Urban Carver – The Making

We all know how hard it is to capture a great shot, be it with a still camera and especially with a video camera; now take that same principle and apply it to a whole commercial. This clip will give you insight into what it takes to turn an idea into an action. Further to that, how much time, effort and especially creativity it takes to capture the scene and more importantly the emotion of your vision. We are in a time where, in order to stay ahead of the curve, you will not only need a forum to share your ideas but also the tools and knowledge to share your ideas effectively. To learn about anything the best way in my opinion is to teach it. That way you not only get to hear it again and again, but you also generally receive interactive feedback. Audi is a great example of a teacher and using all the media possible to share what they have learned over the last century giving the Audi brand even more strength.

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