Video game maker Atari released a trailer featuring the Audi vehicles that are part of its coming Test Drive Unlimited 2 game set for release Feb. 8. Unlike traditional racing games that focus on sports cars, Test Drive lets players try out a wide range of vehicles from sedans and SUVs to exotic sports cars. For Audi the game is part of a broad effort to raise consumer awareness of the brand and bring a hip, youthful element to its image. The car maker says it works closely with game publishers “to ensure that the Audi cars come as close to reality as possible.” The company says it has more than a decade of experience in entertainment product placements and has well-established links with the gaming industry.
Audi cars are included in many games on numerous gaming platforms, including Forza Motorsport 3 , Gran Turismo 5, the EA Need for Speed Series, Atari Test Drive Unlimited, Gameloft Mobile Games “Asphalt” and “GT Racing”, and many more. The company says having a presence in games is important because “interactive entertainment significantly influences media use in consumer leisure time and the proportion of the population playing video games has reached very significant levels.”