Its that time again and the entire sales department at Sunset Imports in Portland, Oregon are overwhelmingly excited, the new 2010 Audi S4 has been released! Now this is a very special time in history for Audi with everything going on in the industry, and Audi has stepped out of the box and really brought innovation and creativity to the table with this B8 S4. When I say Audi has stepped out of the box, I am referring to the idea that they are replacing the conventional theory of bigger is better and developing supercharger and unnatural induction. In the automotive world, displacement, number of cylinders and liters have always been equated directly to performance; but not any more. Audi, like with previous model S4’s, is getting back to its roots of forced induction and really putting that power on the ground with the new sports differential and Audi Drive Select. Take a look at the hard facts and you will see the new 2010 S4 is poised to be the leader in this segment. The question has to be asked, if the Audi S4 was always the BMW M3’s competition, what is to come from Audi? RS5 is on the tip of everyone’s tongue and I can’t wait to see it!