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Sunday, December 11th 2016

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Scott Keogh Creating the Audi Culture

Jun 13

With such an incredible team of players at Audi such as Mark Del Rosso, Johan de Nysschen and Scott Keogh it is no wonder that Audi is having the success that it is today. It’s easy to measure the success of Audi if you gauge it solely on car sales, but there is so much more to it than that. Audi has had, what I consider, more profound success in the past six months than in any time in the last decade, and from what I see there is no signs of slowing. As recent as this weekend with the 10th win at Le Mans, with all the cards stacked against Audi, the team managed to pull it together and bring home the win! It seems like everywhere within the company, no matter racing and development, sales and service, or any other facet, brand awareness at an all time high and Audi continues to have a social media reputation that is nearly unmatched. The question is: to who do we owe all this success to? Of course it’s a team effort – but I believe that the culture of Audi has been created by Scott Keogh whose vision and insight into the brand has served Audi so very well. Scott joined Audi the first week of June in 2006 so this year marks his 5th year with the company – Congratulations on 5 years Scott!! We hope to see Audi continue to progress as it has been this last five years and we have no doubt it will with the expertise of such a great group behind it and Scott Keogh as the Chief Marketing Officer producing great opportunities for Audi to grow and thrive in the ever changing world of the automotive industry. Keep up the great work Scott!!!
Scott Keogh Audi

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1. Performance

Every part in the machine counts.

With our vehicles being developed from the ground up around the world famous & award winning Quattro All-wheel drive, it is no wonder we are the leader in performance.

With countless victories and developments in Le Mans, Rally racing, Pikes Peak, and touring car championships, we build the most competitive All-wheel drive cars in the world. If you are looking for that unfair advantage, welcome to Audi, you have found it.

2. Safety

Why die, when you can live?

Brought to you by the company that pioneered safety standards and crash testing almost 100 years ago, with Audi there is no compromise in safety.

Available with technical advancements such as side guard head protection, Side Assist, adaptive headlights, three point safety belts and many other award winning safety systems as well as L.E.D lighting.

3. Design

Everyone wants to look good right?

Bold dynamic lines with moving surfaces, coupe like design and an aggressive stance on the road whether moving or standing still.

Audi has set itself apart from the rest of the industry with driver oriented cockpits and the leader of interior craftsmanship, materials and fit and finish. Keep in mind our extensive use of aluminum, space frame technology and low center of gravity give you that true Audi experience inside and out.

4. Versatility

Sometimes abundance is not enough.

If you want it, Audi has it. And if you have heard of it, it is most likely an option. Audi builds the most versatile cars in the world. Four door sedan or sport back, Coupe or Sport utility vehicle, big or small, front wheel drive or Quattro, gas fuel or diesel - and you still have to pick a color.

We build vehicles that will truly win races and pick up the groceries on the way home. If you let an Audi tell you it's story, it will never disappoint or disconnect you from the experience.

5. Value

Yes, fair value exchange does exist.

Whether you go with a new Audi and get a 4-year 50k mile warranty, or the certified pre-owned Audi with the most comprehensive 300 + point inspection and up to 6 years, 100k miles, you will not only get the best car on the market,
you will gain piece of mind!

And really, you can't put a price on that.