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Sunday, May 1st 2016

I Am Audi Logo Search

Black is the new Black

Mar 18

We love it too! Believe it or not this Audi RS5 has been photo shopped.
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<a href=Click here for a larger version.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

Truth in Audi Beauty

Mar 15

We want to know what you think of the new I Am Audi design? Let us know on Twitter what you like… or don’t.
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<a href=Click here for a larger version.

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

The new I Am Audi website & why we did it this way

Mar 13

My name is Benjamin Diggles. I don’t write on here very often. I think this is like my fourth time. I am the developer and designer behind this project. In essence I am Scott’s partner. He has vision and I help him bring it to life online.

It was back in the summer of 2008 when Scott and his wife Kansas approached me saying they wanted to start a website that focused on the Audi brand and the enthusiasts that fueled it. I agreed and we decided to start small and we focused on building a blog with Search Engine Optimization as our top priority. We wanted this to be an organic project to see how far we could take things by following a few simple focused rules.

This was what the first site looked like almost 5 years ago:

The Original I Am Audi Website

I work for Webtrends which is a Digital Marketing software company with a focus on Enterprise Analytics. So I have had some form of a measurement strategy on this project since day one with the advantage of having access to the best tools in the world. While our goals changed from year to year our focus on analyzing the data didn’t. It was interesting to see what people were interested in and what they could care less about. Furthermore it was fascinating how people were viewing the site: on what devices, in what locations, at what times of the day, etc.

Webtrends Analytics

In the past year what we noticed was that the majority of people were accessing the site through a mobile device. Around 80% actually – and below are the top 10 performers with about 70% of that going to iOS on the iPhone and iPad.

When we first started about 15% of people found us using mobile devices in the first year.

As far as content goes, the metrics have always been the same: People care the most about integrations, adapters, accessories, add-ons and in car technology. By a landslide.

Since Scott is so focused on social I was thinking of ways to better integrate Social into the website by going nuts on API’s. Below is the design that almost came about to support this social focus but last minute I decided to change direction.

I Am Audi Rebirth

The reason I changed direction was I knew from the data that people didn’t interact with social on the website. They always went to that channel, such as Facebook, to engage with Scott. So I decided to go to the extreme and strip all social and interaction from the site. We were only getting a couple of comments a week and they were all very prescriptive questions that Scott didn’t have time to answer. Typically if one of those questions are left on a comment feed on Facebook, someone else from the community would speak up and help answer it.

Along with social, there were a bunch of other things on the site that people just simply didn’t interact with. Also it felt that all of the content Scott had posted, which was a ton, was very buried and hard to find. Also it required a lot of reading and wasn’t very visually appealing. People also wanted more depth when it came to models but Scott didn’t have the time to build the models repository we wanted and it was a ton of work from a development stand point.

Here is what we decided to do with the new format

The New I Am Audi Website

We focused on the tablet first. Namely the iPad and the Surface. I will be releasing the mobile optimized version of the site in the next couple of weeks.

I am pulling all of Scott’s Instagram images into the pictures page.

And all of his YouTube videos into the Videos page.

We didn’t want to kick social to the curb at all since we want people to use the site to discover Scott’s social channels. This new social page is minimal yet interactive and I imagine it will evolve quite a bit.

New Social

Search was something that was very confusing in the past so I wanted to make this as simple and effective as possible. Now if you wanted to see every post ever that has to do with an R8 you can. The new Search page contains all of the categories and still has access to previous versions of archives.

Now while this is a great start I am not done. I still need to reformat the store, optimize the site for phones and do a couple of other neat things that I am going to keep a secret for now.

When Scott showed me the article posted in the Audi Encounter Brand Magazine it was great validation that we are on the right track. I mean it doesn’t really get any better than this right here…

Here is a closer look below and you can find the magazine here.

Thank you to all the people who have embraced and shared this project. Scott and I will continue to try and make it a better experience for you as we move forward.

While Scott may be passionate about the Audi brand, I do not drive an Audi. I am a Porsche kinda guy.

Mr. Diggles

Benjamin Diggles Car

OH! And it looks like we got Audi USA’s approval! Well on twitter anyhow…

Audi Tweet

I Am Audi is here for you! I will continue to showcase new content in order to be your top source for all things Audi. Thank you for visiting the site! - Scott Mitchell

1. Performance

Every part in the machine counts.

With our vehicles being developed from the ground up around the world famous & award winning Quattro All-wheel drive, it is no wonder we are the leader in performance.

With countless victories and developments in Le Mans, Rally racing, Pikes Peak, and touring car championships, we build the most competitive All-wheel drive cars in the world. If you are looking for that unfair advantage, welcome to Audi, you have found it.

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Why die, when you can live?

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Available with technical advancements such as side guard head protection, Side Assist, adaptive headlights, three point safety belts and many other award winning safety systems as well as L.E.D lighting.

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Everyone wants to look good right?

Bold dynamic lines with moving surfaces, coupe like design and an aggressive stance on the road whether moving or standing still.

Audi has set itself apart from the rest of the industry with driver oriented cockpits and the leader of interior craftsmanship, materials and fit and finish. Keep in mind our extensive use of aluminum, space frame technology and low center of gravity give you that true Audi experience inside and out.

4. Versatility

Sometimes abundance is not enough.

If you want it, Audi has it. And if you have heard of it, it is most likely an option. Audi builds the most versatile cars in the world. Four door sedan or sport back, Coupe or Sport utility vehicle, big or small, front wheel drive or Quattro, gas fuel or diesel - and you still have to pick a color.

We build vehicles that will truly win races and pick up the groceries on the way home. If you let an Audi tell you it's story, it will never disappoint or disconnect you from the experience.

5. Value

Yes, fair value exchange does exist.

Whether you go with a new Audi and get a 4-year 50k mile warranty, or the certified pre-owned Audi with the most comprehensive 300 + point inspection and up to 6 years, 100k miles, you will not only get the best car on the market,
you will gain piece of mind!

And really, you can't put a price on that.