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What Is The Audi Sound?

May 24

What is the Audi sound? As I sit here and listen to my favorite music, write this post as well as watch the Audi video it occurs to me the video is front stage. I turned the music off and watched the video again; it is incredible how much Audi puts into every detail. You can only imagine if Audi puts this must attention into capturing the sounds their cars make, how much attention they must put into the engineering.

another great vid showing some cool stuff the consumer never gets to see…nice work

on a related note here’s another article from jalopnik showing how they record sounds for cars in forza 3…its a pretty similar process, if not slightly lower tech than audi’s recordings. still really cool stuff though (and one of the coolest jobs i can think of)

From schroeder on May 25th, 2010

Awesome video, its incredible how much work goes into these projects.

From Scott Mitchell on May 25th, 2010

Everybody takes about attention to detail, but nobody takes as seriously as Audi, I have always wondered where all the music come from Audi’s video casts or Audi TV. Here is the answer, I think Audi went through great detail to understand and to use sound as a way associate with the Audi brand, great example are Audi A6/RS4 ads from the UK market.

From DUN on May 26th, 2010

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1. Performance

Every part in the machine counts.

With our vehicles being developed from the ground up around the world famous & award winning Quattro All-wheel drive, it is no wonder we are the leader in performance.

With countless victories and developments in Le Mans, Rally racing, Pikes Peak, and touring car championships, we build the most competitive All-wheel drive cars in the world. If you are looking for that unfair advantage, welcome to Audi, you have found it.

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