Well as far as I am concerned the answer here is simple – Yes, the Audi A1 should come to the US. In response to its appeal all over the world, Audi is ramping up its production of the new hatchback and accommodating for the jump it plans to see in sales from this new addition to the Audi lineup.
The new Audi is fetching all sorts of popularity and will be available in Europe on August 27 of this year and then throughout many other countries in the next year. Even China will see the A1 possibly in 2011, but the US will never see this version and it is uncertain if the A1 will ever be available here. I am a huge fan of this sporty machine and will continue to hold out that one day Audi may come around on their decision to leave us out!
In the meantime, here of some pics of the A1 as well as some additional information on production and time lines. Enjoy!
Initially, Audi planned on keeping its new A1 compact a European exclusive. However, after unexpected interest around the world, the company’s diminutive hatchback will now go global, but unfortunately there are no plans to bring it to the U.S.
The news of the Audi A1 sales expansion comes from Peter Schwarzenbauer, Audi’s head of marketing and sales. Schwarzenbauer told Bloomberg that A1 sales will be expanded to global markets in 2011, with the exception of the U.S. and China. He added that the compact hatchback will be introduced in China sometime after 2011, but won’t make it to the U.S. until its second generation, “at the earliest.”
In order to cope with the increased markets, Audi is ramping up production of the A1. According to Schwarzenbauer, Audi is increasing A1 production at its Brussels, Belgium, assembly plant by 20 percent. This will bring total A1 production to at least 120,000 units annually, as Audi initially pledged to build 100,000 A1s per year.
Audi introduced the A1 as part of its plan to grow and dethrone BMW as the world’s largest luxury carmaker by 2015, and parent Volkswagen aims to become the largest carmaker in the world by 2018.
The A1 goes on sale in Europe on August 27, and sales will be expanded to other markets around the world later in 2011. It starts at €15,800 ($19,900) in Germany.