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The A1’s Big Day!

Aug 27

Today is the official launch day of Audi ‘s much anticipated A1. The new Audi goes on sale today in Germany and its pricing structure has been released. The A1 is priced along-side it’s main rival, the BMW Mini. Check out the pricing details below and see what we are all missing out on in the US!
Have a great weekend!
Audi A1
The long awaited Audi A1 super mini is now launched in Germany and will soon hit the other European markets. Audi has big plans for this little car, by the end of 2010 there will be 50,000 units of A1 out and they expect average production volumes of 100,000 A1 units per year. The starting price for this model is €15,800 (£13,145 in UK) and it goes up to around €23,000 for the top of the range model. That is not cheap, but they’ve priced it like the Mini, its main rival.

“Reports from our international dealers show us that interest in the A1 is exceeding our expectations considerably,” commented Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. “We will therefore increase our production capacity by 20 percent.”

The Audi A1 will be launched with three appealing engine options: the 1.2 TFSI, the 1.4 TFSI and the 1.6 TDI. Each engine features direct injection, turbocharging and a start-stop system with braking energy recovery. The A1 is the only car in its segment to combine a start-stop system with an automatic transmission.

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1. Performance

Every part in the machine counts.

With our vehicles being developed from the ground up around the world famous & award winning Quattro All-wheel drive, it is no wonder we are the leader in performance.

With countless victories and developments in Le Mans, Rally racing, Pikes Peak, and touring car championships, we build the most competitive All-wheel drive cars in the world. If you are looking for that unfair advantage, welcome to Audi, you have found it.

2. Safety

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Brought to you by the company that pioneered safety standards and crash testing almost 100 years ago, with Audi there is no compromise in safety.

Available with technical advancements such as side guard head protection, Side Assist, adaptive headlights, three point safety belts and many other award winning safety systems as well as L.E.D lighting.

3. Design

Everyone wants to look good right?

Bold dynamic lines with moving surfaces, coupe like design and an aggressive stance on the road whether moving or standing still.

Audi has set itself apart from the rest of the industry with driver oriented cockpits and the leader of interior craftsmanship, materials and fit and finish. Keep in mind our extensive use of aluminum, space frame technology and low center of gravity give you that true Audi experience inside and out.

4. Versatility

Sometimes abundance is not enough.

If you want it, Audi has it. And if you have heard of it, it is most likely an option. Audi builds the most versatile cars in the world. Four door sedan or sport back, Coupe or Sport utility vehicle, big or small, front wheel drive or Quattro, gas fuel or diesel - and you still have to pick a color.

We build vehicles that will truly win races and pick up the groceries on the way home. If you let an Audi tell you it's story, it will never disappoint or disconnect you from the experience.

5. Value

Yes, fair value exchange does exist.

Whether you go with a new Audi and get a 4-year 50k mile warranty, or the certified pre-owned Audi with the most comprehensive 300 + point inspection and up to 6 years, 100k miles, you will not only get the best car on the market,
you will gain piece of mind!

And really, you can't put a price on that.