The Audi A7 – Blank Paper

I watched this video expecting a showroom style preview of the Audi A7 with lots of car shots but not much insight. To my pleasant surprise this 5 minute video was full of great information on Audi design directly from the source, the head of design. Every line on the A7 can be seen on other models in the Audi line up, that is why every Audi is unmistakably an Audi. (I know that doesn’t make much sense but that is my best way to explain it.) And for me what captured the essence of what we see every day on the showroom floor was “Nothing is more liberating then a blank piece of paper.” and that is why every Audi is really a sculpted piece of art.

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