpeedway on its own power: In September 2005, Mattias Ekström prevailed against Mercedes driver Gary Paffett in an impressive duel.
Nevertheless, the names of Audi and Ekström appear on the winners’ list of DTM races at the EuroSpeedway a second time: In 2004, the Swede inherited victory because Gary Paffett ran out of fuel after crossing the finish line and the tank of his Mercedes did not contain the residual amount of gasoline prescribed by the regulations.
After the one-two-three-four victory at the Hockenheimring, Audi comes to East Germany with a handicap: The rules require the Audi A4 DTM to start from the EuroSpeedway grid with ten kilograms more weight than the Mercedes cars. This means that part of the “Vorsprung durch Technik” advantage which Audi Sport achieved during the further development of the Audi A4 DTM in winter will be lost. At Hockenheim, the “R14 plus,” which is the internal model designation of the 2009 A4 DTM version, was clearly superior to the current Mercedes C-Class.
The Audi drivers clinched a total of 31 out of 39 possible points at the season opener – an impressive tally in which the drivers of the 2008-spec cars had a part as well. The Briton Oliver Jarvis achieved his first podium result in the DTM, the German Markus Winkelhock, in fourth place, the best result of his DTM career.
Audi could have scored even more points if Mattias Ekström had not lost the victory that already seemed to be sure due to a puncture on the penultimate lap. The Swede will do everything within his power to recover lost ground and has good chances to do so: The two-time DTM Champion has been on the podium six times so far at the EuroSpeedway – more than any other current DTM driver.
Tom Kristensen, who has fond memories of the EuroSpeedway as well, comes to the venue as the front runner of the standings: The Dane, who started his last DTM season with victory at Hockenheim, achieved as many as three podium finishes at the EuroSpeedway.
Like at Hockenheim, qualifying will predetermine the outcome of the race to some extent. At the request of the TV channel, the session will only start at 2:35 pm (local time), one hour later than usual. The race will be broadcast live on “Das Erste” on Sunday at 1:45 pm as usual. I want to thank Audi Sport for this great article and keeping us updated, of course I will finish it off with a video.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Hybrid – The Most Fuel Efficient Cars + Start-Stop Technology

May 14

Audi is pushing to improve its fuel economy and CO2 emissions. Starting this summer (2009), its modular efficiency platform will benefit from additional new technologies: The onboard computer with the efficiency program and the start-stop system will raise the efficiency and convenience of the Audi models, according to the automaker. By 2012, the company projects the fuel consumption of the Audi model range should drop by 20 percent.
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The start-stop system is great for city driving by significantly reducing consumption while relieving the driver: The system shuts down the engine once the car has come to a stop, the gear lever stands at idle, and the driver releases the clutch pedal. Operating the clutch then starts up the engine again. The start-stop system is extremely quiet, convenient to operate, and fast: The engine returns to idle speed while the driver is shifting gears.
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Audi combines the start-stop system with efficient battery technology and sophisticated energy management to maintain functioning even at low temperatures. The system is inactive during the warm-up phase of the engine, so that the engine oil becomes warmer and the exhaust gas cleaning systems reach their operating temperature faster. The driver can also switch off the start-stop system at any time by pressing a button.
The new system will be introduced in the Audi A3 1.4 TFSI with manual transmission and in the Audi A4 and A5 with two-liter engines and manual gearshift. Other models will follow this year. The source of all of this information comes directly from the Audi website take a look for your selves to see what the Audi Brand has to offer.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Talent Awards – Creativity Amplified

May 13

What is art? I was asked to do a project in school at one time and the title was “what is art?” Since this project I have had a whole new view of art and what makes somthing unique or creative. I think anything can be art and creativity is everywhere, the next time you go for a walk stop and take a look around for it, you will be suprised at what you see. I should mention Audi hosts the anual Audi Talent Awards were creativity is amplified and new ideas are born.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

2009 Audi A4 – 6-Speed Manual Transmission

May 7

The 2009 Audi A4 with the manual 6-Speed transmission is in! I have not had the opportunity to drive this configuration, as you can see, they have not even completed the Pre-Delivery inspection. Now I did sit in the A4 Manual and shifted through the gears and it is very smooth with a nice crisp short throw. The clutch pedal in park had a nice feel, not too stiff but definitely responsive when engaged. I know I am getting ahead of myself especially when I did not even drive the vehicle, but I like I said, these are just my initial observations.
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I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

2010 A5 & S5 Convertible – Coming Soon!

May 7

Not only is the hot sunny weather right around the corner, so is the A5 & S5 convertible . Now this beautiful convertible might not be here untill late into the Summer, but you will have it ready for those warm nights when you are driving into the sunset. This is not just any soft top convertible; it is equipt with Audi’s pioneered Quattro (All Wheel Drive) system so if the rain or snow hits you will have no problems! (not to mention it only takes 15 seconds to open and 17 seconds to close the top!). Audi makes the most versatile convertible sports sedan on the market and it is available with multiple engine options, so whether you are looking for performance or fuel economy, Audi has it covered. I always liked how Audi used the soft top convertible as opposed to the hard top. For a lot of different reasons, including weight savings, space savings and just overall look, I think they made a great choice.
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Key Points Summary
• The A5 product line is now expanded to include Cabriolet models with three powerful and fuel-efficient powertrains (2.0 TFSI 4 cylinder, 3.2 FSI V6, 3.0 TFSI V6 with supercharged technology).
• A5 Cabriolet features ground-breaking soft top technology for elegant styling, superior room and storage space, and superb driving dynamics.
• Unique 50/50 split rear folding seats allows maximum storage flexibility
• Audi Drive Select (adjustable engine/throttle mapping, suspension damping, and dynamic steering) is a benchmark in the segment and industry.
• New optional quattroSport rear differential enhances agility.
• USA market launch for A5/S5 Cabriolet is Fall 2009, as 2010 model year.
• A5/S5 Cabriolet replaces the A4/S4 Cabriolet.

Design
• A5/S5 Cabriolet interior and exterior distinctive features include:
o New rear LED lighting
o Sport seats with unique interior color offerings
o Cloth convertible top features Audi Acoustic Roof technology for a quite interior.
• Typical Audi interior design is modern and sophisticated, with clear attention to detail, including 1 liter bottle holders in each door.
• S5 Aluminum-optic exterior accents include front and rear diffuser blades, mirror housings, and four exhaust pipes.

Dynamics
• Modular Longitudinal Chassis architecture is the foundation for a benchmark sport sedan.
o Extensive use of new ultra-high-strength steels increase rigidity of the body while also reducing weight.
o Repositioned clutch / torque-converter allows more forward position of front axle.
• Better agility and turn in
• Better axle load distribution
• Shorter front overhang
• Longer wheelbase = more comfortable ride
o Repositioned steering rack, lower and closer to the wheel carriers lowers center of gravity and provides more direct steering control/feedback.
o Sporty proportions and muscular stance enhanced due to longer, wider, and lower dimensions.
o Reduced front overhang adds to visual sportiness.

Powertrain and Performance
• The following power train configurations are offered in USA:
• A5 Cabriolet 2.0 TFSI specifications
o FSI direct injection with turbocharging
o Audi Valvelift System
o 211 hp – 258 lb-ft torque
o quattro® all-wheel drive (standard with 40/60 rear biased torque split) or FrontTrak front-wheel drive
o Tiptronic 6 speed automatic transmission for quattro model or Multitronic continuously variable transmission for the FrontTrak model
o Top speed 130 mph
• A5 Cabriolet 3.2 FSI V6 specifications:
o FSI direct injection
o Audi Valvelift System
o 265 hp – 243 lb-ft torque
o quattro all-wheel drive with 40/60 rear torque bias
o Tiptronic 6 speed automatic transmission
o Top speed 130 mph
• S5 Cabriolet 3.0 TFSI supercharged V6 specifications:
o S5 Coupe manual and 6-speed Tiptronic 354 hp / 325 lb-ft V8 continue for another year through the end of model year 2010; 2011 S5 Coupe will have 3.0 TFSI supercharger with 333 hp / 325 lb-ft, and manual and 7-speed S tronic transmissions.
o FSI direct injection with intercooled supercharger
o 333hp – 325 lb-ft
o quattro® all-wheel drive with 40/60 rear torque bias
o S tronic 7 speed double-clutch automatic transmission
o Top speed 155 mph
• Latest generation of quattro® all-wheel drive is employed, with asymmetric rear-biased torque split (40% front / 60% rear under nominal conditions).
• S5 Cabriolet only: New available quattroSport rear differential dynamically varies torque between the rear wheels.
• Fuel economy is significantly improved over A4 Cabriolet .

Innovations
• Rear 50/50 split folding seats in A5/S5 Cabriolet (not available with competitors)
• Cloth convertible top for elegant styling, superior interior and storage space, and low weight penalty (for better driving dynamics)
• New head-level heating system with heated/cooled front seats
• MMI operating logic standard with central display screen
• Audi Drive Select – varies the engine, transmission, steering, and suspension damping characteristics to suit the driver’s preferences
• Audi Intelligent Key – stores service information in the key
• Advanced Key keyless entry and starting
• Bluetooth hands-free telephone interface
• Bi-xenon headlamps with LED daytime running lights
• Audi Parking System rear with rearview camera
• Electromechanical parking brake
• Hard-drive-based Navigation system with Audi third-generation MMI.
• Audi Side Assist lane change assistant
• Bang & Olufsen 505W sound system

Launch Timing and Pricing
• World auto show debut is Geneva auto show in March, 2009
• USA A5/S5 Cabriolet with all mentioned engine/transmission combinations goes on sale in Fall 2009 (as a 2010 model year vehicles).
• U.S. pricing to be announced later.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Thermo Cup Holder

May 4

I am not someone who eats or drinks in my car, however on those occasions that I do, I want my beverage to taste good. Whether a cold bottle of water or hot coffee while driving I want the temperature to be right for what I am drinking. Audi has introduced in the Q5, Thermo Cup Holder and not only was it a good idea but it works great. Picture Description It takes about one minute for the hot element to get hot and the cooler is pretty much instantaneous so you really don’t have to wait for the action. The silver cup holder is the hot side and is activated when the on/off switch is red. Picture DescriptionThe silver cup holder is also the cooler and it is indicated on when the switch is illuminated blue.
Picture Description You never have to worry about putting the hot in the cold or the cold in the hot because the cup holder cannot be simultaneously activated, so as long as the switch is blue its cold and if it is red it is hot.
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Audi has never been known for its ingenuity in regards to cup holders (excluding the Q7) in their vehicles, mostly because you should be driving not dining when you drive, but this sure is a nice feature.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi A5 & S5 Cabriolet – One With Nature

Apr 30

When making a commercial you have to create the feeling of what you are showing. Trying to recreate the feeling of driving a convertible down the coast is a very difficult thing to do; Audi has pulled it off with this A5 Cabriolet (European Model Shown) commercial filmed in beautiful South Africa.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Clean Diesel – My Impressions of the Q7 TDI

Apr 29

If you are a car enthusiast you will always anticipate what will be next on the market and no matter how often it happens, you get a little excited when new products become available. Well I am a car enthusiast and I love for new technologies and new Audi Models to become available so I can see them and try them first hand.
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I have had about a week to enjoy the Q7 TDI Clean Diesel Demo and I have to say, “what a fantastic vehicle!” I want to leave the precise specifications out and leave this to in seat driving impressions.When first seeing the Q7 Diesel you would not be able to tell it apart from its 3.6L or the 4.2L Gas powered counterparts unless you saw the TDI badge on the lower right rear of the tailgate. (The huge TDI + Clean Diesel stickers that encapsulate our demo are not standard!) When sitting in the TDI Q7 you will notice that all the interior trim is identical to the gas powered version as well. As you could well imagine the differentiation from a Gas & Diesel powered vehicle comes in the driving characteristics and performance. I put the key in the ignition of the Q7 and turned it; I was amazed. Everything that you have known of diesel is gone. The engine turned over with ease, it was as quiet as a gas engine and there was no evidence from the tailpipes of diesel injection.
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I shifted the transmission from park to drive and pulled out of the parking lot, now as you would expect from a Q7 it was smooth and the turning radius was tight. Easing the TDI out of the lot I got to the stop sign and as Q7’s do, their stopping power is impressive. I watched the cars pass in both directions as I waited for an opening in the traffic, not knowing how the Diesel Q7 would accelerate. A moment later I got my chance and I pressed down on the accelerator pedal and “WOW!” is all I can say. The Q7 TDI took off with great force and in no time I was at cruising speed.
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With a feeling in my stomach that I can’t explain I knew I was hooked on diesel power. The transmission shifted through its gears without any feeling of transition as the engine kept a steady 1,400 RPM and had ample power at all speeds. In traffic the Q7 TDI was very easy to drive and the engine was quiet and felt confident. Knowing the Diesel Q7 was great at speeds below 50 MPH I transitioned onto the highway. Again accelerating, I put my foot into it reaching highway speeds, amazingly no smoke out of the tailpipes and the torque was smooth and very strong through the entire power band.
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Picture DescriptionI was extremely impressed with every aspect of the Audi Q7 Clean Diesel and at highway speeds it was agile and felt nimble with its S-Line suspension and 20″ five spoke wheels. What can I say, I was hooked from the beginning. Long before driving it even, and merely from reading reviews from European Car and Driver magazines over a year ago I couldn’t wait for its arrival. Now after experiencing Audi Clean Diesel TDI first hand, I believe it is the most efficient form of combustion we have available at this time. It goes without saying that the fuel economy is incredible and that the engine longevity is historically longer then that of a gas engine due to fewer moving parts. The luxury and performance aspect of Diesel power can not be forgotten because they are outstanding.
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I am excited for advancements in the automotive field and I am excited for Audi Clean Diesel TDI technology in North America. I encourage you to go out and drive the TDI Clean Diesel for yourself and let me know what you think. Next on Audi’s menu is the 2.0T Diesel expected to reach 50 MPG on the highway and slated for arrival in 2010. Like always, thank you for taking the time to stop by and read, and I encourage you to leave feedback and impressions of your car whether it is gas or diesel powered Audi or not.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi R8 – 5.2L V10 – Specifications

Apr 20

2010 Audi R8 Audi R8 V10 5.2L FSI Quattro Specifications

Body
Wheelbase 2652 mm
Chassis
Wheels 10-Spoke Y Design by Audi Exclusive to R8 V10
Tires Front 235/35 R19
Tires Rear 295/30 R19
Drivetrain
Layout Mid-Engine, quattro AWD
Transmission 6 Speed Manual or 6 Speed Audi R-Tronic DSG
Differential Full Electronically-Controlled LSD
Engine
Type: Mid-Mounted 90 degree FSI V10
Compression Ratio 12.5:1
Engine & Transmission
Displacement cu in (cc): 5.2 liters
Power bhp (kW) at RPM: 386 kW (525 hp) @ 8000 rpm
Torque lb-ft (Nm) at RPM: 530 Nm (390.91 lb-ft) @ 6500 rpm
Redline at RPM: 8700 rpm
Exterior
Body Type 2 Door, 2 Seat Supercar
Length 4435 mm
Width 1930 mm
Height 1252 mm
Curb Weight 3571 lbs.
Performance
Acceleration (0-100 km/h) 3.9 seconds
Fuel Economy EPA city/highway mpg (l/100 km): 17 combined mpg EU method
Top Speed 316 km/h (196.35 mph)

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Clean Diesel – TDI Fuel Economy

Apr 17

As the Audi Mileage Marathon from New York to Los Angeles proved, Audi TDI technology offers incredible range and astounding fuel efficiency. For instance, the A3 TDI achieved an incredible 50 MPG; but make no mistake, Audi TDI offers incredible acceleration off the line or in the middle of the power band, not surprising, since the Audi TDI has won The 24 Hours of Le Mans 3 years in a row. Powerful, efficient and clean – That’s Audi TDI Technology. (Source: TDI advertisment)

A3 Clean Diesel – TDI Fuel economy – Average 44 MPG (Miles Per Gallon)
Q7 Clean Diesel – TDI Fuel Economy – Average 27 MPG (Miles Per Gallon)

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I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi TT – What does “TT” stand for?

Apr 16

The Audi TT… what a car! You take the technology of its bigger sibling, the R8, and you put it all into a smaller package and you can have just as much fun with better fuel economy. The TT has an aluminum spaceframe body that increases body rigidity, brings the weight of the vehicle down and improves overall balance. When combing the 2.0T, 3.2L V6, or the high performance TTS Direct Inject engines with the new “S-Tronic” transmission or manual 6-speed you will have nothing but fun. I have always loved the feel and drive of the 6-speed manual, but after driving the 2009 Quattro 2.0T mated with the S-Tronic DSG, I was in love! Every vehicle has a personality of its own and every vehicle feels best with a certian drivetrain and tranny, but with the TT there is no wrong combination. The TT is an incredible value and an incredible vehicle to drive; so if you are looking for a unique sportscar, the TT is it. If you ever wondered what TT stood for it is “Tourist Trophy”. The TT was created as a tribute to the classic, Isle Of Man Tourist Trophy motorcycle racing event that is still held today.
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I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Q5 – “Schools Out Commercial” & “Nightmare Commercial”

Apr 14

It has never been Audis style to go after other brands with advertising. In fact, it has never really been Audis style to advertise period. However, this year is different, and the new Audi product is different. Right now Audi is running some great commercials; the first is called “Q5 Schools Out” and the second is called “Q5 Nightmare.” Both of these commercials are advertisements for the the new Q5. The funny thing is that both spots depict the Lexus product as a vehicle of over abundance, which is true; it seems like everyone has one. More importantly Lexus and Audi have never been direct competitors and if you have ever driven both the Lexus RX and the Audi Q5 you would know why. So here they are, the new advertisements by Audi… Enjoy!

Audi Q5 “Schools Out” Commercial


Audi Q5 “Nightmare” Commercial

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Ignition System (B8) – “I turn off the engine and the key gets stuck in the Ignition”

Apr 13

Vehicles: A4, A5/S5, A5/S5 Cabriolet, Q5
Description: Feedback indicates some customers are facing difficulties removing the key from the ignition slot

“Keyless entry tends to get stuck and I have to restart.”“…when I shut off the car I have to restart it and shut off again to get the key out”

Proper Ignition Key removal: Instruct owners to follow these steps to remove the key after stopping engine or stopping accessory mode.
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If you have any questions or concerns with your Audi feel free to “Contact Audi” directly.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Music Interface (AMI) – MP3 Devise, USB Port

Apr 10

What came first, the iPod or the MP3? When you talk about music and interface capabilities people think you have to have an iPod, and seem to forget that MP3 devices existed long before the iPod. Audi has an amazing interface with both the iPod and the iPhone but what about everyone else? What about people who don’t use Apple products? (Yet!) Audi has come out with a Music Interface for anyone who has an MP3 device and or cell phone with MP3 capabilities and a USB port. The nice thing about the Audi product over your conventional “in car kit” is that the Audi product will charge your MP3 device as well. So even though the MP3 and media playing devices existed long before the iPod & iPhone, Audi has caught up and now has interface technology that suits your MP3 device, whatever it may be.
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I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

The Best Fuel & Oil For My Vehicle

Apr 9

Shell Fuel
Every time I stop to fuel my car I ask myself, “is the fuel I am putting in my tank good?” I always wonder if I am doing more bad then good. I decided to do a little research on fuels and oils and my suspicions were put to rest; not all fuels are created equal. I have attached a list of fuels that fall in the Top Tier Fuel Grade and a little information on what makes a fuel ‘Top Tier.’ As I read through the article on fuel grades, I then began to wonder as well about the oil in my engine. If the fuel has such a huge variance in quality, the oil might as well; I was right. To be honest, I was very surprised that even though the oil and fuel I put in my vehicle are the life line, they are hurting my engine, fuel system and even the environment.
The Best Fuel
Now this was not my first experience with this subject. I did study quite a bit about fuels and fluids in Automotive Technology at Wyotech (Wyoming Technical Institute) but there is so much information for every application. If you have never taken the time to read about fuels, oil and fluid grades then I recommend sitting down and catching up on your studies. The information I have published is only the surface of some great information.
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I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi A5 S-Line With Audi Drive Select – The Silver Bullet

Apr 6

“Do you have it in silver?” I remember when I heard this question with almost everyone of my clients. Silver was a top runner in the choice of colors for their new car. Today I don’t hear the request for the light silver as much; it is still a color people consider but usually with a variant such as a gray or charcoal. I have always thought that silver was a very traditional and strong color, not only because it is very easy to maintain, but because it reminds me of the vintage race-cars where the body was left the raw color of the aluminum. I think every car and every driver suits their own color combination and their choices can be a strong reflection of the driver. If you take a look at autoblog.com you will see what the most popular colors of 2008 were and what colors were ahead of silver on the list. No matter what anyone says, this silver A5 looks great, especially when it is paired with the S-Line package. Like I mentioned before, every car and every driver suit a certain color and this A5 suits silver just perfect.
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I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

How To Get Better Fuel Economy – A Quick Reminder

Apr 3

We all want to make sure we are saving as much money as possible by spending less at the pump but also make sure we are doing everything possible to take care of our environment. I have put in some helpful tips to get you back up to speed now that summer is coming and it is that time of year for road trips and camping. Take a little extra time before heading out on those trips up to the lake to make sure you will be getting the best fuel economy possible but also make sure your car is all tuned up for the long drive ahead. If you take these tips to heart and apply them to your driving habits you could see an improvement of Fuel Economy of up to 30% over the next few months.
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I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Urban Carver – The Making

Apr 1

We all know how hard it is to capture a great shot, be it with a still camera and especially with a video camera; now take that same principle and apply it to a whole commercial. This clip will give you insight into what it takes to turn an idea into an action. Further to that, how much time, effort and especially creativity it takes to capture the scene and more importantly the emotion of your vision. We are in a time where, in order to stay ahead of the curve, you will not only need a forum to share your ideas but also the tools and knowledge to share your ideas effectively. To learn about anything the best way in my opinion is to teach it. That way you not only get to hear it again and again, but you also generally receive interactive feedback. Audi is a great example of a teacher and using all the media possible to share what they have learned over the last century giving the Audi brand even more strength.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Clean Diesel – TDI Technology

Mar 31

Audi Clean Diesel TDI has been available world wide for some time and will be making its debuet in North America in April 2009. Knowing Audi has had huge success with Diesel and even applied it to there race program and are now on the 2nd generation race car development, I think we will be seeing alot more diesel.

Below is a digram of seven Truths About Audi Q7 clean Diesel.
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1. If 33 percent of all vehicles driven were Audi Q7 TDIs, it would save approximately 350,000 Barrels of oil a day.
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2. The Audi Q7 3.0-Litre TDI engine produces 137 foot pounds of torque per liter of displacement-far more then a comparable gasoline engine.
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3.The Audi Q7 TDI engines common-rail injection system can inject precise amounts of fuel into each chamber up to five times per combustion cycle, which is the main reason traditional diesel clatter has been silenced for good.
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4. The Q7 TDI with its 26-gallon fuel tank can drive more then 600 miles with out a fill up or a distance from Washington D.C. to Savannah Georgia.
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5. In Actual real world driving, the Audi Q7 TDI will use up to 40 percent less fuel then comparable gasoline engines.
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6. The Fuel to air ratio in Audis Q7 3.0 Liter TDI engine can exceed 140:1 in no load or idle conditions, which is one reason why TDI technology saves fuel
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7. Each Fuel injector in the Audi Q7 3.0 liter TDI engine will open and close approximately 1 billion times over its service life.
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I would like to mention the AdBlue that Audi will be using, if you open the fuel door of your Audi Q7 TDI you will see two portals; one is for clean diesel and the other for the AdBlue. AdBlue is a chemical solution that is introduced downstream in the exhaust system, the purpose: “To separate the remaining microscopic compounds of Nitrogen Oxide (NOx) and form the non toxic molecules of Nitrogen and Oxygen – both of witch are abundant in the atmosphere.
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The AdBlue tank is separate from the Clean Diesel fuel tank and only needs to be filled and serviced every 15,000 miles. Knowing that Audi recommended service intervals are every 10,000 miles this coincides with regular service, so you should never have to worry about the AdBlue if you are going to your authorized Audi Service Department.
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I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

The Audi In The Transporter Movie – Audi A8L W12

Mar 30

Last night The Transporter 2, with Jason Statham and was on and of course I had to watch it. I enjoy any movie with good driving scenes and I enjoy them even more when those driving scenes include an Audi. What makes the Transporter 2 so good is not the plot, I couldn’t even tell you what the movie is about, however I could tell you all about the Audi A8L W12 the movie premiers. The 6.0L W12 Engine produces 450 horse power and has a 0-60MPH of less 5 seconds, not bad for a vehicle that is over 203 inches long. Don’t get me wrong, I love the power plant of the W12, but what really gets me going is the fit, finish and trim level of this vehicle. The 1,000 watt 14 speaker Bang & Olufsen sound system is just one of the spectacular pieces of technology that you can enjoy; combine that with the two rear entertainment systems and you have your self a mini movie theater. When A8L W12 is at idle’ it is very unexacting. The only way to distinguish the W12 from its smaller brother, the 4.2L, are the rectangular dual exhaust tips, strong W12 exterior badging, and if you know your Audi’s, the Star style L.E.D. headlights. Otherwise this monster of an engine is completely silent at idle. I had to try it for myself, so I pressed the push button start and the engine ignited with confidence, but was not over intrusive as you would expect from this size of power-plant. I was simply moving the A8L W12 into the light to take pictures and it really made my day. Take a look for yourselves at what this vehicle is made of and what the Portland Audi Clientele are stepping into. Like many other cities, Portland is not the biggest, but we still provide an executive product.
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I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi R8 – On The Front Line

Mar 27

How much do we love the R8? Hopefully as much as our loyal clientel. The local Family that brought this 2008 R8 in loved it so much they traded it in on a white 2009 R8 with a carbon fiber side blade. When spending time with my friends on the weekends, like everyone else, we talk about work and what is going on in the office. During dinner if I bring up cars everyone gets excited and talks about what they drive and what they know or have heard about Audi. After we brought this R8 in and prepared it for the showroom I mentioned to my friends “we have an R8 on the showroom floor” and they respond, “the Ironman car!” I love that we have such a strong public image that people know us from our appearances in Hollywood films. I know most of the people I spend time with know me as “The Audi Guy” and I think this is great, but even more importantly, they love the Audi brand I represent. So back to this R8 on the showroom floor, I think it is great that we have clients who have such a passion for the product that they have to have the newest Audi. I am grateful to work for such a progressive and exciting automotive company; I love my job, but at the end of the day, it is my passion for the brand and and ultimetly my customers that keep me coming into the office each day.
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I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

A4 S-Line vs: A4 Sport Package (Exterior)

Mar 26

If you like performance then Audi is certainly the right car. And if you are looking for a bit of an edge, in addition to performance, you also have the option of the S-Line or the Sport Package. The two packages are different in several ways such as exterior trim and appearance as well as interior trim. The Sport Package is only available with the Premium or Premium Plus trim level but not the Prestige. The Sport Package consists of Sport seats with greater bolstering, lateral support and density and can be fully wrapped in leather. Also, you will get a 3 spoke steering wheel with paddle shifters, sport suspension and 18″ wheels with summer performance tires. The S-Line package is a little more aggressive and is only available on the Prestige Model. The S-Line trim is more sport oriented and comes with a brushed aluminum interior trim and a black headliner. The S-Line Package is outfitted with S-Line bagding throughout and the front and rear seats are leather with microfiber center inserts to give the occupants more grip in their seats. Because the S-Line is a strict sport package it comes with standared 19″ GMBH wheels with summer performance tires. Either one of thse options are sure to make your new Audi sportier.
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I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi R15 TDI

Mar 25

AUDI AG is the world’s first automobile manufacturer to develop a “second” generation diesel racecar. Audi has build off their hugely successful R10 and developed their new R15 TDI, in preparation for the famous 24 hours of Le Mans race in France.
The Life of the R15 TDI comes from a newly developed and highly efficient V10 TDI engine producing more than 600 horsepower and a huge amount of tourque. This additional power can be attributed to the new diesel technology. From the physical weight, aerodynamics, fuel consumption, CO2 emmisions and power output, the new Audi R15 is greatly improved over the V12 R10. With all of these improvements and the updated turbo charging system, it goes without saying that the R15 is quicker then then the previous generation racecar.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Truth In 24 – Review

Mar 19

“Truth in 24 is sure to become a classic,” says Auto Week and now after seeing it, I couldn’t agree more. Last night I attended the North West’s premier showing of Truth In 24, a documentary put out by NFL films about the legendary 24 Hours Of Le Mans. Narrated by Jason Statham from The Transporter, and nominated for numerous awards I knew I could not miss this film.
Truth In 24 Poster
This documentary on the Audi Sports Race Team and the people behind it could not be summed up with one word, but rather many emotions. I went from laughing, to suspense and even sadness and worry all over 90 minutes. The local favorite Peugot was the team to beat, though Audi was the true champion, they were the older and slower of the 2 teams. Whether you are a true race and motorsport enthusiast or not, Truth In 24 will not disappoint you. I will leave you with a quote from a client of mine who attended the pre-screening as well, “Great film! Probably the first motor racing film to come along that really captured the interest of my wife! Very well done.” The movie will air on ESPN March 20th, 2009 so make sure to check your local listings so you don’t miss it!

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

2009 Audi Allroad

Mar 18

Although the 2009 Audi Allroad is based on the 2009 B8 A4 Avant we will most likely never see it in North America. I do like the look of the Allroad and think the off-road styling looks nice, however if we did have it in the United States it would compete directly with the Q5. I know that for the people who have owned an Audi Allroad they loved and it is those same people who have fallen in love with the new Audi Q5.

I added this video of the Audi Allroad to keep everyone up to date with our world wide product line up. I will continue to showcase original content in order to be your top source for Portland Audi.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

AMI (Audi Music Interface) – Cable Compatability Music

Mar 17

Like always new technologies are always being developed, that is what makes an Audi an Audi. It is hard enough keeping up to date on media devices, let alone having to worry about integrating them into your vehicle. I hear people say all the time “I am dependent on my cell phone” not realizing the potential of that litttle media device. Here is an updated sheet on AMI (Audi Music Interface) cable conpatabilaty, to help keep you connected.
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I added this spreadsheet to help you configure your iPod, iPhone or MP3 device in your Audi. I will continue to showcase original content in order to be your top source for Portland Audi.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi 2G MMI VS: Audi 3G MMI

Mar 16

When looking at a 2G Audi MMI system and a 3G Audi MMI system, unless you know what to look for, you could not tell them apart. First, the hardware is slightly different from an appearance standpoint as the 3G has a small joystick control and the 2G does not. With a 7 inch screen in the center of the dash, it is also bigger then the previous 2G at only 6.5 inches. The major changes have been made with the MMI (Multi Media Interface) user media & interface capabilaties. Leaving the 3 dimensional capabilaties of the navigation aside, you can now play DVD movies from the screen in the cockpit. The resolution on the screen has been improved 4X so the image is crystal clear. Also, with the Bluetooth phone directory you can have up to 2,000 entries where as with the 2G you could only have 160. Additionally, you no longer need to train for voice tags. Again, for today I will leave it at this and offer anyone with any additional information to feel free to leave your comments.
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This is a spreadsheet with the 2G VS: THE 3G MMI in detail.
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3G MMI control panel with center joystick.
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2G MMI control panel without center joystick.
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2009 Q5 3G MMI equipted with navigation and 7 inch screen.
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2009 A4 without navigation and 6.5 inch screen
I created this post to help people understand the advancements that Audi is making in this field. I will continue to showcase informative content in order to be your top source for Portland Oregon Audi.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi – The Future Of Fuels

Mar 13

We know Audi developed Turbo Charged Direct Injection (TFSI) and that they advanced the market with diesel technology and we now have confirmation that we will be doing a Hybrid Q5 in 2010; but why, knowing Audi has never supported the idea of Hybrids? – The official statement comes from Wolfgang Hatz, who is the head of powertrain development for the entire Volkswagen Group. “We have to do hybrids in order to show people that we are able to do them.” Followed by, “the greatest future potential still lies in the diesel engine.”

I wanted to share “The Future Of Fuels” video because I am a true believer in efficency and believe Audi leads the way in this field… I will continue to showcase exciting content in order to be your top source for Portland Audi.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi Q5 – Dog Gate

Mar 12

I may have went a little overboard with the pictures this time with such a simple device, but I just couldn’t help my self with this Q5 accessory. This Q5 partition is slick; not only does it have its own carrying case that stores nicely away behind the second row seats, but it is extremely sturdy. The gate can either be set up behind the rear seats so you can still use the back seats to carry passengers or directly behind the front drivers and passanger seat to optimize the Q5 storage space. Whether you are using this gate to hold back a dog or simply for saftey against objects from the rear compartment coming forward during hard braking or an accident, I would say it is a must have. The designers that came up with this partition made it very durable, small, light weight, easy to install and remove and most important, versatile. It performs its job well.
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I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Forest Park

Mar 11

After two days of bouts of rain and snow we finally saw a break to head to Forest Park for a hike in the woods. In case you have never been, it is quite amazing considering you are right in the city, but feel miles away as soon as you step foot into the park. It is very quiet with the breeze blowing through the trees and there are so many trails you almost feel as if you are all by yourself in there. Great if you need a break from the bustle of the city, in even a short lunch break!
Friends of ours had mentioned a specific portion of trail to us called Lower MacLeay Trail. It runs along a stream for the whole way and then breaks off into miles and miles of additonal trails all branching from Wildwood Trail. It is worth taking a look at a map of the park to get the distances for each one. Either trail you pick though, it is a perfect place to walk or run. And don’t forget your favorite little four-legged friend, it is also very dog-friendly!

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This is some of the signage along the trail, just to give you an idea of the endless possibilities of trails along the way!
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Guiness is always leading the way… he wanted nothing more than to go wandering on the adandoned wooden shelters and walkways.
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This is a really neat old stone house on the trail. It is covered in moss and you can walk up into it. I imagine it has been there for a very long time, quiet and collecting moss over the years.
Luckily we brought a jacket for Guinness… he really isn’t a fan of the rain!
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At the end of Lower MacLeay Trail, there is a parking lot which leads to the Audobon Society Of Portland. There is also a series of trails in this area with lots of birds and ponds and even tours with Audobon Society members. Definitely no shortage of activities!
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I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Audi 3G MMI – Navigation

Mar 10

There is so much to say about the new 3G MMI navigation from Audi, but I will save the details for another time. We know that Audi has added a 3rd demension to give depth and that the resolution has been greatly improved with a long list of other advancements. I want to keep this simple and encourage you to check this out for yourself and try its capabilaties first-hand; from the voice comands, hard-drive based jukebox, real time driving traffic reports and the list goes on. In case this is all new to you, I have added a some images to get you up to speed. The system is easy to navigate and operate. After the ignition has been turned on you can set destinations by using, zip code, city, street and addresss #. After you have set your destination, you request “Start Route Guidence” and a voice will come over, “your route is being calculated.” You can then zoom in and out from up to 400 miles to as close to 30 yards for great detail. This is really the tip of the iceberg or to be honest just a water drop from the tip of the iceberg, as I learn more I will keep you updated. I really think this new system is great and ultimetly very user friendly. In saying that, if you have any experience with the 3G MMI, be it with the navigation, music interface or DVD capabilaties please feel free to leave coments and share with everyone.
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I took these photographs in order to provide the best example of Audis 3G MMI &Navigation. I will continue to showcase original content in order to be your top source for Portland Oregon Audi.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Race Tracks Of The World

Mar 9

What makes a great race? Or a better question, what makes a race truly great? I wonder if it is the competition, the drivers, or could it be the challenge and heritage of the track itself? There is no doubt in my mind that without all of these elements the race could not be called a “race”. I suppose during a race it has to be asked, what are we racing, the other drivers, your own best time? or could the answer be “you are racing the track?” I have a great deal of respect for the men and women involved in motorsports because the thing that they are trying to achieve is imposible; they are trying to beat the track, knowing the track was there long before them and will be there long after their racing career has ended.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

The Portland Trail Blazers

Mar 6

I love the City of Portland and I love the Portland Trail Blazers! I don’t know when it started but, I can remember growing up and watching them play and it always made me smile. Now, 20 years later and knowing Channing Frye I am even more excited everytime they play. Watching them work for every win really reminds me of what it means to love what you do. The Portland Trail Blazers show their passion and dedication to the game of basketball everytime they step on the court and the Portland fans are a huge part of that. My wife has always been a true fan of The Blazers as well, I have to say that this season she has stepped up her excitement during the games. There was a time when we would be at home and by the third minute of the first quarter I would be on my feet and she looked at me like I was crazy. Now in 2009, she is standing right there next to me with a smile on her face routing for The Portland Trail Blazers. Each member of the team really brings something to the court and I think that is why they have had so much success; because they understand the meaning of “TEAM” and they know no one could do it alone. We will see where this season takes us but, I have high hopes and I know if they play for the love of the game Portland will be right there with them.

Good Luck Channing Frye and Go Blazers!
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I will continue to showcase original content in order to be your top source for Portland Audi. Thanks again for visiting www.iamaudi.com

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

The 2009 A4 Cabriolet – Special Edition

Mar 5

2009 will be the last year we will see the A4 Cabriolet. Why does that matter you ask? Well because when Audi closes out a model they ocasionally they offer a SE (Special Edition) Model. With a Special Edition model you get a great value as Audi will add features to the vehicle at no added expense to you. For example, the 2009 A4 Cabriolet Special Edition offers 18-inch five spoke wheels, Homelink Universal Garage Door Opener, auto dimming interior and exterior mirrors, Xenon Plus headlights, rain & light sensors for headlights and wipers, wind deflector, Bose premium sound system, heated front seats and metalic paint, all at no additional charge. Now not everyone is looking for a convertible so this may not have your name on it, but if you are in the market make sure to drive the only Quattro convertible on the market at this time, the A4. I have included, as a bonus some pictures of the Audi soft top in action as well as all of the added features. Sorry, I didn’t take any pictures of the auto dimming mirrors or the Bose sound system. One of my favorite features of the Audi Cabriolet is the ability to drop the top by simply turning the key in the drivers door. This is nice on a hot day.
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I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

A Taste Of Spring In Portland Oregon

Mar 4

It was a gorgeous sunny afternoon this Monday in Portland, Oregon. We decided to enjoy the first taste of Spring with a cup of coffee and our dog Guinness, who loves to lounge around in the sun. He generally starts out by watching the various people go by, but before long we can see his eyes start to get heavy and he dozes off in the heat of the sun.

Guinness in the Sun

It’s pretty amazing what you can see when you stop for a few minutes. Usually we are in such a rush that we walk by the same things day after day and never really see anything… we were sitting on these!
Bricks in Pioneer Square

Guinness, as much as he loves the sun, has a pretty short attention span and was ready to go. He has a pretty distict way of letting us know when he wants something… he will just go and get it. In this case, he just started to head home. Jumped off the ledge soon after this and marched on as though he knew exactly where he was going. He probably does.
Guinness In Pioneer Courthouse Square

In a few short months Pioneer Square will be filled with people all hovered over the numerous chess boards laid in the stones we were sitting by. It is a great sight and really makes me feel like summer has arrived. If you have a chance on a sunny day, grab a coffee and spend a few minutes to really take it all in. It’s well worth it!
Chess Piece

Also, if you have a dog or are just looking for a great place to show off some pictures of your four-legged friends, check out PDX Dog . This is a great website, especially for dog-lovers!

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Truth In 24 – Audi Le Mans -Trailer

Mar 3

Truth in 24 documents the Audi racing team and their pursuit to win their fifth consecutive 24 Hours of Le Mans. This documentary captures all the excitement of this nearly devade-old race and the teams trying to win it. Truth In 24 airs nationally on ESPN Friday March 20th, 2009 at 8:00 PM Eastern time. Make sure to check your local listings because Truth in 24 is not something you want to miss.
Truth In 24
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I wanted to share the Truth In 24 trailer so no one misses this Le Mans documentary. I will continue to showcase exciting content in order to be your top source for Portland Audi.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

1. Performance

Every part in the machine counts.

With our vehicles being developed from the ground up around the world famous & award winning Quattro All-wheel drive, it is no wonder we are the leader in performance.

With countless victories and developments in Le Mans, Rally racing, Pikes Peak, and touring car championships, we build the most competitive All-wheel drive cars in the world. If you are looking for that unfair advantage, welcome to Audi, you have found it.

2. Safety

Why die, when you can live?

Brought to you by the company that pioneered safety standards and crash testing almost 100 years ago, with Audi there is no compromise in safety.

Available with technical advancements such as side guard head protection, Side Assist, adaptive headlights, three point safety belts and many other award winning safety systems as well as L.E.D lighting.

3. Design

Everyone wants to look good right?

Bold dynamic lines with moving surfaces, coupe like design and an aggressive stance on the road whether moving or standing still.

Audi has set itself apart from the rest of the industry with driver oriented cockpits and the leader of interior craftsmanship, materials and fit and finish. Keep in mind our extensive use of aluminum, space frame technology and low center of gravity give you that true Audi experience inside and out.

4. Versatility

Sometimes abundance is not enough.

If you want it, Audi has it. And if you have heard of it, it is most likely an option. Audi builds the most versatile cars in the world. Four door sedan or sport back, Coupe or Sport utility vehicle, big or small, front wheel drive or Quattro, gas fuel or diesel - and you still have to pick a color.

We build vehicles that will truly win races and pick up the groceries on the way home. If you let an Audi tell you it's story, it will never disappoint or disconnect you from the experience.

5. Value

Yes, fair value exchange does exist.

Whether you go with a new Audi and get a 4-year 50k mile warranty, or the certified pre-owned Audi with the most comprehensive 300 + point inspection and up to 6 years, 100k miles, you will not only get the best car on the market,
you will gain piece of mind!

And really, you can't put a price on that.