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Volkswagen’s Phaeton Re-Enters The Ring!

Aug 19

It looks as though Volkswagen is giving their Phaeton another chance against it’s competition in the US. The Phaeton is a pricey Volkswagen model that is to again compete with the likes of the Mercedes S-Class, Lexus LS and of course, Audi’s A8. This is the second attempt for the Phaeton who’s popularity just wasn’t there the first time around. Perhaps its second run will have better luck with fewer glitches and a service experience that will really WOW! customers willing to pay the steep price. The new Phaeton will get a bit of a face lift and is still maybe more than a couple years out – but hopefully this version will fetch more attention that its predecessor. I look forward to checking the new model out! Read the article below for more information on the new Phaeton and to compare the old vs. new!
2011 VW Phaeton
2009 VW Phaeton
Top Volkswagen officials in Europe have confirmed that the next-generation version of the Phaeton large luxury sedan will return to the U.S. Although a facelifted version of the current Phaeton will be released in Europe and China, the next-generation Phaeton is still at least two years away, likely more, from U.S. introduction. Ringing in at around the same price as a base Mercedes-Benz S-Class, BMW 7-Series, Audi A8, or Lexus LS, the 2004-2006 Volkswagen Phaeton never seemed to convince U.S. luxury shoppers that it was worth the coin. Over several drives of the $70k Phaeton back when it first came out, The Car Connection was impressed with the big sedan’s solidity and construction, as well as the impeccable interior and cabin detailing, and it was one of the first models among VW and Audi products to feature ‘scroll roll’ steering-wheel toggles. Interior and trunk space were cavernous, and powertrain perfromance was brisk and smooth, with an quiet, isolated feel that was every bit like that of its rivals.

Volkswagen had moved aggressively to update its showrooms and sales facilities, but buyers ended up needing more than the brand could provide on the service side. Some early quality and reliability issues plagued the Phaeton—including electrical issues that were so frequent that many in the media had to stop and take note. Automobile Magazine, frustrated with repeated dealership visits and unprepared service departments, called the electrical system in its long-term test Phaeton “irreparable.” And in a single test vehicle, this author at the time observed power window issues, as well as the infotainment system reboot itself after going over a major bump, during which many vehicle functions weren’t available. Just as the first time the Phaeton arrived ashore, VW’s dealership network leaves something to be desired, according to customers.

VW has ranked rather low in J.D. Power Customer Service Index (CSI) studies in prior years. But it’s recently shown improvement; Volkswagen did better in this year’s CSI, placing just above the mass-market average on the study. However compared to luxury brands, Volkswagen still placed behind all but Volvo. VW pulled the Phaeton from the U.S. market in 2006, after continued slow sales. Volkswagen had been hoping to sell 20,000 worldwide per year but only sold around 4,500 Phaetons in its last year; U.S. sales were supposed to be a major portion of the total, but over 2004 and 2005 VW sold less than 2,500 of them. While the Phaeton, as a model in itself, was a failure in the U.S. market, it helped spawn other vehicles from other brands that are in VW’s stable—including the Bentley Continental GT and Continental Flying Spur.

You’ve tried it once. With fabulous build quality et.al. the car may be a Bentley in disguise, but it has a VW badge… so has the Polo. When I pay a premium for the marquee aka. BMW, Mercedes or Audi, and also get more or less the same for the same price +/- few thousand, why would I choose a VW. It does not have the snob value. Perhaps 4 rings on the grille and a different name would have helped. Just imagine Tata launching a Tata XJ built in the the Jaguar factory in UK, and marketing it in India at INR 10,000,000

From Minsmukkekvinde on July 22nd, 2011

Agreed, this car has a tough market.

From Scott Mitchell on July 22nd, 2011

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